U.S. Bicycling Participation Benchmarking Study Report

U.S.  Bicycling  Participation   Benchmarking  Study  Report         Conducted  by  Breakaway  Research  Group   Commissioned  by  PeopleForBikes   Released  March  2015  

This report is privileged and confidential information. This report is for you and your company’s private knowledge and may not be copied, published, reproduced, used or divulged to others in whole or in part without the express written consent of Breakaway Research Group. The Breakaway Research Group name may not be used in any paid advertising in support of a product or service, or point of view without review and approval by Breakaway Research Group. Breakaway Research Group must review and approve all press releases and other documents prepared to assist in the public dissemination of all survey and research data. Breakaway Research Group will complete its review within 48 hours of receipt and usually within less than 24 hours. Contact Jennifer Boldry at 303-466-3811 or [email protected].

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Table  of  Contents   •  •  •  •  • 

Advisory  Board……………………………………………………….4   Background  and  ObjecHves…..………………………………..5   Methodology……….…………………………………………………6   ExecuHve  Summary…………………………………………………7   Detailed  Findings   •  •  •  •  • 

Overall…………………………………………………………………………18   By  Age…………………………………………………………………………31   By  Gender  and  Region…………………………………………………40   By  Income  and  Ethnicity………………………………………………49   By  Bicyclist  Type…………………………………………………………..58  

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Advisory  Board   •  Special  thanks  go  to  the  following  for  consulHng  on  methodology:  

•  Ralph  Buehler:  Associate  Professor,  Urban  Affairs  &  Planning,  Virginia   Tech   •  Charles  Chancellor:  Associate  Professor,  Department  of  Parks,  RecreaHon,   and  Tourism  Management,  Clemson  University   •  Jennifer  Dill:  Professor,  Nohad  A.  Toulan  School  of  Urban  Studies  &   Planning,  Portland  State  University     •  Susan  Handy:  Professor,  Department  of  Environmental  Science  and  Policy,   University  of  California  at  Davis   •  Kevin  Krizek:  Professor,  Programs  in  Environmental  Design  &   Environmental  Studies,  University  of  Colorado   •  Anne  Lusk:  Research  ScienHst,  Harvard  School  of  Public  Health   •  Nancy  McGuckin:  Travel  Behavior  Analyst   •  Chris  Monsere:  Associate  Professor,  Civil  and  Environmental  Engineering,   Portland  State  University   •  Elliot  Rossen:  ExecuHve  Vice  President,  Market  OpportuniHes  and   InnovaHon,  GfK  Consumer  Experiences  North  America   •  Dean  Runyan:  President,  Dean  Runyan  and  Associates   •  Elaine  Zanubo:  Vice  President  of  Methods  and  AnalyHcs,  Naxion  

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Background  and  Objectives   •  PeopleForBikes  works  to  get  more  people  riding  bikes  more  ocen.   Accurate  informaHon  on  bicycling  parHcipaHon  is  essenHal  in   evaluaHng  our  overall  work  and  the  effecHveness  of  our  key  projects.     •  Previous  research  on  bicycling  parHcipaHon  has  been  hampered  by  a   variety  of  methodological  limitaHons  (e.g.,  types  of  bicycling   measured,  context  of  parHcipaHon  quesHons,  etc.).  This  new   parHcipaHon  research,  which  was  commissioned  by  PeopleForBikes   and  conducted  by  Breakaway  Research  Group,  is  designed  to  address   these  limitaHons  and  standardize  how  parHcipaHon  in  bicycling  is   measured  and  tracked  over  Hme.   •  Key  project  objecHves  are  as  follows:  

•  Provide  a  reliable  staHsHcal  metric  for  bicycling  parHcipaHon  among  those   ages  3+  in  the  U.S.   •  Develop  a  methodological  approach  that  can  be  applied  in  specific   locaHons  to  quanHfy  parHcipaHon  and  the  impact  of  investments  in   infrastructure   •  Track  bicycling  parHcipaHon  rates  over  Hme  to  measure  the  return-­‐on-­‐ investment  of  programs  designed  to  increase  parHcipaHon    

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Methodology   •  A  10-­‐minute  online  survey  was  conducted  in  November/ December  2014   •  A  total  of  16,193  U.S.  adults  ages  18+  completed  the  survey     •  Adults  with  children  ages  3-­‐17  in  their  homes  also  reported  on  a   total  of  8,858  children   •  This  sample  provides  an  overall  margin  of  error  +/-­‐    less  than  1%   at  a  95%  level  of  confidence  

•  Bicycling  parHcipaHon  was  measured  in  the  context  of  10   acHviHes  including  leisure  acHviHes,  chores,  and  sports*   •  The  sample  was  weighted  to  represent  the  U.S.  populaHon   ages  3+  for  gender,  age,  region,  ethnicity,  and  income   •  To  control  for  response  bias,  those  who  reported  having  visited  a   ficHonal  website  were  terminated  from  the  survey**   *Research  suggests  that  asking  about  a  single  acHvity  inflates  reported  parHcipaHon  whereas  asking  about  an  acHvity  like   bicycling  in  the  context  of  more  than  25  other  acHviHes  arHficially  reduces  reported  parHcipaHon.     **Pre-­‐test  results  revealed  that  58%  of  those  who  report  having  visited  a  ficHonal  website  report  having  parHcipated  in  all   acHviHes,  compared  to  only  5%  of  those  who  didn’t  report  having  visited  a  ficHonal  website.  These  results  indicate  that  the   ficHonal  website  metric  is  an  effecHve  indicator  of  response  bias.  

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Executive  Summary  

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Executive  Summary   •  Thirty-­‐four  percent  or  103.7  million  Americans  (ages  3  and  older)   rode  a  bicycle  in  the  past  year  

All  Bicycling

Participating  1+  Days % #  (in  millions) 34% 103.7

Participating  6+  Days % #  (in  millions) 24% 72.9

•  Of  those  who  rode,  about  half  rode  twice  a  month  or  less  ocen   Occasional  (1-­‐24) Moderate  (25-­‐103) Committed  (104+) Mean Median

Bicycling 54% 32% 14% 54.21 20.00

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Executive  Summary   •  Thirty-­‐two  percent  or  95.5  million  Americans  (ages  3  and  older)   rode  a  bicycle  for  recreaHon  in  the  past  year  

Participating  1+  Days Participating  6+  Days % #  (in  millions) % #  (in  millions) Recreation 32% 95.5 21% 63.5 •  Of  those  who  rode  for  recreaHon,  nearly  60%  rode  twice  a  month   or  less  ocen  

Occasional  (1-­‐24) Moderate  (25-­‐103) Committed  (104+) Mean Median

Recreation 59% 31% 10% 43.20 15.00

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Executive  Summary   •  Ficeen  percent  or  45.1  million  Americans  (ages  3  and  older)  rode   a  bicycle  for  transportaHon  in  the  past  year  

Participating  1+  Days Participating  6+  Days % #  (in  millions) % #  (in  millions) Transportation 15% 45.1 9% 27.1 •  Of  those  who  rode  for  transportaHon,  more  than  60%  rode  twice   a  month  or  less  ocen   Transportation Occasional  (1-­‐24) 64% Moderate  (25-­‐103) 25% Committed  (104+) 11% Mean 40.23 Median 10.00

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Executive  Summary   •  Traveling  to  and  from  social  events  and  running  errands  are   the  most  common  types  of  transportaHon  trips   •  Americans  (ages  3  and  older)  who  rode  for  transportaHon  took   a  median  of  two  trips  per  week  traveling  to  and  from  social   events  and  one  trip  per  week  running  errands  

 

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Executive  Summary   •  Among  Americans  (ages  3  and  older)  who  rode:   •  The  median  number  of  minutes  spent  riding  per  day  was  30   (on  a  typical  riding  day)  

•  Among  Americans  (ages  18  and  older)  who  didn’t  ride:   •  Only  12%  have  never  ridden  a  bicycle     •  Twenty-­‐nine  percent  say  they  are  likely  to  ride  in  the  future   •  Forty-­‐four  percent  say  they  are  unlikely  to  ride  in  the  future    

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Executive  Summary   •  Bicycling  is  perceived  as  a  convenient  way  to  travel  and  many   adults  say  they  would  like  to  ride  more  ocen  

•  Ficy-­‐four  percent  report  bicycling  is  convenient  and  53%  would   like  to  ride  more  ocen  

•  However,  concerns  about  traffic  pose  a  significant  barrier  

•  Ficy-­‐two  percent  are  worried  about  being  hit  by  a  motor  vehicle  

•  Improved  infrastructure  is  a  key  component  of  safety  

•  Forty-­‐six  percent  of  adults  would  be  more  likely  to  ride  if  bicycles   were  physically  separated  from  cars   •  Only  31%  are  saHsfied  with  the  bike  lanes,  paths,  and  trails   available  to  them   •  Twenty-­‐nine  percent  find  it  easy  to  connect  bicycling  with  public   transit  

•  Availability  of  a  working  bicycle  also  poses  a  challenge  

•  Forty-­‐eight  percent  of  adults  don’t  have  a  working  bicycle  in  their   household  

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Key  Insights   •  Bicycling  parHcipaHon  is  substanHally  higher  than  previously   esHmated     •  Discrepancies  with  previous  research  are  likely  to  due   methodological  differences  (see  next  slide)     PeopleForBikes   Benchmark  (2014) Physical  Activity  Council   (PAC;  2014) Best  PFB   Comparison  (2014) National  Sporting  Goods   Association  (NSGA;  2014) Best  PFB   Comparison  (2014)

Type  of   Bicycling

Days  Defining   Participation

Ages

Number  of   activities

Participation  %

Participation  #   (in  millions)

All  Types

1+

3+

10

34%

103.7

Recreation

1+

6+

120

16%

46.6

Recreation

1+

6+

10

31%

88.6

Recreation

6+

7+

50

12%

35.6

Recreation

6+

7+

10

19%

55.6

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Methodological  Differentiators   •  Bicycling  parHcipaHon  is  defined  very  broadly  to  include  any  type   of  riding  that  takes  place  outside     •  Including  recreaHonal  riding  and  riding  for  transportaHon  

•  Bicycling  parHcipaHon  is  measured  in  the  context  of  10  acHviHes   •  Research  suggests  that  measuring  bicycling  parHcipaHon  within   the  context  of  a  single  acHvity  inflates  esHmates  of  parHcipaHon   and  asking  in  the  context  of  more  than  25  acHviHes  arHficially   reduces  esHmates  

•  The  list  of  acHviHes  sets  a  broad  cogniHve  framework  that   includes  leisure  acHviHes,  sports,  transportaHon,  and  chores   •  PosiHve  response  bias  is  controlled  through  reports  of  visits  to  a   ficHonal  website   •  ParHcipaHon  esHmates  met  criteria  for  external  validaHon  

•  The  Pew  Research  Center  esHmates  76%  of  adults  read  at  least   one  book  in  the  past  year   •  In  comparison,  74%  of  adults  who  completed  this  survey  said  that   they  read  a  book  at  least  one  day  in  the  past  year  

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Key  Insights   •  Thirty  percent  of  those  who  rode  in  the  past  year  did  so  fewer   than  six  days   •  These  infrequent  riders  represent  the  best  opportunity  for   increasing  parHcipaHon  frequency  

•  Twenty-­‐nine  percent  of  adults  rode  a  bicycle  at  least  once  in  the   past  12  months   •  Another  21%  didn’t  ride  in  the  past  year  but  intend  to  do  so  in  the   future   •  This  group  represents  the  best  opportunity  for  increasing  bicycling   parHcipaHon  

•  Thirty-­‐one  percent  didn’t  ride  in  the  past  year  and  are  unlikely  to   ride  in  the  future   •  These  results  are  consistent  with  the  Portland  State  University   findings  that  33%  of  the  populaHon  belong  to  the  “no  way  no  how”   group  (Geller,  2009)  

 

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Key  Insights   •  More  than  half  of  Americans  (ages  18  and  older)  would  like  to   bicycle  more  ocen  and  perceive  bicycling  as  a  convenient  mode   of  transportaHon   •  Concern  about  motor  vehicle  traffic  is  a  key  barrier  that   infrastructure  improvements  can  address   •  Infrastructure  improvements  will  have  the  biggest  impact  on   underserved  populaHons  such  as  young  adults,  females,  and  non-­‐ whites  

•  Availability  of  an  operaHonal  bicycle  is  also  a  key  barrier   suggesHng  opportunity  for  bike-­‐share  programs,  bike  libraries,   etc.   •  Programs  that  increase  access  will  have  the  biggest  impact  on   older  adults,  women,  adults  with  low  income,  and  Blacks  

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Detailed  Findings:  Overall  

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The  key  Jinding  is  located  in  this   header   How  to  read  slides  in  the  detailed   findings  sec2ons   Data  charts  and  tables  are  located   in  the  middle  of  the  slide   Related  findings   of  interest  are   described  in  call-­‐ out  boxes   19   QuesHon  text  and  unweighted  base  sizes  are  located  in  the  footer  

Thirty-­‐four  percent  of  Americans  ages   3+  rode  a  bicycle  in  the  last  year   Percent  Participating  at  Least  Once  in  the  Past  12  Months Watched  T.V.

96%

Consumed  a  beverage  with  caffeine

85%

Read  a  book

76%

Visited  a  social  media  website

75%

Used  any  kind  of  public  transportation

41%

Ran  or  jogged  outside

40%

Visited  a  museum  of  any  type

40%

Worked  at  home  after  hours

39%

Rode  a  bicycle

34%

Q1.  In  the  past  12  months,  how  many  days  have  you  parHcipated  in  the  following  acHviHes?     Base:  All  (25,051)    

Twenty-­‐four   percent  rode  six   or  more  days  in   the  past  year  

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Of  those  who  rode,  30%  rode  fewer   than  six  days  

Bicycling  Frequency Rode  1-­‐5  days Rode  6-­‐12  days

30%

14% 3% 7%

32%

14%

Rode  13-­‐18  days

Rode  19-­‐24  days Rode  25-­‐103  days Rode  104+  days

Mean:  54.21   Median:  20.00   Q1.  In  the  past  12  months,  how  many  days  have  you  parHcipated  in  the  following  acHviHes?     Base:  Those  who  rode  a  bicycle  at  least  once  in  the  past  12  months  (11,233)    

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Of  those  who  rode,  most  rode  for   recreation  

RecreaHon   57%  

Both   36%  

TransportaHon   8%  

22   Q4.  How  many  of  those  days  did  you  parHcipate  in  each  of  the  following  types  of  bicycling?     Base:  All  (25,051)    

Of  those  who  rode  for  recreation,  one-­‐ third  rode  six  days  or  fewer  

Recreational   Bicycling  Frequency Rode  1-­‐5  days

Rode  6-­‐12  days 33%

14%

4% 7%

31%

10%

Rode  13-­‐18  days Rode  19-­‐24  days Rode  25-­‐103  days Rode  104+  days

Mean:  43.20   Median:  15.00   Q4.  How  many  of  those  days  did  you  parHcipate  in  each  of  the  following  types  of  bicycling?     Base:  Those  who  ride  for  recreaHon  (10,540)    

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Of  those  who  rode  for  transportation,   40%  rode  six  days  or  fewer  

Transportation   Bicycling  Frequency Rode  1-­‐5  days Rode  6-­‐12  days

40%

14%

4% 6%

25%

11%

Rode  13-­‐18  days

Rode  19-­‐24  days Rode  25-­‐103  days Rode  104+  days

Mean:  40.23   Median:  10.00  

Q4.  How  many  of  those  days  did  you  parHcipate  in  each  of  the  following  types  of  bicycling?     Base:  Those  who  ride  for  transportaHon  (4,478)    

24  

Riding  to  social  events  and  running   errands  are  the  most  common   Percent  Participating  in  a  Typical  Week Traveling  to  and  from  s ocial, recreation,  or  leisure  activities

70%

Running  e rrands  or  shopping

63%

Traveling  to  and  from  work  or  school

46%

Traveling  to  and  from  public transportation Escorting  children  to  and  from  school or  daycare Other  type  of  transportation  bicycling

32% 19% 24%

25   Q5.  During  a  typical  week,  how  many  of  the  following  types  of  transportaHon-­‐related  bicycle  trips/rides  do  you  take?     Base:  Those  who  ride  for  transportaHon  (4,478)    

Eighty-­‐eight  percent  of  adults  who   didn’t  ride  in  the  past  year  have  ridden   Ever  Ridden  a  Bike

12%

Yes No

88%

26   Q12.  Have  you  ever  ridden  a  bicycle?       Base:  Adults  18+  who  have  not  ridden  a  bicycle  within  the  last  12  months  (10,463)    

Twenty-­‐nine  percent  of  those  who   didn’t  ride  this  year  intend  to  do  so   Intent  to  Ride  a  Bicycle  in  the  Future

27%

Extremely  Unlikely

17%

26%

Unlikely

Neutral

20%

Likely

9%

Extremely  Likely

27   Q13.  How  likely  are  you  to  ride  a  bicycle  in  the  future?         Base:  Adults  18+  who  have  not  ridden  a  bicycle  within  the  last  12  months  (10,463)    

Nearly  half  of  adults  don’t  have  access   to  an  operational  bicycle   Access  to  an  Operational  Bicycle

48% 52%

No Yes

28   Q15.  How  many  operaHonal  adult  bicycles  does  your  household  own?   Base:  Adults  18+  (16,193)    

Bicycling  is  perceived  as  convenient   but  concern  about  trafJic  is  a  barrier   Perceptions  about  Bicycling (%  selecting   4  or  5) Bicycling  is  a  convenient  way  to  get  from  one  place  to  another

54%

I  would  like  to  ride  a  bicycle  more  often

53%

I  worry  about  being  hit  by  a  motor  vehicle  when  riding  a  bicycle  in  my  area

52%

I  would  be  more  likely  to  ride  a  bicycle  if    motor  vehicles  and  bicycles  were physically  separated  by  a  barrier

46%

I  am  familiar  with  the  bicycle  lanes,  paths,  and  trails  in  my  area

45%

I  typically  wear  a  helmet  when  I  ride  a  bicycle

40%

I  worry  about  my  personal  s afety  when  riding  a  bicycle  in  my  area  (e.g.  being mugged,  etc.)

35%

I  am  s atisfied  with  the  number  and  condition  of  the  bike  lanes,  paths,  and trails  in  my  area

31%

It  is  easy  to  combine  bicycling  and  public  transit  in  my  area I  feel  more  safe  riding  a  bicycle  now  than  I  did  five  years  ago Q16.  Please  indicate  how  much  you  agree  with  the  following  statements.     Base:  Adults  18+  (16,193)    

29% 17%

29  

Those  who  rode  in  the  last  year  feel  safer  than   those  who  didn’t  relative  to  Jive  years  ago   Perceptions  about  Bicycling (%  selecting   4  or  5) 44%

I  would  like  to  ride  a  bicycle  more  often

50%

Bicycling  is  a  convenient  way  to  get  from  one  place  to  another

I  would  be  more  likely  to  ride  a  bicycle  if    motor  vehicles  and  bicycles  were physically  separated  by  a  barrier

43%

63% 56%

51% 54%

I  worry  about  being  hit  by  a  motor  vehicle  when  riding  a  bicycle  in  my  area I  am  s atisfied  with  the  number  and  condition  of  the  bike  lanes,  paths,  and trails  in  my  area

28%

38%

Non-­‐Riders Riders

26%

It  is  easy  to  combine  bicycling  and  public  transit  in  my  area I  worry  about  my  personal  s afety  when  riding  a  bicycle  in  my  area  (e.g.  being mugged,  etc.)

Q16.  Please  indicate  how  much  you  agree  with  the  following  statements.     Base:  Adults  18+  who  rode  a  bicycle  in  the  past  12  months  (5,730)    

63%

38%

I  am  familiar  with  the  bicycle  lanes,  paths,  and  trails  in  my  area

I  feel  more  safe  riding  a  bicycle  now  than  I  did  five  years  ago

74%

37% 36% 34%

13%

29%

44%  of  those   who  didn’t  ride     in  the  last  year   would  like  to  do   so  more  ocen  

30  

Detailed  Findings  by  Age  

31   Throughout  this  secHon,  green/red  highlighHng  indicates  values  that  are  staHsHcally  higher/lower  than  the    total  at  a  95%   level  of  confidence.    

The  percentage  of  people  who  rode   declines  by  age   Q1. In the past 12 months, how many days have you participated in the following activities? Percent Summary Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+ Unweighted Base

25051

4334

4524

3235

3232

3236

3249

3241

Ridden a bicycle Watched T.V. Worked at home after hours Visited a social media website Read a book Ran or jogged outside Used any kind of public transportation Visited a museum of any type Consumed a beverage with caffeine

34% 96% 39% 75% 76% 40% 41% 40% 85%

60% 94% 62% 14% 74% 59% 31% 53% 46%

55% 95% 93% 70% 86% 60% 41% 52% 73%

42% 94% 28% 94% 83% 68% 57% 39% 88%

36% 95% 38% 92% 79% 56% 47% 44% 91%

32% 95% 35% 88% 73% 39% 44% 38% 91%

27% 97% 31% 81% 68% 24% 39% 30% 92%

19% 97% 20% 72% 72% 15% 33% 34% 92%

32  

Among  those  who  rode,  frequency   declines  with  age   Q1. In the past 12 months, how many days have you participated in the following activities? Bicycling bicyclists) Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 Unweighted Base 11233 2814 2689 1488 1331 1195 1045 Ridden 1-5 days 30% 12% 17% 39% 40% 36% 36% Ridden 6-12 days 14% 12% 12% 13% 14% 16% 15% Ridden 13-18 days 3% 3% 4% 3% 4% 2% 3% Ridden 19-24 days 7% 9% 7% 8% 7% 7% 8% Ridden 25-103 days 32% 44% 39% 28% 26% 28% 26% Ridden 104+ days 14% 21% 20% 10% 9% 10% 12%

(base

55+ 671 36% 14% 5% 3% 28% 14%

33  

Participation  in  recreational  and   transportation  riding  declines  with  age   Q4. How many of those days did you participate in each of the following types of bicycling? Base All Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54

55+

Unweighted Base

25051

4334

4524

3235

3232

3236

3249

3241

Recreational riders 1+ Transportation riders 1+

32% 15%

59% 11%

51% 25%

36% 27%

32% 19%

29% 16%

24% 12%

17% 7%

34  

Among  those  who  rode  for  recreation,   frequency  declines  with  age   Q4. How many of those days did you participate in each of the following types of bicycling? Recreation Riding (base recreational bicyclists) Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+ Unweighted Base 10540 2788 2506 1313 1219 1111 974 629 Ridden 1-5 days 33% 14% 21% 47% 46% 39% 40% 38% Ridden 6-12 days 14% 11% 13% 16% 15% 16% 15% 16% Ridden 13-18 days 4% 4% 4% 4% 5% 6% 3% 5% Ridden 19-24 days 7% 9% 8% 7% 5% 6% 8% 4% Ridden 25-103 days 31% 43% 39% 21% 24% 27% 26% 28% Ridden 104+ days 10% 20% 15% 6% 5% 6% 7% 9%

35  

Those  25  to  34  are  particularly   infrequent  transportation  riders   Q4. How many of those days did you participate in each of the following types of bicycling? Transportation Riding (base transportation bicyclists) Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+ Unweighted Base 4478 518 1304 882 637 518 390 229 Ridden 1-5 days 40% 41% 29% 41% 46% 43% 38% 41% Ridden 6-12 days 14% 18% 14% 13% 13% 14% 17% 15% Ridden 13-18 days 4% 6% 4% 4% 5% 5% 5% 2% Ridden 19-24 days 6% 6% 7% 4% 6% 6% 5% 7% Ridden 25-103 days 25% 23% 32% 28% 21% 21% 24% 21% Ridden 104+ days 11% 7% 13% 10% 9% 11% 11% 14%

36  

Older  transportation  riders  are  most   likely  to  run  errands  by  bike   Q5. During a typical week, how many of the following types of transportation-related bicycle trips/rides do you take? Percent Summary Age Total 3 to 9 10 to 17 18 to 24 25 to 34 35 to 44 45 to 54 55+ Unweighted Base

4478

518

1304

882

637

518

390

229

Traveling to and from work or school Traveling to and from public transportation Escorting children to and from school or daycare Running errands or shopping Traveling to and from social, recreation, or leisure activities Other type of transportation bicycling

46% 32%

55% 43%

49% 29%

62% 40%

52% 39%

40% 33%

33% 27%

23% 14%

19%

41%

23%

20%

19%

20%

10%

9%

63%

47%

50%

63%

67%

68%

73%

70%

70%

81%

82%

71%

68%

66%

62%

60%

24%

27%

21%

23%

20%

25%

24%

31%

37  

Young  adults  who  didn’t  ride  are  least   likely  to  have  ever  ridden  a  bike   •  However,  young  adults  who  didn’t  ride  in  the  past  year  are  more   likely  to  intend  to  ride  in  the  future  than  their  older  counterparts   Q12. Have you ever ridden a bicycle? Total

18 to 24

25 to 34

Age 35 to 44

Unweighted Base

10463

1747

1901

2041

2204

2570

Yes No

88% 12%

85% 15%

85% 15%

87% 13%

89% 11%

89% 11%

45 to 54

55+

Q13. How likely are you to ride a bicycle in the future? Total

18 to 24

25 to 34

Age 35 to 44

Unweighted Base

10463

1747

1901

2041

2204

2570

Extremely Unlikely Unlikely Neutral Likely Extremely Likely Topbox

27% 17% 26% 20% 9% 30%

16% 16% 33% 22% 14% 36%

15% 13% 28% 26% 18% 44%

19% 13% 32% 26% 10% 36%

24% 17% 28% 22% 9% 30%

39% 20% 21% 15% 5% 19%

45 to 54

55+

38  

Infrastructure  is  most  likely  to  impact   young  adults   Q16. Please indicate how much you agree with the following statements. Topbox Summary Total

18 to 24

25 to 34

Age 35 to 44

45 to 54

55+

Unweighted Base

16193

3235

3232

3236

3249

3241

Bicycling is a convenient way to get from one place to another I worry about being hit by a motor vehicle when riding a bicycle in my area I am familiar with the bicycle lanes, paths, and trails in my area I am satisfied with the number and condition of the bike lanes, paths, and trails in my area I worry about my personal safety when riding a bicycle in my area (e.g. being mugged, etc.) It is easy to combine bicycling and public transit in my area I would like to ride a bicycle more often I would be more likely to ride a bicycle if motor vehicles and bicycles were physically separated by a barrier I feel more safe riding a bicycle now than I did five years ago I typically wear a helmet when I ride a bicycle

54% 52% 45%

55% 50% 46%

54% 53% 44%

52% 53% 44%

57% 54% 46%

52% 51% 44%

31%

32%

32%

28%

30%

31%

35%

38%

37%

38%

37%

31%

29% 53%

35% 55%

32% 61%

30% 59%

29% 55%

24% 44%

46%

50%

53%

49%

47%

40%

17% 40%

29% 31%

25% 45%

19% 39%

15% 39%

10% 43%

39  

Detailed  Findings  by  Gender  and  Region  

40   Throughout  this  secHon,  green/red  highlighHng  indicates  values  that  are  staHsHcally  higher/lower  than  the    total  at  a  95%   level  of  confidence.    

The  percentage  of  people  who  rode  is   highest  among  men   Q1. In the past 12 months, how many days have you participated in the following activities? Percent Summary Total

Gender Male Female

Region Northeast Midwest South

Unweighted Base

25051

12684

12367

6067

6489

6331

6164

Ridden a bicycle Watched T.V. Worked at home after hours Visited a social media website Read a book Ran or jogged outside Used any kind of public transportation Visited a museum of any type Consumed a beverage with caffeine

34% 96% 39% 75% 76% 40% 41% 40% 85%

39% 95% 42% 71% 70% 44% 42% 39% 84%

30% 96% 36% 78% 81% 36% 39% 40% 86%

30% 96% 36% 76% 76% 36% 56% 41% 85%

36% 96% 35% 77% 74% 34% 34% 38% 88%

34% 96% 42% 72% 75% 43% 35% 38% 84%

37% 95% 39% 75% 78% 44% 44% 42% 84%

West

41  

Among  those  who  rode,  frequency  is   highest  in  the  South   Q1. In the past 12 months, how many days have you participated in the following activities? Bicycling (base bicyclists) Gender Region Total Male Female Northeast Midwest South West Unweighted Base

11233

6234

4999

2658

3177

2583

2815

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

30% 14% 3% 7% 32% 14%

27% 13% 3% 7% 33% 16%

33% 14% 3% 7% 30% 12%

32% 14% 4% 7% 32% 11%

28% 14% 4% 8% 34% 12%

27% 13% 3% 7% 33% 17%

33% 15% 3% 6% 29% 14%

42  

Participation  is  highest  among  men  for   both  transportation  and  recreation   Q4. How many of those days did you participate in each of the following types of bicycling? Base All Gender Region Total Male Female Northeast Midwest South West Unweighted Base

25051

12684

12367

6067

6489

6331

6164

Recreational riders 1+ Transportation riders 1+

32% 15%

36% 19%

28% 11%

28% 13%

33% 18%

32% 12%

33% 18%

43  

Among  those  who  rode  for  recreation,   frequency  is  highest  in  the  South   Q4. How many of those days did you participate in each of the following types of bicycling? Recreation Riding (base recreational bicyclists) Gender Region Total Male Female Northeast Midwest South West Unweighted Base

10540

5783

4757

2508

2983

2453

2596

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

33% 14% 4% 7% 31% 10%

31% 14% 4% 7% 32% 11%

36% 15% 4% 7% 29% 9%

35% 16% 4% 6% 31% 8%

33% 15% 5% 8% 31% 8%

30% 13% 4% 7% 33% 14%

38% 16% 4% 6% 27% 9%

44  

The  frequency  of  transportation  riding   is  highest  among  men   Q4. How many of those days did you participate in each of the following types of bicycling? Transportation Riding (base transportation bicyclists) Gender Region Total Male Female Northeast Midwest South West Unweighted Base

4478

2824

1654

1015

1324

898

1241

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

40% 14% 4% 6% 25% 11%

36% 15% 4% 7% 27% 12%

45% 14% 5% 5% 22% 9%

38% 16% 5% 6% 28% 7%

38% 14% 4% 7% 25% 11%

42% 13% 4% 6% 23% 12%

40% 15% 4% 5% 25% 11%

45  

Those  in  the  West  are  especially  likely   to  use  a  bike  for  commuting   Q5. During a typical week, how many of the following types of transportation-related bicycle trips/rides do you take? Percent Summary Gender Region Total Male Female Northeast Midwest South West Unweighted Base

Traveling to and from work or school Traveling to and from public transportation Escorting children to and from school or daycare Running errands or shopping Traveling to and from social, recreation, or leisure activities Other type of transportation bicycling

4478

2824

1654

1015

1324

898

1241

46%

47%

45%

46%

42%

45%

51%

32%

33%

31%

36%

28%

32%

35%

19%

19%

19%

19%

16%

21%

20%

63%

66%

58%

65%

65%

60%

64%

70%

71%

68%

73%

69%

70%

70%

24%

24%

23%

25%

22%

26%

23%

46  

Those  in  the  Northeast  are  least  likely   to  have  ever  ridden  a  bike   •  Those  in  the  Northeast  and  Midwest  who  didn’t  ride  are  less  likely   to  intend  to  ride  in  the  future  than  those  in  other  regions   Q12. Have you ever ridden a bicycle? Gender Total Male Female

Region Northeast Midwest South

West

Unweighted Base

10463

4787

5676

2683

2473

2788

2519

Yes No

88% 12%

88% 12%

87% 13%

84% 16%

90% 10%

88% 12%

88% 12%

Q13. How likely are you to ride a bicycle in the future? Gender Region Total Male Female Northeast Midwest South

West

Unweighted Base

10463

4787

5676

2683

2473

2788

2519

Extremely Unlikely Unlikely Neutral Likely Extremely Likely Topbox

27% 17% 26% 20% 9% 30%

23% 18% 27% 21% 10% 31%

30% 16% 26% 20% 9% 29%

30% 18% 24% 18% 9% 28%

29% 16% 25% 21% 9% 30%

25% 16% 27% 22% 10% 31%

26% 18% 28% 19% 10% 29%

47  

Infrastructure  is  a  particular  challenge   for  females  and  those  in  the  South   Q16. Please indicate how much you agree with the following statements. Topbox Summary Gender Region Total Male Female Northeast Midwest South

West

Unweighted Base

Bicycling is a convenient way to get from one place to another I worry about being hit by a motor vehicle when riding a bicycle in my area I am familiar with the bicycle lanes, paths, and trails in my area I am satisfied with the number and condition of the bike lanes, paths, and trails in my area I worry about my personal safety when riding a bicycle in my area (e.g. being mugged, etc.) It is easy to combine bicycling and public transit in my area I would like to ride a bicycle more often I would be more likely to ride a bicycle if motor vehicles and bicycles were physically separated by a barrier I feel more safe riding a bicycle now than I did five years ago I typically wear a helmet when I ride a bicycle

16193

8092

8101

4061

4061

4036

4035

54%

55%

53%

53%

54%

53%

55%

52%

49%

54%

50%

46%

56%

54%

45%

49%

41%

41%

46%

43%

50%

31%

34%

28%

27%

34%

27%

37%

35%

31%

39%

33%

29%

39%

38%

29% 53%

32% 54%

26% 52%

25% 50%

28% 54%

26% 54%

37% 53%

46%

45%

48%

44%

42%

50%

48%

17% 40%

21% 39%

14% 41%

16% 47%

16% 29%

18% 41%

19% 43%

48  

Detailed  Findings  by  Income  and  Ethnicity  

49   Throughout  this  secHon,  green/red  highlighHng  indicates  values  that  are  staHsHcally  higher/lower  than  the    total  at  a  95%   level  of  confidence.    

Hispanics  are  most  likely  to  have   ridden  a  bicycle  in  the  past  year   Q1. In the past 12 months, how many days have you participated in the following activities? Percent Summary Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic $20K < $40K < $60K < $100K

Other

Unweighted Base

25051

11830

3848

3071

3534

2768

18857

1912

1823

2459

Ridden a bicycle Watched T.V. Worked at home after hours Visited a social media website Read a book Ran or jogged outside Used any kind of public transportation Visited a museum of any type Consumed a beverage with caffeine

34% 96% 39% 75% 76% 40% 41% 40% 85%

39% 94% 44% 69% 74% 44% 41% 37% 78%

25% 97% 26% 82% 74% 33% 34% 34% 93%

27% 98% 31% 81% 78% 35% 36% 41% 92%

34% 98% 37% 81% 81% 39% 44% 51% 94%

39% 98% 54% 79% 85% 43% 60% 64% 94%

32% 96% 34% 76% 75% 32% 35% 39% 89%

33% 95% 41% 72% 72% 47% 50% 33% 77%

43% 96% 52% 71% 78% 59% 49% 46% 77%

40% 92% 48% 77% 79% 54% 53% 45% 80%

50  

Those  with  incomes  less  than  $20K   rode  most  frequently   Q1. In the past 12 months, how many days have you participated in the following activities? Bicycling (base bicyclists) Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic Other $20K < $40K < $60K < $100K Unweighted Base

11233

6386

1152

1015

1401

1279

8551

744

807

1131

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

30% 14% 3% 7% 32% 14%

25% 13% 3% 8% 34% 17%

39% 15% 3% 6% 28% 10%

35% 17% 4% 6% 29% 10%

36% 13% 5% 7% 29% 10%

35% 15% 5% 5% 30% 11%

29% 13% 3% 7% 32% 14%

32% 15% 2% 6% 32% 13%

28% 13% 4% 7% 32% 16%

35% 13% 2% 6% 31% 12%

51  

Hispanics  are  most  likely  to  have  ridden   for  transportation  and  recreation   Q4. How many of those days did you participate in each of the following types of bicycling? Base All Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic $20K < $40K < $60K < $100K

Other

Unweighted Base

25051

11830

3848

3071

3534

2768

18857

1912

1823

2459

Recreational riders 1+ Transportation riders 1+

32% 15%

35% 17%

23% 12%

26% 11%

33% 13%

37% 14%

29% 13%

31% 15%

41% 18%

35% 21%

52  

Those  with  incomes  under  $20K  rode   for  recreation  most  frequently   Q4. How many of those days did you participate in each of the following types of bicycling? Recreation Riding (base recreational bicyclists) Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic Other $20K < $40K < $60K < $100K Unweighted Base

10540

6030

1044

945

1321

1200

8050

707

769

1014

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

33% 14% 4% 7% 31% 10%

29% 14% 4% 7% 33% 13%

43% 16% 4% 6% 25% 6%

38% 18% 5% 5% 28% 6%

39% 15% 5% 6% 28% 7%

39% 15% 5% 5% 29% 7%

32% 15% 5% 7% 31% 10%

37% 14% 3% 5% 30% 10%

32% 14% 4% 6% 31% 12%

40% 15% 4% 6% 28% 8%

53  

Those  with  incomes  under  $20K  also   rode  for  transportation  most  frequently   Q4. How many of those days did you participate in each of the following types of bicycling? Transportation Riding (base transportation bicyclists) Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic Other $20K < $40K < $60K < $100K Unweighted Base

4478

2367

593

440

577

501

3275

326

341

536

Non-riders Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

40% 14% 4% 6% 25% 11%

37% 14% 4% 6% 27% 12%

48% 14% 5% 5% 19% 10%

43% 15% 7% 6% 19% 11%

43% 16% 3% 6% 25% 7%

42% 16% 4% 9% 23% 7%

37% 16% 4% 6% 25% 12%

47% 12% 6% 4% 23% 8%

42% 12% 7% 6% 24% 9%

41% 13% 1% 6% 29% 10%

54  

Hispanics  are  most  likely  to  use  the   bike  to  commute  and  for  social  reasons   Q5. During a typical week, how many of the following types of transportation-related bicycle trips/rides do you take? Percent Summary Income Ethnicity Under $20K to $40K to $60K to Total $100K+ White Black Hispanic Other $20K < $40K < $60K < $100K Unweighted Base

Traveling to and from work or school Traveling to and from public transportation Escorting children to and from school or daycare Running errands or shopping Traveling to and from social, recreation, or leisure activities Other type of transportation bicycling

4478

2367

593

440

577

501

3275

326

341

536

46%

50%

44%

36%

38%

35%

40%

49%

58%

52%

32%

35%

31%

26%

28%

19%

23%

44%

49%

36%

19%

22%

17%

12%

18%

17%

15%

30%

27%

18%

63%

60%

71%

68%

67%

59%

61%

67%

65%

65%

70%

72%

64%

68%

73%

71%

67%

72%

77%

70%

24%

25%

25%

25%

15%

22%

24%

30%

21%

23%

55  

Non-­‐whites  who  don’t  ride  are  least   likely  to  have  ever  ridden  a  bike   •  However,  non-­‐whites  who  didn’t  ride  are  more  likely  to  intend  to   ride  in  the  future  than  are  their  white  counterparts   Q12. Have you ever ridden a bicycle? Total

Under $20K

$20K to < $40K

Income $40K to < $60K

Ethnicity

Unweighted Base

10463

2089

2696

2056

2133

1489

8048

850

613

952

Yes No

88% 12%

85% 15%

89% 11%

90% 10%

91% 9%

92% 8%

90% 10%

82% 18%

83% 17%

83% 17%

$60K to < $100K

$100K+

White

Black

Hispanic

Other

Q13. How likely are you to ride a bicycle in the future? Income Under $20K to $40K to Total $20K < $40K < $60K

Ethnicity $60K to < $100K

$100K+

White

Black

Hispanic

Other

Unweighted Base

10463

2089

2696

2056

2133

1489

8048

850

613

952

Extremely Unlikely Unlikely Neutral Likely Extremely Likely Topbox

27% 17% 26% 20% 9% 30%

28% 16% 27% 18% 10% 28%

28% 17% 26% 20% 9% 30%

28% 17% 25% 20% 9% 30%

21% 17% 29% 24% 9% 33%

22% 21% 22% 25% 11% 36%

31% 18% 25% 18% 8% 27%

18% 16% 29% 24% 12% 36%

18% 14% 31% 27% 10% 37%

21% 13% 30% 23% 13% 36%

56  

Infrastructure  is  a  particular  challenge   among  non-­‐whites   Q16. Please indicate how much you agree with the following statements. Topbox Summary Income Under $20K to $40K to $60K to Total $20K < $40K < $60K < $100K Unweighted Base

Bicycling is a convenient way to get from one place to another I worry about being hit by a motor vehicle when riding a bicycle in my area I am familiar with the bicycle lanes, paths, and trails in my area I am satisfied with the number and condition of the bike lanes, paths, and trails in my area I worry about my personal safety when riding a bicycle in my area (e.g. being mugged, etc.) It is easy to combine bicycling and public transit in my area I would like to ride a bicycle more often I would be more likely to ride a bicycle if motor vehicles and bicycles were physically separated by a barrier I feel more safe riding a bicycle now than I did five years ago I typically wear a helmet when I ride a bicycle

Ethnicity $100K+

White

Black

Hispanic

Other

16193

2972

3848

3071

3534

2768

12375

1201

1008

1609

54%

55%

55%

52%

51%

50%

52%

60%

56%

55%

52%

49%

53%

53%

55%

59%

52%

49%

56%

54%

45%

41%

45%

46%

50%

57%

44%

49%

47%

45%

31%

29%

31%

33%

33%

34%

30%

34%

32%

32%

35%

36%

37%

33%

34%

31%

32%

39%

43%

42%

29%

31%

28%

27%

27%

24%

25%

39%

35%

33%

53%

50%

53%

53%

58%

60%

52%

54%

57%

55%

46%

44%

46%

46%

51%

52%

44%

48%

53%

53%

17%

19%

16%

16%

18%

18%

14%

23%

28%

23%

40%

31%

41%

39%

49%

59%

38%

41%

43%

42%

57  

Detailed  Findings  by  Rider  Type  

58   Throughout  this  secHon,  green/red  highlighHng  indicates  values  that  are  staHsHcally  higher/lower  than  the    total  at  a  95%   level  of  confidence.    

Those  who  rode  for  multiple  purposes   did  so  most  often   Q1. In the past 12 months, how many days have you participated in the following activities? Bicycling (base bicyclists) Bicyclist Types Recreation All Recreation Transportation and Bicyclists Only Only Transportation Unweighted Base

11233

6755

693

3785

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

30% 14% 3% 7% 32% 14%

35% 15% 3% 6% 30% 11%

39% 12% 3% 4% 25% 17%

20% 12% 3% 8% 37% 20%

59  

The  frequency  of  recreational  riding  is   relatively  consistent  across  rider  types   Q4. How many of those days did you participate in each of the following types of bicycling? Recreation Riding (base recreational bicyclists) Bicyclist Types All Recreation Transportation Bicyclists Only Only Unweighted Base

10540

6755

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

33% 14% 4% 7% 31% 10%

35% 15% 3% 6% 30% 11%

-

Recreation and Transportation 3785

31% 14% 6% 7% 32% 10%

60  

Those  who  rode  only  for   transportation  rode  most  often   Q4. How many of those days did you participate in each of the following types of bicycling? Transportation Riding (base transportation bicyclists) Bicyclist Types All Recreation Transportation Bicyclists Only Only Unweighted Base

4478

Ridden 1-5 days Ridden 6-12 days Ridden 13-18 days Ridden 19-24 days Ridden 25-103 days Ridden 104+ days

40% 14% 4% 6% 25% 11%

-

Recreation and Transportation

693

3785

39% 12% 3% 4% 25% 17%

40% 15% 5% 6% 25% 9%

61  

Those  who  rode  for  multiple  purposes   are  more  likely  to  take  all  types  of  trips   Q5. During a typical week, how many of the following types of transportationrelated bicycle trips/rides do you take? Percent Summary Bicyclist Types All Recreation Transportation Bicyclists Only Only Unweighted Base

Traveling to and from work or school Traveling to and from public transportation Escorting children to and from school or daycare Running errands or shopping Traveling to and from social, recreation, or leisure activities Other type of transportation bicycling

4478

-

Recreation and Transportation

693

3785

46%

41%

47%

32%

19%

35%

19%

8%

22%

63%

55%

65%

70%

39%

77%

24%

15%

26%

62  

Only  half  of  those  who  rode  only  for   transportation  want  to  ride  more  often   Q16. Please indicate how much you agree with the following statements. Topbox Summary Bicyclist Types All Recreation Transportation Bicyclists Only Only Unweighted Base

Bicycling is a convenient way to get from one place to another I worry about being hit by a motor vehicle when riding a bicycle in my area I am familiar with the bicycle lanes, paths, and trails in my area I am satisfied with the number and condition of the bike lanes, paths, and trails in my area I worry about my personal safety when riding a bicycle in my area (e.g. being mugged, etc.) It is easy to combine bicycling and public transit in my area I would like to ride a bicycle more often I would be more likely to ride a bicycle if motor vehicles and bicycles were physically separated by a barrier I feel more safe riding a bicycle now than I did five years ago I typically wear a helmet when I ride a bicycle

Recreation and Transportation

5730

3074

484

2172

63%

56%

63%

73%

54%

54%

50%

56%

63%

58%

58%

70%

38%

35%

36%

43%

34%

32%

30%

38%

37%

28%

39%

46%

74%

75%

55%

77%

56%

56%

47%

58%

29%

23%

24%

38%

40%

41%

26%

41%

63  

Thank  you  

•  For  quesHons  about  this  study,  contact   [email protected].  

64