In a kick-off workshop, we'll jointly define the goals and success criteria for your World Cup appearance. 2. Put togeth
Use the 2018 WORLD CUP to generate more ATTENTION & SALES for your brand.
Missing FRESH IMPULSES for your WORLD CUP MARKETING? In just a few months, the football FIFA World Cup will be back. And of course every brand wants to be front and center, but there are always three typical problems: I. No time! II. No inspiring ideas! III. No courage to try something new!
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Get in shape for the 2018 WORLD CUP with jovoto
We have three sample proposals that can help you set up your brand correctly for the 2018 World Cup.
PROPOSAL 1
PROPOSAL 2
PROPOSAL 3
Marketing ideas
Limited editions
Merchandise & gadgets
Take advantage of unconventional communication channels to draw all eyes on you.
Shine a spotlight on your product with a limited edition.
Develop out-of-the-ordinary giveaways with a flair for your target groups. 3
MARKETING ideas Get a variety of fresh ideas to stage your brand.
PROPOSAL 1
Game plan 1.
In a kick-off workshop, we’ll jointly define the goals and success criteria for your World Cup appearance.
2.
Put together your very own international creative team, which will develop 60 fresh ideas for the staging of your brand.
3.
We’ll evaluate and rate the results together via different methods - optionally also with experts and consumers.
Kick the ball on star football ground by Tomas Novotny
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LIMITED editions Create additional POS impact with eye-catching special editions.
Swiss Soccer by Tiago Ginuino
1.
In the kick-off workshop, we’ll jointly define the goals and success criteria for your limited edition.
2.
Create your own creative team of top graphic designers who’ll develop 10 on-product & on-packaging ideas for you.
3.
We’ll evaluate and rate the results together via different methods - optionally also with experts and consumers.
PROPOSAL 2
Game plan
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MERCHANDISE & gadgets Develop original giveaways with a World Cup flair.
PROPOSAL 3
Game plan 1.
In a kick-off workshop, we’ll jointly define the goals and success criteria for your fan articles.
2.
Create your own creative team of top graphic and product designers, who’ll develop 20 merchandise ideas and gadgets for you.
3.
We’ll evaluate and rate the results together via different methods - optionally also with experts and consumers.
Fütterungszeit by sp29
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SUCCESS STORIES Over the past 10 years, we’ve created new creative impulses in over 500 projects for leading brands.
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GERMAN FOOTBALL ASSOCIATION Bid logo for the Euro 2024 In the summer of 2017, the German Football Association (DFB) invited designers from all over the world to submit their logo design for the Euro 2024 bid on the jovoto platform. Thanks to the press work of the DFB, the competition quickly became a major digital event.
2 week design challenge 990 designers from 82 different countries participated
More than 2 000 logo designs Evaluation by a prominent jury and final public vote on fussball.de
German national coach presents winning logo Celebrate together by TinaSzekely
at a press conference together with the DFB president 8
The winning logo was presented by the DFB president together with German national coach Joachim Löw at a press conference, kicking off a successful application by the DFB for the UEFA Euro 2024 in Germany.
"The logo that the fans have chosen fits perfectly with our application for the EURO 2024. (...) All of football-Germany stands behind this application, and of course the national team."
– Joachim Löw, German national coach
Hearts, German flag and number 24 by Igor_Petrovic
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VfL Wolfsburg Fan-tastic fan articles VfL Wolfsburg set itself the goal of becoming “the most modern football family in Europe”. They also wanted to express this through new and unique fan merchandise, challenging the jovoto community & their fans to submit their very best ideas.
6 week innovation challenge open for participation to the public and jovoto community
Fans involved in the cocreation process via VfL’s Facebook fanpage, asking them to share their opinion on the gadgets
355 imaginative fan article ideas submitted by 527 creatives from 54 countries VfL FANPASTA by Ruven & kathi87
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VICTORINOX Designing the cutting edge Since 2012, Victorinox has collaborated with jovoto’s community annually to create fresh designs for its Classic Limited Edition Swiss Army Knife. A shortlist is selected by Victorinox, with the overall winners chosen by fans.
7 944+ ideas submitted since 2012 13.000 creatives from over 89 countries have participated
Victorinox pre selects a shortlist and then lets their fans choose the final winners
€ 208k awarded since 2012 70 client’s choice awards and 109 community awards Swiss Soccer by Tiago Ginuino
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Victorinox has seen a significant jump in sales, and produces their most successful Swiss Army Knife collection to date. Moreover, fuelled by the interactive nature of the fan voting, the contest has generated massive organic social engagement. Victorinox has also launched a microsite dedicated to the jovoto project on their website.
“We've seen a rise in sales, and by giving our global fanbase the chance to vote, we've seen significant positive brand engagement on social media too!” – Toni Haberthür, Global Head of Marketing and Sales, Victorinox
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Together we’ll get YOUR BRAND WORLD CUP FIT! We have repeatedly been able to showcase how creativity can freshen up tired brands. Get the ball rolling with us!
Gerald Hoff Head of Corporate Partnerships
[email protected] +49 (0)30.802 08 7800 +49 (0)173.239 74 54
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