VIDEO GAME MANAGEMENT_ANG.indd - IIM

Video Game Management Digital Entertainment Marketing and Management

SPECIALISED MBA PROGRAMME Institut International du Multimédia Pôle Universitaire Léonard de Vinci Paris La Défense

www.iim.fr

BECOME A:

VIDEO GAME PRODUCER HEAD OF PRODUCTION CREATIVE DIRECTOR VIDEO GAME PRODUCT MANAGER PROJECT MANAGER

Video games and digital entertainment are not only “dream” sectors but also very successful businesses registering in these last few years a two-digit economic growth (18% increase in value in France in 2008 – Source GFK). With world business figures of more than 30 billion euros, the video game industry is now worth more than the movie industry. However, this industry is still maturing and thus today requires a high level of training in order to raise the level of professionalism, to define and recognise the competencies needed and to insure the industry's adaptability to new technologies and e-commerce. To be a successful professional in the video game industry it is not only necessary to have creative ideas and technical expertise but also possess a full understanding of the demands of this evolving market and to have an international dimension to your career.

« The video game today, represents the visible face of a still emerging digital entertainment market. Advances in the areas of artificial intelligence, 3D interfaces, enhanced reality, etc. have become increasingly defined. To understand these future technologies and have a vision of the convergence of media are key contributions of the Video Game Management MBA Programme ».

Jean- Claude Heudin, Director of IIM's Interactive Media Laboratory and author of “Artificial Creatures” Editions Odile Jacob.

« With the tremendous increase in downloading, on-line games, and “casual” gaming, digital entertainment is in full mutation and offers important growth opportunities with new distribution methods. The Video Game Management MBA allows managers and future managers to master the many aspects of e-marketing in order to better adapt to these evolving markets ».

Carole Faure, Director of IIM's Video Game Management MBA

IIM's student work

The Video Game Management MBA is a professional programme within the digital entertainment field. The educational content is updated each year by the Educational Steering Committee to adapt to the demands of the industry and the continuing evolution in technology. Courses are taught by recognised professionals of the highest calibre who come from international businesses and have a desire to pass on both their passion for the video game industry and their operational expertise. Pragmatism, versatility, pro-activity, strategic planning and international perspectives are cultivated throughout the Video Game Management MBA. In addition to its excellent content, this specialised MBA programme gives access to a network of industry professionals. Any professional leader recognises the importance of a strong personal network in achieving business and in the development of one's business career. Within the privileged campus of the Pôle Universitaire Léonard de Vinci, in the heart of the “La Defense” business district, the educational tools, work methods, courses, conferences, individual coaching, internships and professional exchanges combine to allow your career goals to be met.

PROGRAMME Twelve months of academic training: approximately 400 full-time hours and six months professional internship.

MARKETING E-COMMERCE

STUDIO MANAGEMENT

OFF-LINE AND ONLINE VIDEO GAME PRODUCTION

PRODUCTION FINANCING

NEW MEDIA RIGHTS

FINANCIAL INTELLIGENCE R&D

PROFESSIONAL THESIS PERSONALISED TUTORING CASE STUDY SEMINARS

BUSINESS INTERNSHIP

INTEGRATION SEMINAR

The specialised MBA in Video Game Management is for students with a minimum of a Bachelors Degree who wish to acquire a strong specialisation in this industry.

TRAVEL FOR INTERNATIONAL STUDY

INTEGRATION SEMINAR

NEW MEDIA RIGHTS

The integration seminar includes introductory courses, conferences and business case studies.

Licences, original IP's, author rights and copyrights, legal protections, piracy, business contracts, development contracts, publishing contracts and distribution.

COURSE MODULES

FINANCIAL INTELLIGENCE/RESEARCH AND DEVELOPMENT

Most of the courses are taught in English by industry professionals. The courses allow the mastering of knowledge and applied methods to the field in the form of modules and seminars and key documentations.

Serious gaming, advergaming, Next Gen Consoles, Mobile Gaming, Artificial Intelligence, man-machine interface, simulation.

It is important to note that programming techniques and computer graphics are not part of this MBA programme.

Project presentation, negotiating, personal interview in the United States, Japan, or in the United Kingdom

MARKETING AND E-COMMERCE Market studies: international outlook, the sociology of digital entertainment, game genres and platforms, business model, qualitative and quantitative studies, actors, product analysis... Marketing and communication: press relations, advertisements, partnerships, trade shows, game launches, point of purchase displays, international marketing... Web marketing and e-commerce: web campaign, referencing, blogs, game contests, e-mailing, viral marketing, mobile phone marketing, e-commerce websites, on-line and microtransactions.

CASE STUDY SEMINARS

STUDIO MANAGEMENT Organisation: the structure of a game development studio and a game publisher, information systems.Ressources humaines. Human Resources: Employment contracts, crisis management, team motivation and creativity… Business Management: Request for Proposal, managing business growth, international outsourcing, mergers and acquisitions.

BUSINESS INTERNSHIP

OFF-LINE AND ON-LINE VIDEO GAME PRODUCTION

PROFESSIONAL THESIS

Project Management, planning, on-line and off-line games, detailed concept, technology, design, graphics, sound and music, controls, resource and asset management, pre-production and production, localisation, testing, risk management.

The professional thesis is an individual work of applied research on a practical business problem. This work is conducted parallel to the training courses and concludes with the thesis defense before a jury composed of experts from the video game industry. Diplomas are awarded on the basis of the student's yearly results and the quality and relevance of the thesis and its defense.

PRODUCTION FINANCING National and International context, government aid, production forecasts, financial research, profit and loss sheets, research and development portfolio, business plans.

COMMUNICATING IN ENGLISH

Several seminars are held throughout the year. The case study will be presented by a professional and analysed by the students who work in pairs to propose their solution.

TRAVEL FOR INTERNATIONAL STUDY An international trip allows for the discovery of new territory and the importance of the international dimension in this industry. In the programme: conferences, business visits, professional internship, networking.

The students will work six months in a business, allowing them to put their training into practice.

PERSONALISED TUTORING Frequent tutorials are scheduled to personally follow the student's training and adaptation to his/her career plan.

MANAGEMENT OF THE SPECIALISED MBA PROGRAMME MONIKA SIEJKA

« The professional aspect of the IIM is what made me choose it: the lecturers coming from the multimedia world, the internships, concrete projects...all is thought of to equip the students with the expected competencies recognised and expected by this industry ».

DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM)

JEAN- CLAUDE HEUDIN

Guillaume PORTIER, Executive Producer, Mindscape

DIRECTOR OF THE IIM MEDIA LABORATORY CO-DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA

CAROLE FAURE DIRECTOR OF THE SPECIALISED MBA PROGRAMME – VIDEO GAME MANAGEMENT CEO AND CO-FOUNDER, KAOLINK FORMER OFFICE MANAGER, SONY PSYGNOSIS

RISA COHEN PRESIDENT OF THE EDUCATIONAL STEERING COMMITTEE INTERNATIONAL PRODUCTION CONSULTANT FORMER PRODUCTION SUPERVISOR, FILM FINANCES FORMER SENIOR PRODUCER, DISNEY

© Retour sur L'ile mystérieuse, Microids 2008

EDUCATIONAL STEERING

COMMITTEE

© Rayman Raving Rabbids TV Party, Ubi Soft 2008

MASA AGARIADA

CEDRIC GENIN

DIRECTOR, TOSE, USA/JAPAN

HEAD OF GAMES, SFR

STÉPHANE BAUDET

CHRISTOPHE GOMEZ

STUDIO MANAGER, UBISOFT

SENIOR PRODUCER NEW PLATFORMS, ELECTRONIC ARTS MOBILE, USA

LUDOVIC BARRA

ANNE-MARIE JOASSIM

VICE PRESIDENT CONTENT & STUDIO, CAFÉ.COM, BOONTY

MANAGING DIRECTOR, ANSWERS RECRUITMENT FRANCE/UK

YVES BLEHAUT

SASHIKO KONDO

SENIOR VICE PRESIDENT, ATARI

CEO, PH STUDIO, JAPON

JEAN-BAPTISTE BOLCATO

CHRISTOPHE MARIDET

GAME DIRECTOR, A2M , MONTREAL, CANADA

DIRECTOR, THE WALT DISNEY COMPANY, FRANCE/BENELUX

STÉPHANE BONAZZA

LAURENT MICHAUD

DIRECTOR, GRAVITY EUROPE

HEAD OF THE VIDEO GAME FORUM, IDATE

DOMINIQUE COR

ANDREW PARSONS

CEO, MKO GAMES

DIRECTOR 3RD PARTY RELATIONS, SONY COMPUTER ENTERTAINEMENT, UK

ALEXANDER FERNANDEZ

CATHERINE PEYROT

CEO, STREAMLINE STUDIOS BV, NETHERLANDS

VIDEO GAME PRODUCTION MANAGER, MICROIDS

NASKO FESJA

PITOF

MARKETING DIRECTOR, CAPCOM EUROPE

DIRECTOR AND DIGITAL VISUAL EFFECTS DIRECTOR

OLIVIER FONTENAY

PATRICK PLIGERSDORFFER

GENERAL MANAGER, WHITE BIRDS PRODUCTIONS

CEO, CYANIDE

EMMANUEL FORSANS

JOHN VIFIAN

PRÉSIDENT, AFJV

EXECUTIVE PRODUCER, ELECTRONIC ARTS, USA

THOMAS GANARIN

WILL BYLES EXECUTIVE PRODUCER, EA, UK

CEO BBG ENTERTAINMENT GMBH, ALLEMAGNE

NICOLAS GAUME CEO & CO FOUNDER, MIMESIC REPUBLIC All trademarks/ and registered /trademarks/ are the property of their respective owners.

BUSINESS AT THE HEART OF THE TRAINING © L'île Noyée, White Birds 2008

Next to the largest French and International Corporation Headquarters, the Pôle Universitaire Léonard de Vinci, offers an operational vocation continuously energised by exchanges with businesses. The training is continuously updated to meet business demands:

• • • • •

Case studies are real problems brought by businesses.

© XBOX 360 est une marque de Microsoft Corporation

The trade conferences and round table discussions are chaired by specialists. The business internships in France or abroad take place in a video game company. Privileged partnerships are tied to professional associations. The career plan is monitored by meetings with a tutor from the educational team and a specialised recruitment agency.

« It is my belief that what is respected most is not the person that knows everything, but rather, the person that knows their strengths and then builds relationships to become the whole. It is on this promise that the MBA Video Game has been created: to offer the opportunity of successful professionals to meet their equals, learn from others and open international opportunities. »

« All our experiences with IIM students have been excellent. The professionalism of the students gives testimony to the quality of the training, always listening to the needs of the professionals ».

Patrick PLIGERSDORFFER, CEO Cyanide Risa COHEN, International Production Consultant

THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM): A STRONG GUARANTEE The Specialised MBA Programme in Video Game Management benefits from the experience and educational innovation initiated in 1995 by the International Institute of Multimedia, today the first multimedia school in France. The “project oriented” teaching method is one of the major axes for its development and success of its students in business. After the programme, the Video Game Management MBA graduate is integrated into the alumni network of the school which represents a powerful lever for any career progression.

« With more than 12 years existence, the IIM has grown in sync with the digital revolution, the dream vector becoming a worldwide industry in full growth. We have also worked on defining this MBA in correlation with our existing alumni network and are proud to launch a programme that is as ambitious and innovative as any good video game should be ».

Monika SIEJKA, Director of IIM

ADMISSIONS CRITERIA The candidates of the Video Game Management MBA from the Léonard de Vinci International Institute of Multimedia must fulfill the following preliminary requirements: • A Bachelors Degree from a recognised University. • Possess a level of English that will allow the candidate to follow the university courses in English. Exemption requests can be submitted for candidates whose previous training or professional experience is deemed significant. Candidate selection takes place in three steps: • Review of the candidate's application file for pre-selection. • Admissions test in English and personal interview with Directors of the MBA Programme. • Deliberation of the Admissions Committee. The decision of the Admissions Committee will be quickly communicated to the candidate: accepted, refused, or put on the waiting list.

AN EXCEPTIONAL

WORKING ENVIRONMENT FOR AN OPTIMAL STUDY > The Pôle Universitaire Léonard de

PROGRAMME FUNDING Your training: a sure and profitable investment! The programme fees include participation in all the educational activities and access to all the buildings and facilities of the Pôle Universitaire Léonard de Vinci. The training can be financed by the candidate him/herself or through a business. As part of a continuous study programme, the training fees can be partially financed by certain organisations (the training programme of your company, etc.). Candidates in between jobs should contact their local unemployment office for potential funding. In the case of personal financing, a staggered payment system can be set up depending on the candidate’s financial situation outlined in their application file. Thanks to partnerships with banks, student loans with preferential interest rates are available and payment can be deferred until after the completion of studies. Foreign travel costs are the responsibility of the student.

Vinci, established in the heart of the “La Defense” business district, welcomes close to 5000 students a year and consists of the three higher education institutes, specialised MBA programmes, an institute of further education, an apprenticeship training centre and seven establishments and schools that are partners of the Leonard de Vinci Group.

> The Pôle Universitaire Léonard de Vinci offers an exceptional working environment: • A unique location, ten minutes by metro from the Place de l'Etoile.

The majority of the business internships are paid internships.

• The latest technological equipment: computer network of more than 1200 machines, high speed internet access, Wifi connection, fully equipped amphitheatres and classrooms, research laboratories, etc. • The infothèque, one of the largest multimedia resource research centres in Europe with computerised access to all the main worldwide information databases. • A language resource centre consisting of six multimedia laboratories.

«ENSEMBLE, RÉVÉLONS VOTRE TALENT»

• Common rooms for students and their associations. • Five sports centres with ultramodern equipment.

Contacts : Institut International du Multimédia Pôle Universitaire Léonard de Vinci 92916 Paris-La Défense Cedex Tél. : +33 1 41 16 75 11 Fax : +33 1 41 16 75 75

[email protected] www.iim.fr/mba www.devinci.fr