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Visual Merchandising And Store Management.pdf - Google Drive
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Visual Merchandising And Store Management.pdf - Google Drive
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Page 1 of 2. No. of Printed Pages : 2. BBA IN RETAILING. Term-End Examination. BRL-012. O June, 2012. O O BRL-012 : VISU
No. of Printed Pages : 2
BRL-012
BBA IN RETAILING Term-End Examination
O
June, 2012
O O
BRL-012 : VISUAL MERCHANDISING AND STORE MANAGEMENT
Time : 2 hours Note :
Maximum Marks : 50
Attempt any five questions.
1.
Define Visual Merchandising ? Explain its 3+7=10 objectives.
2.
State the importance of lighting in a retail store and list the different types of sources of light. 4+6=10
3.
What is meant by 'balance' in visual merchandising ? Differentiate between formal balance and informal balance. 2+8=10
4.
Discuss the display approach and merchandise 10 presentation for electronic goods.
5.
Explain in brief the role of visual merchandising 10 for kiosks.
BRL-012
1
P.T.O.
6.
Describe the floor plan with diagram for men's wear section in a retail shop.
10
7.
Explain In-store merchandise presentation for home decor accessories.
10
8.
Discuss the common errors usually committed by a merchandiser while displaying the products in a retail shop.
10
9.
Write short notes on any two of the following : 5+5=10 (a)
Rhythm in VM
(b)
Harmony in VM
(c)
Props
(d)
Hyper Market.
BRL-012
2
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