vue baynote

Solution Brief

BAYNOTE

VUE A simple, self-service web

application designed specifically for ecommerce merchandisers

Today’s Merchandising Challenge Retail ecommerce is growing at nearly four times the rate of

With Baynote VUE, merchandisers can quickly respond to

retail as a whole. At the same time, the shopper is in control,

catalog changes, market conditions and shopper trends using

demanding in-store and online shopping experiences that are

big data insights and built-in personalization capabilities. The

relevant, personalized, and responsive.

Baynote VUE intuitive design includes guided, best practice driven tasks, simple yet powerful KPI reporting and innovative

Over the next few years the retail world will change dramati-

and intuitive merchandising controls.

cally. Retailers must respond to shopper demands for relevant, personalized experiences while delivering new, profitable revenues. The speed with which retailers need to respond to competition and market needs is only accelerating. To remain

Ecommerce Growth Outpaces Retail

competitive, front-line marketers and merchandisers need to 20.0

ing tools that will allow them to quickly take action.

18.0

Introducing Baynote VUE Baynote VUE is a simple, easy to use self-service web application specifically built for retailers to create compelling, revenue-driven online experiences. Existing tools in the market have become antiquated and rely on power users or vendor services to make changes. Baynote VUE shifts the paradigm by enabling marketers and merchandisers to directly create, test and deploy strategies that deliver unique and compelling online

% Change in Growth Rate

be empowered with insight to spot key trends and merchandis-

16.0

17.4 15.6

15.5

15.3

14.9

14.0 12.0 10.0

7.4

8.0 6.0 4.0

6.2 4.0

4.6

4.3

2.0 0

Q4 2012(p)

Q3 2012(r)

Total Retail: % change by quarter Y/Y

Q2 2012

Q1 2012

E-commerce: % change by quarter Y/Y

Source: U.S. Census Bureau Data 2012

experiences for shoppers.

Baynote, Inc. | 333 W San Carlos St, Ste 700, San Jose CA 95110 USA | [email protected] | [email protected] | baynote.com

Q4 2011(r)

Power to the Merchandiser

Big Data for Merchandising

Today, marketers control more of the technology spend within

As the amount of retail data skyrockets, it is imperative that

companies. As investment in software and services align with

ecommerce professionals determine a strategy to effectively

ecommerce business objectives, the tools themselves should

derive insight from all of the information that they capture.

be more accessible and usable by the business owners. In

Baynote VUE delivers powerful technology that is accessible

customer-centric retailing companies, merchandisers hold

by technical and non-technical users alike. Built on a modern

the key to building brand loyalty and the lifetime customer

Hadoop-based architecture, Baynote VUE is cloud- based and

relationship. With its consumer-like interface, Baynote VUE

includes preloaded and proven retail algorithms, reports and

enables your merchandising team to automate and deploy

a custom report builder that let you harness the power of

personalization broadly without technical assistance for maxi-

machine learning and big data in a simple, elegant interface.

mum impact and results.

Merchandising: Art & Science To keep up with the volume and velocity of customer data, merchandisers must combine machine learning with merchandising controls. Baynote VUE simplifies the process of interacting with machine learning algorithms – merchandisers just select goals to drive outcomes. With algorithms aligned with your goals, you can then add merchandising controls to drive increased revenue and engage shoppers. With Baynote VUE, you will enjoy: Best practice driven, guided tasks that walk you through creation and editing of strategies The ability to select which KPI you want to drive, including engagement, revenue or profit

Simple, easy to use merchandising console specifically built for retailers

Easy management, visualization and preview of personalized zones Built-in pinning, bundling and outfitting to show the right kinds of items together Simple management of items not to be shown through blacklisting Intuitive business rules to guide results based on context and available attributes

Innovative and intuitive merchandising controls


pg. 2

Solution Brief

Making Data Driven Decisions With the pressure to increase revenue in a highly competitive environment, marketers and merchandisers are becoming increasingly data driven in their decisions. Modern merchandizers don’t have the luxury of letting bias or suboptimal decisions make their way onto an ecommerce site. With Baynote VUE, merchandisers have access to the tools you need to make fast, data driven decisions that dramatically increase revenues and repeat visits. The Baynote VUE Dashboard provides easy access to: Fast, simple reports on key performance metrics Instant visibility to the best performing strategies Custom reporting options to access additional data for in-depth analysis Access to open APIs to push Baynote data into desktop, web analytics or BI tools

Fast yet powerful KPI reporting for data driven decisions

Merchandising with Insight Baynote VUE includes performance dashboards which gives you data, at a glance, for all of your key metrics. VUE allows you to monitor ROI from any device including tablets. For those with more sophisticated inhouse reporting and business analytics systems, the underlying Baynote VUE platform allows you to easily extract data through open APIs and put the data into your in-house systems.

Baynote VUE Reporting


pg. 3

We Listened to You Average Baynote Performance By Metric

Baynote surveyed merchandisers as we developed Baynote VUE to ensure that you gain the flexibility, power and insight you need. Through this process we focused on innovative

45%

areas to make your life easier and to improve your impact on

40%

your organization. These key innovations include:

35%

Simple, guided processes that take users through tasks and ensure success Facilitating personalization on more pages in more ways to drive KPI performance

41%

37%

33%

30% 25% 20% 15% 10%

Key metrics at your fingertips so you can track and share the value of merchandising and personalization Integration with tools like Microsoft Excel or Tableau for managing pins and analyzing data

5% 0%

Average Orders Influenced

Average Revenue Influenced

Average AOV Lift

Source: Baynote, Inc. 2013

Personalize Everywhere

Trust our Experience

The retail world is changing dramatically. Baynote VUE gives

Over 300 major brands trust Baynote to deliver personalized

modern merchandisers the tools you need to deliver the

product recommendations to shoppers on their sites. To find

results your company wants. With Baynote VUE, merchandis-

out more about what companies like J. Crew, Hayneedle.com,

ers finally have a simple self-service merchandising tool, fast

Bluefly, Jockey, Urban Decay, Crate & Barrel and others are doing

reporting and the intuitive controls you need to be successful.

visit www.baynote.com.

With Baynote VUE, marketers and merchandisers can drive innovative, personalized, and relevant experiences across their websites, in email, in mobile sites and applications, and in store.

About Baynote

Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach, retailers personalize the shopping experience in the moment across touch points, increasing consumer engagement, conversions and order values. For more information about Baynote, visit http://www.baynote.com

To learn more, contact: [email protected] Within U.S.: 866.921.0919 x1 International: 408.213.9601 : twitter.com/baynote : linkedin.com/company/baynote : plus.google.com/110992898748197186717/about

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