Web Content Management Module

Web Content Management Module The hybris Web Content Management module is a marketing and publishing tool that offers Web content management capabilities that are fully integrated with product content management (PCM) and omni-channel commerce functions. Business Requirements Organizations want to present their brands online engagingly and consistently across all channels. They also want to be able to drive online sales by delivering unique landing pages and product-specific editorial content. They want to offer a superior shopping experience by offering customers exactly the products they are searching for. And finally, they want to ensure that they can coordinate all of their content across all channels. To do all this, they need a flexible, integrated eCommerce and contentmanagement solution that offers compatibility and efficient data transfer between the functions.

Solution The hybris Web Content Management module is a marketing and publishing tool that offers Web content management capabilities that are fully integrated with product content management (PCM) and omni-channel commerce functions. The hybris Web Content Management module makes it easy to manage content across channels – including online, mobile, and Rich Internet Applications – from a single user interface. The solution supports such features as comprehensive preview capabilities preconfigured for both desktop and mobile devices and the ability to make changes via live edit which enable organizations to easily place and re-use cross-channel marketing campaigns. It features drag and drop of components, synchronization of single components, as well as whole sections and pages, responsive images management and on-the-fly changes to product content. The hybris Web Content Management module supports multi- and macro-site implementations. Users can select

from a wide range of page templates and content components to easily update or create new pages. Editorial content can be combined with and linked to specific products. Built-in user-friendly URLs support search engine optimization by making it easy for search engines to index content, which can help achieve higher rankings. Unicode-standard language support and multi-language content management facilitates localization activities. You can even aggregate content from multiple sources, perform A/B testing for pages and page components (e.g. for promotions), and manage your publishing workflow to control content go-live schedules. Organizations can achieve a broad range of cost, quality, and productivity benefits from basing their content- and commerce-driven websites on a single technology and content source.

Responsive Sites Responsive web design is originally defined by responses to the needs of the users and the devices they’re using. The layout of a site changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns. With hybris WCMS users can easily create and manage responsive sites from within a single UI. The default implementation offers four breakpoints to cover resolutions of different types of devices available in the market. Additionally, responsive components ensure appropriate image sizes for a given breakpoint. You can also assign different images for different devices.

Fig. 1: Create an engaging and modern online store by using a responsive page template.

Web Content Management Module

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Feature Overview ▪ User-friendly Web Content Management Cockpit ▪ Omni-channel support ▪ Page templates to easily create sites for all channels ▪ Fully responsive storefront components ▪ Four responsive breakpoints for desktop, wide desktop, tablet and mobile experience. ▪ Page template editor ▪ Live edit functionality to edit content while browsing the site ▪ Ability to place and reuse marketing campaigns ▪ Ability to publish landing pages for promotions, categories, and products ▪ Ability to publish content from hybris PCM and hybris Commerce ▪ Ability to display categorized products on customized pages (e.g. seasonal products, special offers, etc.) ▪ Publishing workflow management ▪ Synchronization of updated items on component, section or site level ▪ A/B testing for pages and/or components ▪ Separation of content and layout ▪ Linking of editorial content and products ▪ Enhanced preview functionality with ability to simulate access conditions (e.g. date, time of day, etc.) ▪ Pre-defined preview context for various desktop and mobile devices ▪ WYSIWYG editor for direct administration of content in preview mode ▪ Formatting options for content (text, paragraph, positioning, and much more) ▪ Management of complex formats like images, text, HTML, video, etc. ▪ Role-based access to content elements for groups and single persons ▪ Ability to add dynamic user restrictions based on user groups ▪ Multi- and micro-site support

▪ Classic tree navigation for easier site administration and quick browsing through sites and catalogs ▪ Ready to use components built with state of the art technologies, like Bootstrap, Less, JQuery, OWL Caorousel, etc.

Benefits → Avoid integration costs by using one application for commerce, PCM, and content management → Make content easily available across all output channels from a single cockpit → Enable fast and easy creation of first-class,multifunction sites with the Web Content Management Cockpit → Provide consistent online and mobile site management by adding structured and unstructured content as well as multimedia objects from the same data source → Simplify project administration through intuitive navigation, page editing, and preview functionality → Save costs and lower implementation time by only needing to create and maintain one site for all devices → Create a seamless omni-channel customer experience easily → Manage responsive sites from a single, intuitive business UI (WCMS Cockpit) incl. preview mode for different devices → Integrate and manage user-generated content

OptionalWorkflow ▪ Forwarding of content changes to the appropriate manager for signoff (requires hybris Workflow module) Fig. 2: The Web Content Management Cockpit enables you to easily create, manage, and publish content across all channels.

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About hybris software hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | [email protected] Version: March 2015 Subject to change without prior notice © hybris Web Content Management Module hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

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