www.earn1k.com/members. 1. Objective: hOw tO gO niche, get knOwn and have
referrals. bOttOm line:make scrilla! Advice is easy. Doing things is hard.
Week One: Noah Kagan – Picking a Niche & Creating Fame Presentation Outline Objective: how to go niche, get known and have referrals.
Bottom line: make scrilla! Advice is easy. Doing things is hard. You paid a lot of money to learn how to make money. That’s smart. I’ll do my best to give you real tips / tactics to get to $1,501 dollars.
1. Niche or Not? What should I go sell even before I go niche? • What skills do you have? Anything you enjoy. Let me tell you about smoothies. • Buy low, sell high. My Livestrong bands. Noah’s Examples: • My mom would do door to door cleaning. • Niche blog content. • Review gigs on Craigslist. If you were gay, which one would you do your laundry at? http://okdork.com/2007/10/16/gayest-caption-wins/ vs. http://hoboken411.com/archives/750 Should you niche? Yes, and here is why: • Easier • More money • Less competition
CASE OF THE EXCUSES. • Mint interviews at cafes. • Offer it as a service on Craigslist. Google Forms. • Offer it to friends, family & co-workers. • Look at message boards. • Local targeted magazines. • Adwords, FB ads, Yahoo ads. • Is this something you would want? STOP: excuse crew: thoughts like “this group is too small.” Will SOMEONE pay for it? • Are there more customers out there? • If you have 100% of the market, how much $$ is that? • Can you do this and then another, any leverages? • I HIGHLY discourage people from doing things they don’t enjoy or know well. 3. Results • Question: How do you know if it works? • The answer is simple: Did you make money? Would they pay? Start charging right away after you think people may want it. we’ve done tests and people never value free things, at least charge $1 then keep raising prices. 4. It’s the math stupid. • Cost to market and conversions are better: http://bit.ly/cKMBWC Freelancing leads to more if you want it. Noah’s Mint job story.
So you want to niche? Okay.
How to Pick Your Niche: 1. Who can you focus your business on? Focus on yourself. church, men, gay, groups, etc.. • HFG consulting to small and local biz by and for college students. FREE INTERNS BABY. • Did ethernet networking for Jews, Mexicans and mechanics in San Jose. • Parrot ebook making $400k: http://www.cringely.com/2009/03/parrot-secrets/ 2. Validate & test quickly. I HATE PEOPLE WHO HAVE A
Resources to use: Google forms. Used this to hire a person to come do my photo scanning. Jobs available: • Amazon mechanical turk: https://www.mturk.com/mturk/welcome • Elance: www.elance.com • Getafreelancer: www.getafreelancer.com • 99designs.com: www.99designs.com
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REPEAT. PROCESS. SCALE. Caution: Use common sense: non-profits, government and education. Long cycles and slow, but could be good niches if you have an in.
2. Get Known A. Pick one thing to be known for: • Noah with burritos: http://okdork.com/2007/07/11/noah-the-burrito-man/ • What’s T-Pain known for? • Dave McClure with aarrr / 500 hats: http://500hats.typepad.com/ http://500hats.typepad.com/500blogs/2007/06/internet-market.html
• •
http://500hats.typepad.com/500blogs/about-500-hats.html
Neil Patel: http://www.quicksprout.com/ For all of your “getting known” efforts - remember your objectives. What are you trying to accomplish?
B. Repeat x00
C. Tuesday club failure D. Prioritize your clients / referrals. Use www.klout.com. Pay for the events your clients will be at. • Secret: ask for up referrals. Like mint survey. Ask people where they get their information from. Find connectors. E. Set up follow-up system. CRM tool or Excel. • Secret bonus: Use followup.cc. http://www.followup.cc/ F. Introduce your own clients to each other G. Clients sell way better than you can. Ask old clients to talk to potential. H. Can you meet 1 person who can’t immediately benefit you once a week. • Story of my $400/hour consulting gig from a blog reader. I. Do specific referral asks. An intro from a relationship is 100x more valuable than cold. • Double bonus tip: write the email for them to forward.
C. Perception > awareness • What do you think about me. D. Invest now for future • Coffee is cheap. • Relationships are forever.
J. Caution: relationships get stale like bread. Who can you contact tonight?
E. Lunch with a client now vs. revenue they make Bottom line: make them ultra happy & ask them.
F. Bonus: Calendar request invite trick G. Go to events. Even better, set them up. H. Personal: Success of community next. • http://www.communitynext.com/about/ i. Publish useful / interesting stuff. • Email your list. • Persistence. J. Be sincere. Fake networkers / LinkedIn sluts annoy the shit out of everyone. K. Ramit’s trick. • Promote your success quietly: http://bit.ly/7NQDEE
3. Referrals
frequently said complaints (FSC): • • •
But something something something. Stop watching tv. stop complaining about that person you are waiting on or that one rejection that hurt your feelings.
Niching makes your life simpler: focus, attemption, resources and is more profitable.
key take aways: • • •
Automatic: Find it, test it and figure a way to make it scalable Organization: Process will make you the money. Invest: now for the future.
A. Ask for 3 for every 1 tip. B. Help / connect as many people as possible.
Other Links mentioned in Presentation: • http://www.dapperup.com/
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