Why is Email Marketing an Effective Digital Marketing Tool for ...

5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses

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Hello! I am Charmaine. Founder of Sky Digital Agency and The Good Designers.  Thank you for downloading the FREE Ebook. And I hope that the tips in this Free Ebook will help you understand about “Why Email Marketing is an Effective Digital Marketing Tool for Businesses” better. My very first Startup, Clee Designs Pte Ltd was founded in 2010, with a simple desire, and that’s to help Clients build better websites, which was rebranded as Sky Digital Agency in 2015, as we started to offer a wider range of services as a Digital Agency. Email Marketing worked for us in finding new Clients, and i hope to share why we think it is an Effective Digital Marketing Tool for Businesses.  Most recently in June 2016, aside helping our Clients manage their Email Marketing Campaigns, we started training our Clients on how to do it themselves with MailChimp. Should you have any questions with regards to the content in this Ebook, or even requirements for your business website or marketing efforts, you can reach me directly at: [email protected] Facebook: https://www.facebook.com/skydigitalagency/ Website: http://skydigitalagency.com/ If you have thoughts to share about the Ebook, do let us know at: [email protected]


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #1: Email Marketing is Effective for Businesses!  So the question lies with: What Makes Email Marketing Effective?   

Here are 4 reasons why Email Marketing is Effective:  • High Reach - One of the easiest way to reach people without being inYmidaYng, is Email MarkeYng. The best thing about it is that there are ways to track if they had opened, and whether any of your subscribers had responded to your “Call to acYon” with a click to any of your links or buZons.    Well, sure, not everyone opens their emails, but majority are usually sYll in favour of email sales pitch, offers, compared to other communicaYon methods.  • High Flexibility - Email markeYng works preZy much for any kind of business. It doesn’t maZer whether you sell houses, insurance policies, yoga classes, or fashion; you can get lots of sales as long as you acYvely use the right email markeYng strategy and pracYces.    When you do that, you can promote pracYcally anything relaYng to your business—the best of all, you are not limited to sending links to your sales pages.


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #1: Email Marketing is Effective for Businesses!  So the question lies with: What Makes Email Marketing Effective?   

Here are 4 reasons why Email Marketing is Effective:   

(continued) • Low Cost to implement - We’ll if you know how to design something simple, and use the right tools, all Email MarkeYng is going to cost you is your Yme! You could also hire a professional to draa out something, and manage your content on your own.    And you could probably give your newsleZers a Face Lia every 6 months.  • Low Barrier of Entry - Aside being a comparaYvely a cheap markeYng spend, email markeYng doesn’t take much to work. Even if you make some mistakes, you aren’t wasYng too much Yme.


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #2: Email Marketing is Cost Effective!  So the question lies with: How much does it cost? • It’s Free - If you have 2,000 subscribers or less, MailChimp is offering email blast service for FREE. The most amazing part? You can send up to 12,000 NewsleZers to the 2,000 subscribers a month for FREE!  • Low Cost - Many businesses spend as much as $10,000 per year on an average on MarkeYng. If we look at Facebook Ads, even if a business is spending $20/day, that will cost them $600/month, excluding the Design Fees and Facebook Management Fees involved.    Print MarkeYng has a difficult way of tracking the ROI, unless it is a redempYon of a FREE Facial or Massage, for Beauty and Wellness Industry, or a Discounted Set Meal at your F&B outlet.    If you had 5,000 subscribers, it cost you $50/month (USD), blasYng out unlimited emails monthly to these subscribers! It cost you $50/month (USD), approximately $70 SGD a month!


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #3: Email Marketing has one of the Highest Return on Investment (ROI) in Marketing Spend!  • Highest ROI - In fact, Email MarkeYng has the highest ROI in MarkeYng Strategy Spend, that has an ROI of 3,000%! Yes, it is 3,000% with 3 Zeros! What does this actually mean? This means, for every $1 spend, you get back $30.     And the ROI is even higher, if we build our email list the right way! It all boils down to how we collect our email leads.  • Shall we start calculaYng some return on investments (ROI) next? Let’s go!


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #3: Email Marketing has one of the Highest Return on Investment (ROI) in Marketing Spend!  • Let’s calculate the Return on Investment (ROI) of Email MarkeSng    Let’s say we take the highest spend, by engaging a Email MarkeYng Specialist to design your product/service NewsleZer, and implement it into MailChimp, costs us $1,200.    If your service or product costs $800 each, and you currently have 2,000 subscribers (imported into your FREE MailChimp Account), and in your email blast, 2% of the 2,000 subscribers responded.    That’s 40 people responding to your Email MarkeYng. 40 people x $800 = $32,000  So if your cost for Email MarkeYng was $1,200 and your Return on Investment (ROI) is $32,000, you are gerng a return of 2,667%, that’s preZy close to the Return on Investment (ROI) stated above isn’t it?  • What about the ROI of Email MarkeYng when you’re able to manage your own Email MarkeYng? Let’s look at an example of that ROI as well.


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #3: Email Marketing has one of the Highest Return on Investment (ROI) in Marketing Spend!  • Manage your own Email MarkeSng Campaign (ROI)    For clients who are able to manage their own campaign aaer the iniYal Campaign was blast out, the ROI is definitely higher.    If your cost is just an hour of your Yme, and let’s say an hour of your Yme costs $100, and your revenue was $16,000 from the campaign, your ROI will be 16,000%   • When your Email Subscriber List grows to 5,000    If your list grows from 2,000 to 5,000 subscribers, you will pay roughly $50 USD ($75 SGD) per month, average of $18.75 per week of Email MarkeYng BlasYng cost, which is a good problem when you need to start paying, don’t you think?


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #4: Many ways of measuring the result of the Email Marketing Campaign!   

Many marketing effort has little ways of measuring the results and understanding the customer’s journey prior to making a purchase. • A/B TesSng in Email MarkeSng - Different Email Subjects, Different Yme of the day that the Email was Sent, and Different Offer Content in the Email MarkeYng Blast.  • Reports of Email MarkeSng - How many people opened the Email, How many bounced, How many unsubscribed, What Yme did they open that Email, How many Ymes did each subscriber open the Email, How many subscribers (of those who opened) clicked on your offer in the Email.  • Nurturing your lead in Email MarkeSng - By knowing what the subscriber clicked, you know what they are interested in, and you can follow up with them with a call, if you had their number, or even drop them a personal email.  • Personalising the Email MarkeSng Campaign with Merge Tags - One thing we know, we definitely like it when people address us by name, and the same goes for any email we receive. Email MarkeYng Plauorms like MailChimp, Get Response, Constant Contact, allows us to personalise by coding the Email to address it to the Name in the subscriber’s list.


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #4: Many ways of measuring the result of the Email Marketing Campaign! • Case Study #1 - A/B TesSng in Email MarkeSng     Sky Digital Agency is conducYng a workshop to train and equip business owners on how to increase your website’s SEO ranking for their business. So the Agency decides to blast out the Email MarkeYng on the informaYon of their workshop.    The Agency decides to use MailChimp for this blast, and this is what happens. They have 800 email subscribers in their database, and decided to select 2 lists that has around 100 subscribers in each list, and decides to do an A/B tesYng of two different offers in the Email Campaign.    You can read more about A/B TesSng here: goo.gl/zklKI3 


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #4: Many ways of measuring the result of the Email Marketing Campaign! • Case Study #1 - A/B TesSng in Email MarkeSng (con+nued)    1st Email MarkeSng Campaign (1st batch of 100 subscribers):   • Tells subscribers about the workshop outline and objecYves  • Tells subscribers how the workshop will help businesses in their SEO Ranking  • Includes a $50 PROMOTION CODE for a $50 discount upon check out on their Event Page.    2nd Email MarkeSng Campaign (2nd batch of 100 subscribers):   • Tells subscribers about 3 Tips for beZer SEO Ranking Results  • Tells subscribers about the workshop outline and objecYves  • Tells subscribers how the workshop will help businesses in their SEO Ranking  • Includes a $50 PROMOTION CODE for a $50 discount upon check out on their Event Page.    Both campaigns were sent at the same Yme, 9am to two different lists.    Which Campaign do you think would return a beZer response to their workshop?


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #4: Many ways of measuring the result of the Email Marketing Campaign! • Case Study #1 - A/B TesSng in Email MarkeSng (con+nued)    With the same Campaign, the agency wanted to test which Yme of the day will give them the most opens of their Email MarkeYng Campaign.    So the agency blast the Email to the remaining 8 list at different Ymings with the Email Campaign’s content that had beZer response.    If you have been managing your own Email MarkeYng Campaigns, try sending your email campaigns out to see which Yme gets you most opens! You will be amazed with the Results.  • If you are a Business to Business, (B2B), and you have a list of 200~400 subscribers:  Try sending out your Email Campaigns at 11am, and 2pm.  Before lunch hours, and aaer lunch hours.  • If you are a Business to Business, (B2B), and you have a list of 200~400 subscribers:   Try sending (scheduling) your email campaign at 8am, 11am, 2pm, and 4pm.  • Which Yme of they day did the Email MarkeYng Campaign yielded beZer results?


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #4: Many ways of measuring the result of the Email Marketing Campaign! • Case Study #1 - A/B TesSng in Email MarkeSng (con+nued)  • If your business is a Business to Consumer (B2C):  Try sending (scheduling) your email campaign at 7am, 3pm and 8pm.  • Which Yme of they day did the Email MarkeYng Campaign yielded beZer results?  • The objecYve of this case study was to find out which Yme of the day your subscribers open, and focus on scheduling your campaigns at those hours of the day to opYmise the rate of email being opened!


5 Reasons Why Email Marketing is an Effective Digital Marketing Tool for Businesses Reason #5: It is easy to build your email and subscriber list! • Here’s 3 simple ways to Grow Your Email List!     Tip #1 - Encourage your current email subscribers to share and forward your emails    Tip #2 - Promote an online contest or promoYon i.e. a 50% discount on a workshop you’re conducYng, by having parYcipants submirng their email addresses to qualify for the promoYon code.    Tip #3 - Add a link to your employees' signatures that leads people to a landing page where they can sign up for your mailing list. 


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Just in case you need any help with your web presence, or digital you can reach us directly at [email protected]  Here are a list of Sky Digital Agency design services:  • Branding - Corporate IdenYty and Name Cards  • Website Design - E-commerce Websites, InformaYonal Websites, Micro-sites  • Email MarkeSng Campaigns - Design, Strategise and Launch the Email Campaigns for our Clients.  • Facebook MarkeSng Campaigns - Organic & Paid, Design, Strategise and Launch the Email Campaigns for our Clients.  • Conduct weekly workshops to share about important tools and knowledge to digital markeSng.  - Master Email MarkeYng with MailChimp  - Master Organic Facebook MarkeYng  • Print Design, MarkeSng Collaterals 

T: 6679 5782 | E: [email protected] | www.skydigitalagency.com 
