Customers are crowded with so many apps to download. â We want the bank to be present seamlessly where customers are a
Why we chose Social Banking on Facebook and Twitter?
India has about 125 mi+ (as of June'15) Facebook users and 22mi+ Twitter users (as of Jan 15)*
92% of FB users are using it on mobile in India
Facebook, Facebook messenger and Twitter are amongst the major platforms used on Social Media
IndusInd Bank has 4.5 Lakh active followers on Facebook and Twitter
-*SocialBakers.com
USPs of
USPs of
Allows banking transactions to happen via Twitter and Facebook app and not just desktop. No need to download an additional app for making social payments.
Allows customers to make payments from FB/Twitter to anyone who is not on Facebook or Twitter Chat based on Facebook messenger.
1st Bank to have messenger based banking in India
Why use Social platforms and not an app for social payments?
Customers are crowded with so many apps to download. We want the bank to be present seamlessly where customers are as part of their life.
Banking just a chat away is simpler than logging in to application for basic banking needs.
The accessibility and reach via the platforms is much higher than a stand alone app.
We have 4.5 L active followers on Facebook and Twitter
USPs How of to get registered for
OR
Send a message #regmob
You will get an One Time Password on SMS Send a message #regotp That's it! sign up is done
Sample screenshots USPs of
What USPs of all can customers do? Stay on top of your accounts with #bal and #mini
What USPs of all can customers do? Locate us with #atm and #branch
What USPs of all can customers do? Send money via FB/Twitter Send Money on Facebook (QuickPay)
To send money to another Facebook user #quickpay e.g. #quickpay @Arun Kumar 5000 1234 Send money on To send money from Facebook Facebook to to an E-mail ID E-mail ID #quickpay E.g. #quickpay
[email protected] 5000 1234 Send Money on To send money from Facebook Facebook to to a mobile number Mobile Number #quickpay
To send money to another Send Money on Twitter user Twitter (QuickPay) #quickpay e.g. #quickpay @John 5000 1234 To send money from twitter to an Send money on E-mail ID twitter to #quickpay E-mail ID E.g. #quickpay
[email protected] 5000 1234
Send Money on twitter to Mobile Number
To send money from twitter to a mobile number #quickpay E.g. #quickpay 9999999999 5000 1234
Sample screenshots USPs of
