2010 - Pumps & Systems

2010  WEBINAR MARKETING PLAN

PRIMARY BENEFITS                                  OF SPONSORSHIP

WEBINAR MARKETING PLAN   

… One or Two Full page ads (depending on how far in advance the Webinar is  booked) in Pumps & Systems promoting the Webinar with prominent  sponsor logo placement    

… Website Ad with link to registration on home page of www.pump‐zone.com   

… Static page on www.pump‐zone.com with all information including click  through to sponsor and appropriate association websites   

… Promo on signatures of all P&S, sponsors and appropriate association         e‐mail correspondence   

… Trade Show Coverage – Distribute 4‐color promo slicks   

… National Press Release (PR Web)   

… Post PR on P&S, Sponsor and appropriate association websites with link to  registration   

… Promotion on social networking sites, including PumpConnect, Facebook,  LinkedIn and Twitter   

… PR in all monthly P&S, sponsor and appropriate association Newsletters   

… Include sponsors’ logos on all slides and all promotion materials.   

… Six‐time E‐mail campaign to P&S Subscribers/appropriate association  database/ sponsors’ database (*NOTE: Those who have registered will be  deleted from future e‐mail invites, but will receive reminders).    

 

Copy and design of all e‐mail promos, slicks, house ads, etc., provided by  Pumps & Systems.  

WEBINAR SPONSORSHIP PACKAGES 

PACKAGE 1 – SOLE SPONSORSHIP  

Schedule:  • Introduction of speaker and “This Webinar is Sponsored      by XXXX Corporation” by PS Editorial Staff  • Technical Presentation              • Questions from Audience             • Concluding Message from Sponsor          

60‐90 secs  40 Minutes  15 Minutes  60‐90 secs 

Registration is FREE for participants  

Sponsor will receive:  • Prominent “Sponsored By” Logo on all the following marketing messages      for the Webinar  o Six e‐mail blasts to PS Subscriber Email List        (approx. 22,000 names = 132,000 impressions), appropriate         association member list and Sponsor list (with permission)  o Full‐page ad in two issues of Pumps & Systems Magazine (84,000 copies)  o Promo slicks and signage at all Pumps & Systems trade show         booths during marketing period  o Ad on www.pump‐zone.com for six weeks        (approx 75,000 impressions)  • “This Webinar Sponsored By XXXX Corporation” message at introduction         of Webinar  • 1‐2 Minute Sales Pitch time at end of Webinar  • Names and contact information of all registered Webinar participants,    from initial live Webinar. (Contact information for downloads of archived Webinar will be  provided to the sponsor for one month after the live event. The Webinar will continue to be  archived after the first month, but leads will only be tracked after that period for a fee of $500  per month.)   

Sponsorship Fee (Exclusive)

$15,000 Net

Sponsorship fee will be invoiced on the date the first marketing piece promoting the webinar is delivered. 

WEBINAR SPONSORSHIP PACKAGES 

PACKAGE 2 – SHARED SPONSORSHIP Schedule:  • Introduction of speaker and “This Webinar is Sponsored      by XXXX Corporation” by PS Editorial Staff  • Technical Presentation              • Questions from Audience             • Concluding Message from Sponsor 1         • Concluding Message from Sponsor 2        

60‐90 secs  40 Minutes  15 Minutes  60 secs  60 secs

Registration is FREE for participants  

Sponsor will receive:  • Prominent “Sponsored By” Logo on all the following marketing messages          for the Webinar  o Six e‐mail blasts to PS Subscriber Email List        (approx. 22,000 names = 132,000 impressions), appropriate        association member list and Sponsor list (with permission)  o Full‐page ad in two issues of Pumps & Systems Magazine (84,000 copies)  o Promo slicks and signage at all Pumps & Systems trade show        booths during marketing period  o Ad on www.pump‐zone.com for six weeks        (approx 75,000 impressions)  • “This Webinar Sponsored By XXXX Corporation” message at introduction       of Webinar  • 1‐Minute Sales Pitch for each sponsor at end of Webinar  • Names and contact information of all registered Webinar participants,   from initial live Webinar. (Contact information for downloads of archived Webinar will be  provided to the sponsor for one month after the live event. The Webinar will continue to be  archived after the first month, but leads will only be tracked after that period for a fee of $500  per month.)  Sponsorship Fee $8,500 Net each Sponsorship fee will be invoiced on the date the first marketing piece promoting the webinar is delivered.

Grinder Pumps  in Pressure  Sewers  Dec. 11, 2008 

 

   

      

TESTIMONIALS    

"The timing was excellent. The attendance was  outstanding, exceeding our expectations. This was most  certainly a highly successful effort and we look forward to  many others as part of our Association's Partnering  Agreement with the magazine."  ‐‐Chuck Stolberg, Executive Director, SWPA     “The Pumps & Systems Webinar program has delivered  great brand exposure for E/One Sewer Systems while  providing important introductory content regarding grinder  pumps in pressure sewers to the attendees. We are  continuing to get more requests for the presentation and  further info regarding E/One’s offerings. And we’re looking  forward to future sponsorship opportunities.”  ‐‐George A. Vorsheim, Jr., Director, Marketing  Communications, Environment One Corporation    Participant Feedback  “Great presentation! Good info. Q&A session very informative.”    “Worth the time.”    “I found the information to be very relevant and insightful.”    “Provided a good overview . . . I appreciate the presentation.” 

 

Generated 616 leads  for sponsors during  LIVE presentation    More leads produced  via online   archive access    249 people  participated   in the LIVE event    At least 105 others  viewed the archived  presentation within  three weeks after the  event 

Advances in  Simulation of  Pumps &  Cavitation  June 25, 2009 

 

   

      

TESTIMONIALS      

“Newsletters, email campaigns, ad space,  presence at industry shows . . . the sheer  comprehensiveness of the Pumps & Systems  Webinar marketing campaign made sure that  Simerics was ahead of the game before the  Webinar event even started.     The webinar campaign was a great method to  expose our software to an exclusive audience  of real leads. My only regret is not allowing  Pumps & Systems to do this for us sooner.    “They did everything they said they would.”    ‐Tom Colbey  Sales & Marketing   Simerics, Inc.     

Generated   606 direct leads   for sponsors during  marketing  campaign    More leads  produced via  online   archive access    232 people  participated   in the LIVE event 

Sample 1 of Email promotion If you have trouble reading this email, please go to the online version.

Grinder Pumps in Pressure Sewers December 11, 2008 – 1 p.m. Eastern Cost to Attendees: FREE

Sponsored by Environment One Corporation Facilitated by Walt Erndt, Environment One Corporation Assistant Chairman, Technical Committee (SWPA) Since the early 1970s, pressure sewer systems have been an effective method to move residential wastewater through the small diameter pipes of a wastewater collection system where other methods are less economical and less feasible. "Grinder Pumps in Pressure Sewers" is an essential presentation for understanding and using pressure sewer technology.

Click here to register. Space is limited! This Webinar is an introduction to pressure sewer systems designed to educate engineers, builders, developers, homeowners, young consulting engineers inexperienced in grinder pump systems and system design, industry groups without knowledge of grinder pump systems and others.

Secondary Sponsor: Emerson's™ US Motors® brand The 60-minute audio and visual presentation will include a 45-minute seminar and 15 minutes of live Q&A.

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Presented by Pumps & Systems and the Submersible Wastewater Pump Association Walt Erndt is director of sales (US & Canada) for Environment One’s (E/One) Sewer System Business. He joined the company as Sewer Systems national sales manager in 2003. A graduate of Franklin University in Columbus, Ohio, with a BS in Electrical Engineering, he has previously served as senior national sales manager at Pentair Pump Group-Hydromatic Pumps, Ashland, Ohio. An acknowledged expert in the field of pressure sewers with 24 years of experience, Erndt is also a member of the Water Environment Federation (WEF), and assistant chairman, Technical Committee for the Submersible Wastewater Pump Association (SWPA). Manage Your Preferences | Forward to a Friend  

Sample 2 of Email promotion If you are having trouble reading this email, you may view the online version

FREE Webinar

Advances in Simulation of Pumps and Cavitation

June 25, 2009 – 1 p.m. Eastern Cost to Attendees: FREE Sponsored by:

Presented by Pumps & Systems Magazine Facilitated by Sam Lowry, Ph.D., president of Simerics, Inc. Advances in Simulation of Pumps and Cavitation is a webinar that will demonstrate the use of Computational Fluid Dynamics (CFD) simulation to predict flow dynamics and cavitation in a fluid pump. Pump professionals of all kinds are encouraged to register. The demonstration will start with three-dimensional CAD geometry of a real-world production pump. Then, the webinar will proceed through real-time model and simulation set up, using the CFD tool, PumpLinx, in order to provide information on flow, pressure, and aeration with cavitation. Finally, results will be compared to physical test data. Through 3D modeling and simulation of a real pump, the attendee will understand the fundamentals of CFD from model set up to post-processing in this high-impact, one-hour session.

Register Now!

About the Facilitator Sam Lowry, Ph.D., is president of Simerics, Inc., in Huntsville, Ala. He received an A.B. in Engineering and Applied Physics from Harvard College, an M.S. in Mechanical Engineering from Case Western Reserve University and a Ph.D. in Engineering Sciences from the University of Tennessee Space Institute. Dr. Lowry's prior work experience includes more than 10 years at CFD Research Corporation, concluding as director of advanced technology, and five years as a NASA engineer in the Turbomachinery Branch at the Marshall Space Flight Center. About Simerics, Inc.: Simerics develops, markets and supports CAE software for the virtual simulation and testing of fluid pumps, compressors and motors. With new technologies to address difficult issues, Simerics is focused on providing tools that are productive, accurate and comprehensive to allow your company to reduce expensive hardware testing and provide unique insight into your products. About VibrAlign: VibrAlign, founded in 1983, provides value-added, easy to use shaft alignment and vibration solutions. VibrAlign offers field services, training and a range of laser alignment tools backed by superior customer service. VibrAlign sells shaft alignment tools, including the Shaft Hog, the Fixturlaser GO, and the Fixturlaser XA. VibrAlign personnel are located in key cities throughout the United States, with experienced service providers on call. Whatever alignment or vibration problems you face, VibrAlign can help. The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupted. Restart y our computer, and then open the file again. If the red x still appears, y ou may hav e to delete the image and then insert it again.

Sample of Email Signature Promotion Michelle Segrest Editor Pumps & Systems Magazine Cahaba Media Group 1900 28th Avenue South, Suite 110 Birmingham, AL 35209 205-314-8279, [email protected] www.pump-zone.com

Click here to read my PumpBlog!  Join our NEW PumpConnect network!

To register visit www.pump-zone.com today!  Sample of E-Newsletter Promotions

Sample of Social Networking Promotion (www.pumpconnect.com)

Sample of Web Home Page Peel Down Ad

GRINDER PUMPS IN PRESSURE SEWERS December 11, 2008 1 p.m. Eastern Cost to Attendees: FREE Register: www.pump-zone.com

Facilitated by Walt Erndt, Environment One Corporation Assistant Chairman, Technical Committee Submersible Wastewater Pump Association Sponsored by Environment One Corporation Presented by Pumps & Systems and the Submersible Wastewater Pump Association This introduction to pressure sewer systems is designed to educate engineers, builders, developers, homeowners, young consulting engineers inexperienced in grinder pump systems and system design, industry groups without knowledge of grinder pump systems and others. Grinder Pumps in Pressure Sewers describes the use of pressure sewer technology to solve challenging wastewater disposal requirements where other methods may be less economically feasible or environmentally acceptable. This Webinar will explain the differences between conventional gravity sewer systems and pressure sewer systems, the piping network and the reduction of solids size in the wastewater. Attendees will learn how the application of grinder pumps and pressure sewer systems is a cost-effective, permanent way to allow sites to access a public sewer system. Based on three Technical Resources published by SWPA: An Introduction to Grinder Pumps in Pressure Sewers (a PowerPoint Presentation), Grinder Pumps in Pressure Sewers, a 50-page primer, and the Association’s Press Information Kit. SWPA is planning an in-depth Grinder Pumps in Pressure Sewers Training Seminar in the Spring of 2009. For additional information on these resources, visit www.swpa.org. SECONDARY SPONSOR

WALT ERNDT

is director of sales (US & Canada) for Environment One’s (E/One) Sewer System Business. He joined the company as Sewer Systems national sales manager in 2003. A graduate of Franklin University in Columbus, Ohio, with a BS in Electrical Engineering, he has previously served as senior national sales manager at Pentair Pump Group-Hydromatic Pumps, Ashland, Ohio. An acknowledged expert in the field of pressure sewers with 24 years of experience, Erndt is also a member of the Water Environment Federation (WEF), and assistant chairman, Technical Committee for SWPA.

WEBINAR MARKETING TRACK GRINDER PUMPS IN PRESSURE SEWERS – DEC. 11, 2008 Weeks 1-2 10/13-10/31 Week 3 11/3 – 11/7 Week 4 11/10 – 11/14 Week 5 11/17 – 11/21 Week 6 11/24 – 11/28 Week 7 12/1 – 12/5

Week 8 12/8 – 12/11 As of 3/31/09

Marketing Activity

Registrants—Direct Leads

Promoted with Color Slicks at ISA and WEFTEC Posted Leaderboard on pump-zone.com home page Created Signature Ads for all CMG employees and sponsors Reader Newsletter promo Full Page ad appeared in Nov. P&S OEM Newsletter promo PR Web Release Email Invitation Run Through with Sponsors and Presenter Email Invitation

60

Rehearsal with Sponsors and Presenter Promo Slicks at Power-Gen Email Invitation Full Page ad appeared in Dec. P&S Email Invitation Email Reminder Live Event (actually attended 249) Playbacks on Website Archive

214 245 346 445

518

616 161

WEBINAR MARKETING TRACK VECTOR DRIVES IN ROTARY PD PUMPS – FEB. 26, 2009 Marketing Activity

Week 1 1/15 – 1/23

Week 2 1/26 – 1/30 Week 3 2/2 – 2/6 Week 4 2/9 – 2/13

Week 5 2/16 – 2/20 Week 6 2/23 – 2/26 As of 3/31/09

PR Web Release Posted Peel-Down Ad on pump-zone.com home page Reader Newsletter Promo Email Invitation Created Signature Ads for all CMG employees and sponsors OEM Newsletter Promo Email Invitation Posted Ad on PumpConnect home page Full Page Ad appeared in Feb. P&S Email Invitation Reader Newsletter Promotion Run Through with Sponsors and Presenters Posted Rotator Promo on pump-zone.com home page Email Invitation OEM Newsletter Promotion Final Rehearsal with Sponsors and Presenters Promo Slicks at Pump Symposium Email Invitation, Email Reminder Live Event (actually attended 166) Playbacks on Website Archive

Registrants—Direct Leads

83

143 178

227

286

400 39

WEBINAR MARKETING TRACK ADVANCES IN SIMULATION OF PUMPS & CAVITATION – JUNE 25, 2009 Marketing Activity

Weeks 1-2 4/30 – 5/15

Week 3 5/18 – 5/22 Week 4 5/25 – 5/29

Week 5 6/1 – 6/5 Week 6 6/8 – 6/12 Week 7 6/15 – 6/19

Week 8 6/22 – 6/25

As of 9/22/09

Posted Registration on pump-zone.com Distribute 4-color promo slicks at OTC in Houston Created Signature Ads for all CMG employees and sponsors Posted Event on PumpConnect, LinkedIn and Twitter Posted Peel-Down Ad on pump-zone.com home page National PR and Industrial PR Web Releases May Reader Newsletter Posted Ad on PumpConnect home page Post on Simerics Website May OEM Newsletter LinkedIn and Twitter Posts Simerics Email Blast Email Invitation Full Page Ad appears in June 2009 P&S VibrAlign ad with promo in June 2009 P&S LinkedIn and Twitter Posts Email Invitation LinkedIn and Twitter Posts Simerics Distributor Blast June Reader Newsletter LinkedIn and Twitter Posts Simerics Press Release and Email Blast Email Invitation June OEM Newsletter Run Through with Speakers/Sponsors LinkedIn and Twitter Posts Simerics Distributor Blast Email Invitation Last Chance Email Reminder LinkedIn and Twitter Posts Simerics Email Blast Live Event (actually attended 232) Playbacks on Website Archive

Registrants—Direct Leads

43

69

183

304 361

462

606

110