access made easy sub segmentation attachment

ACCESS MADE EASY SUB SEGMENTATION ATTACHMENT CROSS TABULATIONS & MEANS PARKS VICTORIA - DECEMBER 2011 Prepared by: Dino Zanon

INDEX OF TABLES Page

Table

BEHAVIOURS 4 4 4 5 7 8 10

Reasons for Visiting & Activities Undertaken Main Reason for Visiting (Grouped for Segmentation) Main reason for visiting (Grouped by Activity) Main Reason for visiting - Detailed All Reasons (Grouped by Activity) Other Activities Undertaken - Detailed Activities Not Done (but wished to be)

12 12 12 13 13 14 14

Visit Metrics First visit to this Park Number of Times Visited in 12 mths Number of People in Party (Grouped) Time of Stay (Hours) Travel Distance (Victorians only km) Year of Monitor

15 15 15 16

Visit Weather Temperature during interview Wind Condition during inteview Clarity during interview

17

EXPERIENCES

17 17 18

Satisfaction & Recommendation Satisfaction with Visit Level of satisfaction with PV Management Would Recommend to Others

18 18 19 19 20 22

Problems with Visit Any problems experienced Problem/s Reported to staff of the park Problem/s Resolved Problems Encountered Reason for Not Reporting Problem

23 23 24 27 30

Place & Aspect Experiences Place Experience Profile Aspects of Park Particularly Enjoyed Most Positive Aspects Least Positive Aspects

December 2011

Access Made Easy Sub Segments

Page 2 of 53

INDEX OF TABLES CONTINUED Page 32

Table

MARKET PREFERENCES

32 32 32 33 35 35 36 38

Market Group - Home Location Trip Type Overnight or Day Trip How found out about the park Geographic Location (Cluster) of Park Surveyed Legislative Classification of Park Surveyed Park Name - Survey Location Site Name - Survey Location

42

SERVICE PREFERENCES

42 42 46 47

Number of Suggestions by Category Suggestions Detailed Service Ratings - Expectations, Performance & Gaps Service Assocation with Satisfaction

48

DEMOGRAPHICS

48 48 49 49 50 50 52

Gender Age group Highest Level of Education Lifecycle Non English Speaking Background Country of Birth Language mainly spoken at home

Note: Cell tests of significance use a normal distribution of the tabular Adjusted Standardised Residuals with a critical z score > +/- 3.89 which corresponds to a two tailed alpha probability of 0.0001 (or 0.00005 in each tail).

December 2011


Page 3 of 53

BEHAVIOURS Main Reason for Visiting (Grouped for Segmentation) by Access Made Easy Segment Crosstabulation Sub Segment

Q7a Main Reason for Visiting (Grouped for Segmentation) Underwhelmed Tourists 45%

Touring & Sightseeing Count % within Reason % within Sub Segment Trail Based Physical Count Activity % within Reason % within Sub Segment Water Based & Other Count Physical Activity % within Reason % within Sub Segment Count Socialising, Meal & % within Reason Events % within Sub Segment Count Passive & Other % within Reason % within Sub Segment Count Total % within Reason % within Sub Segment

413 90.4 100.0

413 45.0 100

Familiarity Breeds Missed a Confused Contempt Picnic Spot Walkers 10% 17% 28% 1 43 0.2 9.4 0.4 48.9 138 16 89.6 10.4 87.3 18.2 1 19 3 4.3 82.6 13 0.4 12.0 3.4 251 24 91.3 8.7 97.3 27.3 5 1 2 62.5 12.5 25 1.9 0.6 2.3 258 158 88 28.1 17.2 9.6 100 100 100

Total 457 100 49.8 154 100 16.8 23 100 2.5 275 100 30.0 8 100 0.9 917 100 100

Q7aGa Main Reason for Visiting (Grouped by Activity) by Access Made Easy Segment Crosstabulation Sub Segment

Q7aGa Main Reason for Visiting (Grouped by Activity) Underwhelmed Tourists 45%

Physical Activity or Sport Group Passive Activity Group

Sightseeing or Spectating Group Socialising & Childrens Play Group Education and Research Group Journey or Tour Group

Eating or Drinking Group Overnight Stays Group

Organised Events Group Other Reasons Group

Total

Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment

319 88.6 77.2

2 66.7 0.5 36 97.3 8.7

56 94.9 13.6

413 45.0 100

Familiarity Breeds Missed a Confused Contempt Picnic Spot Walkers 10% 17% 28% 2 157 19 1.1 88.2 10.7 0.8 99.4 21.8 1 1 50 50 0.4 1.1 3 38 0.8 10.6 1.2 43.7 99 7 93.4 6.6 38.4 8.0 1 33.3 1.1 1 2.7 1.1 75 10 88.2 11.8 29.1 11.5 3 5.1 3.4 75 7 91.5 8.5 29.1 8.0 3 1 75 25 1.2 0.6 258 158 88 28.1 17.2 9.6 100 100 100

Total 178 100 19.4 2 100 0.2 360 100 39.3 106 100 11.6 3 100 0.3 37 100 4.0 85 100 9.3 59 100 6.4 82 100 8.9 4 100 0.4 917 100 100

Observed Values Significantly Higher than Expected (ie based on Totals) Observed Values Significantly Lower than Expected (ie based on Totals)

December 2011


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Q7a Main reason for visiting (Detailed) by Access Made Easy Segment Crosstabulation Sub Segment

Q7a Main reason for visiting (Detailed)

Underwhelmed Tourists 45%

Appreciation or study of historical or Appreciation, watch or study of plants, birds Attending a special/ major event/ Camping NFI

Cycling

Environment/ atmosphere Holiday/ break away/ weekend trip Long walk or day walk (more than 4 hours)/ Meal or refreshment in a cafe or Medium walk or half day walk (1 to 4 hours) Outdoor activity with or for children Picnicking or barbecue Scenic driving

Short walk (up to 1 hour) Sightseeing

Skiing (cross country)

December 2011

Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment

Missed a Picnic Spot 28%

Confused Walkers 17%

20 83.3 4.8 28 82.4 6.8

Familiarity Breeds Contempt 10%

Total

4 16.7 4.5 6 17.6 6.8 7 8.8 8.0

73 91.3 28.3 17 100.0 4.1 13 86.7 8.2 44 86.3 10.7 33 91.7 8.0

1 2.0 0.4

2 13.3 2.3 6 11.8 6.8 3 8.3 3.4

19 100.0 12.0 20 83.3 7.8 11 91.7 7.0 20 95.2 7.8 55 90.2 21.3

4 16.7 4.5 1 8.3 1.1 1 4.8 1.1 6 9.8 6.8

8 100.0 1.9 62 86.1 39.2 227 91.2 55.0 23 95.8 14.6


10 13.9 11.4 22 8.8 25.0 1 4.2 1.1

24 100 2.6 34 100 3.7 80 100 8.7 17 100 1.9 15 100 1.6 51 100 5.6 36 100 3.9 19 100 2.1 24 100 2.6 12 100 1.3 21 100 2.3 61 100 6.7 8 100 0.9 72 100 7.9 249 100 27.2 24 100 2.6

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Sub Segment

Q7a Main reason for visiting (Detailed)


Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count % within Reason % within Sub Segment Count To show kids snow / teaching % within Reason % within Sub Segment kids to ski Count Travelling or passing through % within Reason from or to some % within Sub Segment Count Other % within Reason % within Sub Segment Count Total % within Reason % within Sub Segment Socialising with/ meeting with friends/ family Supervising childrens play in play area Surfing

Missed a Picnic Spot 28% 62 93.9 24.0 8 80.0 3.1



Total

7 87.5 4.4

4 6.1 4.5 2 20.0 2.3 1 12.5 1.1

23 41.1 14.6 158 17.2 100

8 14.3 9.1 88 9.6 100

8 100.0 3.1 22 100.0 5.3 14 25.0 3.4 413 45.0 100

11 19.6 4.3 258 28.1 100

66 100 7.2 10 100 1.1 8 100 0.9 8 100 0.9 22 100 2.4 56 100 6.1 917 100 100


December 2011


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All Reasons for Visiting (Grouped by Activity) by Access Made Easy Segment Crosstabulation Sub Segment

Q7a,b All Reasons (Grouped by Activity)


Physical Activity Count of Responses or Sport Group % within Reason % within Sub Segment Passive Activity Count of Responses % within Reason Group % within Sub Segment Sightseeing or Count of Responses % within Reason Spectating % within Sub Segment Group Count of Responses Socialising & Childrens Play % within Reason % within Sub Segment Group Education and Count of Responses % within Reason Research % within Sub Segment Group Journey or Tour Count of Responses % within Reason Group % within Sub Segment Count of Responses Eating or Drinking Group % within Reason % within Sub Segment Overnight Stays Count of Responses % within Reason Group % within Sub Segment Count of Responses Organised % within Reason Events Group % within Sub Segment Other Reasons Count of Responses % within Reason Group % within Sub Segment Count Participants Total Count Responses % Participants % Responses Response/Participants

297 41.4 71.9 28 35 6.8 414 73.1 100.2 12 7.5 2.9 3 75 0.7 53 88.3 12.8 61 24.9 14.8 66 82.5 16.0 2 2.2 0.5 19 29.7 4.6 413 955 45.0 46.2 2.3

Missed a Picnic Spot 28% 153 21.3 59.3 31 38.8 12.0 47 8.3 18.2 132 82 51.2

Confused Walkers 17% 199 27.7 125.9 8 10 5.1 46 8.1 29.1 6 3.7 3.8

4 6.7 1.6 128 52.2 49.6 3 3.8 1.2 81 89 31.4 24 37.5 9.3 258 603 28.1 29.1 2.3

1 1.7 0.6 33 13.5 20.9 6 7.5 3.8 1 1.1 0.6 13 20.3 8.2 158 313 17.2 15.1 2.0

Familiarity Breeds Contempt 10% 69 9.6 78.4 13 16.3 14.8 59 10.4 67.0 11 6.8 12.5 1 25 1.1 2 3.3 2.3 23 9.4 26.1 5 6.3 5.7 7 7.7 8.0 8 12.5 9.1 88 198 9.6 9.6 2.3

Total 718 100 78.3 80 100 8.7 566 100 61.7 161 100 17.6 4 100 0.4 60 100 6.5 245 100 26.7 80 100 8.7 91 100 9.9 64 100 7.0 917 2069 100 100 2.3


December 2011


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Other Activities by Access Made Easy Segment Crosstabulation Sub Segment

Q7b Other Reasons for Visiting (Detailed)


Count of Responses % within Reason % within Sub Segment Count of Responses % within Reason % within Sub Segment Count of Responses % within Reason % within Sub Segment Count of Responses Canoeing % within Reason % within Sub Segment Count of Responses Cycling % within Reason % within Sub Segment Count of Responses Environment/ % within Reason atmosphere % within Sub Segment Count of Responses Exercising/ fitness % within Reason % within Sub Segment Count of Responses Fishing % within Reason % within Sub Segment Count of Responses Flower or garden % within Reason exhibitions/ show/ % within Sub Segment display Count of Responses Holiday/ break away/ % within Reason weekend trip % within Sub Segment Count of Responses Informal social sport % within Reason % within Sub Segment Count of Responses Jogging/ running % within Reason % within Sub Segment Count of Responses Location/ nearby/ % within Reason central % within Sub Segment Long walk or day walk Count of Responses % within Reason (more than 4 hours)/ % within Sub Segment Hiking/ bushwalking Meal or refreshment in Count of Responses % within Reason a cafe or restautant/ % within Sub Segment meal nfi Medium walk or half day Count of Responses % within Reason walk (1 to 4 hours) % within Sub Segment Count of Responses Mountain biking % within Reason % within Sub Segment Outdoor activity with or Count of Responses % within Reason for children % within Sub Segment Count of Responses Painting or drawing/ % within Reason photography % within Sub Segment Picnicking or barbecue Count of Responses % within Reason % within Sub Segment Appreciation or study of historical or cultural features Appreciation, watch or study of plants, birds or animals Camping NFI

December 2011

18 85.7 5.6 22 44.9 6.9 6 46.2 1.9 3 75.0 0.9 4 20.0 1.3 17 33.3 5.3 2 20.0 0.6 9 69.2 2.8 2 50.0 0.6 4 80.0 1.3 2 6.7 0.6

27 81.8 8.5 28 35.0 8.8 9 60.0 2.8 2 50.0 0.6 5 19.2 1.6 21 87.5 6.6 33 41.3 10.3



9 18.4 4.4 2 15.4 1.0 1 25.0 0.5 10 50.0 4.9 18 35.3 8.7 1 10.0 0.5 2 15.4 1.0 1 25.0 0.5

22 73.3 10.7 1 16.7 0.5 7 58.3 3.4 4 12.1 1.9 25 31.3 12.1 4 26.7 1.9


1 4.8 1.0 10 20.4 9.8 3 23.1 2.9

2 9.5 3.0 8 16.3 12.1 2 15.4 3.0

1 5.0 1.0 10 19.6 9.8 4 40.0 3.9 2 15.4 2.0 1 25.0 1.0 1 20.0 1.0 1 3.3 1.0 4 66.7 3.9 2 16.7 2.0

5 25.0 7.6 6 11.8 9.1 3 30.0 4.5

20 25.0 19.6

5 16.7 7.6 1 16.7 1.5 3 25.0 4.5 2 6.1 3.0 7 8.8 10.6 2 13.3 3.0

2 50.0 2.0 19 73.1 9.2

28 35.0 13.6


2 8.3 2.0 13 16.3 12.7

2 7.7 3.0 1 4.2 1.5 6 7.5 9.1

Total 21 100 3.0 49 100 7.1 13 100 1.9 4 100 0.6 20 100 2.9 51 100 7.4 10 100 1.4 13 100 1.9 4 100 0.6 5 100 0.7 30 100 4.3 6 100 0.9 12 100 1.7 33 100 4.8 80 100 11.5 15 100 2.2 4 100 0.6 26 100 3.8 24 100 3.5 80 100 11.5

Page 8 of 53

Sub Segment

Q7b Other Reasons for Visiting (Detailed)


Count of Responses % within Reason % within Sub Segment Count of Responses Relaxing/ resting % within Reason % within Sub Segment Count of Responses Rock climbing or % within Reason abseiling % within Sub Segment Count of Responses Scenic driving % within Reason % within Sub Segment Count of Responses Short walk (up to 1 % within Reason hour) % within Sub Segment Count of Responses Sightseeing % within Reason % within Sub Segment Skiing (cross country) Count of Responses % within Reason % within Sub Segment Count of Responses Snow activities/ tobogganing/ playing in % within Reason % within Sub Segment snow Count of Responses Socialising with/ % within Reason meeting with friends/ % within Sub Segment family Count of Responses Sunbathing/ sitting % within Reason around % within Sub Segment Count of Responses Supervising childrens % within Reason play in play area % within Sub Segment Count of Responses Surfing % within Reason % within Sub Segment Count of Responses Swimming % within Reason % within Sub Segment Count of Responses Travelling or passing through from or to some % within Reason % within Sub Segment other place Count of Responses Walking the dog % within Reason % within Sub Segment Count of Responses Yachting or sailing % within Reason % within Sub Segment Count of Responses Other % within Reason % within Sub Segment Count Participants Total Count Responses % Participants % Responses Response/Participants Reading

4 44.4 1.3 21 36.2 6.6 2 50.0 0.6 9 81.8 2.8 169 63.3 53.0 38 45.8 11.9 5 41.7 1.6 7 38.9 2.2 4 25.0 1.3 3 27.3 0.9 2 18.2 0.6 2 33.3 0.6 25 52.1 7.8 5 62.5 1.6 1 20.0 0.3 1 20.0 0.3 30 37.0 9.4 319 542 46.0 47.0 1.7



69 25.8 33.5 16 19.3 7.8 6 50.0 2.9 8 44.4 3.9 7 43.8 3.4 6 54.5 2.9 7 63.6 3.4 2 33.3 1.0 11 22.9 5.3 3 37.5 1.5 2 40.0 1.0 2 40.0 1.0 28 34.6 13.6 206 345 29.7 29.9 1.7

1 11.1 1.0 7 12.1 6.9 2 50.0 2.0 1 9.1 1.0 8 3.0 7.8 24 28.9 23.5 1 8.3 1.0 3 16.7 2.9 4 25.0 3.9

Familiarity Breeds Contempt 10% 1 11.1 1.5 9 15.5 13.6

1 9.1 1.5 21 7.9 31.8 5 6.0 7.6

1 9.1 1.0 1 16.7 1.0 7 14.6 6.9

1 6.3 1.5 2 18.2 3.0 1 9.1 1.5 1 16.7 1.5 5 10.4 7.6

1 20.0 1.0 17 21.0 16.7 102 155 14.7 13.4 1.5

2 40.0 3.0 1 20.0 1.5 6 7.4 9.1 66 111 9.5 9.6 1.7

Total 9 100 1.3 58 100 8.4 4 100 0.6 11 100 1.6 267 100 38.5 83 100 12.0 12 100 1.7 18 100 2.6 16 100 2.3 11 100 1.6 11 100 1.6 6 100 0.9 48 100 6.9 8 100 1.2 5 100 0.7 5 100 0.7 81 100 11.7 693 1153 100 100 1.7


December 2011


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Activities Not Done (but would wished to be) by Access Made Easy Segment Crosstabulation Sub Segment

Q8a Activities Not Done (but wished to be)


Appreciation, watch or study of plants, birds or animals Canoeing

Commercial or guided tour Fishing

Horse riding

Informal social sport

Meal or refreshment in a cafe or restautant/ meal nfi Medium walk or half day walk (1 to 4 hours) Mountain biking

Outdoor activity with or for children Picnicking or barbecue

Roller skating/ in-line skating/ skateboarding/ scootering Rowing

Short walk (up to 1 hour)

Surfing

Swimming

The facilities NFI

White water kayaking or rafting

December 2011

Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment Count of Responses % within Activity % within Sub Segment



1 50.0 7.1


1 100.0 7.1 1 100.0 8.3 1 100.0 11.1 1 100.0 11.1 3 50.0 21.4 1 100.0 7.1 1 100.0 7.1

1 33.3 7.1

3 50.0 25.0

1 100.0 8.3 1 33.3 8.3 2 100.0 16.7 1 100.0 8.3

1 33.3 11.1

1 100.0 11.1 1 100.0 25.0 2 66.7 16.7

1 33.3 11.1

1 100.0 7.1


1 100.0 11.1

Total 2 100 5.1 1 100 2.6 1 100 2.6 1 100 2.6 1 100 2.6 1 100 2.6 6 100 15.4 1 100 2.6 1 100 2.6 1 100 2.6 3 100 7.7 2 100 5.1 1 100 2.6 1 100 2.6 1 100 2.6 3 100 7.7 1 100 2.6 1 100 2.6

Page 10 of 53

Sub Segment

Q8a Activities Not Done (but wished to be)


Other

Total

Count of Responses % within Activity % within Sub Segment Count Participants Count Responses % Participants % Responses Response/Participants

7 43.8 50.0 14 16 35.9 35.6 1.1

Missed a Picnic Spot 28% 3 18.8 25.0 12 14 30.8 31.1 1.2

Confused Walkers 17% 3 18.8 75.0 4 4 10.3 8.9 1.0

Familiarity Breeds Contempt 10% 3 18.8 33.3 9 11 23.1 24.4 1.2

Total 16 100.0 41.0 39 45 100.0 100.0 1.2


December 2011


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Q4 First visit to this Park by Access Made Easy Segment Crosstabulation Sub Segment

Q4 First visit to this Park


Yes

No

Total

Count % within FV % within Sub Segment Count % within FV % within Sub Segment Count % within FV % within Sub Segment

221 62.8 53.5 192 34.0 46.5 413 45.0 100

Missed a Picnic Spot 28% 74 21.0 28.7 184 32.6 71.3 258 28.1 100

Confused Walkers 17% 45 12.8 28.5 113 20.0 71.5 158 17.2 100

Familiarity Breeds Contempt 10% 12 3.4 13.6 76 13.5 86.4 88 9.6 100

Total 352 100 38.4 565 100 61.6 917 100 100

Number of Times Visited in 12 mths Grouped by Access Made Easy Segment Crosstabulation Sub Segment

Number of Times Visited in 12 mths Grouped

321 57.8 78.5 82 30.6 20.0 5 8.1 1.2 1 6.7 0.2

Missed a Picnic Spot 28% 137 24.7 53.7 91 34.0 35.7 26 41.9 10.2 1 6.7 0.4

Confused Walkers 17% 75 13.5 47.8 61 22.8 38.9 19 30.6 12.1 2 13.3 1.3

409 45.0 100 1.8

255 28.1 100 4.7

157 17.3 100 6.4


Count % within Times % within Sub Segment Count 2 to 10 times % within Times per annum % within Sub Segment 11 to 50 times Count % within Times per annum % within Sub Segment 51 to 100 times Count % within Times per annum % within Sub Segment Count 100 to 250 % within Times times per % within Sub Segment annum 251+ times per Count % within Times annum % within Sub Segment Count Total % within Times % within Sub Segment Mean 1 per annum

Familiarity Breeds Contempt 10% 22 4.0 25.0 34 12.7 38.6 12 19.4 13.6 11 73.3 12.5 8 100.0 9.1 1 100.0 1.1 88 9.7 100 36.6

Total 555 100 61.1 268 100 29.5 62 100 6.8 15 100 1.7 8 100 0.9 1 100 0.1 909 100 100 6.8


December 2011


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Number of People in Party Grouped by Access Made Easy Segment Crosstabulation Sub Segment

Number of People in Party Grouped


Count % within People % within Sub Segment Count 2 people % within People % within Sub Segment Count 3 to 5 people % within People % within Sub Segment 6 to 20 people Count % within People % within Sub Segment 21 to 50 people Count % within People % within Sub Segment Count 51+ people % within People % within Sub Segment Count Total % within People % within Sub Segment Mean 1 person

23 38.3 5.6 160 57.1 38.7 172 52.4 41.6 56 28.4 13.6 2 4.2 0.5

413 45.0 100 3.7

Missed a Picnic Spot 28% 4 6.7 1.6 32 11.4 12.4 84 25.6 32.6 93 47.2 36.0 42 87.5 16.3 3 75 1.2 258 28.1 100 12.4

Confused Walkers 17% 22 36.7 13.9 59 21.1 37.3 47 14.3 29.7 28 14.2 17.7 2 4.2 1.3

158 17.2 100 4.0

Familiarity Breeds Contempt 10% 11 18.3 12.5 29 10.4 33.0 25 7.6 28.4 20 10.2 22.7 2 4.2 2.3 1 25 1.1 88 9.6 100 5.9

Total 60 100 6.5 280 100 30.5 328 100 35.8 197 100 21.5 48.0 100.0 5.2 4 100 0.4 917 100 100 6.4

Number of Hours at Park Grouped by Access Made Easy Segment Crosstabulation Sub Segment

Number of Hours at Park Grouped


1 hr

2 hrs

3 - 5 hrs (half day) 6 - 23 hrs (full day) 24 - 72 hrs (1 to 3 nights) 72 - 168 hrs (4 - 7 nights) Total

Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Count % within Hours % within Sub Segment Mean

114 72.6 27.6 82 41 19.9 101 32.4 24.5 46 34.3 11.1 55 59.1 13.3 15 75 3.6 413 45.1 100 13.8

Missed a Picnic Spot 28% 16 10.2 6.2 54 27 21.0 137 43.9 53.3 35 26.1 13.6 12 12.9 4.7 3 15 1.2 257 28.1 100 7.2

Confused Walkers 17% 13 8.3 8.2 35 17.5 22.2 45 14.4 28.5 39 29.1 24.7 24 25.8 15.2 2 10 1.3 158 17.2 100 13.2

Familiarity Breeds Contempt 10% 14 8.9 15.9 29 14.5 33.0 29 9.3 33.0 14 10.4 15.9 2 2.2 2.3

88 9.6 100 4.0

Total 157 100 17.1 200 100 21.8 312 100 34.1 134 100 14.6 93 100 10.2 20.0 100.0 2.2 916 100 100 10.9


December 2011


Page 13 of 53

Crow Flies Distance from Victorian Home Grouped by Access Made Easy Segment Crosstabulation Sub Segment

Crow Flies Distance from Victorian Home Grouped Underwhelmed Tourists 45%

Count % within Distance % within Sub Segment Count 10 to 20 kms % within Distance % within Sub Segment >20 to 40 kms Count % within Distance % within Sub Segment >40 to 80 kms Count % within Distance % within Sub Segment >80 to 200kms Count % within Distance % within Sub Segment Count >200+ % within Distance % within Sub Segment Count Interstate % within Distance % within Sub Segment Count Overseas % within Distance % within Sub Segment Count Total % within Distance % within Sub Segment Mean (for Victorians) 0 to 10 kms

22 12.7 5.5 17 20 4.2 26 29.2 6.5 43 48.9 10.7 83 54.6 20.7 74 58.3 18.5 95 72 23.7 41 80.4 10.2 401 44.7 100 132.9

Missed a Picnic Spot 28% 90 52.0 35.2 46 54.1 18.0 38 42.7 14.8 19 21.6 7.4 28 18.4 10.9 13 10.2 5.1 21 15.9 8.2 1 2.0 0.4 256 28.5 100 45.5

Confused Walkers 17% 22 12.7 14.4 12 14.1 7.8 14 15.7 9.2 20 22.7 13.1 33 21.7 21.6 32 25.2 20.9 13 9.8 8.5 7 13.7 4.6 153 17.1 100 110.8

Familiarity Breeds Contempt 10% 39 22.5 44.8 10 11.8 11.5 11 12.4 12.6 6 6.8 6.9 8 5.3 9.2 8 6.3 9.2 3 2.3 3.4 2 3.9 2.3 87 9.7 100 52.5

Total 173 100 19.3 85 100 9.5 89 100 9.9 88 100 9.8 152 100 16.9 127.0 100.0 14.2 132.0 100.0 14.7 51 100 5.7 897 100 100 90.9

Familiarity Breeds Contempt 10% 30 14 34.1 11 4.5 12.5 19 13 21.6 28 9 31.8 88 9.6 100

Total 214 100 23.3 247 100 26.9 146 100 15.9 310 100 33.8 917 100 100

Year of Monitor by Access Made Easy Segment Crosstabulation Sub Segment

Year of Monitor


2001

2002

2003

2004

Total

Count % within Year % within Sub Segment Count % within Year % within Sub Segment Count % within Year % within Sub Segment Count % within Year % within Sub Segment Count % within Year % within Sub Segment

83 38.8 20.1 135 54.7 32.7 56 38.4 13.6 139 44.8 33.7 413 45.0 100

Missed a Picnic Spot 28% 61 28.5 23.6 51 20.6 19.8 46 31.5 17.8 100 32.3 38.8 258 28.1 100

Confused Walkers 17% 40 18.7 25.3 50 20.2 31.6 25 17.1 15.8 43 13.9 27.2 158 17.2 100


December 2011


Page 14 of 53

Q32a Temperature at time of Interview by Access Made Easy Segment Crosstabulation Sub Segment

Q32a Temperature at time of Interview


Very cold

Cold

Fine

Hot

Very hot

Total

Count % within Temperature % within Sub Segment Count % within Temperature % within Sub Segment Count % within Temperature % within Sub Segment Count % within Temperature % within Sub Segment Count % within Temperature % within Sub Segment Count % within Temperature % within Sub Segment

3 20.0 2.2 14 41.2 10.1 84 49.1 60.4 35 42.2 25.2 3 42.9 2.2 139 44.8 100

Missed a Picnic Spot 28% 7 46.7 7.0 15 44.1 15.0 44 25.7 44.0 31 37.3 31.0 3 42.9 3.0 100 32.3 100



5 33.3 11.6 3 8.8 7.0 26 15.2 60.5 8 9.6 18.6 1 14.3 2.3 43 13.9 100

2 5.9 7.1 17 9.9 60.7 9 10.8 32.1

28 9.0 100

Total 15 100 4.8 34 100 11.0 171 100 55.2 83 100 26.8 7 100 2.3 310 100 100

Q32b Wind condition at time of inteview by Access Made Easy Segment Crosstabulation Sub Segment

Q32b Wind condition at time of inteview


No wind

Slight breeze

Windy

Strong wind

Total

Count % within Wind % within Sub Segment Count % within Wind % within Sub Segment Count % within Wind % within Sub Segment Count % within Wind % within Sub Segment Count % within Wind % within Sub Segment

31 41.3 22.3 76 44.7 54.7 30 52.6 21.6 2 25.0 1.4 139 44.8 100.0

Missed a Picnic Spot 28% 29 38.7 29.0 54 31.8 54.0 16 28.1 16.0 1 12.5 1.0 100 32.3 100.0

Confused Walkers 17% 8 10.7 18.6 23 13.5 53.5 9 15.8 20.9 3 37.5 7.0 43 13.9 100.0

Familiarity Breeds Contempt 10% 7 9.3 25.0 17 10.0 60.7 2 3.5 7.1 2 25.0 7.1 28 9.0 100.0

Total 75 100 24.2 170 100 54.8 57 100 18.4 8 100 2.6 310 100 100.0


December 2011


Page 15 of 53

Q32c Clarity by Access Made Easy Segment Crosstabulation Sub Segment

Q32c Clarity during interview


Fine/No Clouds Count Responses % within Clarity % within Sub Segment Count Responses Some Clouds % within Clarity % within Sub Segment Count Responses Overcast % within Clarity % within Sub Segment Count Responses Light rain % within Clarity % within Sub Segment Count Responses Fog % within Clarity % within Sub Segment Count Responses Raining % within Clarity % within Sub Segment Count Responses Snowing % within Clarity % within Sub Segment Count Participants Total Count Responses % Participants % Responses Response/Participants

65 48.9 46.8 39 40.2 28.1 33 47.1 23.7 2 22.2 1.4 3 42.9 2.2

5 22.7 3.6 139 147 44.8 43.1 1.1

Missed a Picnic Spot 28% 42 31.6 42.0 32 33.0 32.0 21 30.0 21.0 7 77.8 7.0 2 28.6 2.0 1.0 33.3 1.0 8 36.4 8.0 100 113 32.3 33.1 1.1

Confused Walkers 17% 12 9.0 27.9 19 19.6 44.2 10 14.3 23.3

Familiarity Breeds Contempt 10% 14 10.5 50.0 7 7.2 25.0 6 8.6 21.4

2 28.6 4.7 1.0 33.3 2.3 7 31.8 16.3 43 51 13.9 15.0 1.2

1.0 33.3 3.6 2 9.1 7.1 28 30 9.0 8.8 1.1

Total 133 100.0 42.9 97 100.0 31.3 70 100.0 22.6 9 100.0 2.9 7 100.1 2.3 3.0 99.9 1.0 22 100.0 7.1 310 341 100.0 100.0 1.1


December 2011


Page 16 of 53

EXPERIENCES Q2 Satisfaction * Access Made Easy Segment Crosstabulation Q2 Satisfaction with Visit

Sub Segment Missed a Underwhelmed Picnic Spot Tourists 45% 28%

Count % within Satisfaction % within Sub Segment Very Dissatisfied Count % within Satisfaction % within Sub Segment Dissatisfied Count % within Satisfaction % within Sub Segment Satisfied Count % within Satisfaction % within Sub Segment Very satisfied Count % within Satisfaction % within Sub Segment Fully satisfied Count % within Satisfaction % within Sub Segment Total Count % within Satisfaction % within Sub Segment Satisfaction Index


Completely Dissatisfied

2 25.0 0.5 17 37.8 4.1 186 45.6 45.0 195 44.8 47.2 13 68.4 3.1 413 45.0 100 49.6

1 50.0 0.6 5 62.5 3.2 11 24.4 7.0 67 16.4 42.4 73 16.8 46.2 1 5.3 0.6 158 17.2 100 45.6

1 12.5 0.4 6 13.3 2.3 120 29.4 46.5 126 29.0 48.8 5 26.3 1.9 258 28.1 100 50.0

Familiarity Breeds Contempt 10% 1 50.0 1.1

11 24.4 12.5 35 8.6 39.8 41 9.4 46.6

88 9.6 100 44.3

Total 2 100.0 0.2 8 100 0.9 45 100 4.9 408 100 44.5 435 100 47.4 19 100 2.1 917 100 100 48.5

Q17 Level of satisfaction with Parks Victorias Management * Access Made Easy Segment Crosstabulation Q17 Level of satisfaction with Parks Victorias Management

Sub Segment

Underwhelmed Tourists 45% Completely Dissatisfied

Count % within Satisfaction % within Sub Segment Very Dissatisfied Count % within Satisfaction % within Sub Segment Dissatisfied Count % within Satisfaction % within Sub Segment Satisfied Count % within Satisfaction % within Sub Segment Very Satisfied Count % within Satisfaction % within Sub Segment Fully Satisfied Count % within Satisfaction % within Sub Segment Total Count % within Satisfaction % within Sub Segment Average

4 25.0 1.0 23 32.4 5.6 212 47.1 51.3 155 46.4 37.5 19 48.7 4.6 413 45.0 100 4.4

Missed a Picnic Spot 28% 2 28.6 0.8 4 25.0 1.6 17 23.9 6.6 129 28.7 50.0 100 29.9 38.8 6 15.4 2.3 258 28.1 100 4.3

Confused Walkers 17% 3 42.9 1.9 5 31.3 3.2 18 25.4 11.4 77 17.1 48.7 46 13.8 29.1 9 23.1 5.7 158 17.2 100 4.2

Familiarity Breeds Contempt 10% 2 28.6 2.3 3 18.8 3.4 13 18.3 14.8 32 7.1 36.4 33 9.9 37.5 5 12.8 5.7 88 9.6 100 4.2

Total 7 100 0.8 16 100 1.7 71 100 7.7 450 100 49.1 334 100 36.4 39 100 4.3 917 100 100 4.3

Observed Values SignificantlyHigher than Expected (ie based on Totals) Observed Values SignificantlyLower than Expected (ie based on Totals)

December 2011


Page 17 of 53

Q30 Would recommend to others * Access Made Easy Segment Crosstabulation Sub Segment

Q30 Would recommend to others

Count % within Recommend % within Sub Segment Count Would % within Recommend recommend % within Sub Segment Count Would not % within Recommend recommend % within Sub Segment Would strongly Count not recommend % within Recommend % within Sub Segment Count Total % within Recommend % within Sub Segment Would strongly recommend

Underwhelmed Tourists 45% 249 44.0 60.3 153 46.4 37.0 8 53.3 1.9 3 50.0 0.7 413 45.0 100



Familiarity Breeds Contempt 10% 65 11.5 73.9 21 6.4 23.9 1 6.7 1.1 1 16.7 1.1 88 9.6 100

Total 566 100 61.7 330 100 36.0 15 100 1.6 6 100 0.7 917 100 100


Total 160 100 26.4 447 100 73.6 607 100 100

Q18a Any problems experienced * Access Made Easy Segment Crosstabulation Sub Segment

Q18a Any problems experienced

Yes

No

Total

Underwhelmed Tourists 45% Count 56 % within Any Problems 35.0 % within Sub Segment 20.4 Count 218 % within Any Problems 48.8 % within Sub Segment 79.6 Count 274 % within Any Problems 45.1 % within Sub Segment 100




December 2011


Page 18 of 53

Q19a Problem/s reported to staff of the park * Access Made Easy Segment Crosstabulation Sub Segment

Q19a Problem/s reported to staff of the park

Yes

No

Total

Underwhelmed Tourists 45% Count 4 % within Reported 16.7 % within Sub Segment 7.1 Count 52 % within Reported 38.2 % within Sub Segment 92.9 Count 56 % within Reported 35.0 % within Sub Segment 100

Missed a Picnic Spot 28% 7 29.2 17.1 34 25 82.9 41 25.6 100


Familiarity Breeds Contempt 10% 5 20.8 25.0 15 11 75.0 20 12.5 100

Total 24 100 15.0 136 100 85.0 160 100 100

Q20 Problem/s resolved * Access Made Easy Segment Crosstabulation Sub Segment

Q20 Problem/s resolved

Yes

No

Total

Underwhelmed Tourists 45% Count 1 % within Resolved 16.7 % within Sub Segment 100.0 Count % within Resolved % within Sub Segment Count 1 % within Resolved 5.3 % within Sub Segment 100




3 23.1 100.0 3 15.8 100

Total 6 100 31.6 13 100 68.4 19 100 100


December 2011


Page 19 of 53

Problem Encountered * Access Made Easy Crosstabulation Q18a Problem Encountered

Area not clean/ deposits of litter Better toilet facilities/ dirty/ smely Cars speeding around/ dangerous driving Cattle on High Plains/ water pollution by cattle during Cross country ski trails comments/ grooming of ski trails Dogs running free/ off leashes Grass too long/ weeds/ blackberries Lack of access/ for disabled/ wheelchairs/ prams + pushers Lack of information/ maps/ difficult to find things Lack of parking/ limited parking Lack of rubbish tins & more frequent emptying Lack of toilets

Lack of/ camping permits not available Needs more/ better/ closer drinking fountains/ water Not enough shelters

Safety and security/ thefts from cars/ strange people Signage/ unclear signage/ lack of signage Tracks/ walkways flooded/ need upgrading/ no access

December 2011

Sub Segment

Missed a Underwhelmed Picnic Spot 28% Tourists 45% Count Reponses 3 % within Problem 75.0 % within Sub Segment 9.4 Count Reponses 5 % within Problem 71.4 % within Sub Segment 15.6 Count Reponses 1 1 % within Problem 33.3 33.3 % within Sub Segment 3.1 5.6 Count Reponses % within Problem % within Sub Segment Count Reponses % within Problem % within Sub Segment Count Reponses 1 % within Problem 100.0 % within Sub Segment 5.6 Count Reponses 1 1 % within Problem 33.3 33.3 % within Sub Segment 3.1 5.6 Count Reponses 1 % within Problem 100.0 % within Sub Segment 3.1 Count Reponses 5 % within Problem 55.6 % within Sub Segment 15.6 Count Reponses 1 5 % within Problem 12.5 62.5 % within Sub Segment 3.1 27.8 Count Reponses 1 % within Problem 100.0 % within Sub Segment 3.1 Count Reponses 1 % within Problem 100.0 % within Sub Segment 5.6 Count Reponses 1 % within Problem 100.0 % within Sub Segment 3.1 Count Reponses 1 1 % within Problem 33.3 33.3 % within Sub Segment 3.1 5.6 Count Reponses % within Problem % within Sub Segment Count Reponses 1 % within Problem 50.0 % within Sub Segment 5.6 Count Reponses 9 1 % within Problem 47.4 5.3 % within Sub Segment 28.1 5.6 Count Reponses 3.0 3.0 % within Problem 33.3 33.3 % within Sub Segment 9.4 16.7




1 25.0 3.8 2 28.6 7.7 1 33.3 3.8 1 100.0 3.8 3 100.0 11.5

1 33.3 3.8

4 44.4 15.4 1 12.5 3.8

1 12.5 14.3

1 33.3 3.8 1 100.0 3.8 1 50.0 3.8 8 42.1 30.8 1.0 11.1 3.8

1 5.3 14.3 2.0 22.2 28.6

Total 4 100 4.8 7 100 8.4 3 100 3.6 1 100 1.2 3 100 3.6 1 100 1.2 3 100 3.6 1 100 1.2 9 100 10.8 8 100 9.6 1 100 1.2 1 100 1.2 1 100 1.2 3 100 3.6 1 100 1.2 2 100 2.4 19 100 22.9 9 100 10.8

Page 20 of 53

Sub Segment

Q18a Problem Encountered

Other comments

Total

Underwhelmed Tourists 45% Count Reponses 10 % within Problem 41.7 % within Sub Segment 31.3 Count Participants 32 Count Responses 42 % Segm Participants 38.6 % Segm Responses 41.6 Response/Participants 1.3

Missed a Picnic Spot 28% 4 16.7 22.2 18 19 21.7 18.8 1.1

Confused Walkers 17% 4 16.7 15.4 26 30 31.3 29.7 1.2

Familiarity Breeds Contempt 10% 6 25.0 85.7 7 10 8.4 9.9 1.4

Total 24 100 28.9 83 101 100 100 1.2


December 2011


Page 21 of 53

Reason Not Reported * Access Made Easy Seg Crosstabulation Sub Segment

Q19a Reason Problem Not Reported

Apathy/ cant be

Dont know

Dont think it can be

Just got here/ no

Minor problem/

No access to

No reason

No staff available/

Should be part of

Sorted it out myself

Sorted it out/ with

Will report it later

Other

Total

Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Responses % within Reason % within Sub Segment Count Participants Count Responses % Participants % Responses Response/Participants

Underwhelmed Tourists 45% 6 66.7 12.5 3 37.5 6.3 2 14.3 4.2 7 77.8 14.6 1 20.0 2.1 2 40.0 4.2 2.0 66.7 4.2 22.0 36.1 45.8

1 50.0 2.1

3 100.0 6.3 1 16.7 2.1 48 50 40.3 38.8 1.0

Missed a Picnic Spot 28% 1 11.1 3.6 4 50.0 14.3 3 21.4 10.7 1 11.1 3.6 2 40.0 7.1 1 20.0 3.6

14.0 23.0 50.0

Confused Walkers 17% 1 11.1 3.3 1 12.5 3.3 6 42.9 20.0


3 21.4 23.1 1 11.1 7.7

2 40.0 6.7 2 40.0 6.7

18.0 29.5 60.0 1.0 100.0 3.3

1.0 33.3 7.7 7.0 11.5 53.8

1 50.0 3.6 1 33.3 3.6

1 33.3 3.3

1 33.3 7.7

3 50.0 10.7 28 31 23.5 24.0 1.1

2 33.3 6.7 30 34 25.2 26.4 1.1

13 14 10.9 10.9 1.1

Total 9 100 7.6 8 100 6.7 14 100 11.8 9 100 7.6 5 100 4.2 5 100 4.2 3 100 2.5 61 100 51.3 1 100 0.8 2 100 1.7 3 100 2.5 3 100 2.5 6 100 5.0 119 129 100 100 1.1


December 2011


Page 22 of 53

Place Experience Profile Agreement Means Statistics

Passive & Other Users Segment Q20d PEP - Distracting (Neg) Q20g PEP - Too Much Going On (Neg) Q20l PEP - Crowded (Neg) All negative profiles Q20a PEP - Pleasant Q20b PEP - Natural Q20c PEP - Facinating Q20e PEP - Enjoyable Q20f PEP - Get Away Q20h PEP - Impressive Q20i PEP - Gives a break Q20j PEP - Much to discover Q20k PEP - Well Organised Q20m PEP - Easy to find way round All positive profiles

Sub Segment

Underwhelmed Tourists 45% Mean 2.05 1.55 1.68 1.76

Missed a Picnic Spot 28% Mean 2.42 1.63 1.57 1.86

5.12 5.12 4.74 4.96 4.81 4.65 4.89 4.70 4.14 4.02 4.72

5.14 4.71 4.89 4.86 4.82 4.54 4.81 4.59 3.96 4.07 4.65

Confused Walkers 17% Mean 2.23 1.67 1.74 1.88

Familiarity Breeds Contempt 10% Mean 2.40 1.20 1.70 1.77

Total Mean 2.16 1.56 1.67 1.79

5.07 4.74 5.07 5.15 4.77 4.56 4.89 4.96 3.67 3.93 4.68

5.90 5.50 5.20 5.80 5.50 5.30 5.60 5.80 3.80 4.10 5.25

5.61 5.56 5.38 5.46 5.31 5.25 5.24 5.13 4.84 4.94 5.27

1 : Disagree 2 : Neither agree nor disagree 3 : Slightly agree

December 2011


4 : Agree 5 : Strongly agree 6 : Very strongly agree

Page 23 of 53

Aspects Enjoyed Access Made Easy Seg Crosstabulation Sub Segment

Q22a Aspects Particularly Enjoyed

Count Responses % within Aspect % within Sub Segment Count Responses Activities/ mini golf/ % within Aspect tennis/ hockey/ soccer % within Sub Segment pitches Atmosphere/ ambience/ Count Responses surroundings/ the setting % within Aspect % within Sub Segment Count Responses BBQs/ free BBQ % within Aspect % within Sub Segment Count Responses Beach/ sea/ ocean % within Aspect % within Sub Segment Count Responses Campsite/ good/ big/ % within Aspect open fires/ plenty of % within Sub Segment spots Count Responses Clean environment/ % within Aspect general cleanliness % within Sub Segment Count Responses Cycling tracks % within Aspect % within Sub Segment Count Responses Fauna -wildlife/ birds/ % within Aspect swans/ animals % within Sub Segment Count Responses Flora -trees/ plants/ % within Aspect greenery % within Sub Segment Freedom to do what you Count Responses feel like/ eat, walk, play % within Aspect % within Sub Segment sport Count Responses Fresh air % within Aspect % within Sub Segment Friendly/ helpful people Count Responses % within Aspect % within Sub Segment Count Responses Good facilities NFI % within Aspect % within Sub Segment Count Responses Good for kids/ % within Aspect playground/ sandpit/ % within Sub Segment good kids facilities Count Responses Grassland/ grass area % within Aspect % within Sub Segment Historical value/ historical Count Responses % within Aspect aspect % within Sub Segment Count Responses Kiosk/ cafe % within Aspect % within Sub Segment Accessibility/ easy access

December 2011

Underwhelmed Tourists 45% 16 39.0 5.9 2 22.2 0.7 9 47.4 3.3 2 11.1 0.7 21 55.3 7.7 3 75.0 1.1 13 52.0 4.8 1 20.0 0.4

36 40.9 13.3 30 34.9 11.1 11 42.3 4.1 3 60.0 1.1 4 50.0 1.5 4 10.8 1.5 2 20.0 0.7 1 33.3 0.4 1 8.3 0.4

Missed a Picnic Spot 28% 12 29.3 7.7 4 44.4 2.6 4 21.1 2.6 12 66.7 7.7 7 18.4 4.5

6 24.0 3.9 1 20.0 0.6 4 66.7 2.6 21 23.9 13.5 26 30.2 16.8 5 19.2 3.2 1 20.0 0.6 3 37.5 1.9 26 70.3 16.8 5 50.0 3.2

5 41.7 3.2


Confused Walkers 17% 5 12.2 4.3 3 33.3 2.6 1 5.3 0.9 1 5.6 0.9 9 23.7 7.8 1 25.0 0.9 5 20.0 4.3 3 60.0 2.6 2 33.3 1.7 15 17.0 13.0 17 19.8 14.8 5 19.2 4.3 1 20.0 0.9 1 12.5 0.9 2 5.4 1.7 2 20.0 1.7 1 33.3 0.9 2 16.7 1.7


5 26.3 8.5 3 16.7 5.1 1 2.6 1.7

1 4.0 1.7

16 18.2 27.1 13 15.1 22.0 5 19.2 8.5

5 13.5 8.5 1 10.0 1.7 1 33.3 1.7 4 33.3 6.8

Total 41 100 6.8 9 100 1.5 19 100 3.2 18 100 3.0 38 100 6.3 4 100 0.7 25 100 4.2 5 100 0.8 6 100 1.0 88 100 14.7 86 100 14.3 26 100 4.3 5 100 0.8 8 100 1.3 37 100 6.2 10 100 1.7 3 100 0.5 12 100 2.0

Page 24 of 53

Sub Segment


Location/ close/ near home/ near city

Count Responses % within Aspect % within Sub Segment Natural environment/ Count Responses unspoiled/ native % within Aspect vegetation % within Sub Segment Nature Count Responses % within Aspect % within Sub Segment Count Responses Not too crowded % within Aspect % within Sub Segment Count Responses Open/ spacious/ big/ % within Aspect open spaces for ball % within Sub Segment games Parking/ good/ plenty of/ Count Responses % within Aspect safe parking % within Sub Segment Peaceful/ quiet/ tranquil/ Count Responses % within Aspect away from traffic % within Sub Segment Count Responses Pets allowed % within Aspect % within Sub Segment Count Responses Picnic facilities/ area % within Aspect % within Sub Segment Count Responses Relaxing atmosphere % within Aspect % within Sub Segment Count Responses Safety/ no cars/ roads/ % within Aspect safe for kids % within Sub Segment Count Responses Scenery/ visually % within Aspect enjoyable/ the views/ % within Sub Segment attractive/ pretty Count Responses Shade/ shaded areas % within Aspect % within Sub Segment Count Responses Shelter/ large shelter/ % within Aspect trees give shelter % within Sub Segment Count Responses Specific named % within Aspect attraction/ bridge % within Sub Segment The bush/ feels like the Count Responses % within Aspect bush % within Sub Segment Count Responses The lake % within Aspect % within Sub Segment Count Responses The park itself/ everything/ the whole set % within Aspect % within Sub Segment up

December 2011

Underwhelmed Tourists 45% 4 16.7 1.5 55 52.4 20.3 17 65.4 6.3 7 36.8 2.6 9 15.8 3.3 5 71.4 1.8 28 48.3 10.3 6 28.6 2.2

3 42.9 1.1 104 64.2 38.4 4 33.3 1.5 1 11.1 0.4 3 27.3 1.1 13 48.1 4.8 24 63.2 8.9 1 6.3 0.4 1 16.7 0.4

Missed a Picnic Spot 28% 11 45.8 7.1 20 19.0 12.9 3 11.5 1.9 2 10.5 1.3 30 52.6 19.4 2 28.6 1.3 17 29.3 11.0 13 61.9 8.4 9 60.0 5.8 2 28.6 1.3 16 9.9 10.3 5 41.7 3.2 6 66.7 3.9 2 18.2 1.3 3 11.1 1.9 6 15.8 3.9 8 50.0 5.2 2 33.3 1.3




3 12.5 2.6 21 20.0 18.3 4 15.4 3.5 6 31.6 5.2 7 12.3 6.1

6 25.0 10.2 9 8.6 15.3 2 7.7 3.4 4 21.1 6.8 11 19.3 18.6

10 17.2 8.7 1 4.8 0.9 1 6.7 0.9 1 14.3 0.9 32 19.8 27.8 1 8.3 0.9 1 11.1 0.9 6 54.5 5.2 5 18.5 4.3 5 13.2 4.3 3 18.8 2.6 2 33.3 1.7

3 5.2 5.1 1 4.8 1.7 5 33.3 8.5 1 14.3 1.7 10 6.2 16.9 2 16.7 3.4 1 11.1 1.7

6 22.2 10.2 3 7.9 5.1 4 25.0 6.8 1 16.7 1.7

Total 24 100 4.0 105 100 17.5 26 100 4.3 19 100 3.2 57 100 9.5 7 100 1.2 58 100 9.7 21 100 3.5 15 100 2.5 7 100 1.2 162 100 27.0 12 100 2.0 9 100 1.5 11 100 1.8 27 100 4.5 38 100 6.3 16 100 2.7 6 100 1.0

Page 25 of 53

Sub Segment


Count Responses % within Aspect % within Sub Segment Count Responses The tracks/ paths NFI % within Aspect % within Sub Segment Count Responses The water/ waterways % within Aspect NFI/ waterfalls % within Sub Segment Count Responses The weather/ sunny/ % within Aspect warm % within Sub Segment Count Responses Toilet facilities/ clean % within Aspect toilets % within Sub Segment Walking tracks/ the walks Count Responses % within Aspect % within Sub Segment Count Responses Well maintained/ % within Aspect maintained grass % within Sub Segment Well set out/ easy to get Count Responses % within Aspect around % within Sub Segment Count Responses Other % within Aspect % within Sub Segment Count Participants Total Count Responses % Participants % Responses Response/Participants The river/ river setting/ access to river

Underwhelmed Tourists 45% 4 23.5 1.5 11 42.3 4.1 24 49.0 8.9 3 50.0 1.1 1 16.7 0.4 56 47.5 20.7 7 38.9 2.6 1 33.3 0.4 22 42.3 8.1 271 573 45.2 42.3 2.1

Missed a Picnic Spot 28% 3 17.6 1.9 6 23.1 3.9 11 22.4 7.1

4 66.7 2.6 21 17.8 13.5 3 16.7 1.9 1 33.3 0.6 12 23.1 7.7 155 360 25.8 26.6 2.3


28 23.7 24.3 4 22.2 3.5 1 33.3 0.9 10 19.2 8.7 115 253 19.2 18.7 2.2

Familiarity Breeds Contempt 10% 3 17.6 5.1 1 3.8 1.7 6 12.2 10.2 1 16.7 1.7 1 16.7 1.7 13 11.0 22.0 4 22.2 6.8

8 15.4 13.6 59 169 9.8 12.5 2.9

Total 17 100 2.8 26 100 4.3 49 100 8.2 6 100 1.0 6 100 1.0 118 100 19.7 18 100 3.0 3 100 0.5 52 100 8.7 600 1355 100 100 2.3


December 2011


Page 26 of 53

Most Positive Aspects * Access Made Easy Seg Crosstabulation Sub Segment

Q18b Most Positive Aspects

Count Responses % within Aspect % within Sub Segment Atmosphere/ ambience Count Responses % within Aspect % within Sub Segment Count Responses BBQ/ picnic facilities % within Aspect % within Sub Segment Count Responses Being outdoors/ mountains/ open space % within Aspect % within Sub Segment Count Responses Bike tracks/ paths % within Aspect % within Sub Segment Count Responses Bush % within Aspect % within Sub Segment Count Responses Camp sites % within Aspect % within Sub Segment Count Responses Clean environment % within Aspect % within Sub Segment Count Responses Discovering place/ % within Aspect being able to visit % within Sub Segment Count Responses Easy access/ % within Aspect accessibility % within Sub Segment Eating facilities/ cafes/ Count Responses % within Aspect kiosks % within Sub Segment Count Responses Family orientated % within Aspect % within Sub Segment Count Responses Fauna- wildlife/ birds % within Aspect % within Sub Segment Count Responses Flora, trees plants % within Aspect % within Sub Segment Friendly & helpful staff Count Responses % within Aspect % within Sub Segment Count Responses Fun- with friends + % within Aspect family % within Sub Segment Count Responses Good facilities/ well % within Aspect geared for tourism % within Sub Segment 12 Apostles

December 2011

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 2 100.0 1.4 1 2 16.7 33.3 0.7 2.0 5 4 35.7 28.6 3.6 4.1 10 13 35.7 46.4 7.2 13.3 1 1 33.3 33.3 0.7 1.0 1 5 10.0 50.0 0.7 5.1 3 100.0 2.2 6 9 35.3 52.9 4.3 9.2 4 2 66.7 33.3 2.9 2.0 9 7 40.9 31.8 6.5 7.1 1 1 33.3 33.3 0.7 1.0 6 85.7 6.1 15 7 48.4 22.6 10.8 7.1 13 16 33.3 41.0 9.4 16.3 2 3 33.3 50.0 1.4 3.1 3 5 33.3 55.6 2.2 5.1 1 1 25.0 25.0 0.7 1.0



1 16.7 2.3 3 21.4 7.0 2 7.1 4.7 1 33.3 2.3 3 30.0 7.0


2 33.3 7.1 2 14.3 7.1 3 10.7 10.7

1 10.0 3.6

2 11.8 4.7

2 9.1 4.7 1 33.3 2.3

5 16.1 11.6 5 12.8 11.6 1 16.7 2.3 1 11.1 2.3 1 25.0 2.3

4 18.2 14.3

1 14.3 3.6 4 12.9 14.3 5 12.8 17.9

1 25.0 3.6

Total 2 100 0.6 6 100 1.9 14 100 4.5 28 100 9.1 3 100 1.0 10 100 3.2 3 100 1.0 17 100 5.5 6 100 1.9 22 100 7.1 3 100 1.0 7 100 2.3 31 100 10.1 39 100 12.7 6 100 1.9 9 100 2.9 4 100 1.3

Page 27 of 53


Sub Segment

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 2 Good info/ info centre Count Responses % within Aspect 100.0 % within Sub Segment 1.4 Count Responses 2 7 Good shelter/ eating % within Aspect 14.3 50.0 area % within Sub Segment 1.4 7.1 Count Responses Good signage % within Aspect % within Sub Segment Count Responses 8 3 Historical features/ 61.5 23.1 information/ interesting % within Aspect % within Sub Segment 5.8 3.1 Count Responses 4 11 Location/ close to the % within Aspect 21.1 57.9 city/ close to me % within Sub Segment 2.9 11.2 Count Responses 2 5 Lots of snow/ good % within Aspect 20.0 50.0 snow conditions % within Sub Segment 1.4 5.1 Count Responses 27 15 Natural environment/ % within Aspect 48.2 26.8 unspoiled/ untouched % within Sub Segment 19.4 15.3 Count Responses 8 1 Nature % within Aspect 72.7 9.1 % within Sub Segment 5.8 1.0 Count Responses 5 8 Nice weather/ sunny % within Aspect 31.3 50.0 % within Sub Segment 3.6 8.2 6 4 Not crowded/ not noisy Count Responses % within Aspect 37.5 25.0 % within Sub Segment 4.3 4.1 3 1 Not expensive/ cheap Count Responses % within Aspect 75.0 25.0 % within Sub Segment 2.2 1.0 2.0 3.0 Parking/ safe parking/ Count Responses % within Aspect 33.3 50.0 free parking % within Sub Segment 1.4 3.1 Count Responses 16.0 13.0 Peaceful/ quiet/ % within Aspect 39.0 31.7 relaxing % within Sub Segment 11.5 13.3 Count Responses 1.0 6.0 Playground % within Aspect 11.1 66.7 % within Sub Segment 0.7 6.1 Count Responses 1.0 Roads in good % within Aspect 50.0 condition % within Sub Segment 0.7 Count Responses 3.0 Rock formations % within Aspect 100.0 % within Sub Segment 2.2 1.0 13.0 Safe for kids/ can watch Count Responses % within Aspect 5.9 76.5 them playing % within Sub Segment 0.7 13.3 Count Responses 2.0 2.0 Safety issues % within Aspect 33.3 33.3 % within Sub Segment 1.4 2.0

December 2011



3 21.4 7.0 2 100.0 4.7 1 7.7 2.3 3 15.8 7.0 2 20.0 4.7 9 16.1 20.9

2 12.5 4.7 5 31.3 11.6

7.0 17.1 16.3

1.0 5.9 2.3 1.0 16.7 2.3


2 14.3 7.1

1 7.7 3.6 1 5.3 3.6 1 10.0 3.6 5 8.9 17.9 2 18.2 7.1 1 6.3 3.6 1 6.3 3.6

1.0 16.7 3.6 5.0 12.2 17.9 2.0 22.2 7.1 1.0 50.0 3.6

2.0 11.8 7.1 1.0 16.7 3.6

Total 2 100 0.6 14 100 4.5 2 100 0.6 13 100 4.2 19 100 6.2 10 100 3.2 56 100 18.2 11 100 3.6 16 100 5.2 16 100 5.2 4 100 1.3 6 100 1.9 41 100 13.3 9 100 2.9 2 100 0.6 3 100 1.0 17 100 5.5 6 100 1.9

Page 28 of 53

Sub Segment


Underwhelmed Tourists 45% Count Responses 55.0 Scenery/ the views/ % within Aspect 55.0 attractive % within Sub Segment 39.6 Count Responses 2.0 Ski/ tobaganning % within Aspect 25.0 facilities % within Sub Segment 1.4 Count Responses Social contact/ the company/ friendliness % within Aspect % within Sub Segment of people 2.0 Staff patroling/ rangers/ Count Responses % within Aspect 66.7 life guards % within Sub Segment 1.4 Count Responses 1.0 Toilet facilities % within Aspect 25.0 % within Sub Segment 0.7 Count Responses 4.0 Tracks/ paths -NFI % within Aspect 57.1 % within Sub Segment 2.9 Count Responses 3.0 Variety of activities/ % within Aspect 100.0 plenty to do % within Sub Segment 2.2 Count Responses 2.0 Viewing platform % within Aspect 33.3 % within Sub Segment 1.4 Count Responses 16.0 Walking tracks/ the % within Aspect 45.7 walks % within Sub Segment 11.5 Count Responses 10.0 Water falls % within Aspect 76.9 % within Sub Segment 7.2 Count Responses 14.0 Waterways/ lakes/ % within Aspect 45.2 rivers % within Sub Segment 10.1 Count Responses 2.0 Well maintained/ well % within Aspect 18.2 looked after % within Sub Segment 1.4 Count Responses 1.0 Well organised/ well % within Aspect 50.0 managed place % within Sub Segment 0.7 Count Responses 4 Other % within Aspect 50.0 % within Sub Segment 2.9 Count Participants 139 Total Count Responses 286 % Participants in Seg 45.1 % Responses 41.4 Response/Participants 2.1

Missed a Picnic Spot 28% 21.0 21.0 21.4 2.0 25.0 2.0 3.0 100.0 3.1

1.0 25.0 1.0 1.0 14.3 1.0

2.0 33.3 2.0 6.0 17.1 6.1 1.0 7.7 1.0 12.0 38.7 12.2 7.0 63.6 7.1 1.0 50.0 1.0 1 12.5 1.0 98 232 31.8 33.6 2.4

Confused Walkers 17% 15.0 15.0 34.9 3.0 37.5 7.0

Familiarity Breeds Contempt 10% 9.0 9.0 32.1 1.0 12.5 3.6

1.0 33.3 2.3 2.0 50.0 4.7 2.0 28.6 4.7

1.0 16.7 2.3 12.0 34.3 27.9 1.0 7.7 2.3 2.0 6.5 4.7 1.0 9.1 2.3

1.0 16.7 3.6 1.0 2.9 3.6 1.0 7.7 3.6 3.0 9.7 10.7 1.0 9.1 3.6

3 37.5 7.0 43 107 14.0 15.5 2.5

0 0.0 0.0 28 66 9.1 9.6 2.4

Total 100 100 32.5 8 100 2.6 3 100 1.0 3 100 1.0 4 100 1.3 7 100 2.3 3 100 1.0 6 100 1.9 35 100 11.4 13 100 4.2 31 100 10.1 11 100 3.6 2 100 0.6 8 100.0 2.6 308 691 100.0 100.0 2.2


December 2011


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Least Positive * Access Made Easy Seg Crosstabulation Q19b Least Positive Aspects

Access road mentions/ poor conditions/ too All ranger mentions Better ground maintenance Car park too faraway (for elderly/ disabled) Cost/ fees too expensive Crowded/ too many people Dirty waterways

Entrance mentions

Flies

Lack of bins/ more bins needed Lack of info/ need more/ better info Lack of kiosk/ refreshment facilities Lack of picnic/ BBQ facilities Lack of playground/ play facilities Lack of shelter/ shade Lack of trees/ greenery/ plants/ flora Need better/ more distance markers

December 2011

Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment

Sub Segment Missed a Underwhelmed Picnic Spot Tourists 45% 28% 1 50.0 1.1 1 25.0 1.5 2 1 33.3 16.7 2.2 1.5 2 100.0 2.9 1 1 33.3 33.3 1.1 1.5 5 71.4 5.4 1 2 33.3 66.7 1.1 2.9 2 2 40.0 40.0 2.2 2.9 5 3 38.5 23.1 5.4 4.4 3.0 75.0 4.4 7.0 77.8 7.6 1.0 2.0 33.3 66.7 1.1 2.9 2.0 6.0 25.0 75.0 2.2 8.8 3.0 1.0 75.0 25.0 3.3 1.5 2.0 7.0 18.2 63.6 2.2 10.3 2.0 1.0 40.0 20.0 2.2 1.5 1.0 50.0 1.5




Total

1 50.0 2.9 2 50.0 5.7 2 33.3 5.7

1 25.0 5.9 1 16.7 5.9

1 33.3 2.9 1 14.3 2.9

1 14.3 5.9

1 20.0 2.9 2 15.4 5.7 1.0 25.0 2.9 1.0 11.1 2.9

1.0 9.1 2.9 1.0 20.0 2.9 1.0 50.0 2.9

3 23.1 17.6

1.0 11.1 5.9

1.0 9.1 5.9 1.0 20.0 5.9

2 100 0.9 4 100 1.9 6 100 2.8 2 100 0.9 3 100 1.4 7 100 3.3 3 100 1.4 5 100 2.4 13 100 6.1 4 100 1.9 9 100 4.2 3 100 1.4 8 100 3.8 4 100 1.9 11 100 5.2 5 100 2.4 2 100 0.9

Page 30 of 53

Sub Segment

Q19b Least Positive Aspects

Need camping grounds/ area Need clearer/ accurate/ more/ better signage Need consistant grooming Need more parking facilities Need more water fountains/ taps Other specific services/ facilities Paths/ tracks in need of repairs Provide more toilet facilities Safety issuescyclists/ scooters Steep climb/ hard to climb steps/ hill Weather comments Weed infestations/ overgrown blackberries Windy/ snowing

Other

Total

Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Responses % within Aspect % within Sub Segment Count Participants Count Responses % Participants % Responses Response/Participants

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 2.0 100.0 2.2 31.0 10.0 62.0 20.0 33.7 14.7 3.0 1.0 60.0 20.0 3.3 1.5 6.0 15.0 24.0 60.0 6.5 22.1 2.0 1.0 50.0 25.0 2.2 1.5 5.0 4.0 45.5 36.4 5.4 5.9 5.0 3.0 33.3 20.0 5.4 4.4 5.0 5.0 38.5 38.5 5.4 7.4 6.0 1.0 54.5 9.1 6.5 1.5 3.0 1.0 75.0 25.0 3.3 1.5 1.0 2.0 25.0 50.0 1.1 2.9 3.0 5.0 33.3 55.6 3.3 7.4 1.0 2.0 20.0 40.0 1.1 2.9 12 5 52.2 21.7 13.0 7.4 92 68 119 88 43.4 32.1 43.8 32.4 1.3 1.3


8.0 16.0 22.9


Total

1.0 2.0 5.9 1.0 20.0 5.9

4.0 16.0 11.4 1.0 25.0 5.9 2.0 18.2 5.7 7.0 46.7 20.0 2.0 15.4 5.7 2.0 18.2 5.7

1.0 7.7 5.9 2.0 18.2 11.8

1.0 20.0 2.9 3 13.0 8.6 35 44 16.5 16.2 1.3

1.0 25.0 5.9 1.0 11.1 5.9 1.0 20.0 5.9 3 13.0 17.6 17 21 8.0 7.7 1.2

2 100 0.9 50 100 23.6 5 100 2.4 25 100 11.8 4 100 1.9 11 100 5.2 15 100 7.1 13 100 6.1 11 100 5.2 4 100 1.9 4 100 1.9 9 100 4.2 5 100 2.4 23 100 10.8 212 272 100.0 100.0 1.3


December 2011


Page 31 of 53

MARKET PREFERENCES Market Group * Access Made Easy Segment Crosstabulation Market Group (Home Location)

Sub Segment

Metropolitan Melbourne Count % within Market % within Sub Segment Regional Victoria Count % within Market % within Sub Segment Interstate Count % within Market % within Sub Segment Overseas Count % within Market % within Sub Segment Total Count % within Market % within Segment

Underwhelmed Tourists 45% 215 35.8 53.5 51 43.6 12.7 95 72.0 23.6 41 80.4 10.2 402 44.7 100



Familiarity Breeds Contempt 10% 75 12.5 86.2 7 6.0 8.0 3 2.3 3.4 2 3.9 2.3 87 9.7 100

Total 600 100 66.7 117 100 13.0 132 100 14.7 51 100 5.7 900 100 100

Familiarity Breeds Contempt 10% 68 13.8 77.3 18 5.7 20.5 2 1.8 2.3 88 9.6 100

Total 491 100 53.5 315 100 34.4 111 100 12.1 917 100 100


Total 491 100 53.5 426 100 46.5 917 100 100

Q22 Trip Type * Access Made Easy Segment Crosstabulation Q22 Trip Type

A day trip from home

A day trip as part of a holiday or excursion longer than a day A holiday in which you stayed in the park at least one night Total

Sub Segment

Count % within Trip Type % within Sub Segment Count % within Trip Type % within Sub Segment Count % within Trip Type % within Sub Segment Count % within Trip Type % within Sub Segment

Underwhelmed Tourists 45% 139 28.3 33.7 206 65.4 49.9 68 61.3 16.5 413 45.0 100

Missed a Picnic Spot 28% 210 42.8 81.4 33 10.5 12.8 15 13.5 5.8 258 28.1 100

Confused Walkers 17% 74 15.1 46.8 58 18.4 36.7 26 23.4 16.5 158 17.2 100

Q22 Trip Type * Access Made Easy Segment Crosstabulation Q22 Trip Type

Daytrip from home

Trip away overnight

Total

Sub Segment

Underwhelmed Tourists 45% Count 139 % within Trip Type 2830.0 % within Sub Segment 3370.0 Count 274 % within Trip Type 64.3 % within Sub Segment 66.3 Count 413 % within Trip Type 45.0 % within Sub Segment 100




December 2011


Page 32 of 53

Q8b How did you find out about the park * Access Made Easy Segment Crosstabulation Sub Segment

Q8b How did you find out about the park

Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count Seeing park from % within Find out road/ while passing % within Sub Segment Count Brown and white % within Find out directional signs to % within Sub Segment parks on roads/ Count Parks Victoria Information Centre (13 % within Find out % within Sub Segment 1963) Count Purchased book % within Find out % within Sub Segment Count Media - Local % within Find out newspaper % within Sub Segment Count Media - Daily/ weekend/ newspaper % within Find out % within Sub Segment Count Media - Television % within Find out program % within Sub Segment Count Media - Television % within Find out commercial % within Sub Segment Count Media - Internet site % within Find out % within Sub Segment Brochures - In parks Count % within Find out % within Sub Segment Count Brochures - Tourist % within Find out Information Centre % within Sub Segment Count Brochures - Local % within Find out Council/ Community % within Sub Segment Centre/ library Count Brochures - Other % within Find out % within Sub Segment Local knowledge/ always been there/ live nearby Friends/ relatives/ other people

December 2011

Underwhelmed Tourists 45% 70 32.6 21.5 117 45.9 35.9 31 51.7 9.5 12 80.0 3.7

11 61.1 3.4 2 50.0 0.6 2 66.7 0.6 2 66.7 0.6 1 50.0 0.3 6 100.0 1.8 1 100.0 0.3 23 65.7 7.1 1 33.3 0.3 3 42.9 0.9

Missed a Picnic Spot 28% 75 34.9 38.1 79 31.0 40.1 20 33.3 10.2 2 13.3 1.0 1 100.0 0.5 2 11.1 1.0 1 25.0 0.5 1 33.3 0.5



5 27.8 4.2 1 25.0 0.8

1 33.3 1.7 1 50.0 0.5

3 8.6 1.5 1 33.3 0.5 3 42.9 1.5


6 17.1 5.1 1 33.3 0.8 1 14.3 0.8

3 8.6 5.2

Total 215 100 30.8 255 100 36.5 60 100 8.6 15 100 2.1 1 100 0.1 18 100 2.6 4 100 0.6 3 100 0.4 3 100 0.4 2 100 0.3 6 100 0.9 1 100 0.1 35 100 5.0 3 100 0.4 7 100 1.0

Page 33 of 53

Q8b How did you find out about the park

Motoring Guide RACV Motoring Guide MELWAY Motoring Guide NRMA Motoring Guide Vicroads Country Motoring Guide Other Other

Total

Sub Segment

Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment Count % within Find out % within Sub Segment

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 3 100.0 0.9 2 3 28.6 42.9 0.6 1.5 1 1 50.0 50.0 0.3 0.5 4 1 80.0 20.0 1.2 0.5 5 83.3 1.5 29 3 60.4 6.3 8.9 1.5 326 197 46.6 28.2 100 100



2 28.6 1.7

1 16.7 0.8 14 29.2 11.9 118 16.9 100

2 4.2 3.4 58 8.3 100

Total 3 100 0.4 7.0 100.0 1.0 2.0 100.0 0.3 5.0 100.0 0.7 6.0 100.0 0.9 48 100 6.9 699 100 100


December 2011


Page 34 of 53

Geographic Cluster * Access Made Easy Segment Crosstabulation Sub Segment

Geographic Cluster

Urban Park

Urban Fringe Park Country Park

Total

Count % within Geography % within Sub Segment Count % within Geography % within Sub Segment Count % within Geography % within Sub Segment Count % within Geography % within Sub Segment

Underwhelmed Tourists 45% 28 11.7 6.8 105 48.8 25.4 280 60.6 67.8 413 45.0 100

Missed a Picnic Spot 28% 145 60.4 56.2 50 23.3 19.4 63 13.6 24.4 258 28.1 100

Confused Walkers 17% 25 10.4 15.8 34 15.8 21.5 99 21.4 62.7 158 17.2 100

Familiarity Breeds Contempt 10% 42 17.5 47.7 26 12.1 29.5 20 4.3 22.7 88 9.6 100

Total 240 100 26.2 215 100 23.4 462 100 50.4 917 100 100


Total 263 100 28.7 654 100 71.3 917 100 100

Classification of Venue * Access Made Easy Segment Crosstabulation Sub Segment

Classification of Venue

Count % within Classification % within Sub Segment Protected Area Count % within Classification Park % within Sub Segment Count Total % within Classification % within Sub Segment Metro Park

Underwhelmed Tourists 45% 37 14.1 9.0 376 57.5 91.0 413 45.0 100




December 2011


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Park * Access Made Easy Segment Crosstabulation Park

Albert Park

Alpine NP

Arthurs Seat SP

Bay of Islands CP Box-Ironbark parks Braeside Park

Brimbank Park

Cape Conran CP Cardinia Reservoir Park Croajingolong NP Dandenong Ranges NP Grampians NP

Great Otway NP Jells Park

Karkarook Park

Kinglake NP

Lower Glenelg NP Lystefield Lake Park

Sub Segment

Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment Count % within Park % within Sub Segment

December 2011

Underwhelmed Tourists 45% 5 13.5 1.2 29 32.2 7.0 5 50.0 1.2 12 100.0 2.9 22 84.6 5.3 6 19.4 1.5 1 4.0 0.2 3 75.0 0.7 5 38.5 1.2 12 66.7 2.9 37 51.4 9.0 35 74.5 8.5 68 59.1 16.5 2 6.5 0.5 4 57.1 1.0 3 42.9 0.7 2 66.7 0.5

Missed a Picnic Spot 28% 22 59.5 8.5 11 12.2 4.3 5 50.0 1.9

2 7.7 0.8 18 58.1 7.0 15 60.0 5.8

7 53.8 2.7 4 22.2 1.6 16 22.2 6.2 4 8.5 1.6 21 18.3 8.1 20 64.5 7.8 3 42.9 1.2 4 57.1 1.6 1 33.3 0.4 3 75.0 1.2




Total

3 8.1 1.9 47 52.2 29.7

7 18.9 8.0 3 3.3 3.4

1 3.8 0.6 3 9.7 1.9 5 20.0 3.2

1 3.8 1.1 4 12.9 4.5 4 16.0 4.5 1 25.0 1.1 1 7.7 1.1 2 11.1 2.3 12 16.7 13.6 2 4.3 2.3 4 3.5 4.5 7 22.6 8.0

7 9.7 4.4 6 12.8 3.8 22 19.1 13.9 2 6.5 1.3

1 25.0 0.6

37 100 4.0 90 100 9.8 10 100 1.1 12 100 1.3 26 100 2.8 31 100 3.4 25 100 2.7 4 100 0.4 13 100 1.4 18 100 2.0 72 100 7.9 47 100 5.1 115 100 12.5 31 100 3.4 7 100 0.8 7 100 0.8 3 100 0.3 4 100 0.4

Page 36 of 53

Park

Sub Segment

Underwhelmed Tourists 45% Count % within Park % within Sub Segment Count Maroondah Reservoir Park % within Park % within Sub Segment Count Mornington % within Park Peninsula NP % within Sub Segment Mount Buffalo Count % within Park NP % within Sub Segment Count Pipemakers % within Park Park % within Sub Segment Point Cook CP Count % within Park % within Sub Segment Port Campbell Count % within Park NP % within Sub Segment Tower Hill SGR Count % within Park % within Sub Segment Count Wattle Park % within Park % within Sub Segment Count Westerfolds % within Park Park % within Sub Segment Count Wilsons Promontory NP % within Park % within Sub Segment Wyperfeld NP Count % within Park % within Sub Segment Count Yarra Bend % within Park Park % within Sub Segment Yarra Ranges Count % within Park NP % within Sub Segment You Yangs RP Count % within Park % within Sub Segment Count Total % within Park % within Sub Segment Macedon RP

4 40.0 1.0 42 59.2 10.2 20 41.7 4.8

40 93.0 9.7 8 72.7 1.9 1 2.8 0.2 2 12.5 0.5 27 64.3 6.5 2 66.7 0.5 7 15.2 1.7 4 44.4 1.0 5 31.3 1.2 413 45.0 100

Missed a Picnic Spot 28% 1 33.3 0.4 5 50.0 1.9 5 7.0 1.9 13 27.1 5.0 3 30.0 1.2 1 100.0 0.4

2 18.2 0.8 32 88.9 12.4 6 37.5 2.3 5 11.9 1.9

25 54.3 9.7 1 11.1 0.4 3 18.8 1.2 258 28.1 100



Total

2 66.7 1.3

18 25.4 11.4 13 27.1 8.2 2 20.0 1.3

6 37.5 3.8 10 23.8 6.3

4 8.7 2.5

6 37.5 3.8 158 17.2 100

1 10.0 1.1 6 8.5 6.8 2 4.2 2.3 5 50.0 5.7

3 7.0 3.4 1 9.1 1.1 3 8.3 3.4 2 12.5 2.3

1 33.3 1.1 10 21.7 11.4 4 44.4 4.5 2 12.5 2.3 88 9.6 100

3 100 0.3 10 100 1.1 71 100 7.7 48 100 5.2 10 100 1.1 1 100 0.1 43 100 4.7 11 100 1.2 36 100 3.9 16 100 1.7 42 100 4.6 3 100 0.3 46 100 5.0 9 100 1.0 16 100 1.7 917 100 100


December 2011


Page 37 of 53

Interview Location * Access Made Easy Segment Crosstabulation Interview Location

Albert Park - Community Playground

Sub Segment

Count % within Interview Location % within Sub Segment Albert Park - Lake Path Count % within Interview Location % within Sub Segment Albert Park - Lake Path West Count % within Interview Location % within Sub Segment Albert Park - Swan Picnic Count Area % within Interview Location % within Sub Segment Alpine National Park - Falls Count Creek Dam Wall SUMMER % within Interview Location % within Sub Segment Alpine National Park Count Mountain Creek Picnic Area % within Interview Location SUMMER % within Sub Segment Alpine NP - Falls Creek Dam Count Wall WINTER % within Interview Location % within Sub Segment Alpine NP - JB Plain Winter Count WINTER % within Interview Location % within Sub Segment Alpine NP - Wallaces Hut Count (summer) % within Interview Location % within Sub Segment Arthurs Seat SP - Summit Count Picnic Area % within Interview Location % within Sub Segment Bay of Islands - Bay of Count Martyrs % within Interview Location % within Sub Segment Bay of Islands CP - Bay of Count Islands % within Interview Location % within Sub Segment Box-Ironbark parks - Forest Count Creek (Castlemaine Diggings) % within Interview Location % within Sub Segment Box-Ironbark parks - Melville Count Caves (Koyoora SP) % within Interview Location % within Sub Segment Box-Ironbark parks Count Shadbolt’s Picnic Area, % within Interview Location (GBNP) % within Sub Segment Box-Ironbark parks Count Woolshed Falls (Clitern-Mt % within Interview Location Pilot NP) % within Sub Segment Braeside Park - Daffy Duck Count Dam % within Interview Location % within Sub Segment Braeside Park - Governor Rd Count Picnic Area % within Interview Location % within Sub Segment Braeside Park - Information Count Centre Picnic Ground % within Interview Location % within Sub Segment

December 2011

Missed a Underwhelmed Picnic Spot 28% Tourists 45% 12 75.0 4.7 1 100.0 0.2 1 1 33.3 33.3 0.2 0.4 3 9 17.6 52.9 0.7 3.5 13 4 38.2 11.8 3.1 1.6 7 1 33.3 4.8 1.7 0.4 4 4 21.1 21.1 1.0 1.6 1 2 9.1 18.2 0.2 0.8 4 80.0 1.0 5 5 50.0 50.0 1.2 1.9 5 100.0 1.2 7 100.0 1.7 5 1 83.3 16.7 1.2 0.4 5 1 71.4 14.3 1.2 0.4 4 100.0 1.0 8 88.9 1.9

3 42.9 0.7 3 13.0 0.7


2 28.6 0.8 16 69.6 6.2

Confused Walkers 17% 1 6.3 0.6

1 33.3 0.6 1 5.9 0.6 15 44.1 9.5 13 61.9 8.2 10 52.6 6.3 8 72.7 5.1 1 20.0 0.6


4 23.5 4.5 2 5.9 2.3

1 5.3 1.1

1 14.3 0.6

1 14.3 0.6 2 8.7 1.3

1 11.1 1.1 1 100.0 1.1 1 14.3 1.1 2 8.7 2.3

Total 16 100 1.7 1 100 0.1 3 100 0.3 17 100 1.9 34 100 3.7 21 100 2.3 19 100 2.1 11 100 1.2 5 100 0.5 10 100 1.1 5 100 0.5 7 100 0.8 6 100 0.7 7 100 0.8 4 100 0.4 9 100 1.0 1 100 0.1 7 100 0.8 23 100 2.5

Page 38 of 53

Interview Location

Brimbank Park - Car Park A

Brimbank Park - Car Park B

Cape Conran CP - East Cape/Sailor’s Grave Day Visitor Area Cardinia Reservoir

Croajingolong - Thurra River

Croajingolong - Wingan Inlet

Dandenong Ranges Ferntree Gully Picnic Ground Dandenong Ranges - Grants Picnic ground Dandenong Ranges Sherbrooke Picnic Ground Grampians - Mackenzie Falls

Grampians NP - Brambuk the National Park and Cultural Centre Carpark Great Otway NP - Blanket Bay (Great Ocean Walk) Great Otway NP - Blanket Leaf Picnic Area Great Otway NP - Erskine Falls Great Otway NP - Johanna Beach Great Otway NP - Maits Rest

Great Otway NP - Sheoak Picnic Area Jells Park - Jells East

Jells Park - Jells South

Jells Park - Pines Picnic Area

December 2011

Sub Segment

Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment Count % within Interview Location % within Sub Segment

Underwhelmed Tourists 45% 1 8.3 0.2


3 75.0 0.7 5 38.5 1.2 7 63.6 1.7 5 71.4 1.2 4 25.0 1.0 11 55.0 2.7 22 61.1 5.3 16 80.0 3.9 19 70.4 4.6 10 55.6 2.4 19 48.7 4.6 15 78.9 3.6 11 73.3 2.7 7 100.0 1.7 6 35.3 1.5

1 33.3 0.2 1 8.3 0.2


7 53.8 2.7 3 27.3 1.2 1 14.3 0.4 3 18.8 1.2 5 25.0 1.9 8 22.2 3.1 1 5.0 0.4 3 11.1 1.2 3 16.7 1.2 12 30.8 4.7 2 10.5 0.8 1 6.7 0.4

3 17.6 1.2 8 50.0 3.1 1 33.3 0.4 11 91.7 4.3

Confused Walkers 17% 3 25.0 1.9 2 15.4 1.3

4 25.0 2.5 1 5.0 0.6 2 5.6 1.3 2 10.0 1.3 4 14.8 2.5 4 22.2 2.5 7 17.9 4.4 2 10.5 1.3 3 20.0 1.9

6 35.3 3.8 2 12.5 1.3


1 25.0 1.1 1 7.7 1.1 1 9.1 1.1 1 14.3 1.1 5 31.3 5.7 3 15.0 3.4 4 11.1 4.5 1 5.0 1.1 1 3.7 1.1 1 5.6 1.1 1 2.6 1.1

2 11.8 2.3 6 37.5 6.8 1 33.3 1.1

Total 12 100 1.3 13 100 1.4 4 100 0.4 13 100 1.4 11 100 1.2 7 100 0.8 16 100 1.7 20 100 2.2 36 100 3.9 20 100 2.2 27 100 2.9 18 100 2.0 39 100 4.3 19 100 2.1 15 100 1.6 7 100 0.8 17 100 1.9 16 100 1.7 3 100 0.3 12 100 1.3

Page 39 of 53

Interview Location

Sub Segment

Karkarook Park - Main Picnic Count Ground % within Interview Location % within Sub Segment Kinglake NP - Mason Falls Count % within Interview Location % within Sub Segment Lower Glenelg NP Count Pritchards Visitor Site % within Interview Location % within Sub Segment Lystefield Lake Park - Main Count Picnic Ground % within Interview Location % within Sub Segment Macedon RP - Harbison Count Picnic Area % within Interview Location % within Sub Segment Maroondah Reservoir Count Hendersons Picnic Area % within Interview Location % within Sub Segment Mornington Peninsula - Cape Count Schanck % within Interview Location % within Sub Segment Mornington Peninsula Count Gunnamatta Beach Car Park % within Interview Location % within Sub Segment Mornington Peninsula Count Sorrento Back Beach Car % within Interview Location Park % within Sub Segment Mount Buffalo - Lake Catani Count SUMMER % within Interview Location % within Sub Segment Mount Buffalo NP - Gorge - Count Day Visitor Centre (summer) % within Interview Location % within Sub Segment Mt Buffallo NP - Cresta Valley Count WINTER % within Interview Location % within Sub Segment Pipemakers Park Count % within Interview Location % within Sub Segment Point Cook CP - Beach Picnic Count Area % within Interview Location % within Sub Segment Port Campbell NP - 12 Count Apostles % within Interview Location % within Sub Segment Port Campbell NP - Loch Ard Count Gorge % within Interview Location % within Sub Segment Port Campbell NP - London Count Bridge % within Interview Location % within Sub Segment Tower Hill SGR - Main Picnic Count Ground % within Interview Location % within Sub Segment Wattle Park - The Chalet area Count picnic ground % within Interview Location % within Sub Segment

December 2011

Underwhelmed Tourists 45% 4 57.1 1.0 3 42.9 0.7 2 66.7 0.5

4 40.0 1.0 33 76.7 8.0 1 14.3 0.2 8 38.1 1.9 3 75.0 0.7 10 58.8 2.4 7 25.9 1.7

Missed a Picnic Spot 28% 3 42.9 1.2 4 57.1 1.6 1 33.3 0.4 3 75.0 1.2 1 33.3 0.4 5 50.0 1.9 1 2.3 0.4

20 100.0 4.8 7 87.5 1.7 13 86.7 3.1 8 72.7 1.9 1 2.8 0.2


4 19.0 1.6

2 11.8 0.8 11 40.7 4.3 3 30.0 1.2 1 100.0 0.4

2 18.2 0.8 32 88.9 12.4



1 25.0 0.6 2 66.7 1.3 1 10.0 1.1 9 20.9 5.7 5 71.4 3.2 4 19.0 2.5 1 25.0 0.6 4 23.5 2.5 8 29.6 5.1 2 20.0 1.3

1 14.3 1.1 5 23.8 5.7

1 5.9 1.1 1 3.7 1.1 5 50.0 5.7

1 12.5 1.1 2 13.3 2.3 1 9.1 1.1 3 8.3 3.4

Total 7 100 0.8 7 100 0.8 3 100 0.3 4 100 0.4 3 100 0.3 10 100 1.1 43 100 4.7 7 100 0.8 21 100 2.3 4 100 0.4 17 100 1.9 27 100 2.9 10 100 1.1 1 100 0.1 20 100 2.2 8 100 0.9 15 100 1.6 11 100 1.2 36 100 3.9

Page 40 of 53

Interview Location

Sub Segment

Underwhelmed Tourists 45% Westerfolds Park - Main Car Count Park % within Interview Location % within Sub Segment Westerfolds Park - Porter St Count % within Interview Location % within Sub Segment Wilsons Prom - Oberon Car Count Park % within Interview Location % within Sub Segment Wilsons Prom - Tidal River Count % within Interview Location % within Sub Segment Wyperfeld NP - Wonga Camp Count Ground SPRING % within Interview Location % within Sub Segment Yarra Bend - Golf Course Count Loop % within Interview Location % within Sub Segment Yarra Bend - Studley Park Count Boathouse % within Interview Location % within Sub Segment Yarra Ranges NP - Mt Donna Count Buang Summit % within Interview Location % within Sub Segment You Yangs RP - Turntable Count Carpark % within Interview Location % within Sub Segment Total Count % within Interview Location % within Sub Segment

2 18.2 0.5 17 63.0 4.1 10 66.7 2.4 2 66.7 0.5 2 25.0 0.5 5 13.2 1.2 4 44.4 1.0 5 31.3 1.2 413 45.0 100

Missed a Picnic Spot 28% 4 80.0 1.6 2 18.2 0.8 2 7.4 0.8 3 20.0 1.2

5 62.5 1.9 20 52.6 7.8 1 11.1 0.4 3 18.8 1.2 258 28.1 100

Familiarity Breeds Contempt 10% 1 20.0 1.1 6 1 54.5 9.1 3.8 1.1 8 29.6 5.1 2 13.3 1.3 1 33.3 1.1 1 12.5 1.1 4 9 10.5 23.7 2.5 10.2 4 44.4 4.5 6 2 37.5 12.5 3.8 2.3 158 88 17.2 9.6 100 100


Total 5 100 0.5 11 100 1.2 27 100 2.9 15 100 1.6 3 100 0.3 8 100 0.9 38 100 4.1 9 100 1.0 16 100 1.7 917 100 100


December 2011


Page 41 of 53

SERVICE PREFERENCES Number of Suggestions per Person by Category to be Fully Satisfied Sub Segment

Mean Number of Suggestions per person in sub segment Suggestion Category Park Accessibility Management Services Recreation facilities Other - IIE, Env, Safety, Neg & Misc Average across categories

Underwhelmed Tourists 45% Mean 0.98 0.11 0.23 0.15 1.47

Missed a Picnic Spot 28% Mean 1.05 0.21 0.52 0.11 1.89

Confused Walkers 17% Mean 1.35 0.14 0.23 0.19 1.91

Familiarity Breeds Contempt 10% Mean 0.72 0.48 0.97 1.23 3.40

Total Mean 1.04 0.18 0.38 0.25 1.85


Total

$Suggestions*Access Made Easy Seg Crosstabulation Sub Segment

Q3 Suggestions

Better access needed for disabled Better access needed for elderly Better access via public transport Better control over Park visitor/ enforce regs regard beh Better distance markers

Better parking facilities

Better signage

Cheaper fees / chairlift / ski-hire Cleaner water/ rivers/ swimming g areas/ creeks Dont know

Eliminate entrance fees

Facilities to accommodate dogs/ unleashed dogs Grass overgrown/ weeds/ blackberries

December 2011

Underwhelmed Tourists 45% Count Reponses 4 % within Suggestion 36.4 % within Sub Segment 1.0 Count Reponses 1 % within Suggestion 14.3 % within Sub Segment 0.3 Count Reponses 2 % within Suggestion 40.0 % within Sub Segment 0.5 C Count R Reponses % within Suggestion % within Sub Segment Count Reponses 9 % within Suggestion 37.5 % within Sub Segment 2.3 Count Reponses 16 % within Suggestion 35.6 % within Sub Segment 40 4.0 Count Reponses 119 % within Suggestion 49.0 % within Sub Segment 29.8 Count Reponses 2 % within Suggestion 33.3 % within Sub Segment 0.5 Count Reponses 2 % within Suggestion 28.6 gg % within Sub Segment 0.5 Count Reponses 7 % within Suggestion 77.8 % within Sub Segment 1.8 Count Reponses 7 % within Suggestion 53.8 % within Sub Segment 1.8 Count Reponses % within Suggestion % within Sub Segment Count Reponses 5 % within Suggestion 25.0 % within Sub Segment 1.3

Missed a Picnic Spot 28% 6 54.5 2.4 4 57.1 1.6 2 40.0 0.8 2 40.0 0.8 7 29.2 2.8 17 37.8 67 6.7 57 23.5 22.5 2 33.3 0.8 3 42.9 1.2 2 22.2 0.8 4 30.8 1.6 1 16 7 16.7 0.4 11 55.0 4.3



1 9.1 1.1 2 28.6 1.3

1 20.0 0.6 7 29.2 4.5 10 22.2 64 6.4 53 21.8 33.8 2 33.3 1.3

1 20.0 1.1 2 40.0 2.3 1 4.2 1.1 2 4.4 23 2.3 14 5.8 15.9

2 28.6 2.3

1 7.7 0.6

1 7.7 1.1 5 83 3 83.3 5.7 4 20.0 4.5

11 100 1.2 7 100 0.8 5 100 0.6 5 100 0.6 24 100 2.7 45 100 50 5.0 243 100 27.1 6 100 0.7 7 100 0.8 9 100 1.0 13 100 1.4 6 100 0.7 20 100 2.2

Page 42 of 53

Sub Segment

Q3 Suggestions

Improve playground for Count Reponses % within Suggestion children % within Sub Segment Count Reponses Improve roads % within Suggestion % within Sub Segment Count Reponses Leave it alone/ no % within Suggestion further development % within Sub Segment Longer opening hours/ Count Reponses % within Suggestion kiosk opening longer % within Sub Segment Count Reponses More advertising/ % within Suggestion publicity % within Sub Segment More distance markers Count Reponses % within Suggestion % within Sub Segment Count Reponses More drinking taps/ % within Suggestion fountains/ fresh/ % within ithin S Sub b Segment running/ i / hot h t water t Count Reponses More security/ night % within Suggestion lights/ lighting % within Sub Segment Count Reponses More signage % within Suggestion % within Sub Segment Count Reponses More tables/ seating % within Suggestion % within Sub Segment More/ better control of Count Reponses % within Suggestion pest animals(rabbits/ % within Sub Segment fox/ wasps/ insec) Count Reponses Need better accessother/ unspecified/ for % within Suggestion % within Sub Segment 4X4 Need better access to Count Reponses % within ithi Suggestion S ti water// river/ i / beach b h % within Sub Segment Count Reponses Need better BBQ % within Suggestion facilities % within Sub Segment Count Reponses Need better maintenance of tracks/ % within Suggestion % within Sub Segment upgrade tracks Count Reponses Need better % within Suggestion maintenance -other/ % within Sub Segment unspecified Count Reponses Need brochures/ documentation on local % within Suggestion % within Sub Segment history Need info on facilities Count Reponses % within Suggestion % within Sub Segment g Count Reponses Need maps % within Suggestion % within Sub Segment

December 2011

Underwhelmed Tourists 45% 2 20.0 0.5 15 45.5 3.8 2 20.0 0.5 1 16.7 0.3 2 40.0 0.5 12 60.0 3.0 8 29.6 2.0 20 1 10.0 0.3 56 44.4 14.0 5 16.1 1.3 1 20.0 0.3 12 36.4 3.0 8 53.3 53 3 2.0 2 16.7 0.5 35 31.3 8.8 3 12.0 0.8 8 80.0 2.0 3 25.0 0.8 16 36.4 4.0

Missed a Picnic Spot 28% 3 30.0 1.2 7 21.2 2.8 1 10.0 0.4 1 16.7 0.4 1 20.0 0.4 2 10.0 0.8 9 33.3 3.6 36 2 20.0 0.8 37 29.4 14.6 16 51.6 6.3

14 42.4 5.5 5 33.3 33 3 2.0 6 50.0 2.4 23 20.5 9.1 2 8.0 0.8 1 10.0 0.4 2 16.7 0.8 5 11.4 2.0



1 16.7 0.6 1 20.0 0.6 6 30.0 3.8 2 7.4 1.3 13

25 19.8 15.9 2 6.5 1.3

2 6.1 1.3 2 13.3 13 3 1.3 2 16.7 1.3 42 37.5 26.8 1 4.0 0.6

9 20.5 5.7


Total

4 40.0 4.5 1 3.0 1.1 7 70.0 8.0 3 50.0 3.4 1 20.0 1.1

8 29.6 9.1 91 7 70.0 8.0 8 6.3 9.1 8 25.8 9.1 4 80.0 4.5 5 15.2 5.7

2 16.7 2.3 12 10.7 13.6 19 76.0 21.6 1 10.0 1.1 7 58.3 8.0 14 31.8 15.9

10 100 1.1 33 100 3.7 10 100 1.1 6 100 0.7 5 100 0.6 20 100 2.2 27 100 3.0 30 10 100 1.1 126 100 14.0 31 100 3.5 5 100 0.6 33 100 3.7 15 100 1.7 12 100 1.3 112 100 12.5 25 100 2.8 10 100 1.1 12 100 1.3 44 100 4.9

Page 43 of 53

Sub Segment

Q3 Suggestions

Need more BBQs

Need more bike paths

Need more facilitiesother/ unspecified Need more parking facilities Need more picnic facilities Need more rubbish bins/ recycle bins Need more shaded areas/ shelters Need more walking tracks/ loop tracks/ circuit walks Need more/ better information/ advice Need playground for children None (actual response)

Other ski/ facility mentions tobogganing/ trail Paths require railings/ f fences Prohibit cattle/ cattle damage to environ/ destroying Alpine Provide better kiosks/ restaurants Provide better toilets/ showers/ composting Provide cleaner toilets/ showers Provide more camping facilities Provide more kiosks/ restaurants/ sell drinks on the beach

December 2011

Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within ithin S Sub b Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within ithi Suggestion S ti % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment g Count Reponses % within Suggestion % within Sub Segment

Underwhelmed Tourists 45% 6 17.1 1.5 4 26.7 1.0 5 33.3 1.3 39 34.2 9.8 3 33.3 0.8 12 30.8 3.0 12 27.3 3.0 30 15 44.1 3.8 30 49.2 7.5 3 23.1 0.8 16 44.4 4.0 2 20.0 0.5

1 16.7 0.3 3 37.5 0.8 10 47.6 2.5 6 33.3 1.5 4 57.1 1.0 4 36.4 1.0

Missed a Picnic Spot 28% 18 51.4 7.1 2 13.3 0.8 2 13.3 0.8 58 50.9 22.9 3 33.3 1.2 12 30.8 4.7 19 43.2 7.5 75 7 20.6 2.8 4 6.6 1.6 8 61.5 3.2 17 47.2 6.7 3 30.0 1.2 1 20.0 20 0 0.4 1 16.7 0.4 2 25.0 0.8 4 19.0 1.6 6 33.3 2.4 1 14.3 0.4 3 27.3 1.2



7 46.7 4.5 3 20.0 1.9 13 11.4 8.3 1 11.1 0.6 6 15.4 3.8 4 9.1 2.5 25 11 32.4 7.0 8 13.1 5.1

3 8.3 1.9 4 40.0 2.5

3 50.0 1.9 2 25.0 1.3 6 28.6 3.8 4 22.2 2.5

1 9.1 0.6

Familiarity Breeds Contempt 10% 11 31.4 12.5 2 13.3 2.3 5 33.3 5.7 4 3.5 4.5 2 22.2 2.3 9 23.1 10.2 9 20.5 10.2 10 2 1 2.9 1.1 19 31.1 21.6 2 15.4 2.3

1 10.0 1.1 4 80.0 80 0 4.5 1 16.7 1.1 1 12.5 1.1 1 4.8 1.1 2 11.1 2.3 2 28.6 2.3 3 27.3 3.4

Total 35 100 3.9 15 100 1.7 15 100 1.7 114 100 12.7 9 100 1.0 39 100 4.3 44 100 4.9 49 34 100 3.8 61 100 6.8 13 100 1.4 36 100 4.0 10 100 1.1 5 100 0.6 6 100 0.7 8 100 0.9 21 100 2.3 18 100 2.0 7 100 0.8 11 100 1.2

Page 44 of 53

Sub Segment

Q3 Suggestions

Provide more toilet facilities Provide showers/ hot showers/ solarshowers/ more showers Reduce entrance fees

Restrict vehicle access/ too many cars Resurface roads/ carparks Safety issues

Seal roads

Seating facilities/ benches by the river/ hilltops Specific location -all mentions Speed limit/ keep speed limit down Toilet mentions- to be closer/ opening -closing hours/ lights Too many people/ restrict numbers Upgrade pier/ bolts stick i k out// maintenance/ i / surface of pier Would like to see more trees/ shrubs/ grass/ flowers Other

Total

Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within ithin S Sub b Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within ithi Suggestion S ti % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Reponses % within Suggestion % within Sub Segment Count Participants Count Responses % Participants % Responses Response/Participants

Underwhelmed Tourists 45% 19 44.2 4.8 2 33.3 0.5 7 53.8 1.8 5 55.6 1.3 6 37.5 1.5

2 28.6 0.5 05 2 25.0 0.5 3 50.0 0.8 1 16.7 0.3 2 22.2 0.5 4 80.0 1.0 8 61.5 61 5 2.0 2 10.0 0.5 36 24.0 9.0 400 640 44.5 36.2 1.6


7 43.8 2.8 4 44.4 1.6 2 28.6 0.8 08 2 25.0 0.8 1 16.7 0.4 4 66.7 1.6 4 44.4 1.6

7 35.0 2.8 42 28.0 16.6 253 515 28.2 29.1 2.0

Confused Walkers 17% 3 7.0 1.9 2 33.3 1.3 5 38.5 3.2 4 44.4 2.5 1 6.3 0.6 2 22.2 1.3 2 28.6 1.3 13 3 37.5 1.9 2 33.3 1.3


Total

7 16.3 8.0

1 7.7 1.1

2 12.5 2.3 3 33.3 3.4 1 14.3 1.1 11 1 12.5 1.1

1 16.7 1.1 3 33.3 3.4 1 20.0 1.1 5 38.5 38 5 3.2 2 10.0 1.3 23 15.3 14.6 157 312 17.5 17.6 2.0

9 45.0 10.2 49 32.7 55.7 88 301 9.8 17.0 3.4

43 100 4.8 6 100 0.7 13 100 1.4 9 100 1.0 16 100 1.8 9 100 1.0 7 100 0.8 08 8 100 0.9 6 100 0.7 6 100 0.7 9 100 1.0 5 100 0.6 13 100 1.4 20 100 2.2 150 100 16.7 898 1768 100 100 2.0


December 2011


Page 45 of 53

Mean Service Ratings * Access Made Easy Sub Segments Performance

Expectations Familiarity Missed a Confused Breeds Underwhelmed Picnic Walkers Contempt Tourists 45% Spot 28% 17% 10%

Access Made Easy Segment Service Category Service Car parking adequate, safe sec Park Accessibility Tracks & paths well maintain Directional signage clear & help Pre-visit information timely & help Rangers available to assist Ranger Management Rangers to supervise visitors Rangers provide information Services Sufficient & accessible toilets General Management Toilets clean Services to minimise litter Services Safe access to all facilities Lawn areas green & mown Sufficient cooking & picnic Recreation Sufficient shelter Facilities Sufficient Kiosks/ cafes Sufficient drinking water Sufficient playgrounds Sufficient camp grounds Wilderness camping opportunity Information Info on potential risks & dangers Interpretation Info on regulations Info on natural, cultural/ hist features and Visitor information centre Education Total

Mean 5.14 5.26 5.50 4.96 3.43 3.28 3.65 4.98 5.39 4.68 5.16 2.93 3.56 3.59 2.89 4.16 2.80 2.78 3.48 4.77 4.61 4.90 3.69 4.30 Scale :

Mean 5.39 5.48 5.43 4.79 3.49 3.43 3.61 5.31 5.58 4.75 5.41 4.16 4.67 4.47 3.23 4.74 4.37 2.64 3.50 4.54 4.42 4.63 3.61 4.52

Mean 4.94 5.40 5.51 4.93 3.46 3.38 3.79 5.14 5.49 4.59 5.22 3.96 3.96 3.33 4.27 3.02 2.81 3.94 4.73 4.72 4.92 3.97 4.42

Mean 5.50 5.56 5.58 4.97 3.61 3.53 3.59 5.54 5.79 4.82 5.39 3.57 4.43 4.08 3.56 4.70 3.69 2.24 4.94 4.74 5.16 3.59 4.57

Total

Mean 5.20 5.37 5.49 4.91 3.47 3.36 3.66 5.14 5.50 4.69 5.25 3.56 3.99 3.92 3.16 4.38 3.55 2.73 3.61 4.72 4.60 4.86 3.71 4.40

December 2011

Mean 3.94 4.05 3.29 3.43 2.81 2.53 2.96 3.65 3.39 2.90 4.18 3.32 3.58 3.04 3.84 2.71 3.32 3.22 2.94 3.42 3.28 3.34 2.92 3.33

Mean 3.49 3.93 3.09 3.02 2.75 2.58 2.81 3.67 3.76 2.66 3.89 3.71 3.69 3.04 3.04 2.88 3.58 3.19 3.36 3.18 3.05 3.24 3.02 3.25

1 Disagree 2 Neither agree nor disagree 3 Slightly agree

Mean Expectations Significantly Higher than Totals Mean Expectations Significantly Lower than Totals

Gap

Familiarity Missed a Confused Breeds Underwhelmed Picnic Walkers Contempt Tourists 45% Spot 28% 17% 10% Mean 3.85 3.65 3.32 3.30 2.47 2.28 2.79 3.84 3.71 3.00 3.97 4.38 3.62 3.39 3.90 3.02 3.59 3.42 3.43 3.44 3.21 3.09 2.94 3.33

Mean 4.12 3.94 3.16 3.20 3.10 3.01 3.31 3.92 4.10 3.36 4.24 4.23 4.36 3.64 3.48 3.57 3.87 3.59 3.50 3.41 3.58 3.38 3.64

Total

Mean 3.81 3.94 3.23 3.28 2.76 2.54 2.92 3.71 3.63 2.89 4.06 3.78 3.70 3.16 3.50 2.90 3.55 3.28 3.15 3.37 3.22 3.29 2.99 3.34

4 Agree 5 Strongly agree 6 Very strongly agree Mean Performance Significantly Higher than Totals Mean Performance Significantly Lower than Totals


Familiarity Missed a Confused Breeds Underwhelmed Picnic Walkers Contempt Tourists 45% Spot 28% 17% 10% Mean -1.22 -1.25 -2.24 -1.57 -0.79 -0.88 -0.93 -1.45 -2.15 -1.87 -1.00 0.38 0.00 -0.61 0.89 -1.54 0.57 0.42 -0.64 -1.35 -1.45 -1.62 -0.85 -1.08

Mean -1.73 -1.64 -2.31 -1.88 -0.90 -1.06 -1.08 -1.58 -1.92 -2.02 -1.58 -0.67 -0.90 -1.51 -0.21 -1.84 -0.81 0.52 -0.38 -1.48 -1.52 -1.58 -0.96 -1.39

Mean -1.06 -1.80 -2.20 -1.79 -0.99 -1.11 -1.10 -1.41 -1.81 -1.64 -1.29 -0.29 -0.66 0.59 -1.27 0.73 0.62 -0.51 -1.36 -1.60 -2.00 -1.29 -1.16

Mean -1.28 -1.61 -2.58 -1.76 -0.53 -0.54 -0.36 -1.59 -1.68 -1.42 -1.04 0.83 -0.17 -0.50 -0.02 -1.38 0.09 1.40 -1.50 -1.39 -1.64 -0.22 -0.97

Total

Mean -1.33 -1.48 -2.28 -1.70 -0.83 -0.93 -0.95 -1.49 -1.98 -1.82 -1.20 0.14 -0.30 -0.84 0.34 -1.55 -0.01 0.55 -0.57 -1.40 -1.49 -1.69 -0.89 -1.16

Difference = Performance - Expectation

Mean P-E Service Gap Significantly Smaller than Totals Mean P-E Service Gap Significantly Larger than Totals

Page 46 of 53

Service & Q2 Visit Satisfaction Correlations Squared * Sub Segment (Affect of services on visit satisfaction as a percentage) Performance Rating

Spearman's rho Correlation Service Category Service Car parking adequate, safe sec Park Accessibility Tracks & paths well maintain Directional signage clear & help Pre-visit information timely & help Rangers available to assist Ranger Management Rangers to supervise visitors Rangers provide information Services Sufficient & accessible toilets General Management Toilets clean Services to minimise litter Services Safe access to all facilities Lawn areas green & mown Sufficient cooking & picnic Recreation Sufficient shelter Facilities Sufficient Kiosks/ cafes Sufficient drinking water Sufficient playgrounds Sufficient camp grounds Wilderness camping opportunity Info on potential risks & dangers Information Interpretation Info on regulations Info on natural, cultural/ hist features and Visitor information centre Education

Missed a Underwhelmed Picnic Spot Tourists 45% 28% Coeff Coeff Squared Squared 1.2% 2.9% 7.2% 3.2% 4.5% 1.3% 3.8% 7.2% 3.4% 9.5% 3.5% 6.4% 2.8% 3.1% 4.8% 6.8% 1.2% 1.9% 1.7% 3.1% 7.6% 2.3% 7.6% 5.2%

8.6% 8.7% 3.7% 2.1%

Confused Walkers 17% Coeff Squared 8.9%

4.8%

3.8% 6.0% 6.6% 4.2%

17.3%

4.8%

Total

Coeff Squared 1.2% 6.0% 1.8% 1.3% 2.5% 3.0% 2.2% 2.3% 4.5% 1.3% 2.2% 7.5% 3.2% 1.3% 3.2%

Underwhelm Missed a ed Tourists Picnic Spot 45% 28% Coeff Coeff Squared Squared 2.9%

1.9% 1.6% 4.2%

3.9% 5.2% 5.1%

2.5%

3.1%

2.3% 15.4% 5.1% 2.4% 5.5% 3.8%

Confused Walkers 17% Coeff Squared

Familiarity Breeds Contempt 10% Coeff Squared

8.7%

5.5%

8.4% 5.6% 7.8% 6.1%

9.8% 6.0%

5.3% 5.8% 2.5% 4.1% 3.6% 1.1%

1.0% 4.3% 1.6% 2.1% 1.8% 0.6%

9.2% 2.8% 3.3%

3-5%

4.1% 2.4% 1.2% 2.5% 3.2% 2.9%

11.1%

13.5% 7.3%

17.3%

5.7%

Total

Coeff Squared 3.6% 1.2% 0.9% 2.7% 2.5% 5.0% 1.2% 3.1% 0.7% 1.7%

3.9% 3.6% 7.8% 3.6% 4.5%

4.2%

1-3%

December 2011

Gap Familiarity Breeds Contempt 10% Coeff Squared

6.6% 3.4% 1.4% 3.6% 1.4% 1.4% 2.8% 0.7% 1.5% 1.6% 1.7%

5+%


Page 47 of 53

DEMOGRAPHICS Q21 Gender * Access Made Easy Segment Crosstabulation Sub Segment

Q21 Gender

Male

Female

Total

Missed a Underwhelmed Picnic Spot Tourists 45% 28% Count 266 140 % within Gender 47.8 25.2 % within Sub Segment 64.6 54.3 Count 146 118 % within Gender 40.7 32.9 % within Sub Segment 35.4 45.7 Count 412 258 % within Gender 45.0 28.2 % within Sub Segment 100.0 100.0

Total Confused Walkers 17% 103 18.5 65.2 55 15.3 34.8 158 17.3 100.0


556 100 60.8 359 100 39.2 915 100 100.0

Q24 Age group * Access Made Easy Segment Crosstabulation Sub Segment

Q24 Age group

18-19 years

20-24 years

25-29 years

30-34 years

35-39 years

40-44 years

45-49 years

50-54 years

55-59 years

60-64 years

65-69 years

70+ years

Total

Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment Count % within Age group % within Sub Segment

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 4 2 50.0 25.0 1.0 0.8 31 17 50.8 27.9 7.5 6.6 54 27 51.9 26.0 13.1 10.5 63 34 50.8 27.4 15.3 13.3 56 42 45.5 34.1 13.6 16.4 61 45 42.1 31.0 14.8 17.6 41 29 38.3 27.1 9.9 11.3 43 27 42.6 26.7 10.4 10.5 34 11 52.3 16.9 8.2 4.3 17 11 39.5 25.6 4.1 4.3 6 3 37.5 18.8 1.5 1.2 3 8 16.7 44.4 0.7 3.1 413 256 45.1 28.0 100 100

Total Confused Walkers 17% 1 12.5 0.6 8 13.1 5.1 15 14.4 9.5 21 16.9 13.3 13 10.6 8.2 25 17.2 15.8 24 22.4 15.2 20 19.8 12.7 14 21.5 8.9 9 20.9 5.7 5 31.3 3.2 3 16.7 1.9 158 17.3 100

Familiarity Breeds Contempt 10% 1 12.5 1.1 5 8.2 5.7 8 7.7 9.1 6 4.8 6.8 12 9.8 13.6 14 9.7 15.9 13 12.1 14.8 11 10.9 12.5 6 9.2 6.8 6 14.0 6.8 2 12.5 2.3 4 22.2 4.5 88 9.6 100

8 100 0.9 61 100 6.7 104 100 11.4 124 100 13.6 123 100 13.4 145 100 15.8 107 100 11.7 101 100 11.0 65 100 7.1 43 100 4.7 16 100 1.7 18 100 2.0 915 100 100


December 2011


Page 48 of 53

Q25 Highest level of education * Access Made Easy Segment Crosstabulation Q25 Highest level of education

Primary/ some secondary Completed secondary Tertiary

Total

Count % within Education % within Sub Segment Count % within Education % within Sub Segment Count % within Education % within Sub Segment Count % within Education % within Sub Segment

Sub Segment Missed a Underwhelmed Picnic Spot Tourists 45% 28% 22 10 57.9 26.3 5.3 3.9 82 57 44.8 31.1 19.9 22.2 309 190 44.6 27.4 74.8 73.9 413 257 45.2 28.1 100 100

Total



4 10.5 2.6 27 14.8 17.3 125 18.0 80.1 156 17.1 100

2 5.3 2.3 17 9.3 19.3 69 10.0 78.4 88 9.6 100

Confused Walkers 17% 24 17.5 15.2 24 15.5 15.2 10 7.7 6.3 22 15.0 13.9 27 17.8 17.1 23 22.5 14.6 28 30.1 17.7 158 17.2 100

Familiarity Breeds Contempt 10% 11 8.0 12.5 10 6.5 11.4 13 10.0 14.8 12 8.2 13.6 23 15.1 26.1 9 8.8 10.2 10 10.8 11.4 88 9.6 100

38 100 4.2 183 100 20.0 693 100 75.8 914 100 100

Q26 Lifecycle * Access Made Easy Segment Crosstabulation Sub Segment

Q26 Lifecycle

Young single

Young couple/ no children Young family

Middle family

Mature family

Older couple/ no children at home Mature single

Total

Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment Count % within Lifecycle % within Sub Segment

Missed a Underwhelmed Picnic Spot Tourists 45% 28% 78 24 56.9 17.5 18.9 9.3 92 29 59.4 18.7 22.3 11.2 42 65 32.3 50.0 10.2 25.2 56 57 38.1 38.8 13.6 22.1 61 41 40.1 27.0 14.8 15.9 46 24 45.1 23.5 11.2 9.3 37 18 39.8 19.4 9.0 7.0 412 258 45.0 28.2 100 100

Total

137 100 15.0 155 100 16.9 130 100 14.2 147 100 16.0 152 100 16.6 102 100 11.1 93 100 10.2 916 100 100


December 2011


Page 49 of 53

Q28&29 Non English Speaking Background * Access Made Easy Segment Crosstabulation Sub Segment

Q28&29 Non English Speaking Background

English Speaking Non English Speaking Total

Underwhelmed Tourists 45% Count 113 % within NESB 44.1 % within Sub Segment 82.5 Count 24 % within NESB 46.2 % within Sub Segment 17.5 Count 137 % within NESB 44.5 % within Sub Segment 100




Total 256 100 83.1 52 100 16.9 308 100 100

Q29 Language mainly spoken at home * Access Made Easy Segment Crosstabulation Sub Segment

Q29 Language mainly spoken at home

English

Cantonese

Mandarin

Croatian

German

Greek

Italian

Spanish

Tagalog/ Filipino Vietnamese

Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment Count % within Language % within Sub Segment

December 2011



Confused Walkers 17% 40 14.2 93.0

1 50.0 1.0 1 33.3 1.0 1 100.0 1.0 1 100.0 1.0 1 100.0 2.3 1 100.0 2.3

1 100.0 0.7



Total 282 100 91.6 3 100 1.0 1 100 0.3 2 100 0.6 3 100 1.0 1 100 0.3 1 100 0.3 1 100 0.3 1 100 0.3 1 100 0.3

Page 50 of 53

Sub Segment

Q29 Language mainly spoken at home

Underwhelmed Tourists 45% Count 1 Serbian % within Language 50.0 % within Sub Segment 0.7 Count 1 Japanese % within Language 100.0 % within Sub Segment 0.7 Count Swedish % within Language % within Sub Segment Count Indonesian % within Language % within Sub Segment Count 1 Afrikans % within Language 100.0 % within Sub Segment 0.7 1 Dutch/ Danish Count % within Language 50.0 % within Sub Segment 0.7 Count 1 Sri Lankan % within Language 100.0 % within Sub Segment 0.7 Count 1.0 Other Asian % within Language 50.0 % within Sub Segment 0.7 Count 1 Other % within Language 100.0 European % within Sub Segment 0.7 Count 137 Total % within Language 44.5 % within Sub Segment 100

Missed a Picnic Spot 28% 1 50.0 1.0



1 100.0 3.6 1 100.0 1.0

1 50.0 2.3

1.0 50.0 1.0

100 32.5 100

43 14.0 100

28 9.1 100

Total 2 100 0.6 1 100 0.3 1 100 0.3 1 100 0.3 1 100 0.3 2 100 0.6 1 100 0.3 2.0 100.0 0.6 1 100.0 0.3 308 100 100


December 2011


Page 51 of 53

Q28 Country of Birth * Access Made Easy Segment Crosstabulation Sub Segment

Q28 Country of Birth

Australia

United Kingdom/ Scotland/ Ireland USA/ Canada

New Zealand

South Africa

Chech Republic

Chilie

China

Croatia

Fiji

Germany

Hong Kong

Hungary

India

Italy

Lebanon

Macedonia

Malta

December 2011

Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment




1 25.0 1.0 3 75.0 3.0

1 25.0 2.3


1 100.0 3.6 1 100.0 0.7 1 25.0 0.7 3 42.9 2.2 1 25.0 0.7 1 50.0 0.7 1 33.3 0.7 2 50.0 1.5 1 50.0 0.7

2 50.0 2.0 1 14.3 1.0 3 75.0 3.0

1 14.3 2.3

1 25.0 3.6 2 28.6 7.1

1 50.0 3.6 2 66.7 2.0 2 50.0 2.0 1 50.0 2.3 1 100.0 2.3

1 100.0 0.7 1 100.0 1.0 1 100.0 0.7


Total 210 100 68.2 40 100 13.0 2 100 0.6 4 100 1.3 4 100 1.3 1 100 0.3 1 100 0.3 4 100 1.3 7 100 2.3 4 100 1.3 2 100 0.6 3 100 1.0 4 100 1.3 2 100 0.6 1 100 0.3 1 100 0.3 1 100 0.3 1 100 0.3

Page 52 of 53

Q28 Country of Birth

Mauritius

Netherlands

Philippines

Poland

Russia

Spain

Sweden

Vietnam

Other African

Other Asian

Other European

Total

Sub Segment

Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment Count % within Birth Country % within Sub Segment

Underwhelmed Tourists 45% 1 33.3 0.7 1 100.0 0.7 2 100.0 1.5

Missed a Picnic Spot 28% 1 33.3 1.0



Total

1 33.3 2.3

1 100.0 2.3 1 100.0 1.0 1 100.0 0.7 1 100.0 0.7 1 100.0 1.0 2 100.0 1.5 1 50.0 1.0

137 44.5 100

100 32.5 100

1 50.0 2.3 1 100.0 2.3 43 14.0 100

28 9.1 100

3 100 1.0 1 100 0.3 2 100 0.6 1 100 0.3 1 100 0.3 1 100 0.3 1.0 100.0 0.3 1.0 100.0 0.3 2 100 0.6 2.0 100.0 0.6 1 100 0.3 308 100 100


December 2011


Page 53 of 53

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