. +44(0)20 7251 4687. Circle © 2010. Brand
management. ADNOC Distribution. Circle was tasked with developing the brand
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www.circlebrands.co.uk
ADNOC Distribution Brand management
Circle was tasked with developing the brand strategy for Abu Dhabi fuel retailer Adnoc Distribution, defining the vision and values of the business. We then developed the corporate identity to reflect these values both internally and externally, creating a visual toolkit to ensure consistency across all Adnoc Distribution communications. The toolkit specified the fonts to be used, added a secondary colour palette, defined a photographic and illustration style, and placed greater emphasis on the distinctive ‘Adnoc blue’. We also defined
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guidelines for all corporate applications from the website to printed communications, and updated the retail identity to better reflect the needs of the business. Finally we created a bespoke set of printed guidelines to cover every aspect of the corporate, retail and convenience store brands. The guidelines are available both in printed form and on an internal online brand management system created by Circle.
+44(0)20 7251 4687
Circle © 2010
www.circlebrands.co.uk
ADNOC Brand management
Circle is a brand and design consultancy that brings a fresh perspective to brands. If you’d like to find out more about managing and developing brand portfolios, email us at
[email protected] or phone us on +44 (0)20 7251 4687
[email protected]
+44(0)20 7251 4687
Circle © 2010
