Compiled by

TECHSYTALK LIVE 2016 NOTES

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The Evolution of Event Planning
 By Alon Alroy 
 Co-founder and CMO of Bizzabo • In 2000, 46% of adults in the US used internet vs 87% in 2014 • 35% text or tweet out of boredom during meetings/presentations • 81% check email Phone has become necessity - if you don’t embrace it, you will lose your audience • Evolution of Event Planning Manual Planning → Early adoption of tech. → Social, local, mobile → Event Management software → New era of event success • Event Success Platforms (like Bizzabo) is a tool commonly used to manage more successful events Why utilize an Event Technology now? • Combines use of: Data insights, marketing automation, stakeholders expectations, technology adoption • Trend of event management brings events more successful marketing, ROI • Embrace event success platforms - helps you manage and drive success

How did Bizzabo help Lean Startup Conference to Achieve Event Success? • Maximize the number of participants What will make your event a success? • Integrated into platform - makes you set a goal • You cannot improve if you don’t measure • Implementing incentives with ticket sales generates higher revenue (For example, $25,000 for the Lean Startup Conference) • Hot leads is a feature in Bizzabo that allows you to target the list of potential attendees that began but did not complete the registration process - Generates higher revenue (For example, $42,000 for the Lean Startup Conference) • Drag and drop features allows easy, manageable event planning • Slack for great internal communication • Choose to duplicate events - there is so much content to reuse over for next event after all! How to Boost Attendees Engagement and Satisfaction? • Embrace technology • Use event success platforms to drive successful • More productive events To learn more about Bizzabo and how you can create successful events using our all-in-one event success platform: www.bizzabo.com

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Tricks of the Trade: How to Read Your Clients and Colleagues Like a Mentalist
 By Max Major Magician
 Read your clients like a mentalist • Not about detecting lies - it’s about listening and body language • If there was one thing you could study to make you a better salesperson, it’s body language • 3 Keys: Reading body language, engineering rapport, tools of influence 1. Reading Body Language • It’s about observation and listening - pay attention • You can notice good/bad news based on facial expressions There are no universal meanings - it’s all about context. • Open posture vs. Closed posture • All about evolution - open (more comfortable), closed (more secluded) • Pacifying gestures - calms you down from heightened stress level • If at start a person is open, then changes to closed, it’s a signal • Observe, watch for change, and use this to guide your conversations • Most reliable indicators - from ground up (face is the least reliable indicator) • Best book for Body Language: What Every Body is Saying by Joe Navarro

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2. Engineering rapport • The feeling when you feel you’ve known them your whole life • Feeling that you can give off through your personality or even the look in your eyes • It’s about connections, changing comfort levels • Build this through body language - mimic body language and posture (it sends signal that you are similar, alike) • Tone of voice should be similar, mimic their tone • CIA uses this to network • Compliment • Introduce • Ask a question • Don’t talk about yourself, ask about them (put their needs first) • “People who are interested are interesting” • Best book: Make People Like you in 90 Seconds by Nicholas Boothman 3. Tools of influence • Get through the gatekeeper - person that's great at detecting BS • It’s all about authority - through tone of voice and things you say • Ask questions, assume authority when speaking • Know where you’re going • Before you get on phone, what do you think you’ll sound like? • Books: Influence: • The Psychology of Perfection • The Ultimate Sales Machine by Chet Holmes

Revenue Event Marketing 101
 By Shannon DeSouza MBET, Director, Sales and Industry Relations

• • • • • • • •

Facts Event Director - 5th most stressful job in America Make great experience and put out fires About logistics, budget and ROI 3 out of 5 don’t use tools for ROI Revenue Event Marketing - New approach to events that empowers businesses to accelerate pipeline and drive more rev. through events Targeted Marketing • Referrals, going out of your ways to find the right people Structured Marketing • Prepping sales team, setting objectives Marrying onsite and offsite data • Send targeted events, make attendees feel loved • Successful event because we had an objective in mind

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What’s in it for me? Successful events = harmony b/w marketers + event planners (both in person and on-paper) • Execution 101 • Framework • Choose vendors, implementing (often not streamlined) • Cycle: Objectives, Strategy, Tracking, Reporting • Methodology • Lead generation (cost per lead) - average cost per lead ($125/lead) • Pipeline acceleration - sales team has opportunity to close (changing time to close opps) • Customer retention - focus on making sure customers stay (customer success) • Can we keep these people with us? • Return on investment Tools • CRM (campaigns, leads, contacts, reporting) • Event Tech Platform - website, registration, mobile app • Expense Management - fixed vs. variable costs Revenue Event Marketing Cheat Sheet - talk to Shannon to get it

Fireside Chat with Chris Kelly By Chris Kelly
 Co-Founder of Convene 
 Convene - started in 2009 • Entrepreneurs at heart - job is to look for problems in world to solve • Looked at importance of collaboration to convene • Goal was for meeting planners and organizers to eliminate things that waste their time with • 86% of millennials expect to have wifi • Tech costs make it hard to host events • Trends in Industry that Impact Convene: • Biggest: “Meetings can’t suck anymore” • If someone is bored, they can mentally check out (use phone, etc.) • More experiential, people need to elevate their game • Everybody wants the bells and whistles, but it all comes down to the fundamentals • Comes down to 3 things: Equipment, how connected is the equipment, whose operating it

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• Don’t skip over the basics - it’s very important to an event’s success • We believe in purpose and people to people connections more than money • 14% of Harvard MBA Class went into investment banking 5 years ago • Past year - only one person • Pace of change will never move this slowly again • Next 10 years will be faster than last 10

Stress Management Tips for #EventProfs
 By Sarah Vaynerman Work From Om 


1. Technology +/- Productivity • Average person: 25,000 - 50,000 thoughts/day • 121 emails/day • 52 texts/day • Multitasking increase production of cortisol, the stress hormone 2. Meditation → brings better work • Stress falls off • Parasympathetic breathing → inhale, exhale for twice as long • Lowers blood pressure, brings heart rate down

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3. Digital Diet Tips for Tech Junkies • Use an alarm clock and leave your phone off - in another room • Pad your morning and evening with screen free time • Turn off non-vital notifications • Designate phone free zones and situations • 40-10-10 Rule • 40 minutes - Focus • 10 minutes - Break • 10 minutes - Respond

The Life-Changing Power of Mise-en-Place: What Great Chefs Can Teach Us About Organization 
 By Dan Charnas Author of Work Clean 1. Mise-en-Place - “put in place” • 10 ingredients • Planning is prime • Arranging spaces/perfecting movements • Cleaning as you go • Making first moves • Finishing actions • Slowing down to speed up • Open eyes and ears • Call and call back • Inspect and correct • Total utilization

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2. Mise-en-place → system that enabled Anthony Bourdain to become a reliable person • Chef’s don’t let themselves and other folks down • Way of relating to time, space, motion, and resource • Chef’s see the world in hands off time • More people you manage, the more process time there is • Being honest with time • Square your task list with the calendar • Know the amount of time it takes to do it • When you don’t schedule, it make your mind and body work against one another 3. Daily Meeze • 30 minutes of daily planning

The Power of E2B: Injecting Experiential into B2B Events
 By Amy Spieholtz, Erin Mills, Melanie Slattery, Lenetta Pesotini, The Michael Alan Group Top 10 List of event planning trends 10. Gamification • Adding an element of competition, progress • Participation throughout events → Medals awarded • Leaderboards → top 3 leaders win tech equipment 9. Connect • Networking opportunities that are organic but experience driven • Host expert lunch - tables of attendees asking follow up questions 8. Deliver Your Message • Don’t wait for your audience to come to you • Bring experiences into their offices 7. Personalize → goes a long way • No matter size of company, make it personal • Personalized welcome letters • Makes them feel as though they have someone to talk to immediately when they get there by matching two people with one another by similar interests • Example. Baby photo vs. Current photo

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6. Theme It • Tastefully executed makes events fun and successful • Adds extra level of engagement 5. Ask for what you want • If done tastefully, you can be very direct with what you want 4. Throw it back • A nod to the past • Honoring the past, nostalgia is very powerful - especially with B2B 3. Tech it Up • High tech immersive experience • Displays newer generation, experiences of future 2. Trade Trades • Worked with Microsoft to do a team challenge about food trucks • Experience on other side of comfort zone, but incorporating their skills and industry 1. More Character, Less Characters • Strength in content • Infographic - interesting and concise • 20 slides, 20 seconds - keeps everyone interesting and involved in less than 7 minutes • More dynamic presentation platforms

How to Think About the ROI of Events
 By Raymond Cheng
 VP Marketing of Convene “If you can’t measure it, it doesn’t exist” • What metrics matter? What is measured most? • Emails sent • RSVPs • Attendees showed up • Business cards collected • Event Satisfaction Survey Results • Total Spent vs. Earned Would your CEO say yes if you wanted to spend double on the same event next year? • It has to capture 5x more value • “Start with the end in mind” • How much coverage is this event getting? • Everything runs on time? Brand Awareness - part of intangible value (difficult to find) • How to calculate • Website traffic from this event Tangible Value - able to calculate • New potential customers, revenue earned, etc.

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The Importance of VIP Experience at Festivals and Live Events
 By John Trumble and Josh Capon

Experiences at festivals define how VIP experiences are done • Creates personal and intimate moments • Engaging with all around you • Allows for interconnections VIP Moments - be engaging with each person, take a moment to make it personal By treating someone like a VIP, make a connection • Treat everyone like they’re special - they come back for product and service, but also, because they’re treated special

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The New Paradigm in Hotel and Venue Sourcing
 By Kristen Carvalho
 Senior Content and Social Media Manager of etouches

Tech has evolved between integrated tech platforms • Make the most out of venue sourcing • Budget constraints limits venue sourcing • Future - business intelligence • Involves travel forecast, F&B What will bring back data integration? • Integrated solution that allow events to evolve by having an all-in-one platform Key Differentiators: • Data first, always • Bottom Line- RFP tools will give you real data and real analytics

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Virtual Reality + Events By David Title
 Chief Engagement Officer of Bravo Media

If you haven’t had a decent VR experience, you don’t know what to look for • Still in the beta stage b/c it’s so new → not perfected Current tech • Cardboard → helps you take two views to blend them together • Gear VR → Samsung’s headset uses galaxy. More stable, but run off of a cell phone • Oculus Rift → connected to a computer, exponentially better experienced Events have been most popular place for VR interactions • This is finally a 1st person experience → YOU are the world, look wherever you want • Its an experience, different than telling a story • Working with nonprofits → makes them feel something, donations rise by 30%

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The Economy of the Next 50 Years Will Be Run By Customer Service By Peter Shankman
 Owner at The Geek Factory, Inc.

• Be amazing to the customers you have, and you’ll get the customers you want • Brand every single thing you do, you never know what happens / will go viral • Keys to future: • In next 24 months - friending, liking, following someone will be gone • Wasting time online chasing likes → start doing more likeable things • Recommendations based on friends’ preferences/ places frequented • Based on premise that in US we expect customer service to be awful → Assume it will be great • 4 Tips to Run a Business By • Transparency - everyone wants to know what’s going on, just talk to me! Own it if you screw up • Relevance - listen to your audience, it’ll make you more money • Brevity - Embrace the concept • 70% of world involved with sending or receiving a text • Top of Mind - Using your network as best as you can

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