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The identification of what is unique about the social network indices in the GGS is based on a comparison with the Europ
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CAREER BRANDING How to position yourself as an Impact Player.
Few managers, executives or professionals become true Impact Players; talented performers who are at the top of their game. So, what sets them apart? • • • • •
Experience Cross-functional exposure Proven performance Visibility and branding They are early adopters
DEFINING YOUR BRAND
1 SEEN
step
How do you want to be
THOUGHT
LEADER
2
step
BUILD authority internally
• Take on higher-profile projects • Share your vision • Think strategically • Build consensus
PROVEN
PERFORMER RISING
STAR
ALL OF THE ABOVE???
Did you know?
In 2018, top performers are expected to see average salary increases that are 73% larger than the increase given to most employees. They are promoted faster and are given more opportunity.
3
be an industry THOUGHT
step
LEADER
4
step
• Speak at events
REINFORCE your brand
CREATE YOUR OWN BLOG
• Present at conferences
PUBLISH ON LINKEDIN PULSE
• Host a webinar • Start a podcast • Launch a YouTube channel GUEST POST ON INDUSTRY BLOGS
• Write for industry publications • Answer questions on Quora and LinkedIn
CONTRIBUTE TO TRADE PUBLICATIONS
As an established authority in your field, organizations searching for executives will seek you out for pivotal leadership roles.
5
step
AMPLIFY YOUR BRAND through social media
• Reserve your name as a domain name and on all forms of social media • Keep your brand consistent across all channels • Keep up with new channels as they develop
CREATE A PROFESSIONAL PRESENCE ACROSS ALL CHANNELS.
• Look at the profiles of those you admire or would like to emulate. • Identify companies that would benefit from you the most. • Add relevant keywords to your profile.
• Use Twitter as a platform for your expertise. • Answer questions. • Contribute to conversations. • Share relevant content.
• Keep it positive and professional or keep it locked down. • Consider a separate professional profile or page. • Curate and share content that fits your brand.
• Create a compelling summary.
• Connect with others in your industry.
• Highlight your achievements with action words.
• Follow pages of target companies.
• Join groups and engage with them. • Follow pages of target companies.
• Share links to your other content.
• Create a bio that communicates your brand. • Include link(s) to personal website(s) or contacts. • Follow pages of target accounts. • Interact by liking and commenting on posts. • Use relevant hashtags to be found by non followers.
