Quora and LinkedIn. CONTRIBUTE TO TRADE. PUBLICATIONS. GUEST. POST ON. INDUSTRY. BLOGS. PUBLISH. ON. LINKEDIN. PULSE. CR
CAREER BRANDING How to position yourself as an Impact Player.
Few managers, executives or professionals become true Impact Players; talented performers who are at the top of their game. So, what sets them apart? • • • • •
Experience Cross-functional exposure Proven performance Visibility and branding They are early adopters
DEFINING YOUR BRAND
1 SEEN
step
How do you want to be
THOUGHT
LEADER
2
step
BUILD authority internally
• Take on higher-profile projects • Share your vision • Think strategically • Build consensus
PROVEN
PERFORMER RISING
STAR
ALL OF THE ABOVE???
Did you know?
In 2018, top performers are expected to see average salary increases that are 73% larger than the increase given to most employees. They are promoted faster and are given more opportunity.
3
be an industry THOUGHT
step
LEADER
4
step
• Speak at events
REINFORCE your brand
CREATE YOUR OWN BLOG
• Present at conferences
PUBLISH ON LINKEDIN PULSE
• Host a webinar • Start a podcast • Launch a YouTube channel GUEST POST ON INDUSTRY BLOGS
• Write for industry publications • Answer questions on Quora and LinkedIn
CONTRIBUTE TO TRADE PUBLICATIONS
As an established authority in your field, organizations searching for executives will seek you out for pivotal leadership roles.
5
step
AMPLIFY YOUR BRAND through social media
• Reserve your name as a domain name and on all forms of social media • Keep your brand consistent across all channels • Keep up with new channels as they develop
CREATE A PROFESSIONAL PRESENCE ACROSS ALL CHANNELS.
• Look at the profiles of those you admire or would like to emulate. • Identify companies that would benefit from you the most. • Add relevant keywords to your profile.
• Use Twitter as a platform for your expertise. • Answer questions. • Contribute to conversations. • Share relevant content.
• Keep it positive and professional or keep it locked down. • Consider a separate professional profile or page. • Curate and share content that fits your brand.
• Create a compelling summary.
• Connect with others in your industry.
• Highlight your achievements with action words.
• Follow pages of target companies.
• Join groups and engage with them. • Follow pages of target companies.
• Share links to your other content.
• Create a bio that communicates your brand. • Include link(s) to personal website(s) or contacts. • Follow pages of target accounts. • Interact by liking and commenting on posts. • Use relevant hashtags to be found by non followers.
