1. Objective

1. Objective • Max. 2 Slides

Creating a buzz: tools for social media content EUscreenXL team: Willemien Sanders (UU) Mariana Salgado (Aalto) & Daniel Ockeloen (Noterik)

20.03.2015 Vilnius

Today’s workshop 1.

What is the Publication Builder and why are we making it? Daniel Ockeloen - 3min

2.

Update on the building of tools - Daniel Ockeloen - 15min

3.

Task 1: Creating teasers - 30min

4.

Task 2: Creating memes - 40min

What is the Publication Builder? This is how we call a collection of tools for publishing EUscreen materials, including the alternative for the exhibitions builder.

They include tools for attracting attention through social media, such as teasers or memes. They also include tools for the creative re-use of content within the EUscreen portal.

We have formed a small group (UU, Noterik and Aalto) and we are working on defining and developing these tools. Information is in Google drive: WP3-> publication builder

Update on the publication builder After several meetings with stakeholders, we started work in Feb. The first beta for internal use is expected in Summer 2015. Release for general public Sept/Oct. Available in the next update should be: • • • • • •

The login system for myeuscreen users Users’ own ‘database’ of collections to work from Bookmarking Different types of publication builders Collaboration tools Publishing strategies

Login will be activated again, compatible with preview tool

Private ‘database’ under MyEuscreen with search

Bookmarking for later use in building/sharing

Anywhere on the portal you can gather content

You can add collections for publications

Next steps Define the collaboration tools for several publication types: • Current teasers • Meme teasers • Animated gif teasers • News items • Top5 / Top10 • Argument-comparison

pointing to content

content-pages

Implement these basic types for the release for the general public Define publication strategies (social media, homepage, View Journal …)

Tools within publication tools

List of tools for different publication builder

Layout example

Manual enrichment

Rethink exhibitions for mobile devices

Why are we doing this workshop? - To familiarize you with the teaser

so that you can use it in the future to advertise your content;

- To create a dataset of examples which you will have ready for use for different occasions or in relation to different international festivities; - To give feedback on the tools we are developing by making use of them.

Task 1: Create a teaser What is a teaser? A picture + text for social media channels. It is a way to generate attention towards EUscreen.

Task 1: Create a teaser Video: how to create a teaser?

Task 1: Create a teaser Topics Spring is coming Fathers’ and mothers’ day Easter Festival season Labour day April fool’s day Elections Summer Holidays Tour de France

Task 1: Create a teaser Now! - Make groups of two persons - Create a teaser that leads to a collection or to a video clip - Show the teaser. time: 20min

Task 1: Create a teaser Present the teasers to the others. Just 2 or 3 teams.

Task 2: Create a meme

What is a meme? An idea that spreads rapidly online.

Task 2: Create a meme 1. Ideas for topics 2. Instructions 3. Creating memes 4. Collecting your memes for future use

Task 2: Create a meme Topics Spring is coming Fathers’ and mothers’ day Peace and war Easter Festival season Labour day April fool’s day Elections Summer Holidays Tour de France

Think in memes that sparkle curiosity towards a video clip or a collection.

Task 2: Create a meme Remember: 1.

Get people interested

2.

Make them curious

3.

Use humour

4.

Use different strategies to inspire yourself: songs, jokes, film quotes

Task 2: Create a meme

Task 2: Create a meme How to create a meme? 1. Create an image / still (screenshot) 2. Go to https://imgflip.com/memegenerator 3. Upload your image 4. Add text 5. Save your image, your meme and url of the EUscreen video and send it Willemien [email protected]

Task 2: Collecting your memes Collect: - your memes - the images in jpg - the url of the EUscreen video - the texts - send it to: [email protected] Dear W: Here is my meme. Url: http://euscreen.eu/item.html? id=EUS_B17022A8914B4713BBA9C8B579586799 Text: I am sure I left him here… The jpg is attached

Task 2: Presentations

More information, questions, ideas: [email protected] [email protected] [email protected]

Thanks!