Jesse Woods, Music; Austin McKenna, Group Account Director. GOLD â âYETI ...... Andres Sanchez; Rene Gonzalez, Model
WE’VE LOOKED TO GENIUS GONE BACK TO THE ANCIENTS MINED CULTURES ALL TO KNOW GREAT WORK THE ANCIENT GREEKS CALLED IT “OLOGY”
The knowledge of impressing or exciting someone greatly.
Congratulations to the AdFed winners who clearly know how to create an impact.
C O N G R AT U L AT I O N S T O E V E RYO N E W H O F E T C H E D G O L D T O N I G H T.
Letterpress | Embossing & debossing | Foil stamping | Digital + offset printing Die cutting | Wide Format | Film lamination | Multiple binding options
SMA-2017_Addy_Awards_Ad_12nx9n_v3.indd 1
1/26/17 10:47 AM
1touchpoint.com
WELCOME TO THE 2017 AUSTIN ADDY AWARDS
INDEX OF AWARD CATEGORIES:
Ology.
01 - Product or Service Sales Promotion
49 - Radio Advertising – Regional/National
A show for those who know. From Technology to Designology the 2017
03 - Point of Purchase
52 - Television Advertising – Regional/National
Addy Awards represents great professional achievement.
The competition this year was one of our largest. The judges were some
of the best creatives in our industry and the cream has risen to the top. Tonight, we celebrate and recognize those who know.
It takes great effort and coordination by many volunteers to put together the awards show, thank you to our AAF members and contributors who put in countless hours to make all the stages of the awards show successful.
Thank you for being a part of this year’s celebration. Congratulations to the award winners, and best of luck to all of you in the District and National Addy competitions. Enjoy the show!
02 - Packaging
05 - Annual Report 07 - Brochure
09 - Special Event Material 10 - Direct Mail
11 - Specialty Advertising
12 - Public Service Collateral
13 - Public Service Direct Marketing & Specialty Advertising 14 - Advertising Industry Brand Elements
16 - Advertising Industry Special Event Materials 17 - Magazine Advertising
22 - Public Service Print Advertising
23 - Advertising Industry Print Advertising 24 - Guerrilla Marketing 25 - Installations 26 - Events 27 - Poster
28 - Outdoor Board
29 - Mass Transit/Airlines Deborah Magnuson-Elliott
Austin Advertising Federation President
30 - Site
31 - Out-Of-Home Campaign
33 - Public Service Out-Of-Home
34 - Public Service Ambient Media
35 - Advertising Industry Out-Of-Home
36 - Advertising Industry Ambient Media 37 - Websites
38 - Social Media 39 - Apps
40 - Web Banner Ads 42 - Email
45 - Branded Content & Entertainment for Online/Interactive 46 - Public Service Online/Interactive
47 - Advertising Industry Online/Interactive 48 - Radio Advertising/Local
51 - Television Advertising – Local (One DMA) 55 - Internet Commercial 57 - Webisode(s)
58 - Branded Content & Entertainment For Online Film, Video & Sound 60 - Branded Content & Entertainment – Non Broadcast 61 - Branded Content & Entertainment Campaign 62 - In-Theatre Commercials or Slides*** 63 - Audio/Visual Sales Presentation*** 66 - Public Service Television 67 - Public Service Radio
68 - Public Service Online Film, Video & Sound
69 - Public Service Non-Broadcast Audio/Visual 70 - Public Service Campaign
71 - Advertising Industry Film, Video & Sound 72 - Integrated Advertising Campaigns
73 - Integrated Brand Identity Campaign
74 - Integrated Branded Content Campaign 75 - Online/Interactive Campaign 76 - Public Service Campaigns
78 - Advertising Industry Self-Promotion Campaigns 79 - Copywriting
80 - Logo Design 81 - Infographic 82 - Illustration
83 - Still Photography 84 - Art Direction
85 - Cinematography
86 - Animation, Special Effects or Motion Graphics 88 - Music
89 - Voiceover
91 - Interface & Navigation 92 - Responsive Design 97 - Data Driven Media
98 - Innovative Use of Interactive/Technology
5
A special thanks to all of our volunteers, vendors and sponsors who make the Austin ADDYs possible every year. We appreciate all of your contributions to help celebrate those who know.
ADVERTISING JUDGES
DESIGN JUDGES
DIGITAL JUDGES
PUJA SHAH
SALLY MORROW
PERRY FAIR
WADE ALGER
BARRETT BRYNESTAD
ROSS CALVIN
BRIAN DUNAWAY
SHEHARAZAD FLEMING
STEVE BABCOCK
CLUB SPONSOR ASSOCIATE CREATIVE DIRECTOR, CARMICHAEL LYNCH
GOLD SPONSOR
SILVER SPONSORS
OWNER & CREATIVE DIRECTOR, SALLY MORROW CREATIVE
VP BRAND CREATIVE, BEATS BY DRE
BRONZE SPONSOR
T H E V E LV E T C A R T E L CONTENT
MARKETING
EXECUTIVE CREATIVE DIRECTOR, TBWA\CHIAT\DAY
COMMITEE
Deborah Magnuson-Elliott, President Ad Fed Debra Cleveland, Operations Manager Laura Townsend, ADDY VP Chair Lauren Nugent, ADDY Committee Lead Bart Cleveland, Past President Karen Goumakos, Communications VP
6
CREATIVE
Emily Spellman, Email Chair Cody Herring, Social Media Chair Matt Carlsen, Website Chair Dax Patton, President Ad2
Sarah Pedregon, Designer Scott Kerrigan, Copywriter Lauren Pruitt, Videography Asche & Spencer, Music Shayna Brown, Audio Engineer Chris Robbins, Voice Talent
PHOTOGRAPHY Sarah Kerver, Voice Talent Joe Wagar, Art Director Tom Slater, Creative Director Beaux Jackson, Production Manager Bijou Finney, Creative Michael Anthony Gibson, Editor/Engineer
Alexandria Sifuentez, E4 Youth Rueben Bustillio, E4 Youth
ART DIRECTOR, TDA BOULDER
ASSOCIATE CREATIVE DIRECTOR, ANOMALY
TALENT
Ron Oliveira, Emcee DJ Gatsby, Jon Simon Black Fret, Swimming with Bears
EXECUTIVE CREATIVE DIRECTOR, VITRO
CREATIVE DIRECTOR, UNIVERSITY OF SOUTHERN CALIFORNIA
CHIEF CREATIVE OFFICER, VAYNERMEDIA
7
BEST OF SHOW ADVERTISING
STUDENT BEST OF SHOW ADVERTISING
BEST OF SHOW ADVERTISING – BOUNTY OF EARTH
STUDENT BEST OF SHOW ADVERTISING – LEGO RACIAL TOLERANCE
52A – Television Advertising, Regional/National, Single Spot GSD&M
S11B – Campaign
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
Andres Sanchez; Max Martinez, Model; Karina Guerrero, Model; Will Chau, Instructor at Austin Creative Department
8
9
BEST OF SHOW DESIGN
STUDENT BEST OF SHOW DESIGN
BEST OF SHOW DESIGN – “SUNSET MOTEL” RECKLESS KELLY VINYL
STUDENT BEST OF SHOW DESIGN – LUND’S SWEDISH PANCAKE MIX
02A – Packaging, Single Unit Backstage Design Studio
S01A – Packaging
Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer
Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
10
11
BEST OF SHOW DIGITAL
STUDENT BEST OF SHOW DIGITAL
BEST OF SHOW DIGITAL – SEE WHAT THEY SEE
STUDENT BEST OF SHOW DIGITAL – SHAVE YOUR NO-SHAVE SOCIAL CAMPAIGN
38B – Social Media, Campaign GSD&M
S13B – Campaign
Jay Russell, Chief Creative Officer; Marianne Malina, President; Victor Camozzi, Group Creative Director; Bryan Edwards, Group Creative Director; Jake Camozzi, Creative Director; Joel Guidry, Creative Director; Barrett Michael, Associate Creative Director; Greg Wyatt, Associate Creative Director; Jack Epsteen, Director of Production; Dylan Heimbrock, Producer; Dolores Palmisano, Producer; Nancy Ryan, Managing Account Director; Brad Nadal, Account Director; Ryot Films, Production Company; Foundation Editorial, Post-Production Company; Digital Doman, Sound Design
Ian Simoneaux, Art Direction/Designer; Marlee Ingham, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
12
13
SALES & MARKETING SILVER – COSTA WORKBOOK 01A – Catalog McGarrah Jessee
SALES & MARKETING GOLD – SHINER HOMESPUN CREAM ALE PACKAGING
A
02B – Packaging Campaign McGarrah Jessee
James Mikus, Executive Creative Director; David Kampa, Design Director; Joel Clement, Creative Director/Copywriter; Eric Erickson, Lead Designer; Jenny Powell, Designer; Sarah Weigl, Copywriter; Jody Horton, Photographer; Andy Mann, Photographer; Nicole Truly, Photographer; Jenna Foster, Photographer; Amanda Fox, Producer; Sara Hahn, Studio Artist
James Mikus, Executive Creative Director; David Kampa, Design Director; Erica Ellis, Designer; Katherine Finn, Illustrator; Patrick Girts, Copywriter; Chandra Eklund, Production Artist; Courtney Cooper, Integrator
A
BRONZE – TIGÉ BOATS 2017 LINEUP CATALOG
GOLD – HEYDAY COLD-BREWED COFFEE PACKAGING
F
02B – Packaging Campaign Guerilla Suit
B
01A – Catalog Frank+Victor Design
F
G
Erick Montes, Art Director/Designer
Christopher Visit, Design Director; Daniel Gutierrez, Tigé Director of Design and Marketing; Courtney Wagley, Tigé Marketing Manager; Garrett Cortese, Photographer; Michael Carter, Photographer; Allison Kuglitsch, Retoucher
GOLD – YETI COLSTER KEEPSAKE CAN
GOLD – WHISKEY BARREL AGED BBQ SAUCE
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Sarah Weigl, Copywriter; Eric Erickson, Designer; Andrew Knight, Designer; Casey Williams, Integrator
02A – Packaging, Single Unit Greatest Common Factory
C
John Trahar, Creative Director; Katie Johnson, Designer; Joel Henderson, Producer; Zach Rener, Copywriter; Amy Hurt, Producer
GOLD – “SUNSET MOTEL” RECKLESS KELLY VINYL
SILVER – YETI HOLIDAY RETAIL TAGS B
02B – Packaging Campaign McGarrah Jessee
G
Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer
02A – Packaging, Single Unit Backstage Design Studio
SILVER – ALIENWARE 15 & ALIENWARE AURORA 02B – Packaging Campaign Dell Blue
D
02A – Packaging, Single Unit McGarrah Jessee
E
BRONZE – THE SALT LICK FAMILY OF PRODUCTS 02B – Packaging Campaign Greatest Common Factory
James Mikus, Executive Creative Director; David Kampa, Design Director; Tim Cole, Creative Director; Derek Bishop, Creative Director; Sam O’Brien, Designer; Sarah Weigl, Copywriter
14
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David Eiben, Managing Director; Seth Perisho, Creative Director & Writer; Paige Gregory, Associate Creative Director; Casey Anderson, Art Director; Austin Edwards, Designer; Adrian Feil, Project Manager
Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer
BRONZE – YETI RAMBLER 4-PACK PACKAGING
I
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim Cole, Creative Director; Chris Barnard, Creative Director; Andrew Knight, Art Director; Sarah Weigl, Copywriter; Jenna Foster, Production Artist
02A – Packaging, Single Unit Backstage Design Studio
GOLD – “SUNSET MOTEL” RECKLESS KELLY CD
H
02B – Packaging Campaign McGarrah Jessee
D
C
H
E
J
I
K
K
John Trahar, Creative Director; Ryan McLaughlin, Designer; Joel Henderson, Producer; Zach Rener, Copywriter
15
SALES & MARKETING
SALES & MARKETING
GOLD – STUBBS VENDING MACHINE 03B – Point of Purchase, Free Standing Proof Advertising
SILVER – GIVING KNOWS NO BOUNDS: ACS GALA
A
lookthinkmake
George Ellis, CD/Writer; Joy Barnett, Copy Writer; Drew Hammond, ACD; Tim Hicks, Producer; Josh McGonigle, AD; Craig Mikes, ECD
SILVER – STUBBS EVENT POP 03B – Point of Purchase, Free Standing Proof Advertising
SILVER – HUNT, GATHER BRAND IDENTITY
14 – Advertising Industry Self-Promotion, Brand Elements Hunt, Gather
B
Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD
03B – Point of Purchase, Free Standing Proof Advertising
BRONZE – GOODSIDE BREWING
SILVER – STUBBS EVENT POP DAMN 03B – Point of Purchase, Free Standing Proof Advertising
Gala Invitation (direct mail): A series of boarding passes to describe the evening’s journey.
John Trahar, Creative Director; Katie Johnson, Designer; Zach Rener, Copywriter; Joel Henderson, Producer
A
BRONZE – T-3 CREATIVE RANCH
D
09A – Card, Invitation or Announcement, Single Unit Ben Harman Design
H
E
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Jon Copp, Copywriter; Brianne Boland, Art Director; Monique Ramos, Art Director; Allison McDaniel, Digital Artist; Annie Palgutt, Digital Artist; Caleb Sawyer, Motion Graphics Director; Kristina Doyle, Sr. Producer; Meredith Crumley, Account Executive
I
Ben Harman, Designer
Brewing Co.
SILVER – HCRA “LOVE SPOKE” JERSEYS
Brewing Co.
12A – Public Service, Brand Elements White Hat Agency
J
14 – Advertising Industry Self-Promotion, Brand Elements T3
Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD
BRONZE – LEAPING LADY BIRTH ANNOUNCEMENT
I
14 – Advertising Industry Self-Promotion, Brand Elements Greatest Common Factory
C
Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD
H
Keith Davis Young, Designer; Lynna Bartosh, Designer; Kathy Horn, Creative Director; Erik Horn, Creative Director
G
SILVER – STUBBS EVENT POP FESTIVAL
G
13B – Public Service, Direct Marketing & Specialty Advertising Campaign
SILVER – OKTOBERFEST POSTER
F
Tom Slater, Senior Art Director; Joseph Wagar, Art Director
K
16 – Advertising Industry Self-Promotion, Special Event Materials Proof Advertising
Craig Mikes, ECD; Drew Hammond, ACD/AD; Josh McGonigle, Art Director; Terri Bonnet, Production Designer
BRONZE – TORTILLA BENDITA TAROT CARDS
M
16 – Advertising Industry Self-Promotion, Special Event Materials Archer Malmo
B
16
E
C
D
J
F
M
Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager
K
17
PRINT ADVERTISING SILVER – STUBBS BLUES AD
PRINT ADVERTISING SILVER – YETI SURF PRINT SPREAD
A
17A – Magazine Advertising, Full Page or Less, Single Unit Proof Advertising
Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director
SILVER – STUBBS CADILLAC AD
James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Sarah Weigl, Copywriter; Riley Shine, Art Director; Scott Soens, Photographer; Austin McKenna, Group Account Director; Casey Williams, Integrator
B
17A – Magazine Advertising, Full Page or Less, Single Unit Proof Advertising
G
Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director
BRONZE – SHINER LIGHT BLONDE PRINT
17A – Magazine Advertising, Full Page or Less, Single Unit McGarrah Jessee
I
SILVER – BIRTH.MOVIES.DEATH SEPTEMBURTON 17B – Magazine Advertising, Spread, Multiple Page or Insert Alamo Drafthouse
H
Meredith Borders, Managing Editor; Kelsey Spencer, Graphic Designer
C
James Mikus, Executive Creative Director; Michael Anderson, Creative Director; Kevin Dunleavy, Creative Director; Andrew Knight, Art Director; Patrick Girts, Copywriter; Jody Horton, Photographer; Brett Eaton, Group Account Director; Kristin Youngblood, Integrator; Lindsey Wilson, Producer
BRONZE – ON KEY OFF BEAT DOLLS
G
17B – Magazine Advertising, Spread, Multiple Page or Insert McGarrah Jessee
BRONZE – YETI WESTERN LIFESTYLE PRINT SPREAD A
B
17B – Magazine Advertising, Spread, Multiple Page or Insert McGarrah Jessee
M
James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Michael Anderson, Art Director; Sarah Weigl, Copywriter; Scott Baxter, Photographer; Austin McKenna, Group Account Director; Andrea Cruz, Integrator; Casey Williams, Integrator; Marlena Villery, Producer
D
17A – Magazine Advertising, Full Page or Less, Single Unit Archer Malmo
Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Diana Hopkins, Sr. Account Manager; Randal Ford, Photographer
BRONZE – BIRTH.MOVIES.DEATH PIXAR
BRONZE – YETI “WESTERN FLY” PRINT
Meredith Borders, Managing Editor; Kelsey Spencer, Graphic Designer
E
James Mikus, Executive Creative Director; Derek Bishop, Creative Director/ Copywriter; Tim Cole, Creative Director; Riley Shine, Art Director; Elliot Nordstrom, Copywriter; Brian Grossenbacher, Photographer; Austin McKenna, Group Account Director; Andrea Cruz, Integrator
17B – Magazine Advertising, Spread, Multiple Page or Insert McGarrah Jessee
18
GOLD – COSTA “FISHING SUPERSTITIONS” H
F
James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Elliot Nordstrom, Copywriter; Riley Shine, Art Director; Chandra Eklund, Studio Artist/Production Artist; Steven Noble, Illustrator; Austin McKenna, Group Account Director; Andrea Cruz, Integrator; Casey Williams, Integrator
J
17B – Magazine Advertising, Spread, Multiple Page or Insert Alamo Drafthouse
17A – Magazine Advertising, Full Page or Less, Single Unit McGarrah Jessee
GOLD – YETI “1000 CASTS” PRINT SPREAD
I
C
D
J
17C – Magazine Advertising, Campaign McGarrah Jessee
James Mikus, Executive Creative Director; Joel Clement, Creative Director; Elliot Nordstrom, Copywriter; Riley Shine, Art Director; Jeff Wilson, Photographer; Austin McKenna, Group Account Director; Ryan Kitchens, Integrator; Esa Van Dusen, Integrator; Lindsey Wilson, Producer; Libby Anderson, Planning Director; Elle Pace, Planner
GOLD – STUBBS HISTORIC ADS
E
K
17C – Magazine Advertising, Campaign Proof Advertising
M
Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director
F
K
19
PRINT ADVERTISING
OUT-OF-HOME & AMBIENT MEDIA
BRONZE – YETI “TOUGH JOBS” PRINT CAMPAIGN
SILVER – HILTON VIEWFINDERS
A
17C – Magazine Advertising, Campaign McGarrah Jessee
24A – Guerrilla Marketing, Single Occurrence GSD&M
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim Cole, Creative Director; Chris Barnard, Copywriter; Riley Shine, Art Director; Jeff Wilson, Photographer; Austin McKenna, Group Account Director; Andrea Cruz, Integrator; Casey Williams, Integrator; Lindsey Wilson, Producer
BRONZE – YETI “TUNDRA” PRINT CAMPAIGN 17C – Magazine Advertising, Campaign McGarrah Jessee
G
B
James Mikus, Executive Creative Director; Derek Bishop, Creative Director/ Copywriter; Tim Cole, Creative Director; Michael Anderson, Art Director; Eric Erickson, Art Director; Patrick Girts, Copywriter; Sarah Weigl, Copywriter; Nick Robertson, Copywriter; Kristi Flango, Art Director; Phil Doyle, Photographer; David Stoeklein, Photographer; Kelly Fallon, Photographer
SILVER – SHINER AAF AWARD SPREAD
25A – Installations, Single Installation GSD&M B
C
James Mikus, Executive Creative Director; Allie Nordstrom, Art Director; Elliot Nordstrom, Copywriter; Brett Eaton, Group Account Director; Kristin Youngblood, Integrator
BRONZE – KMFA ON KEY OFF BEAT METRONOME I
D
23 – Advertising Industry Self-Promotion, Print Advertising GSD&M
BRONZE – BLOODY MARY MORNING POSTER 23 – Advertising Industry Self-Promotion, Print Advertising GSD&M
J
Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group Creative Director/AD; Kris Wixom, Group Creative Director/AD; Alisa Wixom, Group Creative Director/Writer; Kelly Grant, VP/Sr Print Producer; Mark Durein, VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director
C
E
I
Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Kong Wee, Illustrator
26A – Events, Single Event GSD&M
Steve Wolf, Designer; Marc Ferrino, Designer
BRONZE – WILD BELLE
25A – Installations, Single Installation Archer Malmo
GOLD – DEGREES OF PERFECT
Ben Harmon, Designer; Marc Ferrino, Designer
H
Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group Creative Director/AD; Kris Wixom, Group Creative Director/AD; Alisa Wixom, Group Creative Director/Writer; Kelly Grant, VP/Sr Print Producer; Mark Durein, VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director
23 – Advertising Industry Self-Promotion, Print Advertising McGarrah Jessee
SILVER – GHOSTLAND OBSERVATORY POSTER
Jon Williamson, Associate Creative Director/Art Director; Leigh Browne, Associate Creative Director/Writer; Barrett Michael, Associate Creative Director/Writer; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Directror; Jay Russell, CCO; Abigail Hinojosa, Producer; Jack Epsteen, Director of Production; Ben Creasey, Account Supervisor; Erin Shepherd, Assistant Account Manager; Carrie Hines, Group Account Director; Marianne Malina, President
GOLD – DEGREES OF PERFECT
A
G
F
23 – Advertising Industry Self-Promotion, Print Advertising GSD&M Steve Wolf, Designer; Marc Ferrino, Designer
H
20
D
E
F
J
21
OUT-OF-HOME & AMBIENT MEDIA
OUT-OF-HOME & AMBIENT MEDIA
SILVER – YETI SXSW POSTER
BRONZE – TORTILLA BENDITA POSTERS
27A – Poster, Single Unit McGarrah Jessee
A
35 – Advertising Industry Self-Promotion, Out-Of-Home Archer Malmo
James Mikus, Executive Creative Director; David Kampa, Design Director; Derek Bishop, Creative Director; Andrew Knight, Designer; Austin McKenna, Group Account Director; Casey Williams, Integrator; Courtney Cooper, Producer
SILVER – BEFORE TEXAS 27A – Poster, Single Unit Proof Advertising
Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager
B
I
SILVER – TORTILLA BENDITA
Rob Story, AD/ACD; George Ellis, Writer; Jenna Lindstrom, Writer; Craig Mikes, ECD
BRONZE – STUBB’S SPICY POSTER 27A – Poster, Single Unit Proof Advertising
Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager
C A
SILVER – YETI FATHER’S DAY POP POSTERS 27B – Poster, Campaign McGarrah Jessee
B
C
ONLINE/INTERACTIVE
D
27B – Poster, Campaign Proof Advertising
GOLD – AIRFORCE.COM
J
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim Cole, Creative Director; Chris Barnard, Creative Director; Kristi Flango, Art Director; Elliot Nordstrom, Copywriter; Eric Erickson, Designer; Todd Baxter, Photographer; Austin McKenna, Group Account Director; Lucas Lane, Integrator; Amanda Norton, Producer; Lindsey Wilson, Producer
BRONZE – SAN ANTONIO WORLD HERITAGE PRINT
37A – Websites, Consumer GSD&M
E
37A – Websites, Consumer Project C
D
E
F
SILVER – SLURPEE 50 TUMBLR 37A – Websites, Consumer T3
M
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Lauren Moreno, Senior Art Director; Monique Ramos, Art Director; Erin Schwarzbach, Senior Copywriter; Israel Beer, Senior Copywriter; Kristina Doyle, Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist; Rick Loconto, Developer; Andi Johnson, Developer
G
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim Cole, Creative Director; Patrick Girts, Copywriter; Nick Robertson, Copywriter; Riley Shine, Art Director; Katnerine Finn, Designer; Jenna Foster, Production Artist; Casey Williams, Integration
22
K
John Christiano, Founder/Creative Director; Matthew Jordan, Managing Director; Andy Schlossberg, Lead Developer; Morgan Keep, Assistant Creative Director
Drew Hammond, AD/ACD; George Ellis, CD/Writer; Craig Mikes, ECD; Tim Hicks, Retoucher
28A – Outdoor Board, Flat, Single Unit McGarrah Jessee
GOLD – ROGUE ONE: A STAR WARS STORY
F
SILVER – YETI “THERMOMETER” BILLBOARD
J
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, Executive Producer; Lisa Vallencia, Project Management
Rob Story, AD/ACD; George Ellis, Writer; Jenna Lindstrom, Writer; Craig Mikes, ECD
27B – Poster, Campaign Proof Advertising
I
36 – Advertising Industry Self-Promotion, Ambient Media Archer Malmo
Drew Hammond, AD/ACD; George Ellis, CD/Writer; Craig Mikes, ECD; Tim Hicks, Retoucher
BRONZE – STUBB’S SAUCE POSTERS
H
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23
ONLINE/INTERACTIVE SILVER – APOTHIC CELLAR 37C – Websites, Microsite Proof Advertising
ONLINE/INTERACTIVE SILVER – THE LIVE DRIVE-THRU BASH
A
38A – Social Media, Single Execution GSD&M
Drew Hammond, ACD; Jenna Lindstrom, Writer; George Ellis, CD/Writer; Jim Braglia, Digital Producer; Craig Mikes, ECD; Josh McGonigle, Art Director/ Editor; Wildlife, Backend Development
SILVER – 7-ELEVEN: 7ELECTION MICROSITE 37C – Websites, Microsite T3
B
A
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Creative Team; Tim Eger, Creative Team; Jeffrey Butterworth, Creative Team; Joel Williams, Creative Team; Barrett Michael, Creative Team; Greg Wyatt, Creative Team; Joe Welbes, Creative Team; Chris Greer, Creative Team; Jack Epsteen, Production Team; Jefferson Burress, Production Team; Erika McKay, Production Team; Alex Rose, Production Team; Jessica Buck, Production Team; Helena Abbing, Production Team; Carrie Hines, Account Team; Soumya Ramakrishnan, Account Team; Mark Durein, Account Team; Brett Meldrum, Account Team; Jane Conyngham, Account Team; Daniel Sparkman, Account Team; Alexis Warsham, Media Team; Sam Nelson, Media Team; Kelsey Caulkins, Media Team; Molly Herman, Media Team; Derek Dollahite, Experience Team; Maria D’Amato, Experience Team; Rye Clifton, Experience Team; Alex Roper, Support Team; Hanna Bautz, Support Team; Mac Huffman, Support Team; Morgan Semple, Support Team; Chris Frentz, Support Team; Chelsea Davis, Social Media Strategist; Chelsey Korman, Public Relations; Sara Rosales, Project Management Supervisor; Curiosity Shoppe, Production Company
F
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Israel Beer, Senior Copywriter; Monique Ramos, Art Director; Kristina Doyle, Senior Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist; Rick Loconto, Developer; Andi Johnson, Developer; Eileen Goodyear, Account Director; Amelia Bowie, Account Supervisor
BRONZE – POINT HOARDERS 37C – Websites, Microsite GSD&M
C
BRONZE – SLURPEE: BYOC SNAPCHAT LENS
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Mark Snow, Creative Director; Heather Apple, Creative Director; Phil Davies, Creative Director; Matt Barker, Creative Director; Mike Ferrer, Creative Director; Hayden Griffin, Copywriter; Lisa Donato, Art Director; Terran Washington, Designer; Kelly Wood, Producer; Kristina Shumway, Producer; Kim Faulkner, Digital Development; Tom Hays, Digital Development; Todd Black, Digital Development; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Marie Graw, Account Supervisor; Rachael Waxler, Editor at Union
BRONZE – KMFA METRONOME MICROSITE
38A – Social Media, Single Execution T3 B
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38A – Social Media, Single Execution Devin Brown - Freelance
38A – Social Media, Single Execution T3
GOLD – SEE WHAT THEY SEE 38B – Social Media, Campaign GSD&M
E
Carolyn Connolly, Creative Director; Ashley Lapin, Associate Creative Director; Chrissy Loehman, Associate Creative Director; Miles Gilbert, Senior Art Director; Nathan Trafford, Senior Art Director; Traci Clayton, Copywriter; Laci Mosier, Copywriter; Emily Mitchell, Associate Art Director; Josephine Branscomb, Associate Copywriter; Chris McInroy, Video Director/ Editor; Nathan Smith, Director of Photography; Austin Tolin, Sound Recordist
H
Devin Brown, Copywriter; Chris Valkonen, Art Director
Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Nick Welp, Developer
SILVER – ALLSTATE: FACEBOOK CANVAS
G
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Monique Ramos, Art Director; Israel Beer, Senior Copywriter; Kristina Doyle, Producer; Bobby Strobeck, Social Strategist; Eileen Goodyear, Account Director; Brooke Schuler, Account Supervisor; John Roberts, Account Executive
BRONZE – THE PEOPLE V. EMOJ
D
37C – Websites, Microsite Archer Malmo
F
C
G
Jay Russell, Chief Creative Officer; Marianne Malina, President; Victor Camozzi, Group Creative Director; Bryan Edwards, Group Creative Director; Jake Camozzi, Creative Director; Joel Guidry, Creative Director; Barrett Michael, Associate Creative Director; Greg Wyatt, Associate Creative Director; Jack Epsteen, Director of Production; Dylan Heimbrock, Producer; Dolores Palmisano, Producer; Nancy Ryan, Managing Account Director; Brad Nadal, Account Director; Ryot Films, Production Company; Foundation Editorial, Post-Production Company; Digital Domain, Sound Design
GOLD – AMERICAN HORROR STORY: S6 38B – Social Media, Campaign Project C
I
John Christiano, Founder/Creative Director; Adam Bersin, FX/Director Marketing; Joey Barrus, Associate Creative Director; Dino Vindeni, Writer/ Producer; Alisen Jackson, Lead Designer
24
E
D
I
25
ONLINE/INTERACTIVE
ONLINE/INTERACTIVE
GOLD – GOODYEAR AKRON/BORN
BRONZE – NOW YOU SEE ME 2 / SOCIAL CAMPAIGN
A
38B – Social Media, Campaign GSD&M
38B – Social Media, Campaign Project C
Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill Marceau, Group Creative Director; Brandon Curl, Associate Creative Director; Dale Austin, Associate Creative Director; Jeff Orth, Account Service; Cat Snyder, Account Service; Gigi Baffi, Account Service; Laura Busino, Production/ Executive Producer/Director of Production; Jack Epsteen, Production/Executive Producer/Director of Production; Helena Abbing, Print Production; Jessica Henry, Print Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, Art Department/Project Management; Sara Rosales, Art Department/Project Management; Wild West Films, Production Company; Edit House, Editor; Staci LeVan, Cut+Run; Nick Smith at Finland Finish, Finish/FX; Chris Elron at Digital Domain, Sound/Mix
SILVER – WANNA GET AWAY ISLAND CAMPAIGN 38B – Social Media, Campaign GSD&M
John Christiano, Founder/Creative Director; Matthew Jordan, Managing Director; Dino Vindeni, Writer/Producer; Alisen Jackson, Lead Designer; Raji Purcell, Designer; Evan Fisk, VP Digital/Theatrical Marketing at Lionsgate
A
38B – Social Media, Campaign Project C
GOLD – AIR FORCE SPECIAL OPERATIONS
F
B
BRONZE – SAN ANTONIO MUERTOGRAM 39A – Mobile App Proof Advertising
B
G
BRONZE – APOTHIC PALM READER TOOL
C
BRONZE – SAN ANTONIO THRILLS GAME 39D – Tools & Utility App Proof Advertising
38B – Social Media, Campaign T3
J
Lane Jordan, IAD; George Ellis, CD/Writer; Joe Rothenberg, Animation/ Illustrator; Craig Mikes, ECD; Rob Story, ACD
D
Carolyn Connolly, Creative Director; Ashley Lapin, Associate Creative Director; Chrissy Loehman, Associate Creative Director; Miles Gilbert, Senior Art Director; Nathan Trafford, Senior Art Director; Traci Clayton, Copywriter; Laci Mosier, Copywriter; Emily Mitchell, Associate Art Director; Josephine Branscomb, Associate Copywriter; Chris McInroy, Video Director/ Editor; Nathan Smith, Director of Photography; Austin Tolin, Sound Recordist
BRONZE – SLURPEE: BYOC SOCIAL
I
Drew Hammond, ACD; Lane Jordan, IAD; George Ellis, CD/Writer; Jim Braglia, Digital Producer; Craig Mikes, ECD
John Christiano, Founder/Creative Director; Matthew Jordan, Managing Director; Andy Schlossberg, Lead Developer; Alisen Jackson, Lead Designer; Daniel Moore, Producer; Kevin Costley, ABC/Director Digital Creative
38B – Social Media, Campaign T3
H
Matthew Morris, Developer/AD; Lane Jordan, ICD; Rob Story, AD; George Ellis, CD; Craig Mikes, ECD
39A – Mobile App Proof Advertising
BRONZE – ALLSTATE: SOCIAL CAMPAIGN
G
39A – Mobile App GSD&M
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy White, Sr. Producer; Media Monks, Developer
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Rusty Broome, Copywriter; James Hoke, Art Director; Marianne Newton, Executive Producer; Alex Rose, Producer; Alison Wagner, Producer; Spencer Gilliam, Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Amy Rogers, Accounts; Blair Williams, Accounts; Meredith Nagel, Accounts; Ariel Quintans, Editor at Beast
SILVER – DESIGNATED SURVIVOR
F
SILVER – BANNER AD C
H
40 – Banner Ad Proof Advertising
I
K
Craig Mikes, ECD; Josh McGonigle, Art Director; George Ellis, CD; Joy Barnett, Writer; Matt Morris, Interactive Art Director
E
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Israel Beer, Senior Copywriter; Katie Lang, Senior Art Director; Monique Ramos, Art Director; Allison McDaniel, Digital Artist; Annie Palgutt, Digital Artist; Kristina Doyle, Senior Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist; Eileen Goodyear, Account Director
26
D
E
J
K
27
ONLINE/INTERACTIVE GOLD – GOODYEAR AKRON/BORN
FILM, VIDEO & SOUND “PLEASE RE-ELECT GERALD...PLEASE!”
A
45 – Branded Content & Entertainment for Online/Interactive GSD&M
51C – Television Advertising, Local, Single Spot KC Strategies
Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill Marceau, Group Creative Director; Brandon Curl, Associate Creative Director; Dale Austin, Associate Creative Director; Jeff Orth, Account Service Team; Cat Snyder, Account Service Team; Gigi Baffi, Account Service Team; Laura Busino, Production/Executive Producer/Director of Production; Jack Epsteen, Production/Executive Producer/ Director of Production; Helena Abbing, Print Production; Jessica Henry, Print Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, Art Department/ Project Management; Sara Rosales, Art Department/Project Management; Wild West Films, Production Company; Edit House, Editor; Staci LeVan, Cut+Run; Nick Smith at Finland Finish, Finish/FX; Chris Elron at Digital Domain, Sound/Mix
SILVER – THE LIVE DRIVE-THRU BASH
Steve Mims, Director
GOLD – BOUNTY OF EARTH A
52A – Television Advertising, Regional/National, Single Spot GSD&M
F
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
B
45 – Branded Content & Entertainment for Online/Interactive GSD&M
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Creative Team; Tim Eger, Creative Team; Jeffrey Butterworth, Creative Team; Joel Williams, Creative Team; Barrett Michael, Creative Team; Greg Wyatt, Creative Team; Joe Welbes, Creative Team; Chris Greer, Creative Team; Jack Epsteen, Production Team; Jefferson Burress, Production Team; Erika McKay, Production Team; Alex Rose, Production Team; Jessica Buck, Production Team; Helena Abbing, Production Team; Carrie Hines, Account Team; Soumya Ramakrishnan, Account Team; Mark Durein, Account Team; Brett Meldrum, Account Team; Jane Conyngham, Account Team; Daniel Sparkman, Account Team; Alexis Warsham, Media Team; Sam Nelson, Media Team; Kelsey Caulkins, Media Team; Molly Herman, Media Team; Derek Dollahite, Experience Team; Maria D’Amato, Experience Team; Rye Clifton, Experience Team; Alex Roper, Support Team; Hanna Bautz, Support Team; Mac Huffman, Support Team; Morgan Semple, Support Team; Chris Frentz, Support Team; Chelsea Davis, Social Media Strategist; Chelsey Korman, Public Relations; Sara Rosales, Project Management Supervisor; Curiosity Shoppe, Production Company
BRONZE – THE STRAIN: S3 / FACEBOOK CANVAS 45 – Branded Content & Entertainment for Online/Interactive Project C
GOLD – BOUNTY OF EARTH :30
46B – Public Service, Online/Interactive Campaign EnviroMedia
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
B
GOLD – JEEP OLD FAITHFUL
H
52A – Television Advertising, Regional/National, Single Spot GSD&M
C
C
G
H
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Michael Page, Associate Creative Director; Judd Oberly, Associate Creative Director; Jack Epsteen, Director of Production; Alison Wagner, Sr. Producer; Carter Nance, Chief Client Officer; Ben Creasey, Account Supervisor; Lindsay Wakabayashi, Business Affairs; Jordan Bahat, Director; Michael Sagol, Executive Producer at Caviar; Jasper Thomlinson, Executive Producer at Caviar; Frank Effron, Editor/Cut+Run; Rich Rama, Executive Producer/Jogger
SILVER – SHINER ACL SPONSORSHIP TV
I
52A – Television Advertising, Regional/National, Single Spot McGarrah Jessee
D
James Mikus, Executive Creative Director; Michael Anderson, Creative Director; Elliot Nordstrom, Copywriter; Jeff Ross, Art Director; Rabbit Foot, Production/ Director; Meredith Roach, Executive Producer; Marlena Villery, Producer; Brett Eaton, Group Account Director; Kristin Youngblood, Integrator
Alexandra Goldstein, Senior Copywriter; Patti Englebert, Executive Producer; Michael Freberg, Creative Director; Cody Hamilton, Photographer
BRONZE – ART CAN
G
52A – Television Advertising, Regional/National, Single Spot GSD&M
John Christiano, Founder/Creative Director; Shawnté Parker, Director/ Marketing/FX; Jennifer Christiano, Producer; Alisen Jackson, Lead Designer; Dino Vindeni, Writer; Ricky Valenzuela, Designer; Joey Barrus, Associate Creative Director; Andy Scholssberg, Lead Developer; Shun Smith, Developer
SILVER – #CELEBRATEDD CAMPAIGN
F
E
46B – Public Service, Online/Interactive Campaign TKO Advertising
Raul Garza, Creative Director; Noe Perez, Art Direction and Design; Matt Jukam, Copywriter; Marisa Limon, Account Manager; Arts and Labor, Production; Frank + Victor Design, Development; Sarver Strategies, Strategy; mindPOP, Research
28
D
E
I
29
FILM, VIDEO & SOUND
FILM, VIDEO & SOUND
SILVER – WANNA GET AWAY: SECRET IDENTITY 52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Rusty Broome, Creative Director; James Hoke, Creative Director; Marianne Newton, Executive Producer; Alison Wagner, Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Ana Leen, Accounts; Amy Rodgers, Accounts; Elizabeth Stelling, Project Management; Brian Billow, Director at O Positive; Jay Nelson, Editor/Cut+Run
SILVER – PASSWORD
SILVER – ALL I DO IS WIN
A
A
E
C
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Dale Austin, Associate Creative Director; Brandon Curl, Associate Creative Director; Jack Epsteen, Director of Production; Marianne Newton, Executive Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Blair Williams, Accounts; Meredith Nagel, Accounts; Alison Wagner, Producer; Elizabeth Stelling, Project Management; Tim Godsall, Director at Anonymous; Geoff Hounsel, Editor at Arcade; Gizmo Rivera, VFX Supervisor/MPC B
F
30
G
Jay Russell, EVP/CCO; Alisa Wixom, Group Creative Director; Kris Wixom, Group Creative Director; Brett Baker, Creative Director/Writer; Erin Stevens, Art Director; Jack Epsteen, SVP/Director of Production; Lauren Paver, Account Supervisor; Mark Durein, VP/Account Director; Joachim Back, Director; Andy McGraw, Editor; Jillian English, Business Affairs Manager; Bill Wine, Executive Producer
SILVER – MADE: DRIVEN LIKE JR. Regional/National Television Commercial GSD&M
D
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Shaffer, Creative Director; Nikki Baker, Creative Director; Rob Lee, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Jun Diaz, Director at Smuggler; Grant Gustafson, Editor at Cutters
SILVER – STEAK ‘N SHAKE: SHOESHINE
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Mark Snow, Creative Director; Michael Page, Creative Team; Judd Oberly, Creative Team; Rob Lee, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Jun Diaz, Director at Smuggler; Matthew Walsh, Editor at Cutters
SILVER – YEAH YEAH YEAH
F
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Hayden Griffin, Copywriter; Lisa Donato, Art Director; Marianne Newton, Executive Producer; Alison Wagner, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Blair Williams, Account Supervisor; Meredith Nagel, Assistant Account Manager; Tim Godsall at Anonymous, Director; Geoff Hounsel, Arcade
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Brent Ladd, Group Creative Director; Lara Bridger, Group Creative Director; Will Chau, Creative Director; Mark Snow, Creative Director; Mike Ferrer, Creative Director; Marianne Newton, Executive Producer; Amy Hurt, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Patty Liendo, Account Supervisor; Elizabeth Stelling, Project Manager; Rami Hachachi, Director at PrettyBird; Katie Hetland, Editor at More Media; Rachael Waxler, Editor at Union
SILVER – WANNA GET AWAY: SURRENDER
B
52A – Television Advertising, Regional/National, Single Spot GSD&M
SILVER – ANY WAY
E
52A – Television Advertising, Regional/National, Single Spot GSD&M
C
G
D
H
H
Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director; Bill Bayne, Group Creative Director; Dale Austin, Art Director; Brandon Curl, Writer; Marianne Newton, Executive Producer; Jeff Orth, Account Management; Dan Martin, Account Management; Gigi Baffi, Account Management; Sara Rosales, Project Management; Patrick Soto, Project Management; Michael Dezso, VP/Strategy Director; South Music, Music; SuperPrime Films, Production Company; Emmett Malloy, Director; Brandon Malloy, Director; Paul Kumpata at Exile, Editor
31
FILM, VIDEO & SOUND
FILM, VIDEO & SOUND
BRONZE – RORY
BRONZE – STEAK ‘N SHAKE: BREAKFAST
A
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/Art Director; Travis Waid, Creative Director/Writer; Tom Miller, Creative Director/Writer; Alison Wagner, Sr Producer; Jeff Orth, VP/ Account Director; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Hack Studios, Editorial; Timber, Visual Effects
BRONZE – TOO MANY STARS
Jay Russell, EVP/CCO; Alisa Wixom, Group Creative Director; Kris Wixom, Group Creative Director; Brett Baker, Creative Director/Writer; Erin Stevens, Art Director; Jack Epsteen, SVP/Director of Production; Lauren Paver, Account Supervisor; Mark Durein, VP/Account Director; Joachim Back, Director; Andy McGraw, Editor; Jillian English, Business Affairs Manager; Bill Wine, Executive Producer A
B
F
SILVER – WANNA GET AWAY TV CAMPAIGN
52B – Television Advertising, Regional/National Campaign GSD&M
B
52A – Television Advertising, Regional/National, Single Spot GSD&M
C
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Michael Griffith, Sr. Art Director; Catherine Darby, Writer; Randall Kenworthy, Writer; Jeff Orth, VP/Account Director; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; PGA TOUR Entertainment, Production Company
BRONZE – DALY’S PLAN
C
G
SILVER – FALL CAMPAIGN
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Shaffer, Creative Director; Nikki Baker, Creative Director; Rafael Serrano, Creative Director; Rob Lee, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Ana Leen, Account Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Management; Jun Diaz, Director at Smuggler; Grant Gustafson, Editor at Cutters; Matthew Walsh, Editor at Cutters
D
BRONZE – MONTGOMERIE VS LEHMAN
BRONZE – PGA TOUR CHAMPIONS PLAYOFF CAMPAIGN 52B – Television Advertising, Regional/National Campaign GSD&M D
H
E
I
E
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, Director; PGA TOUR Entertainment, Production Company
32
H
52B – Television Advertising, Regional/National Campaign GSD&M
52A – Television Advertising, Regional/National, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, Director; PGA TOUR Entertainment, Production Company
G
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Rusty Broome, Creative Team; James Hoke, Creative Team; Hayden Griffin, Creative Team; Lisa Donato, Creative Team; Dale Austin, Creative Team; Brandon Curl, Creative Team; Marianne Newton, Executive Producer; Alison Wagner, Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Amy Rodgers, Accounts; Blair Williams, Accounts; Meredith Nagel, Accounts; Elizabeth Stelling, Project Manager; Jennifer Billiot, Strategist; Desiree Townsend, Business Affairs; Tim Godsall, Director for Surrender/ Password; Brian Billow, Director for Secret Identity; James Nelson, Editor; Geoff Hounsel, Editor
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/Art Director; Travis Waid, Creative Director/Writer; Alison Wagner, Sr Producer; Jeff Orth, VP/Account Director; David Rockwood, VP/ Account Director; Sara Rosales, Project Manager/Supervisor; Hack Studios, Editorial; Timber, Visual Effects
BRONZE – DREAMS
F
52A – Television Advertising, Regional/National, Single Spot GSD&M
I
Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, Director; PGA TOUR Entertainment, Production Company
33
FILM, VIDEO & SOUND GOLD – “YETI PRESENTS: TOOTSIE” 55A – Internet Commercial, Single Spot McGarrah Jessee
FILM, VIDEO & SOUND SILVER – HERITAGE PITSENBARGER
A
55A – Internet Commercial, Single Spot GSD&M
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim Cole, Creative Director; Ben Steinbauer, Director; The Bear, Production; TBD Post, Editor; Meredith Roach, Executive Producer; Marlena Villery, Producer; Austin McKenna, Group Account Director; Andrea Cruz, Integrator
GOLD – “YETI PRESENTS: FLIP PALLOT” 55A – Internet Commercial, Single Spot McGarrah Jessee
A
B
E
GOLD – “YETI PRESENTS: CHASING LIGHT” 55A – Internet Commercial, Single Spot McGarrah Jessee
55A – Internet Commercial, Single Spot McGarrah Jessee
GOLD – “YETI PRESENTS: THE WRIGHT BOYS”
SILVER – “YETI PRESENTS: 3RD AND GOAL” 55A – Internet Commercial, Single Spot McGarrah Jessee B
F
G
James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Elliot Nordstrom, Copywriter; Tim Wheeler, Director; Scott Ballew, Executive Producer; Farm League, Executive Producer; David Burden, Line Producer; August Thurmer, DP; Zach Anderson, Editor; Austin McKenna, Group Account Director
D
SILVER – “YETI PRESENTS: SHOCKEY” 55A – Internet Commercial, Single Spot McGarrah Jessee
James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, Executive Producer; Jeff Bednarz, Executive Producer; Scott Ballew, Executive Producer; Sam Chortek, Line Producer; Mark Thomas, Director of Photography; Jesse Woods, Music; Austin McKenna, Group Account Director
34
F
James Mikus, Executive Creative Director; Joel Clement, Creative Director/ Writer/Art Director; Elliot Nordstrom, Copywriter/Art Director; Andy Greenaway, Copywriter; Bruce Matchett, Art Director; Meredith Roach, Executive Producer; Marlena Villery, Producer; Austin McKenna, Group Account Director; Ryan Kitchens, Integrator; Esa Van Dusen, Integrator; Libby Anderson, Planning Director; Art&Graft, Production
C
James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, Executive Producer; Jeff Bednarz, Executive Producer; Scott Ballew, Executive Producer; Sam Chortek, Line Producer; Mark Thomas, Director of Photography; Jesse Woods, Music; Austin McKenna, Group Account Director
55A – Internet Commercial, Single Spot McGarrah Jessee
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Clay Hudson, Creative Director; Christopher Colton, Creative Director; Norah Rudyk, VP Account Director; Maddie Page, Account Manager; Tommy White, Sr. Producer; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director
SILVER – “THE LEAFCUTTER”
James Mikus, Executive Creative Director; Tim Cole, Creative Director/ Copywriter/Art Director; Derek Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, Executive Producer; Lucky 21, Production; Jeff Bednarz, Director; Robert Sanchez, Music; Austin McKenna, Group Account Director; Andrea Cruz, Integrator
E
H
James Mikus, Executive Creative Director; Tim Cole, Creative Director/ Copywriter/Art Director; Derek Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, Executive Producer; Jeff Bednarz, Director; Lucky 21, Production; Sam Chortek, Line Producer; Justin Tapp, Music; Austin McKenna, Group Account Director; Andrea Cruz, Integrator
C
G
D
H
35
FILM, VIDEO & SOUND
FILM, VIDEO & SOUND
SILVER – CHIPOTLE INGREDIENTS REIGN LAUNCH 55A – Internet Commercial, Single Spot GSD&M
BRONZE – ANY WAY RESPONSE VIDEO
A
55A – Internet Commercial, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
SILVER – CHIPOTLE INGREDIENTS REIGN: AVOCADO 55A – Internet Commercial, Single Spot GSD&M
A
55A – Internet Commercial, Single Spot GSD&M
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Shaffer, Creative Directors; Nikki Baker, Creative Directors; Marianne Newton, Executive Producer; Lauren Beightler, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Jason Uson, Editor at Foundation
B
B
H
55A – Internet Commercial, Single Spot Archer Malmo
BRONZE – YAKTRAX OH SLIP URBAN FEMALE
G
H
55A – Internet Commercial, Single Spot Archer Malmo
Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer
C
D
I
BRONZE – YAKTRAX OH SLIP URBAN MALE 55A – Internet Commercial, Single Spot Archer Malmo
I
Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer
D
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Dale Austin, Associate Creative Director; Brandon Curl, Associate Creative Director; Jack Epsteen, Director of Production; Marianne Newton, Executive Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Blair Williams, Accounts; Meredith Nagel, Accounts; Alison Wagner, Producer; Elizabeth Stelling, Project Management; Tim Godsall, Director at Anonymous; Geoff Hounsel, Editor at Arcade; Gizmo Rivera, VFX Supervisor/MPC
36
BRONZE – YAKTRAX OH SLIP ADVENTURE FEMALE
Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
55A – Internet Commercial, Single Spot GSD&M
F
55A – Internet Commercial, Single Spot GSD&M
C
SILVER – WANNA GET AWAY SURRENDER INTERNET
Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Shaffer, Creative Director; Nikki Baker, Creative Director; Marianne Newton, Executive Producer; Lauren Beightler, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Jason Uson, Editor at Foundation
BRONZE – YEAH YEAH YEAH RESPONSE VIDEO
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
SILVER – CHIPOTLE INGREDIENTS REIGN: BEAN
G
E
SILVER – AIR FORCE SPECIAL OPERATIONS 55B – Internet Commercial Campaign GSD&M
J
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy White, Sr. Producer; Media Monks, Production E
F
J
37
FILM, VIDEO & SOUND SILVER – YAKTRAX OH SLIP
55B – Internet Commercial Campaign Archer Malmo
FILM, VIDEO & SOUND SILVER – THE BREAKFAST CLUB WELCOME VIDEO
A
Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer
John Trahar, Director; Karen Jacobs, Executive Producer; Zach Rener, Creative; Tyler Crelia, Editor
A
SILVER – MOUSER INNOVATION LAB VIDEOS 55B – Internet Commercial Campaign Proof Advertising
B
D
BRONZE – UPS: WISHES DELIVERED 2016
Aaron Cacali, Creative Director; Jen Smith, Associate Creative Director; Devin Brown, Senior Copywriter; Iva Zugic, Senior Art Director; Emma Parry, Senior Copywriter; Lauren D’Aloisio, Art Director; Jill Runyon, Group Account Director; Lyndsey Wilson, Account Supervisor; Allyson Mays, Senior Producer; Michelle Smolik, Producer; David Serota, Director at Dokument Films; Ben Chappell, Director at One at Optimus
C
55B – Internet Commercial Campaign McGarrah Jessee
GOLD – REBUILD HOPE
James Mikus, Executive Creative Director; Michael Anderson, Creative Director; Kevin Dunleavy, Copywriter; Ross Aboud, Art Director; Two Shot West, Production; Scott Rice, Director; HUM, Music; Taylor Lyman, Group Account Director; Nick Schulte, Integrator; Marlena Villery, Producer; Mike Schmidt, Planner
BRONZE – YAKTRAX OH SLIP :30 55B – Internet Commercial Campaign Archer Malmo
B
Shanteka Sigers, Executive Creative Director; Rhonda Doré, Group Creative Director/Copywriter; Lilia Alvarez, Senior Art Director; Sergio Gomez, Art Director; Celisse Villagrana, Designer/Typographer; Ryan Martinez, Director/ Director of Photography/Editor/Sound; Sondra Jones, Project Manager; Perla Maldonado, Account Service; Edward Algarin, Account Service; Steven Mansfield, Junior Copywriter; Valeria Hernandez, Transcreation; Marco Rosales, Transcreation; Memo Correa, Set Advisor
I
Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer
55B – Internet Commercial Campaign GSD&M
SILVER – KATE AND HEATHER
BRONZE – ONLY A BABY TV
J
66 – Public Service, Television Commercial Sherry Matthews Advocacy Marketing
Rich Terry, Copywriter/Creative Director; Matt Mowat, Art Director; Angie Nelson, Producer; Eric Steinman, Director; Charlie Uniform Tango, VFX; Tequila Mockingbird, Music; Marty Lester, Audio
E
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
I
66 – Public Service, Television Commercial Sanders\Wingo
D
BRONZE – CHIPOTLE INGREDIENTS REIGN
H
61 – Branded Content & Entertainment for Online Campaign T3
G
Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD; Vicki Russel, Exec Producer; Sparky Witte, Suit; Curiosity Shop, Production; Staci LeVan, Cut+Run Editorial; Finland Finish, Video Post
BRONZE – LEMI SHINE CAMPAIGN
G
60 – Branded Content & Entertainment for Online, Non-Broadcast Greatest Common Factory
GOLD – LAKE DUDES ANIMATED ONLINE VIDEO 70 – Public Service Campaign Sherry Matthews Advocacy Marketing C
E
H
F
K
J
K
Tom Grodek, Account Director/Animation/VO; Rich Terry, Creative Director/ Copywriter; Charles Webre, Creative Director; Angie Nelson, Producer; Marty Lester, Audio
F
58A – Branded Content & Entertainment for Online, Single Entry GSD&M
Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Sabia Siddiqi, VP Account Director; Alison Wagner, Senior Producer; Heather Apple, Senior Writer; Kate Griffiths, Art Director; Elizabeth Brown, Account Supervisor; Nancy Ryan, SVP Account Director; Rob Handy, Producer
38
39
CROSS PLATFORM SILVER – DOMAIN NORTHSIDE
CROSS PLATFORM SILVER – CHIPOTLE INGREDIENTS REIGN LAUNCH
A
72C – Integrated Advertising Campaign, Consumer Campaign, Local Greatest Common Factory
John Trahar, Creative Director; Karen Jacobs, Producer; Amy Hurt, Producer; Zach Rener, Copywriter; Katie Johnson, Art Director; Becca Clason, Letterer
SILVER – KMFA ON KEY OFF BEAT CAMPAIGN
B
72C – Integrated Advertising Campaign, Consumer Campaign, Local Archer Malmo
A
E
Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Diana Hopkins, Sr. Account Manager; Kong Wee, Illustrator; Randal Ford, Photographer; Abhi Shamsunder, Director of Technology; Nick Welp, Developer; Adam Hite, Developer
SILVER – THE JOURNEY OF WATER
72C – Integrated Advertising Campaign, Consumer Campaign, Local EnviroMedia
Alexandra Goldstein, Senior Copywriter; Patti Englebert, Executive Producer; Michael Freberg, Creative Director; CHRLX, Production Company; Pull, Music/Sound Design
73 – Integrated Advertising Campaign, Brand Identity Dell Blue
™
Maybe a sweaty workout makes you feel beautiful. Or a pint of
If you’re into full foundation, that works, too. Smile if you want, but not because someone told you to. Nobody else can tell you what
72D – Integrated Advertising Campaign, Consumer Campaign, Regional/National GSD&M
makes you feel beautiful. That’s the thing about a feeling—it’s all yours.
B
Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Sabia Siddiqi, VP Account Director; Alison Wagner, Senior Producer; Heather Apple, Senior Writer; Kate Griffiths, Art Director; Elizabeth Brown, Account Supervisor; Nancy Ryan, SVP Account Director; Rob Handy, Producer
F
David Eiben, Managing Director; Seth Perisho, Creative Director; Paige Gregory, Associate Creative Director; Casey Anderson, Art Director; Kevin Stich, Designer; Santa Hernandez, Designer; Austin Edwards, Designer; Julio Lopez, Designer; Paulomi Pratap, Designer; Cristina Reyna-Neel, Writers; Peter Hofstad, Writers; Zach Stevens, Writers; Stuart Freeman, Writers; Adam Troyak, Strategy & Account Planning; Addie Oscher, Strategy & Account Planning; Adrian Feil, Project Manager; Chris Profera, Photography; Megan Murray, Producer (Photography); Alfredo Marco Pradil, Typographer at Hanken Design Co.; Tracy McGoldrick, Photo/CGI/Ex.Producer
ice cream does the trick. Or both. If you’re into no makeup, cool.
D
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
GOLD – ALIENWARE BRAND EVOLUTION
WHATEVER MAKES YOU FEEL BEAUTIFUL
C
GOLD – WHATEVER MAKES YOU FEEL BEAUTIFUL
E
72D – Integrated Advertising Campaign, Consumer Campaign, Regional/National GSD&M
walgreens.com/beauty
SILVER – DEEDS NOT WORDS BRAND IDENTITY
©2016 Walgreen Co. All rights reserved. ©HDIP, Inc.
73 – Integrated Advertising Campaign, Brand Identity Guerilla Suit
G
Luigi Maldonado, Art Director/Designer
F
40
C
D
G
41
CROSS PLATFORM
CROSS PLATFORM
BRONZE – ORCHARD RIDGE IDENTITY CAMPAIGN 73 – Integrated Advertising Campaign, Brand Identity White Hat Agency
SILVER – ALIENWARE “WE’RE GAME”
A
Jim Strachan, Creative Director; Matt Carlsen, Creative Lead; Joseph Wagar, Art Director
BRONZE – SOUND ON SOUND FEST EVENT BRANDING 73 – Integrated Advertising Campaign, Brand Identity Guerilla Suit
David Eiben, Managing Director; Seth Perisho, Creative Director/Writer; Paige Gregory, Associate Creative Director; Casey Anderson, Art Director; Jeff Steinhouse, Art Director; Santa Hernandez, Designer; Austin Edwards, Designer; Paulomi Pratap, Designer; Chris Profera, Photography; Christie Tomich, Producer; Megan Murray, Producer; Dan Bailey, Producer; Matt Chauncey, Director/DP; Zach Stevens, Writer; Stuart Freeman, Writer; Steve Perkins, Post Production Supervisor; Aaron Castillo, Editor; Adrian Feil, Project Manager
B
Luigi Maldonado, Co-Art Director/Designer; Erick Montes, Co-Art Director/Designer
SILVER – AIR FORCE SPECIAL OPERATIONS 74 – Integrated Advertising Campaign, Branded Content GSD&M
D
74 – Integrated Advertising Campaign, Branded Content Dell Blue
BRONZE – BLIMPWORTHY
E
74 – Integrated Advertising Campaign, Branded Content GSD&M
C
Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director/AD; Kris Wixom, Group Creative Director/AD; Bill Bayne, Group Creative Director/ Writer; Alisa Wixom, Group Creative Director/Writer; Dale Austin, Art Director; Brandon Curl, Writer; Laura Busino, Production; Jack Epsteen, Production; Maureen Barry, Account Management; Jeff Orth, Account Management; Cat Snyder, Account Management; Gigi Baffi, Account Management; Katherine LaViscount, Account Management; John D’Acierno, Strategic Planning; Nicholas Howard, Strategic Planning; Jo Ella Mathis, Business Affairs/Project Management; Melody Parsons, Business Affairs/Project Management; Christina Contreras, Business Affairs/Project Management; Butter, Music; Electric Theatre Collective, Graphics/FX; Chris Catanach at Cartel, Editor
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy White, Sr. Producer; Lane Robertson, Sr. Database Operations Supervisor A
blimp•worthy
BRONZE – MADE
F
74 – Integrated Advertising Campaign, Branded Content GSD&M @Goodyear
battle•tested
made•great
EVERYTHING WE LEARN MAKING TIRES FOR DALE JR. INSPIRES WHAT WE ROLL INTO YOURS.
42
B
C
F
Goodyear.com ©2016 The Goodyear Tire & Rubber Company. All Rights Reserved.
Goodyear.com/Racing
©2016 The Goodyear Tire & Rubber Company. All Rights Reserved. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. © 2016 Hendrick Motorsports, LLC
E
©2016 The Goodyear Tire & Rubber Company. All rights reserved. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. © 2016 Hendrick Motorsports, LLC
D
Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director; Bill Bayne, Group Creative Director; Dale Austin, Art Director; Brandon Curl, Writer; Marianne Newton, Executive Producer; Jeff Orth, Account Management; Dan Martin, Account Management; Gigi Baffi, Account Management; Sara Rosales, Project Management; Patrick Soto, Project Management; Michael Dezso, VP/Strategy Director; South Music, Music; SuperPrime Films, Production Company; Emmett Malloy, Director; Brandon Malloy, Director; Paul Kumpata at Exile, Editor
Goodyear
BRONZE – DEGREES OF PERFECT
G
74 – Integrated Advertising Campaign, Branded Content GSD&M
Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group Creative Director/AD; Kris Wixom, Group Creative Director/AD; Alisa Wixom, Group Creative Director/ Writer; Kelly Grant, VP/Sr. Print Producer; Mark Durein, VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director
EVERYTHING WE LEARN MAKING TIRES FOR DALE JR. INSPIRES WHAT WE ROLL INTO YOURS.
@GoodyearRacing
Goodyear.com/Racing
@GoodyearRacing
G
43
CROSS PLATFORM
CROSS PLATFORM
GOLD – GOODYEAR AKRON/BORN 75 – Online/Interactive Campaign GSD&M
A
SILVER – EVERY OTHER DAY CAMPAIGN
Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill Marceau, Group Creative Director; Brandon Curl, Associate Creative Director; Dale Austin, Associate Creative Director; Jeff Orth, Account Service Team; Cat Snyder, Account Service Team; Gigi Baffi, Account Service Team; Laura Busino, Production/Executive Producer/Director of Production; Jack Epsteen, Production/Executive Producer/Director of Production; Helena Abbing, Print Production; Jessica Henry, Print Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, Art Department/Project Management; Sara Rosales, Art Department/Project Management; Wild West Films, Production Company; Edit House, Editor; Staci LeVan, Cut+Run; Nick Smith at Finland Finish, Finish/FX; Chris Elron at Digital Domain, Sound/Mix
GOLD – 7-ELEVEN: 7ELECTION CAMPAIGN 75 – Online/Interactive Campaign T3
76 – Public Service, Integrated Media Campaign Scott Van Osdol Photography
Scott Van Osdol, Producer/Photographer/Copywriter; Paul Pryor, Director/ Producer at The Noble Lab; Ryan O’Connor, Director/Producer at The Noble Lab; Russel Pryor, Director/Producer at The Noble Lab; Susan Rosenzweig, Creative Director/Copywriter; Kaitlyn Pleasants, Social Media Director; Cami Power, Social Media Manager
A
SILVER – ARCHER MALMO TORTILLA BENDITA
75 – Online/Interactive Campaign T3
E
78B – Advertising Industry Self-Promotion, Integrated Media Campaign Archer Malmo
Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager
B
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Israel Beer, Senior Copywriter; Monique Ramos, Art Director; Caleb Sawyer, Motion Graphics Director; John LaPrime, Motion Graphics Designer; Allison McDaniel, Digital Artist; Annie Palgutt, Digital Artist; Kristina Doyle, Sr. Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist
GOLD – SLURPEE 50 CAMPAIGN
D
C
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Lauren Moreno, Senior Art Director; Monique Ramos, Art Director; Erin Schwarzbach, Senior Copywriter; Israel Beer, Senior Copywriter; Caleb Sawyer, Motion Graphics Director; John LaPrime, Motion Graphics Designer; Bobby Strobeck, Social Strategist; Kristina Doyle, Producer; Eileen Goodyear, Account Director
D
B
44
C
E
45
B I K E T U R NM AL OTORCICLE
D O P P E L HWOIG NG DE CRO N D I T I O N E R
MOTORCICLE
R E A L R I D E R L I N WGI NO D C OS N DE I T IR O NIEE R S
ELEMENTS OF ADVERTISING
ELEMENTS OF ADVERTISING
GOLD – BOUNTY OF EARTH
GOLD – SLURPEE 50 LOGO
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; John Livingston, Associate Creative Director; Kristina Doyle, Producer; Eileen Goodyear, Account Director; Brooke Schuler, Account Supervisor; John Roberts, Account Executive
79 – Copywriting GSD&M
80 – Logo Design T3
E P I P H A N A I G HBW I KAY ETURNAL
C O M R I DD ER OY PPELHOGGER
B I K E T U R NM AL OTORCICLE
D O P P E L HWOIG NG DE CRO N D I T I O N E R
A
GOLD – DRIFTWOOD RECOVERY LOGO 80 – Logo Design Screamer Co.
79 – Copywriting GSD&M
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
BRONZE – ALLSTATE: REAL RIDER LINGO
SILVER – JENKINS BRAND IDENTITY 80 – Logo Design Hunt, Gather
M O T O VAT E PO I PRH A N A I G H W AY
F A L L-T H R O T C TO L EM R I D E R Y
E P I P H A N A I G HBW I KAY ETURNAL
C O M R I DD ER OY PPELHOGGER
SILVER – HUNT, GATHER BRAND IDENTITY B
F
G
Keith Davis Young, Designer; Erik Horn, Creative Director; Kathy Horn, Creative Director
BRONZE – ALIENWARE LOGO & LOCKUP 80 – Logo Design Dell Blue
B
T H A N K S R E V VMI N OG T O VAT O R
GRIPERFEC N HROTTLE FT AILOL-T
M O T O VAT E PO I PRH A N A I G H W AY
G
David Eiben, Managing Director; Seth Perisho, Creative Director; Casey Anderson, Art Director; Kevin Stich, Senior Designer; Austin Edwards, Designer; Adrian Feil, Project Manager
F A L L-T H R O T C TO L EM R I D E R Y
BRONZE – ARCHER MALMO TORTILLA BENDITA LOGO
BRONZE – CHIPOTLE INGREDIENTS REIGN LAUNCH
80 – Logo Design Archer Malmo
79 – Copywriting GSD&M
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
F
80 – Logo Design Hunt, Gather
Carolyn Connolly, Creative Director; Chrissy Loehman, Associate Creative Director; Laci Mosier, Copywriter; Brad Wethington, Art Director; Emily Mitchell, Associate Art Director; Josephine Branscomb, Associate Copywriter
Rachael Hellman, Copywriter
E
Lynna Bartosh, Design Director; Kathy Horn, Creative Director; Heather Beckel Luecke, Account Director
A
79 – Copywriting T3
79 – Copywriting Envision Creative Group
D
Scott Creamer, Creative Director; Jody Laney, Art Director; Ruben Perez, Project Manager
GOLD – BOUNTY OF EARTH :30
BRONZE – EXPERIENCE THE WONDERS
C
D
H
Matt Rand, CD; Kelsey O’Briant, Art Director
I
one-color version one-color version I R O N R ETI N HS ANKSREVVING
RIDÉNCO GR REI P E R F E C T I O N
T H A N K S R E V VMI N OG T O VAT O R
H
social media monograms social media monograms
BRONZE – CENTRAL TEXAS FOOD BANK LOGO 80 – Logo Design Screamer Co.
I
Scott Creamer, Creative Director; Jody Laney, Art Director; Dan Wehmeier, Project Manager
GRIPERFEC N HROTTLE FT AILOL-T
BRONZE – PRESERVATION TEXAS LOGO SYSTEM 80 – Logo Design lookthinkmake
J
historical Texas architect monograms
Central Texas Food Bank focuses on ending food insecurity in Central Texas through the distribution of healthy, nutritious food to their network of 250 partner agencies.
C
46
E
J
historical Texas architect monograms 47
preserved building typology icons
B U G FAC EI R O N R E I N S
HOGHUGRIDÉNCORE
I R O N R ETI N HS ANKSREVVING
RIDÉNCO GR REI P E R F E C T I O N
ELEMENTS OF ADVERTISING
ELEMENTS OF ADVERTISING
BRONZE – AMERICAN HEART ASSOCIATION INFOGRAPHICS 81 – Infographic Proof Advertising
BRONZE – BIG BEND RANCH RODEO COWBOY AT DAWN
A
83B – Photography, Color, Single Scott Van Osdol Photography
Craig Mikes, ECD; Chris Matthews, Designer; Jenna Lindstrom, Writer
BRONZE – KMFA ON KEY OFF BEAT METRONOME
Scott Van Osdol, Photographer
SILVER – DELL MONITOR WALLPAPER PHOTOGRAPHY
B
82A – Illustration, Single Archer Malmo
E
Matt Rand, CD; Kong Wee, Illustrator; Cat Albritton, Sr. Art Director
SILVER – PROPHECY: ILLUSTRATION SERIES
F
C
82B – Illustration, Series Proof Advertising
83B – Photography, Color, Single Archer Malmo
I
83D – Photography Campaign Dell Blue
David Eiben, Managing Director; Seth Perisho, Creative Director; Bryan Kuntz, Photographer; Megan Murray, Producer; Casey Anderson, Art Director; Tracy McGoldrick, Photo/CGI/Ex Producer
BRONZE – BREASTFEEDING SKIN-TO-SKIN CAMPAIGN
Drew Hammond, ACD; Craig MIkes, ECD; Jeff Wack, Illustrator
GOLD – KMFA ON KEY OFF BEAT DOLLS
H
83D – Photography Campaign Sherry Matthews Advocacy Marketing
J
Terry Vine Photography, Photographer; Gretchen Hicks, Creative Director; Angie Nelson, Producer
D A
Matt Rand, CD; Cat Albritton, Sr. Art Director; Randal Ford, Photographer
SILVER – ST. CHARLES BAY “ROCKPORT’S BEST” 83B – Photography, Color, Single White Hat Agency
E
G
H
I
J
Jim Strachan, Creative Director; Matt Carlsen, Creative Lead; Joseph Wagar, Art Director; Cody Hamilton, Photographer
BRONZE – KMFA ON KEY OFF BEAT GLORY 83B – Photography, Color, Single Archer Malmo
F B
Matt Rand, CD; Cat Albritton, Sr. Art Director; Randal Ford, Photographer
BRONZE – WALLPAPER PHOTOGRAPHY: WATERFALL 83B – Photography, Color, Single Dell Blue
G
David Eiben, Managing Director; Seth Perisho, Creative Director; Bryan Kuntz, Photographer; Megan Murray, Producer; Casey Anderson, Art Director; Tracy McGoldrick, Photo/CGI/Ex Producer
48
C
D
49
ELEMENTS OF ADVERTISING GOLD – BOUNTY OF EARTH 84 – Art Direction GSD&M
ELEMENTS OF ADVERTISING
A
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
GOLD – BOUNTY OF EARTH :30 84 – Art Direction GSD&M
B
Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director
SILVER – MCDONALD’S “OUR COFFEE STORY” 85 – Cinematography Arts+Labor
Amos David McKay, Executive Creative Director/Director; Maria Real, Executive Producer; Yuta Yamaguchi, Director of Photography; Kyle Cockayne, Director of Photography; Cody Ground, Editor; Lauren Sanders, Editor; Joe Malina, Colorist; Jesús Gerdel, Music Composer
86 – Animation, Special Effects or Motion Graphics GSD&M
GOLD – AIRFORCE.COM
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, Executive Producer; Lisa Vallencia, Project Management
88B – Music With Lyrics GSD&M
D
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
91 – Interface & Navigation GSD&M
A
GOLD – AIRFORCE.COM 92 – Responsive Design GSD&M
88B – Music With Lyrics Arts+Labor
Amos David McKay, Executive Creative Director/Director; Maria Real, Executive Producer; Sherman Johnson, Director of Photography; Stephanie Noone, Producer; Cody Ground, Editor; Luke Top, Original Music Composer; Joe Malina, Colorist; Jonathan Spencer, Original Music Executive Producer
89 – Voiceover GSD&M
E
F
Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, Executive Producer; Lisa Vallencia, Project Management
BRONZE – KENDRA SCOTT “FRENCH RIVIERA”
GOLD – CHIPOTLE INGREDIENTS REIGN LAUNCH
C
GOLD – CHIPOTLE INGREDIENTS REIGN LAUNCH
SILVER – CHIPOTLE INGREDIENTS REIGN
BRONZE – ART CAN: STATE OF THE ARTS MAP B
97 – Data Driven Media TKO Advertising
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Raul Garza, Creative Director; Noe Perez, Digital Creative Director; Matt Jukam, Copywriter; Marisa Limon, Account Manager; Jenifer Sarver, Strategy; mindPOP, Research; Frank + Victor Design, Development
Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect
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BRONZE – YETI COOLERS: JIM SHOCKEY 88A – Music Without Lyrics STATIC WEST MUSIC
Roberto Sanchez, Composer
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STUDENT WORK
STUDENT WORK
GOLD – LUND’S SWEDISH PANCAKE MIX
SILVER – OPENTABLE
Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
Lauren Nail, Copywriter; Heather Patterson, Art Director; Sean Labounty, Instructor at The University of Texas at Austin
S01A – Packaging
SILVER – CARIBOU PACKAGING S01A – Packaging
S07B – Campaign
SILVER – ROSETTA STONE: BLEND IN BETTER
A
S07B – Campaign
Sarah Pedregon, Designer; Luke Morgan, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
BRONZE – BITE WHISKEY CHOCOLATES S01A – Packaging
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Nathan Tamburello, Art Director; Amanda Whitehead, Copywriter; Ryan Romero, Professor at The University of Texas at Austin
SILVER – PROTECT ALL YOUTH, TRUE COLORS FUND
B
S07B – Campaign
Emily Gore, Designer; Holly Sterling, Professor at Texas State University
GOLD – PAGODA POP MALL DISPLAY OYSTER S01B – Point of Purchase
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Reema Kakaday, Art Director; Sam Hoffman, Copywriter; Ryan Romero, Lecturer at The University of Texas at Austin
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Emily Spellmann, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
GOLD – COZY CAMOMILE HELP YOU SLEEP S07B – Campaign
D
Andres Sanchez; Rene Gonzalez, Model; Xavier Durand, Model; Will Chau, Instructor at Austin Creative Department
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F
D
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STUDENT WORK
LibertY
SILVER – BARBASOL SPREAD
Your
A
S07B – Campaign
STUDENT WORK
A Declaration
SILVER – HALF PRICE BOOKS
Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer at The University of Texas at Austin
SILVER – THE CONTAINER STORE S07B – Campaign
SILVER – AUDIBLE.COM S07B – Campaign
Heather Patterson, Art Director; Mason Waters, Copywriter; Sean Labounty, Instructor at The University of Texas at Austin
BRONZE – SMITHSONIAN: MORE THAN NOW
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Ryan Ladd, Art Director; Austin Couillard, Art Director; Ryan Romero, Portfolio II Professor; Sean Labounty, Instructor at The University of Texas at Austin
S07B – Campaign A
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BRONZE – S’WELL BOTTLES S07B – Campaign
Laurel Lunsford, Art Director; Lauryn Tillery, Art Director; Matt McCutchin, Instructor at The University of Texas at Austin
S07B – Campaign
F
Sophia Kollaja, Copywriter; Sara Lopez, Art Director; Sean LaBounty, Instructor at The University of Texas at Austin
IT'S A FREE COUNTRY. shave Accordingly.
It's a Free Country. shave Accordingly.
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SILVER – TRAVEL CHANNEL
E
S07B – Campaign
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Claire Glover; Mason Waters; Sean LaBounty, Instructor at The University of Texas at Austin
BRONZE – REVOLAR: BY HER SIDE
D
S07B – Campaign
Claire Glover, Copywriter; Heather Patterson, Art Director; Sean LaBounty, Instructor at The University of Texas at Austin
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Sophia Kollaja, Copywriter; Connor Gleim, Art Director; Chad Rea, Instructor at The University of Texas at Austin
BRONZE – NUTRIBULLET: MAKE FOOD SUPER S07B – Campaign
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Ryan Ladd, Art Director; Rachel McEuen, Art Director; Ryan Romero, Portfolio II Professor; Sean Labounty, Instructor at The University of Texas at Austin
BRONZE – SIGGI’S YOGURT GATEWAY TO THE ATLANTIC SINCE 1128. SEE THIS ICONIC PORTUGUESE BRIDGE AND MORE AT THE TRAVEL CHANNEL
A WORLD’S-EYE VIEW
F
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Revolar is a wearable personal safety device that lets you be by her side even when she’s away from home. With the press of a button, she can discreetly alert you when she feels unsafe and let you and others know her location.
S07B – Campaign
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Daniel Kapilivsky, CW/AD; Sara Lopez, AD; Sean Labounty, Instructor at The University of Texas at Austin
BRONZE – LAFFY TAFFY: IT’S A STRETCH S07B – Campaign
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Nathan Tamburello, Mary Grace Ewald; Ryan Romero, Professor at The University of Texas at Austin
HOME TO THE STATUE OF LIBERTY. 3 OF THEM, ACTUALLY. SEE MORE OF PARIS, FRANCE AT THE TRAVEL CHANNEL
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A WORLD’S-EYE VIEW
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STUDENT WORK
STUDENT WORK
SILVER – QUINN: THE SIMPLE WAY S08B – Campaign
Seatback Etiquette
A
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GOLD – MATCH.COM
3
Ian Lindsey, Copywriter; Gina Senese, Art Director; Bart Cleveland, Instructor at Job Propulsion Lab
BRONZE – AMTRAK: STAY GROUNDED S09B – Campaign
Julia Waicberg, Copywriter; Mariah Dempsey, Art Director; Kat Akin, Art Director; Sean Labounty, Professor atThe University of Texas at Austin
GOLD – SHAVE YOUR NO-SHAVE SOCIAL CAMPAIGN
B
S13B – Campaign
Kelsey Boylan, Copywriter; Preethi Balakrishnan, Art Director; Matt McCutchin, Instructor at The University of Texas at Austin
BRONZE – BARBASOL WILD POSTING S10A – Outdoor Board, Flat or 3D
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Stay grounded. Elbow room. Also knee room.
Kelsey Boylan, Copywriter; Jacqueline Byrne, Art Director; Matt McCutchin, Instructor at The University of Texas at Austin B
SILVER – VALSPAR VIRTUAL PAINTER APP
D
S14 – App, Mobile or Web-Based
S10C – Campaign
I
Laura Lee Jaeckle, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer at The University of Texas at Austin
SILVER – BEHIND THE SEAMS
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S13B – Campaign
A
S10A – Outdoor Board, Flat or 3D
Ian Simoneaux, Art Direction/Designer; Marlee Ingham, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
SILVER – TURTLE WAX: GET DARKER
C
Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer at The University of Texas at Austin
BRONZE – BARBASOL BILLBOARD
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S12 – Website, Desktop or Mobile
E
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BRONZE – HOME DEPOT MAKE IT MINE APP
J
S14 – App, Mobile or Web-Based
Ian Simoneaux, Art Director; Dannelle Duong, Strategic Planner/Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
Daniel Kapilivsky, CW/AD; Jacqueline Byrne, CW/AD; Thanh Ly, AD; Chenglei Wu, Motion; Brent Ladd, Instructor at The University of Texas at Austin C
BRONZE – LEGO PLAYBOX PRINT CAMPAIGN S10C – Campaign
BRONZE – NETFLIX WELL OF MISFORTUNE
F
S15A – Web Banner Ads or Website Takeovers
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Gabe Guerra, Copywriter; Shane Matula, Art Director; Bart Cleveland, Instructor at Job Propulsion Lab
Brandon Jessee, Copywriter; Shane Matula, Co-Art Director; Emily Spellmann, Co-Art Director; Bart Cleveland, Instructor at Job Propulsion Lab
GOLD – LEGO RACIAL TOLERANCE
BRONZE – THE CONTAINER STORE
Andres Sanchez; Max Martinez, Model; Karina Guerrero, Model; Will Chau, Instructor at Austin Creative Department
Ryan Ladd, Art Director; Austin Couillard, Art Director; Ryan Romero, Portfolio II Professor; Sean Labounty, Instructor at The University of Texas at Austin
S19A – Single
S11B – Campaign
D
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Limited Edition Artist Series We would ask arrsts with a very dissnct visual style to design styles for the circle air mullplier models. Then, for a limited me, we would offer these air mullpliers as an alternaave to the simple, minimalist models that Dyson is famous for.
STUDENT WORK
Steven Harrington
GOLD – OPENTABLE: ACQUIRE TASTES S21 – Consumer Campaign
Jackson Pollock
Keith Haring
STUDENT WORK SILVER – DYSON AIR MULTIPLIERS
A
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S21 – Consumer Campaign
Nathan Tamburello, Emily Lahourcade; Ryan Romero, Professor at The University of Texas at Austin
Reid Womack, Art Director; David Resnick, Art Director; Sean LaBounty, Instructor at The University of Texas at Austin fans of art.
SILVER – LUND’S SWEDISH PANCAKES CAMPAIGN S21 – Consumer Campaign
SILVER – LAND ROVER: THE CRAZY FAMILY
B
S21 – Consumer Campaign
Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
SILVER – THE NEW YORKER: KNOW IT ALL S21 – Consumer Campaign
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Ian Lindsey, Copywriter; Gina Senese, Art Director; Bart Cleveland, Instructor at Job Propulsion Lab
perfecting the art of fans.
SILVER – LEGO PLAYBOX INTEGRATED CAMPAIGN
C
S21 – Consumer Campaign
Sandy Sanchez, Copywriter; Mason Waters, Copywriter; Sean LaBounty, Professor at The University of Texas at Austin
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Emily Spellmann, Art Director/Designer; Brandon Jessee, Copywriter; Shane Matula, Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab A
SILVER – PAM CAMPAIGN S21 – Consumer Campaign
BRONZE – ESCAPOLOGY: THE LIVE ESCAPE ROOM
D
S21 – Consumer Campaign
Nicole Lewis, Art Director; Hannah Dobbs, Art Director; Matt McCutchin, Lecturer at The University of Texas at Austin
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Ryan Ladd, Art Director; Hector Jamesson, Copywriter; Sean Labounty, Portfolio III Professor/Instructor at The University of Texas at Austin
BRONZE – HERE’S TO ANYWHERE
F
S21 – Consumer Campaign
enamor your peers
I
David Resnick, Art Director; Ryan Ladd, Art Director; Sean Labounty, Professor at The University of Texas at Austin
with your newfound knowledge of martin klimas’ hypothetical soundwave photography.
Know it all.
PAM PARTNERSHIP WITH PYREX B
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App Integration
Here’s to anywhere
This is a built-in game to the Skyscanner app that lets you explore flights in a fun way.
v
You hit Casablanca, Morocco 3.28
Casablanca, Morocco $655 – March 17-23 $709 – May 10-31
Throw again
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Throw the dart on the spinning globe against the wind resistance. Land on a city that you could fly to from where you are.
If you’re interested in where you land, check out the flight options.
$711 – April 6-15
Explore the best priced options from where you want to fly from. Easily save flight options as you play.
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Microsite - Move On Beyond On this microsite hosted by Bed Bath & Beyond, people can create fake petitions for their friends to move on from items in their life. Have they broken up with their girlfriend and need to ditch the framed pictures together? Let them know that you think they should move on. Visitors will create their own petitions and then link with their Facebook so that their moveon.beyond.org petition can be sent via Facebook Messenger to the person who needs to move on. The receiver will be sent a link to the website where they could see their petition and find links to replacement products on Bed Bath & Beyond’s website.
STUDENT WORK
Creating the Petition
BRONZE – BED BATH & BEYOND: MOVE ON S21 – Consumer Campaign
Move On BEYOND
A
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Move On BEYOND
Who’s the target of your petition? OR
Invite via Email >
2
SILVER – THE LAUGHING COW CHEESE WEDGES
Move on from that ugly futon. You don’t live in a bachelor pad anymore!
Find your target on Facebook >
Sophia Kollaja, Copywriter; Dani Muñoz, Art Director; Chad Rea, Instructor at The University of Texas at Austin
STUDENT WORK
Receiving the Petition
PETITION BY: Yusof Williams
Start your petition! WHAT DO THEY NEED TO MOVE ON FROM?
S22 – Integrated Brand Identity Campaign
Nicole Lewis, Art Director; Katherine Kish, Art Director; Matt McCutchin, Instructor at The University of Texas at Austin
PETITION SIGNED BY: Marc Benson, Jimmy Wales, see more...
Move on to something better
That ugly futon
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WHY DOES IT GOTTA GO? You don’t live in a bachelor pad anymore!
BRONZE – PAGODA INTEGRATED CAMPAIGN S21 – Consumer Campaign
3
B
Invite friends on Facebook > OR
Invite via Email >
Laura Lee Jaeckle, Art Director/Copywriter; Gina Senese, Art Director/ Copywriter; Dannelle Duong, Planner; Bart Cleveland, Instructor at Job Propulsion Lab
BRONZE – BULLDOG SKINCARE FOR MEN: NO BULL S21 – Consumer Campaign
Invite friends to sign! PREVIEW PETITION
GOLD – SMITHSONIAN: MORE THAN NOW
Find it at BedBathandBeyond.com >
S23 – Copywriting A
SHOWER SHOWERBEER BEERKITS KITS
Sophia Kollaja, Copywriter; Sara Lopez, Art Director; Chad Rea, Instructor at The University of Texas at Austin
B
BED BATH & adding adding one one small small step step into into your your routine routine can can elevate elevate your your man man - shower - shower .BEYOND . bulldog bulldog is is championing championing the the sacred sacred practice practice ofof the the shower shower beer beer through through a a pick pick - and - and - mix - mixbeer beer + +bulldog bulldog retail retail experience experience . . make make your your own own shower shower - worthy - worthysixsix - pack - packwhile while also also treating treating your your mug mug toto what what it it deserves deserves . .
GOLD – DEKLINE IDENTITY GUIDE
BRONZE – U.S. NATIONAL PARK SERVICE CAMPAIGN S21 – Consumer Campaign
Laura Lee Jaeckle, Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab
Get Perspective
“My flight was delayed by 30 minutes.”
BRONZE – LEGO PLAYBOX LOGO S24 – Logo Design
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S22 – Integrated Brand Identity Campaign
Emily Gore, Art Director/Copywriter; Holly Sterling, Professor at Texas State University
I
Emily Spellmann, Co-Art Director/Designer; Brandon Jessee, Copywriter; Shane Matula, Co-Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab
Clara Patt, Art Director; Nicole Lewis, Art Director; Hannah Dobbs, Art Director; Matt McCutchin, Lecturer at The University of Texas at Austin
GOLD – EARNEST & FRIENDS
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S24 – Logo Design
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Sophia Kollaja, Copywriter; Claire Glover, Art Director; Sean LaBounty, Instructor at The University of Texas at Austin
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Shower Shower Beer Beer Kits.indd Kits.indd 1 1
12/7/16 12/7/16 7:527:52 PM PM
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SILVER – LEGO PLAYBOX STATION S31 – Digital Creative Technology
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Emily Spellmann, Art Director/Designer; Brandon Jessee, Copywriter; Shane Matula, Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab
U.S. National Parks OOH Ads placed inside airport jetways that play ambient nature noises
BRONZE – HOME DEPOT MAKE IT MINE APP S31 – Digital Creative Technology
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Ian Simoneaux, Art Director; Dannelle Duong, Strategic Planner/Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab
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PROFESSIONAL
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Tonight we hang out with Austin’s biggest dream-chasers. Tomorrow we hangover with them.
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Y U G E
BLACK FRET BELIEVES OUR LOCAL MUSIC IS WORTHY OF COMMUNITY SUPPORT. JUST AS THE OPERA, SYMPHONY AND BALLET HAVE BEEN SUPPORTED FOR GENERATIONS. AND HAS AWARDED $500,000 TO AUSTIN BANDS IN JUST THREE YEARS. JOIN BLACK FRET AND BECOME A PATRON BL OF LOCAL MUSIC. NOMINATE THE BANDS YOU LOVE, GET ACCESS TO OVER 30 EVENTS A YEAR AND AWARD GRANTS AT OUR ANNUAL BLACK FRET BALL. LEARN MORE AT BLACKFRET.ORG
G CF BE F O R E T H E Y G R OW UP & R U I N E V E R Y T H I N G. W E A R E G C F. W E M A K E T H I N G S B E T T E R .
THANK YOU TO ALL OUR 2017 NOMINATION SEASON SPONSOR:
Congratulations to all tonight’s winners... Yes. We’re known for our custom and rental exhibits. But did you see our trophy on the Super Bowl set? Or our spaceship in the Austin airport? Or our San Antonio
...now back to work.
Spurs showroom? Imagecraft Exhibits is more than exhibits. We’re museums. We’re Design Centers. We’re retail fixtures and custom projects that just need a good home. Call us today.
MORE THAN EXHIBITS. (BUT DARN GOOD EXHIBITS…)
[email protected]
888.836.8442
www.ImagecraftExhibits.com
event production - audiovisual services - design www.atomicpicnic.com
BUILDING AUDIENCES FOR BRANDS
CROSS DEVICE CAMPAIGNS
RICH DATASETS
SUPPLY QUALITY & VIEWABILITY
ACTIONABLE ANALYTICS
CAMPAIGN INSIGHTS / ATTRIBUTION