Brand contribution measures the influence of brand alone, excluding financials or other factors, on a brand in the mind
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THE TOTAL VALUE OF THE TOP 50 MOST VALUABLE FRENCH BRANDS...
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15
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$ = Category Value US $ million
Luxury
Personal Care
Telecom Providers
(or roughly €201.4 Billion)
THE TOP 10 MOST VALUABLE FRENCH BRANDS...
$31,398
Banks
Alcohol
Insurance
Cars
Tires
$17,549
$11,890
$10,651
$6,970
$6,123
$6,080
Oil & Gas
& + Food Dairy
Soft + Drinks
+ Energy
+ Airlines
= $15,474 19
$88,894 $45,377
Retail
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$240.4 BILLION
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LUXURY, PERSONAL CARE & TELECOM PROVIDERS DOMINATE BRAND VALUE
$ = Brand Value US $ million
50
12
17
French TOP 1 50
Four of the Top 10 are luxury brands, two are telecom providers, and two are personal care brands. $ = Brand Value US $ million
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1
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10
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7
#
3
#
6
#
5
#
4
8
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9
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#
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2
#
#
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$
35,505Mil.
$
LUXURY
25,951Mil.
$
LUXURY
24,533Mil.
PERSONAL CARE
17,915Mil.
13,394Mil.
$
10,603Mil.
$
TELECOM PROVIDERS
$
LUXURY
TELECOM PROVIDERS
$
9,715Mil.
PERSONAL CARE
The Top 10 by Brand Contribution
Healthy brands deliver a healthy bottom line. We measure a brand's health through combining its readings on five aspects of brand vitality. The average score for all brands is 100.
Brand contribution measures the influence of brand alone, excluding financials or other factors, on a brand in the mind of the consumer. It tends to be a key driver of business growth and is measured on a scale of 1 to 5, with 5 the highest. All ten brands scored 5.
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BRAND CONTRIBUTION
The Top 5 healthiest brands in the French Top 50.
7,086Mil.
$
LUXURY
6,970Mil.
$
INSURANCE
6,836Mil. RETAIL
Download the full report at www.brandz.com
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FEELING GREAT!
$
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#
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countries Overall out of 80
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