Accreditation Tool for Institutional Branding: An Overview of Technical. Education Institutes in Maharashtra. Yogesh Joshi1, Pranav Charkha2. 1,2Assistant ...
Accreditation Tool for Institutional Branding: An Overview of Technical Education Institutes in Maharashtra Yogesh Joshi1, Pranav Charkha2 1,2
Assistant Professor, Datta Meghe Institute of Engineering, Technology & Research, Maharashtra
ABSTRACT:Private engineering institute setup in Maharashtra (India) is at a belligerent route. The recent scenario is highly competitive to sustain in the engineering education scenario. Along with strategies, tactics and operational measures for effective brand management is yet again the big challenge in front of technical education industry. In this paper, an overview is presented on identification of accreditation status of institutes as branding tool. There are large numbers of private engineering institutes in Maharashtra; most of them are pursuing process of accreditation as to market them in technical education market in Maharashtra. In order to activate organization branding, institutions first have to strive for organizational excellence by proving themselves at superior edge on accreditation grades by following quality improvement initiatives and perform accordingly. The objective of this paper is to provide the impact of accreditation on institute’s excellence resulting into overall branding. KEYWORDS – Accreditation, Institutional Branding, Engineering Institutes, Brand Management
