Adwords Small Business.pdf - Google Drive

http://www.perthmarketingcompany.com.au/

10​ ​Tips​ ​For​ ​Choosing​ ​The​ ​Perfect​ ​Domain When​ ​it​ ​comes​ ​to​ ​choosing​ ​a​ ​domain​ ​name​ ​for​ ​your​ ​business,​ ​you've​ ​got​ ​more​ ​choices​ ​than ever.​ ​Columnist​ ​Ryan​ ​Shelley​ ​provides​ ​suggestions​ ​for​ ​narrowing​ ​it​ ​down. Your​ ​domain​ ​name​ ​and​ ​URL​ ​play​ ​a​ ​big​ ​role​ ​when​ ​it​ ​comes​ ​to​ ​search.​ ​Not​ ​only​ ​is​ ​this​ ​the destination​ ​where​ ​your​ ​visitors​ ​will​ ​find​ ​you​ ​and​ ​your​ ​content,​ ​but​ ​the​ ​domain​ ​you​ ​choose​ ​also can​ ​and​ ​does​ ​impact​ ​your​ ​search​ ​visibility.​ ​While​ ​there​ ​are​ ​more​ ​domain​ ​options​ ​than​ ​ever before,​ ​there​ ​are​ ​still​ ​some​ ​best​ ​practices​ ​you​ ​should​ ​adhere​ ​to​ ​if​ ​you​ ​want​ ​to​ ​see​ ​optimal results.

As​ ​of​ ​our​ ​publishing​ ​date​ ​in​ ​August​ ​2017,​ ​ICANN​ ​recognizes​ ​1,547​ ​top-level​ ​domains​ ​(TLDs). While​ ​this​ ​means​ ​you​ ​have​ ​more​ ​choices​ ​than​ ​ever​ ​before,​ ​it​ ​doesn’t​ ​make​ ​choosing​ ​a​ ​domain any​ ​easier.​ ​To​ ​ensure​ ​you​ ​get​ ​the​ ​right​ ​domain​ ​for​ ​your​ ​business,​ ​consider​ ​these​ ​10​ ​tips. 1.​ ​Start​ ​with​ ​keywords Before​ ​logging​ ​into​ ​to​ ​your​ ​favorite​ ​domain​ ​registrar,​ ​take​ ​some​ ​time​ ​to​ ​brainstorm​ ​a​ ​few​ ​ideas. It​ ​can​ ​be​ ​helpful​ ​to​ ​have​ ​three​ ​to​ ​five​ ​keywords​ ​in​ ​mind​ ​when​ ​doing​ ​this​ ​exercise.​ ​These​ ​words and​ ​phrases​ ​should​ ​clearly​ ​define​ ​what​ ​you​ ​do​ ​(or​ ​want​ ​to​ ​do).​ ​Mix​ ​and​ ​mash​ ​them​ ​together​ ​and see​ ​what​ ​looks​ ​right​ ​and​ ​makes​ ​sense.​ ​Don’t​ ​force​ ​the​ ​process​ ​—​ ​just​ ​let​ ​it​ ​flow. For​ ​example,​ ​let’s​ ​say​ ​you​ ​are​ ​starting​ ​a​ ​local​ ​bakery.​ ​Some​ ​terms​ ​you​ ​want​ ​to​ ​include​ ​would​ ​be your​ ​city,​ ​fresh​ ​bread,​ ​baked​ ​goods,​ ​bakery​ ​and​ ​so​ ​on.

http://www.perthmarketingcompany.com.au/

Here’s​ ​a​ ​pro​ ​tip:​​ ​Use​ ​prefixes​ ​and​ ​suffixes​ ​to​ ​help​ ​you​ ​create​ ​a​ ​good​ ​domain​ ​that​ ​grabs attention.​ ​For​ ​this​ ​example,​ ​you​ ​may​ ​end​ ​up​ ​with​ ​a​ ​domain​ ​like​ ​superfreshbread.com. 2.​ ​Make​ ​it​ ​unique Your​ ​domain​ ​is​ ​part​ ​of​ ​your​ ​brand.​ ​Making​ ​sure​ ​it​ ​stands​ ​out​ ​is​ ​extremely​ ​important​ ​for​ ​you​ ​and your​ ​users.​ ​Having​ ​a​ ​domain​ ​that​ ​closely​ ​resembles​ ​another​ ​popular​ ​brand​ ​is​ ​never​ ​a​ ​good idea,​ ​as​ ​it​ ​can​ ​lead​ ​to​ ​confusion. Be​ ​careful​ ​that​ ​you’re​ ​not​ ​trying​ ​to​ ​be​ ​too​ ​unique,​ ​however.​ ​Forcing​ ​an​ ​alternative​ ​spelling​ ​of​ ​a common​ ​word​ ​can​ ​lead​ ​to​ ​big​ ​trouble.​ ​An​ ​example​ ​cited​ ​in​ ​the​ ​book,​ ​“The​ ​Art​ ​of​ ​SEO:​ ​Mastering Search​ ​Engine​ ​Optimization,”​ ​is​ ​that​ ​of​ ​the​ ​popular​ ​image​ ​site​ ​Flickr. When​ ​the​ ​site​ ​founders​ ​established​ ​their​ ​domain,​ ​they​ ​did​ ​not​ ​use​ ​the​ ​standard​ ​spelling, flicker.com,​ ​and​ ​they​ ​may​ ​have​ ​lost​ ​traffic​ ​as​ ​a​ ​result.​ ​They​ ​ended​ ​up​ ​having​ ​to​ ​purchase​ ​the correctly​ ​spelled​ ​domain​ ​and​ ​have​ ​the​ ​additional​ ​domain​ ​redirect​ ​to​ ​Flickr.com. 3.​ ​Go​ ​for​ ​a​ ​.COM If​ ​you​ ​are​ ​serious​ ​about​ ​building​ ​a​ ​long-term​ ​brand​ ​online,​ ​there​ ​is​ ​nothing​ ​better​ ​than​ ​a​ ​.com. Using​ ​a​ ​301-redirect​ ​to​ ​drive​ ​traffic​ ​to​ ​a​ ​.net​ ​or​ ​.org​ ​is​ ​totally​ ​fine,​ ​but​ ​owning​ ​the​ ​.com​ ​or​ ​the equivalent​ ​TLD​ ​for​ ​your​ ​target​ ​market​ ​country​ ​is​ ​critical. There​ ​are​ ​a​ ​number​ ​of​ ​reasons​ ​why​ ​this​ ​matters,​ ​but​ ​the​ ​most​ ​crucial​ ​one​ ​is​ ​for​ ​your​ ​users. While​ ​there​ ​are​ ​thousands​ ​of​ ​TLDs​ ​to​ ​choose​ ​from,​ ​.com​ ​still​ ​carries​ ​the​ ​most​ ​trust​ ​with​ ​it. Many​ ​internet​ ​users​ ​are​ ​still​ ​unaware​ ​that​ ​the​ ​other​ ​TLDs​ ​exist​ ​and​ ​may​ ​hesitate​ ​to​ ​click​ ​when they​ ​see​ ​one.​ ​Make​ ​it​ ​easy​ ​for​ ​your​ ​users​ ​and​ ​choose​ ​a​ ​.com.​ ​You’ll​ ​thank​ ​me​ ​in​ ​the​ ​long​ ​run. (​Note​ ​for​ ​transparency:​​ ​I​ ​am​ ​currently​ ​working​ ​on​ ​getting​ ​ownership​ ​of​ ​the​ ​.com​ ​for​ ​my​ ​site’s domain.​ ​When​ ​I​ ​rebranded​ ​a​ ​few​ ​years​ ​ago,​ ​I​ ​was​ ​unable​ ​to​ ​claim​ ​it​ ​and​ ​now​ ​have​ ​to​ ​bid​ ​to​ ​own it.) 4.​ ​Make​ ​it​ ​easy​ ​to​ ​type If​ ​your​ ​URL​ ​is​ ​hard​ ​to​ ​type,​ ​people​ ​won’t.​ ​Difficult​ ​words​ ​to​ ​spell​ ​and​ ​long​ ​URL​ ​strings​ ​can​ ​be extremely​ ​frustrating​ ​to​ ​your​ ​end​ ​users. Sure,​ ​you​ ​may​ ​be​ ​able​ ​to​ ​add​ ​a​ ​nice​ ​keyword​ ​with​ ​a​ ​long​ ​URL,​ ​but​ ​if​ ​the​ ​user​ ​experience​ ​is negatively​ ​impacted,​ ​you’ll​ ​ultimately​ ​suffer. Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019 Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX

http://www.perthmarketingcompany.com.au/

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