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BREXIT SENTIMENT INDEX
BREXIT CONTINUES TO WEIGH ON BUSINESS SENTIMENT IMPACT ON FUTURE BUSINESS
IMPACT ON BUSINESS NOW
AIB SENTIMENT INDEX* (Q4 2017) Q4 BREXIT Q4 Q4 Positive
Positive
Q4
Positive
9% Most Q3 Q3 Pessimistic / 9% 8% Negative
8%
-100 Negative
Negative
Q4
Q4
21%
Q3
Most Optimistic / Positive
Q3
18%
11%
-36 (ROI) Neutral Negative
Q4
Q3
+100
0 63%
Negative
-36 (NI) 59%
-38
(ROI)
22%
Q3
41%
Source: Ipsos MRBI
Positive
10%
Q3 AIB BREXIT SENTIMENT INDEX* 26%(Q3 2017) 41%
-41
NI
ROI
NI
ROI
Q4
Q3
54%
50%
(NI) Source: Ipsos MRBI
EXPORTERS LOOK TO NEW MARKETS
23%
15%
ROI exporters considering new markets TOP 3 MARKETS BEING EXPLORED
Germany France
IMPACT ON BUSINESS NOW Other Europe
ROI
NI
Positive
Positive
Source: Ipsos MRBI
*The Index reflects and measures the sentiment of Irish SMEs towards Brexit, NI exporters summarised as a single considering new number, with a potential markets range from +100 to -100. TOP 3 MARKETS It takes the difference BEING EXPLORED between the positive and negative responses across Republic of Ireland four key measures: Impact on business now, Impact North America on future business (next 5 IMPACT ON FUTURE BUSINESS years), Level of visibility and, Other Europe finally, the Wider economic impact of Brexit.
ROI
NI
Positive
Positive
Q4 Q4 Q4 With Brexit a little Q4 over a yearPLANS away, SMEs WITH INVESTMENT / EXPANSION (%) AIB's Brexit Sentiment Index shows that SMEs 10% 22% in 8% the Republic of9% Ireland and Northern Ireland still face considerable challenges.
S
36% 8% ROI SMEs Q3
and
Northern
had plans to invest negative Brexit, while the or expandabout pre-Brexit
majority of them have no plans in Negative Negative place to deal with it. In addition, ROI
Q4
Q3 44%11%
Q3
9% Ireland remain
MEs in the Republic of Ireland
NIaSMEs registered score of -36 for both the Republic
most negative about Brexit. In NI, the Retail (-45)
andorNorth of pre-Brexit Ireland. While this is a slight expand
and Hospitality & Tourism (-34) sectors continue
had plans to invest
improvement on -41 for the ROI that was to be the most downbeat. Negative Negative registered in Q3 of 2017 and -38 for NI, it is clear
“As the reality of Brexit is landing with Irish SMEs,
63%
the second wave of AIB’s Brexit Sentiment Index
Q4 Q4 OF BREXIT IMPACT that SMEs areQ4 still broadly negative about the NI
Brexit is negatively influencing their plans to
21%
41%
59%
Onbusiness, Investment & Expansion invest in and expand their although currentPlans impact of Brexit. 23% of exporters in the ROI and 15% in NI are
The research for the AIB Brexit Sentiment Index,
indicates that while overall sentiment in the ROI has improved by five points, more SMEs now feel
Q3 already lookingQ3 to expand into new European
Q3Ipsos MRBI, shows thatQ3that Brexit will have a negative impact on their which was carried out by
markets, according to the latest AIB Brexit
certain sectors are more negative than others.
Sentiment Index.
In the ROI, for example, the Manufacturing (-49)
26% 28%
Source: Ipsos MRBI
1
Q3
and Hospitality & Tourism (-40) sectors are the 18%
For Q4 of 2017, the Brexit Sentiment Index
24%
| February 2018
UNDER REVIEW
41%
POSTPONE / CANCEL #backedbyAIB
54% 13%
51%
50% business in the future. Across SMEs, most sectors
in this survey report that they are experiencing
fxcentre.aib.ie/brexit
On Investment & Expansion Plans
BREXIT SENTIMENT INDEX
UNDER REVIEW
28%
IMPACT ON FUTURE BUSINESS
IMPACT ON BUSINESS NOW
POSTPONE / CANCEL
24%
CUSTOMER VIEW
ROI
NI
ROI
Positive
Positive
Positive
48% 8%
9%
Q3
8%
Q4
21%
ROI
Q3
ethnic clothing and corporate wear, the New
57%
in Ireland and the U.K.. Customers in the U.K. include Tesco, Sainsbury’s and Morrisons.
degrees,”
Moroney, Head of Business Source: Ipsos MRBI
company’s Managing Director, Paschal Bolger.
Banking, AIB.
says
Not Planning Yet
62%
50%
2%
Investigations Started
36%
and
cross-border
shopping,
across all main categories, the
23%
15%
Catherine
CSO reports that retail sales to December 2017 are up year-on-
ROI exporters considering new “Manufacturing and Tourism, markets
“As much as 88% of our business is exported
Q3
54%
Formal Plan
a Brexit impact, albeit in
outdoor garden business since 1980,” says the
63%
Q3
37% EXPORTERS LOOK TO NEW MARKETS
changing market and we’ve been involved in the
Negative
Q4
59% NI
Investigations Started
different ways and to different
NI exporters year,” says Catherine. considering new “In addition, markets
Catherine Moroney, Head of Business Banking, AIB
to the U.K. and Brexit has slammed us hard,
the sectors with the most
but we are trying to move as much as possible
negative sentiment in this wave
away from sterling and into dollars”, he says.
of research, also report the most negative BEING EXPLORED
“But we are not panicking just yet and business was
Negative
41%
the years to meet the demands of an ever-
18%
Q4
Q3
Source: Ipsos MRBI
premium garden furniture and outdoor products
Q3
Q3
41%
6%
Not Planning Yet
manufacturer, importer and distributor of
22% 36%
11%
Q4
26%Formal Plan
Ross, Co. Wexford-based Culcita is now a leading
“We have diversified our business down through
Q3
Negative Negative SMEs NOT PREPARED FOR BREXIT
Starting out in 1971 as a manufacturer of lace
Positive
Q4
10%
9%
Source: Ipsos MRBI
51%
NI
PLANS Q4NO CHANGE TOQ4
Q4
PASCHAL BOLGER, CULCITA, WEXFORD
13%
TOP 3 MARKETS
transport
operators are central to the Irish economy. With this in mind, all
TOP 3 MARKETS
sectorsBEING should consider that transporters report EXPLORED
impactCURRENT on their business However, a more negative impact than other sectors on IMPACTnow. ON COST OF SALES
up last year and, hopefully, it will be up again this year.
sentiment in this wave has improved in the
We have been able to increase our prices while at the
Tourism sector, which ROI is likely to have been
same time we are getting a better price on raw materials
influenced by increased visitor numbers
from our suppliers. At present we are supplying large
overall in 2017, particularly from the USA,
multiples in the U.K. but we would love to be able to
Australia, developing markets and Mainland
This is particularly true for SMEs in NI with
grow our business into the European market,” he says.
Europe. Conversely, manufacturers in the Other Europe
62% of them reporting that it has already Other Europe
“Retailers like Carrefour and Leclerc in France would
SME sector are more pessimistic about
impacted on their cost of sales. The sectors
be our target market, but we realise that this is not
Brexit as they report negative pressure on
particularly impacted are Retail and Tourism.
easily done. European markets, especially in France,
Source: Ipsos MRBI costs and profit margins,” she says.
Germany
HIGHER
HIGHER
NI The AIB Brexit Sentiment Index also shows
that sterling's weakness continues to have a
LOWER
North America impact on the cost of sales for SMEs. 62%major
LOWER
France 10%
their businessof investment Republic Irelandplans,” she adds.
In the Republic of Ireland, meanwhile, just
“The Index also shows that the Retail and
10% of SMEs said that sterling's weakness
aspects to consider. But we won’t go after these markets
Food & Drink sectors are more likely than
had impacted on their cost of sales with
until we are fully prepared and resourced to do so.”
WITH INVESTMENT EXPANSION PLANS othersSMEs to be experiencing lower sales/and are as much as (%) 82% saying that there was no
require a different approach and there are cultural
9%
Source: Ipsos MRBI
1%
most concerned about the outlook for their
obvious impact. Manufacturers are the most
product and raw materials from countries like China,
sectors.
likely sector to have incurred higher costs,
Malaysia, Vietnam and Pakistan. Back in Ireland, its
the impact of increased UK online shopping
With an office in China, Culcita sources new
36%
While some retailers are feeling
ROI SMEs
manufacturing plant employs 90 staff in the high
had plans to invest or expand pre-Brexit
season, reducing to 20 during the winter months.
BREXIT’S IMPACT ON SMEs NOW
Nearly 50% of turnover is derived from products manufactured in New Ross, according to Paschal.
ROI
“Brexit has compelled us to look at all our options and to think more strategically. For example, one of
ROI Other
the opportunities might be to move our manufacturing base to the U.K. which has lower costs to Ireland in
Positive
8% 28%
terms of labour, rent and rates. It would be unfortunate to have to do this, but we have to at least consider all
44%
according to the Index.
NI SMEs
had plans to invest or expand pre-Brexit
Adverse Currency Fluctuations
NIBREXIT IMPACT OF Other
Consumer On Investment & Expansion Plans Confidence
Negative
21%
Less Competitive
Positive
UNDER REVIEW 9%
our options and this is just one of them” says Paschal.
Neutral
“The reality is that I do not know what the outcome
24% 71%
of Brexit will be and I believe nobody else does either.
NI
Neutral POSTPONE / CANCEL
50%
Adverse Currency Fluctuations
Negative
41%
Consumer Confidence
13%
Less Competitive
51%
In the past, we have weathered many storms and have survived giving continuous employment for nearly
48%
50 years in a small town and I feel confident that we
Source: Ipsos MRBI
can survive through this one” he concludes. ■
2
Source: Ipsos MRBI
| February 2018
NO CHANGE TO PLANS
#backedbyAIB
36%
Other Europe
Other Europe
France
North America
Other Europe
Other Europe
Source: Ipsos MRBI
SMEs WITH INVESTMENT / EXPANSION PLANS (%) Source: Ipsos MRBI
36%
44%
had plans to invest or expand pre-Brexit
had plans to invest or expand pre-Brexit
CUSTOMER VIEW
SMEs WITH INVESTMENT / EXPANSIONNI PLANS (%) ROI SMEs SMEs
36%
ROI
44% NI
ROI SMEs OF BREXIT IMPACT had plans to invest
NI SMEs
had plans to invest On Investment & Expansion Plans or expand pre-Brexit or expand pre-Brexit
ROI
28%
UNDER REVIEW IMPACT OF BREXIT
On Investment & Expansion Plans
NEIL BRADLEY KEYLITE ROOF WINDOWS COOKSTOWN, CO. TYRONE
NI
13%
Operating in a growing global market that is
POSTPONE / CANCEL UNDER REVIEW
24% 28%
51% 13%
NO CHANGE TO PLANS POSTPONE / CANCEL
48% 24%
estimated to be worth in the region of €3bn a year, the Cookstown, Co. Tyrone-based Keylite Roof Windows has been blazing a trail in the markets where it operates.
36% 51%
With 420 staff working across three locations in Swadlincote in England, Cookstown in Northern Ireland and a manufacturing plant in Poland, the
Source: Ipsos MRBI
NO CHANGE TO PLANS
48%
SMEs NOT PREPARED FOR BREXIT
company designs and manufactures a full range
36%
According to Oliver Mangan, ROI
NI
are reporting that a dip in consumer
AIB Chief Economist: “The sharp confidence and spending combined Formal Formal depreciation of sterling over with a degree of uncertainty is SMEs NOT PREPARED FOR BREXIT Plan Plan the past two years continues 2%one of the main impacts Brexit 6% Not Not to be the main Planning impact of Brexit ROI is NI having on their businesses Planning Yet Yet Investigations on businesses. It is particularly now. This is particularly evident Investigations Started Formal Formal Oliver Mangan, acute in Northern Ireland, Started amongst Plan SMEs in Northern Ireland Plan AIB Chief Economist 36% 37% 2%consumer sentiment and 6% where sterling's weaknessNot has where Not Planning Planning increased the costs of sales for 62% of SMEs. uncertainty has overtaken currency fluctuations Yet Yet Investigations Higher inflation and import costs asInvestigations a result of a as the single biggest factor, Startedwith 15% of SMEs Started 36% weak sterling are the main factors at work here. In citing this as a major concern.
62%
57%
62%
37%
Source: Ipsos MRBI
kits, loft ladders, blinds and other accessories. Founded in 2001, it is a standalone company operating
Source: Ipsos MRBI
57%
of roof windows, flashings, electric operation
within the Keystone Group, one of Northern Ireland’s most successful companies. Like many companies based in Northern Ireland, the recent fluctuations in sterling, brought about by the uncertainty in the lead up to Brexit, have had an impact on the bottom line. “From a trading point of view it hasn't had any impact on our company but from a financial point of view it has impacted our bottom line, as a high percentage of our turnover is in the form of sterling receivables but a significant amount of our payables are in euro, dollar or Polish zloty,” says
the Republic, adverse currency movements have
One of the most significant findings in
been identified as being by far the main negative
the Q4 Index for 2017 was the lack of prepared-
impact on business to date of Brexit, which is
ness for Brexit amongst SMEs in both the ROI
big markets for us, we are also selling into other
hardly surprising given the reliance on the UK
and NI. In the ROI, 57% of SMEs have yet to start
European countries like Germany, France, Holland,
market for those SME firms that do export.”
planning for Brexit’s imminent implementation
Denmark, Sweden, Russia, Turkey, Israel and of course
in March 2019. This compares to 62% of SMEs
Poland where we manufacture. We see big potential
Source: Ipsos MRBI
Adverse currency fluctuations aside, SMEs in
CURRENT IMPACT ON COST OF SALES both the Republic of Ireland and Northern Ireland in NI.
and France. Germany is the largest market in the world for roof windows and is estimated to be worth around €1bn a year, so there is huge potential there.
COST OF SALES 10%CURRENT IMPACT ON62%
LOWER
LOWER
62%
are working with distributors as far off as Australia
9%
LOWER
1%
Source: Ipsos MRBI
and New Zealand, and are currently investigating other opportunities across the globe,” says Neil.
HIGHER
HIGHER
LOWER
9% HIGHER
HIGHER
We are also expanding into other global markets and
NI
ROI
10%
markets in Europe, as well as growing our market to convert a sizeable amount of sterling to Polish
1%
zloty to cover manufacturing costs and the current exchange rate has had a significant negative impact. So, with a more stable euro to zloty exchange rate, it’s important that we build up our euro receivables to naturally hedge this risk,” he concludes. ■
BREXIT’S IMPACT ON SMEs NOW Other
“Our plan to mitigate the foreign exchange risks is to increase our euro receivables by targeting new share in the existing countries. Historically, we’ve had
Source: Ipsos MRBI
ROI
“While the Republic of Ireland and the UK are still
for sales growth in Europe, particularly in Germany
NI
ROI
Neil Bradley, Financial Controller of the company.
Adverse Currency Fluctuations
Consumer Confidence
NI
| 3 fxcentre.aib.ie/brexit Adverse Other
Currency Fluctuations
BREXITNOSENTIMENT INDEX CHANGE TO PLANS
48%
36%
THE NORTHERN IRELAND PERSPECTIVE
Source: Ipsos MRBI
SMEs NOT PREPARED FOR BREXIT
ROI 6%
57%
are concerned about the decline in consumer confidence and
Formal Plan
Formal Plan Not Planning Yet
Many SMEs in Northern Ireland
NI
Investigations Started
37%
Not Planning Yet
62%
spending as well as the impact
2%
it is having on the cost of sales, according to the Brexit
Investigations Started
Sentiment Index.
36%
Brian Gillan, Head of Business and Corporate Banking, First Trust Bank.
“The general sense amongst SMEs is that Brexit will have a negative impact on both their
businesses and the wider economy. Its immediate impact in NI continues to be hard felt, with 41%
Source: Ipsos MRBI
having already experienced a negative impact as compared to 21% in ROI,” says Brian Gillan, Head of Business and Corporate Banking, First Trust Bank. “The cost of sales stands out as
Just 6% of SMEs in the ROI and 2%
markets, 23% of them are looking, with
a real issue for NI businesses with
in NI have a formal plan in place to deal
Europe, particularly Germany and France,
62% reporting a higher cost of
CURRENT IMPACT ON COST OF SALES cited as the most likely option.
with Brexit. As the Brexit talks continue
sales. Not surprisingly, consumer
to gather momentum, however, there are
By comparison, just 15% of SMEs in NI are
signs that SMEs are stepping up their plans
looking to expand their exporting horizons
uncertainty have replaced adverse
for life post-Brexit with 37% of SMEs in the
with the ROI cited by more than half
currency fluctuations and increased costs as the main
ROI and 36% in NI already investigating a
of exporters.
ROI
62%
spending
and
alone, we are starting to see a domino effect
“It is also concerning that 2 out of 3 businesses in
and expansion plans of SMEs on both
emerging. It is no surprise that over 1 in 5
Northern Ireland that had pre-Brexit investment plans
sides of the Border. Of the 36% of SMEs
exporters in ROI are now considering new
have either reviewed, postponed or cancelled those
in the ROI which have plans to invest in or
markets, with France and Germany topping
plans. While some of this is related to the increased
HIGHER
Brexit strategy.
9%
“As no sector of Irish business stands
HIGHER
LOWER
factor having a negative impact on NI businesses right
Brexit is also impacting on the investment
LOWER
10%
confidence,
NI
now, with the Retail sector standing out," he says.
1%
expand their businesses, 28% are currently
the list of destinations,” says Catherine
uncertainty that is prevailing, I’ve no doubt that the
reviewing them while 24% have cancelled or
Moroney, who adds that SMEs need to
absence of political leadership and a functioning NI
postponed them altogether. Source: Ipsos MRBI
start planning for Brexit now, if they haven’t
assembly has not helped. As the survey was completed
already done so.
prior to commencement of UK EU Phase 2 negotiations
The situation in NI, meanwhile, is somewhat starker. Of the 44% of SMEs with plans to
“Small to medium enterprises are facing
invest or expand, some 51% have either
challenging times when it comes to Brexit
cancelled or postponed, while 13% are
and its potential impacts,” she says. “Our
“Given sterling's weakness, many will have expected
currently reviewing these plans.
advice is that it is critical to be proactive by
more NI businesses to be considering new export
“This ties in with CSO National Accounts
putting both specific and contingency plans
markets. However,
data for Republic of Ireland showing a marked Adverse
in place, as Brexit represents one of the
versus 23% in ROI. Again, this may, at least in part, be
on trade, it will be interesting to see how the index evolves through future waves,” Brian says.
BREXIT’S IMPACT ON SMEs NOW
ROI
Currency
NI
Adverse
Currency over Other weakening in business investment last year,” biggest challenges to face IrishFluctuations business Other Fluctuations Consumer
says Oliver Mangan. A
noteworthy
trend
is
Confidence the next ten years. Less that export- Competitive “At AIB, we are Negative
focused SMEs, particularly in 21% the ROI, are Positive
8%
also looking to other markets as they seek
only 15% have considered this
influenced by the uncertainty which exists,” he adds. Brian says that it’s imperative that SMEs start taking
encouraging SMEs to
Positive
Consumer make Brexit planning priority in 2018. 9% a topNegative Confidence
41%
the time to plan and consider Brexit’s implications for their businesses.
If you need support or would like to discuss
“Our guidance to our SME customers remains
to reduce their dependence on the UK
how Brexit will impact your business, our
consistent. Review and analyse your supply chains and
market post-Brexit according to the Index.
Less Business Banking team or our nationwide
business operating model and prepare a Brexit plan.
Although 77% of SMEs in the Republic don’t
Brexit Advisors are here to help you,”
Being better informed will allow SMEs to consider how
yet know if they will expand into new export
she concludes. ■
they can mitigate against the risks. Armed with a plan,
Neutral
71%
Neutral
50%
Competitive
First Trust Bank can better discuss how we can support customers' financial needs whether that relates to
Source: Ipsos MRBI
The AIB Brexit Sentiment Index is based on detailed telephone interviews conducted by Ipsos MRBI from its call centres in Dublin and Belfast amongst 500 SMEs in the Republic of Ireland and 200 in Northern Ireland, operating in a number of key defined sectors.
HOW CAN WE HELP?
4
| February 2018
AIB, Republic of Ireland Visit your local AIB branch or 1890 47 88 33 (8am - 9pm weekdays, 9am - 6pm Saturdays)
#backedbyAIB
working capital, capital expenditure or development of new routes to market,” he concludes. ■
First Trust, Northern Ireland Brian Gillan, Head of Business Banking
[email protected] 028 904 79206
Allied Irish Banks, p.l.c. is regulated by the Central Bank of Ireland
fxcentre.aib.ie/brexit