MBA Courses: International Marketing, Strategic Marketing Thesis supervisor.
2004-… - ENPC School of International Management, Paris. Undergraduate ...
Alon ROZEN, Ph.D. ABD Assistant Dean Visiting Professor of Marketing and Management Ecole des Ponts ParisTech School of International Management Paris, France 15 Rue de la Fontaine au Roi 75011 Paris, France e-mail:
[email protected]
Professional Experience: Professor, Consultant, Manager, Administrator ENPC School of International Management, Paris, France Assistant Dean & Visiting Professor of Marketing and Management Responsible for the Office of Academic Affairs, daily administration, academic assurance and integrity. Independent consultant: Marketing, Strategy and Executive Training Clients in France, USA, Israel, Switzerland, Luxemburg, UK in various sectors - B2B, B2C, Wine & Beverage. Professor: Marketing, Strategy, Finance, Management, Business Plan Development, Entrepreneurship at all levels Doctoral, MBA, Masters, Executive Education, Corporate training, Undergraduate and certificate programs in France and internationally (notably Morocco, Abu Dhabi and China). Visiting Professor Visiting Professor of International Marketing, Finance, Entrepreneurship and Management at several business and engineering schools in France (ENPC, ISEG, ISG, and around the world (EHTP Morocco, SIMBA – Tongji University, Shanghai), Abu Dhabi University – United Arab Emirates). 1997-present Visiting Professor - Marketing, Strategy, Finance, Entrepreneurship, Management 2010-… EHTP, Casablanca, Morocco MBA Course: Business Plan Development 2009-… SIMBA, Tongji University, Shanghai China MBA Courses: Entrepreneurship, Business Plan Development 2009-… Abu Dhabi University, Abu Dhabi, United Arab Emirates MBA Course: Business Plan Development 2008-… ParisTech, Paris Doctoral Course: Introduction to Management
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2008-… Ecole des Ponts ParisTech (ENPC), Paris MSc, Financial Engineering Courses: Contemporary Issues in Global Finance, Financial Markets Workshop 2005-… International School of Management (ISM), Paris MBA Course: International Marketing 2005-… Institut supérieur européen de gestion (ISEG), Paris MBA Courses: International Marketing, Strategic Marketing Thesis supervisor. 2004-… - ENPC School of International Management, Paris Undergraduate, graduate, doctoral courses: Business Plan Development, Business Communications, Fundamentals of Marketing, Strategy, Strategy for Entrepreneurs, Introduction to Management 2004-2009 Ecole Nationale Supérieure de Chimie à Paris (ENSCP), Paris BSc Course: Applied Course in Entrepreneurship Mentor: Finance. 2000-06 Ecole Supérieure de Commerce (ESC Dijon), Dijon Specialized Masters (MEC, MIP, MAS), MIB, MBA, MSc, Executive Education English, French and mixed-language courses Courses: Strategy, Entrepreneurship, International Strategy, International Negotiations Creation of two broad-based cross-disciplinary courses: Foundations of Business (accounting, finance, marketing, strategy, strategic analysis): Strategic & Analytical Management (analytical accounting, finance, marketing, strategy, control, strategic audits). Thesis supervisor. 2000-03 Ecole des Dirigeants et Créateurs d’Entreprise (EDC), Paris-La Défense BA 3rd & 4th years, International MBA – English and French. Courses: Corporate Strategy, Strategy for Entrepreneurs; Finance lectures for Chinese MBA program. 1997-99 Institut d’administration d’entreprises, La Sorbonne, Paris Adult Master’s program (DESUP) in Business Administration. Courses: Portfolio Theory, Financial Strategy, Modern Financial Instruments, Capital structures. Professional 2007-08 Montesquieu Marketing, Luxemburg, Managing Director Set-up a ‘boutique marketing agency’ specialized in wine and beverage branding for winemakers in the US and EU markets as a European subsidiary of a US-based wine distributor;. 2006-… Doctors Without Borders (Medecins Sans Frontieres) Pro bono Consultant for fund raising and e-marketing activities 2004-2006 Marketing Buro, Paris, France, Director of Strategy / Partner Set-up, developed and managed consulting and strategic marketing services for this B2B marketing agency. Notably developed and managed the “channel marketing” business, working directly with Fortune 500 clients (SAP, HP, Oracle). Also included, key-note speaking, client training, online and offline campaign management, event management, PR, web, print, etc. In 18 months increased revenues by a factor of 10. Personal share in company bought out end 2006. 2005-2006 ENPC School of International Management, Paris, Program Development Consultant 2
Part-time special consultant to the Dean of the Business School in charge of developing new academic, executive education and training programs. Key projects included: a doctoral and an undergraduate program for ParisTech (union of Paris Grandes Ecoles), a DBA program, a PhD program, a change management training program for EU Post Offices, and a ‘Hot Topics’ series of Clevel executive seminars. 1999-2004 In-Line Development Services, Paris, France, Co-Founder A sports-entertainment start-up which evolved to become a consultancy for the programming of major real-estate development projects in France and Europe. Projects included shopping malls, entertainment centers, amusement parks and sports arenas. Key deliverable: elaboration of a EUR 400M business plan for a sports amusement park, feasibility studies for projects around Europe, and programming of French projects. 1999-2009 Intraders Investment Club, President 1997-2002 Private consulting projects: United States; France,CH, IL Freelance strategy consultant: led strategic audits, elaborated and audited business plans, assisted in international business development, conducted feasibility/market studies, coached executives, helped prepare multimedia presentations, aided in business process implementation, and was consulted for training and academic business development 1993-95 EcoPlan International, Paris Consultant, Project Manager Member specialized team that worked with public and private sector clients in the areas of IT, transportation, telework, telecom and the social implications of technological progress 1991-92 AIS Inc, Boston, Head of Sales & Marketing Headed sales & marketing unit for SME catering primarily to the insurance industry. 1986-90 Israeli Defense Force, Israel Lieutenant, Special Forces Officer’s school - honors.
Education 2008- International School of Management (ISM), Paris, New York, Shanghai Doctoral student, PhD, International Business with a focus on Strategic Marketing. Thesis title: French Wine – Nichification by Globalization? 1995-1997 Ecole Nationale des Ponts et Chaussées, School of International Management, Paris, France MBA, specialized in Finance and Negotiations 10-11/1996 Harvard University, The Kennedy School, Boston, MA The Program on Negotiations & Arbitration (PON). 1992-1995 University of Paris I – La Sorbonne, Paris, France BSc in Economics, specialized in Finance, graduated with honors. 3
1991-1992 University of Massachusetts, Boston, MA International Economics, Dean’s list.
Languages English, French, Hebrew – fluent; Spanish, Italian, Portuguese – intermediate
Publications Anatomy of a Deal: the Acquisition of Mondavi Winery by Constellation Brand (with Alon Rozen) In review) Mon D Vin: Demystifying French wine (A) Case Study (Manuscript In review)
Conferences and Speaking Engagements Implications of the Sarbanes-Oxley Act of 2002, China delegation of MBAs, Ecole des Cadres, Paris, France, April 2003 Managing an integrated marketing strategy, SAP Partner Day, May 2006 Entrepreneurial Marketing, At’Ventures Forum, May 2010
References Available upon request
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