1. LOGOS. Greek = Types of LOGOS Appeals. Effect on Audience. Example word
. Appeal to reason or intellect. • Theories. • Facts. • definitions. • statistics. • data.
LOGOS
Appeal to reason or intellect
Greek =
word Types of LOGOS Appeals
• • • • • • •
Theories Facts definitions statistics data citations informed opinions
• Quotations • Sometimes...real life examples or anecdotes
Effect on Audience
• Evokes a rational response • "Oh, okay, that makes sense!" Example
1
ETHOS
• The appeal to character or ethics • trustworthiness of speaker...image of the speaker's character Greek =
Character...Ethics Ways to Develop ETHOS
• • • • • • • •
Establish common ground • Use correct grammar appear sincere • Professional format author's background • logical, easy to follow appear fair minded structure concede to opposition morally/ethically likeable appropriate use of language/tone appropriate use of vocabulary Effect on Audience
• Reader/audience sees you as reliable, trustworthy and credible • builds respect Example
2
Pathos
The appeal to emotion Greek =
Suffering Types of Pathos Appeals
• • • • • •
Use emotionally "loaded" language vivid descriptions anecdotes, testimonies, narratives Interviews figurative language (helps readers see and feel things) Use of tone
Effect on Audience • Evokes and emotional response (want your audience to FEEL something) fear sympathy or empathy anger frustration
