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COLLECTIVE I

HOW TO ENGAGE WITH MORE

Followers

Blogger IT’S A

LIFE

SOCIAL MEDIA MARKETING

Masterclass

Join us online @allure.creative

WORKING WITH

Influencers REFRESH YOUR

Branding BUSINESS START-UP

Packages

w w w. a l l u r e c r e a t i v e . c o m . a u

SOCIAL MEDIA MARKETING

MASTERCLASS PLAN CRE ATE IMPLEMENT MANAGE Ef fectively market your business online with our 1-on-1 or team workshops.

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ALLURE CRE ATIVE

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// W E L C O M E

Hello. Welcome to our FIRST review! In this issue we’ll take a look back over our first six months in business. We were extremely grateful to be so busy with our wonderful clients. We hope you enjoy our snapshot on all things social and creative that were discussed and designed these last few months. In these pages you’ll find meaningful insights to apply to your business plus you’ll have the opportunity to take advantage of our readers specials. Thank you again to everyone for the support so far, it means so much. -Tenille Westerhout CREATIVE DIRECTOR ALLURE CREATIVE 0411 597 016 [email protected]

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ALLURE CRE ATIVE

06

issue

what’s in this

011 A crash course in social media marketing 013 How you can engage more with followers 015 Creating attractive retail on social 019 The shift to new culture makers 021 Marketing with an industry influencer 023 A review on social media marketing 027 Let’s talk about podcasts 029 It’s a blogger life 032 Let’s talk hashtags for business 033 Setting the right social media goals 037 Branding and marketing packages 041 Simple recipe to digital 043 Branding and design concepts 047 Branding and marketing consistency

0411 597 016 | [email protected]

www.allurecreative.com.au 07


NOW AVAILABLE FOR ONLY $29.95 VISIT OUR ONLINE STORE

We can help you with...

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Brand & Logo Design

Strategic Marketing

Social Media Content Creation

Graphic Design

Publishing Design

Website Design

The creative process is an exciting experience, and often it begins with a meeting. So let’s grab a coffee. Tell us about your exciting project and what your visions of success are.

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Contact Tenille Today 0411 597 016 | [email protected]


// I N S IG H T S

social A CRASH COURSE IN

MARKETING

Every social network is unique, but there are ways to be successful across them all. Following these social media best practices will not only help you get started, but also let you fine tune the craft of social over time...

DEFINE YOUR NET WORKS

CONSISTENCY IS KEY

KNOW WHEN TO USE SL ANG & JARGON

RESE ARCH COMPETITIVE ANALYSIS

ENGAGE, INTERACT & HUMANISE

Each network provides unique outlets to your audience.

Defining your social media personality isn’t uncommon, but you need to keep it consistent.

There’s a thin line between being a comical brand and offensive brand online.

Competitor data provides insights into smarter decisionmaking and a better strategy.

Do your research and understand your audience.

There’s no need for copycats, but researching and analysing competitors will always keep you one step ahead.

Last but not least, the most essential social media best practice is your willingness to engage. No one wants to talk to a robot or receive an automated message on social media.

How you use and set up your social media themes gives viewers insight into what to expect out of your channels.

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Make sure to be consistent across: Replies, Call to Action Phrases, Captions, Social Media Bio’s, Direct Messages, Visuals (Text on Visuals), Ads & Promotions plus Hashtags.


Put simply, don’t try to be something you’re not.

Engage with your audience and send real responses to interact and humanize your brand.

Social media marketing platforms should be fun, educational and engaging. It’s about building a trusted relationship with your customers. You’re taking your conversation with your customers online. Always try to go above and beyond when interacting with them. Contact us to find out how we can help you market your business online.

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STEP

ONE

TWO

GIVE MORE to conversations than what’s asked from your users.

BE ENTERTAINING with engagement but not over the top.

engage

STEP

STEP

THREE

HOW YOU CAN

INSPIRE your audience to talk, engage and converse.

MORE WITH FOLLOWERS

Not sure how to put more effort into your social media engagement strategy? Follow these simple five steps to improve interactions and humanise your brand:

STEP

STEP

FOUR

FIVE

LISTEN more to those talking about you.

PROVIDE resourceful information to your audience.

If you need help engaging with your social followers contact us today or check out our digital marketing packages online at www.allurecreative.com/social-media-package 013


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RETAIL Creating attractive

on social media

We get it. It’s hard to showcase products on social without it looking to “retail-y”. Social is a tricky platform, you have to remember people are not on there to be sold to. They’re their to be informed and entertained. When you’re showcasing your products make sure to relate them back to a lifestyle benefit. WHY should they be caring about a product? Get creative and showcase your products with flatlays or even get a creative team and professional photographer to help you style and promote your products.

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// S PE C I A L

35

%

READERS SPECIAL

OFF

*

ON SOCIAL MEDIA PACKAGES

Enter the code word ‘ACSOCIAL35’ with your selected social media marketing package type.

VIEW PACKAGES NOW * Terms and conditions apply. Of fer valid for three (3) months on social media marketing packages only and excludes external costs such as professional photography and videography. Of fer expires on 30th September 2017.

A LLU R E C R E ATIVE

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// I N S IG H T S

n this digital age, the way we interact and take in information is always evolving. For a brand to reach it’s potential customer in this social age they should look to collaborating with influencers also know as the new age “culture makers”. These creators are a brands’ link into the right target market. This shift in the way consumers filter and interact with new products and brands are becoming ever more apparent. When seeking out an influencer it is important that the influencer share their experience with the brand as authentically as possible, over their social media channels, so to resonate with their unique audience whilst integrating the band (or product) into their story. What should you look for when finding you ideal influencer and marketing? 1. AUTHENTICITY FROM A SHARED PURPOSE Find a collaborator who’s audience is true and authentic and is in line with your brand. 2. DON’T JUST BROADCAST; BUILD A COMMUNITY It’s not a hard sell it’s building a relationship based of like minded values 3. GET CREATIVE It’s social. Loosen up the traditional sales pitch and get real with your customers. Be engaging. 4. ASK YOURSELF: “WHO WILL LOVE THIS?”

THE SHIF T TO NE W

CULTURE MAKERS

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Find what truly resonates with your audience indulge in their passions, be different and take a risk. Knowing how a brand fits in with a content creator is an art, and that’s where we can help you source and reach out to the right influences. It’s about finding the right place and time for your brand to filter in, create meaning and connect. If you need help growing your business online, we provide several packages to help you get set-up, connected with the right people and to manage your page.

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MARKETING WITH AN INDUSTRY

INFLUENCER

Partnered Give-aways Everyone loves free stuff. Find an influencer that is in-line with your brand and organise a partnered give-away. Make sure the process of entering the giveaway isn’t too complicated for people to participate, consider an action that benefits your marketing goals. Gift your goods and services

Create Competitions

One of the easiest ways to expose your

Partner with an influencer and get the followers

brand to potential customers is to get it

to share an experience.

into the hands of the influencers it listens

Make sure you consider what the influencer will

to. Identify bloggers who share the same aesthetic as your brand. If they love your gifted goods and services, that’s likely to give them a reason to share positive feedback.

A

Sponsored Posts A sponsored post is essentially a paid post n influencer is an individual with

about a brand, the blogger can share on

an online presence who has

her own blog, in her own voice.

the potential to influence the

This is a great opportunity to supply the

opinions and behaviours of your

influencer with important points you’d like

target audience.

her to cover in the post.

They are basically bloggers and social media

Product Reviews

personalities who have built a following over

An interesting fact is that influencers have

a long period of time by producing interesting,

grown to become one of the most trusted

quality content. Over time people begin to trust

online resources.

them. They’re relatable, and their opinions

81% of shoppers are conducting online

become respected.

research before making big purchases, the discovery of these reviews can obviously influence their decisions.

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get in return for collaborating with your brand, as they do get approached a lot and need to see the benefits. Need help finding the right connector in your industry? Influencer engagement is always an avenue which gets explored in our social media services. Contact us today and we can help connect you to the right people.

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A REVIEW ON SOCIAL MEDIA

MARKETING

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e’ve had so much fun and have learnt so much working with Medivive Cosmetic Clinics. Every industry is different and every company has different needs. We tailor our packages

to suit our clients business goals and are always happy to help maximise the right services for their budgets. We saw the Medivive page grow quickly over the first three months and engagement has increase. We worked with a local influencer to tap into their follower base which increased our reach. Over all we’ve successfully turned likes into leads from continually educating our followers and offering them great deals. As we always say, social is always about building relationships with continuous marketing messages. 023



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VIEW WORKSHOP DETAILS

B O O K N OW AT A LLU R ECR E ATIVE.COM. AU/ WO R KS H O P S

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podcasts let’s talk

W

e’ve been listening to Accidental Creative lately and thought we should share this great podcast. If you’re a business savvy creative

we definitely recommend you check it out. It’s interesting how tunnel vision we get in our dayto-day activities. We get comfortable and before you know it we get stuck in a comfortable zone and forget to challenge ourselves to be more creative. Have a listen to: The Two Places That Creative Pros Get Stuck (And What To Do About It) http://bit.ly/2rjSMti A LLU R E C R E ATIVE

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IT’S A

BLOGGER LIFE

ROSE FOILED WITH COMPLIMENTS CARD

ROSE FOILED BUSINESS CARD DESIGNS

W

e were excited when Instagram beauty sensation Orchids and Peonies asked us to

Orchids and Peonies is Fiona’s

help design their business stationary. With

little nook on the internet

a clean and simple aesthetic this was a

where she shares some of her

fun and chic brand to work with. If you’re curious about beauty products, jump on over to www.orchidsandpeonies.com for the latest product reviews.

thoughts and musings on the world of skincare, beauty and life in general. www.orchidsandpeonies.com

Plus keep up with a beautiful Insta-feed by following @orchidsandpeonies.

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hashtags LE T’ S TALK

FOR BUSINESS

Hashtags are a powerful way to engage with your audience and tap into relevant conversations. It can be difficult to determine the type of hashtag to use and how many hashtags are too many. It’s important to note that hashtags also have different uses. They can either to engage or to grow a new audience.

--Hashtags are a POWERFUL way to ENGAGE with your AUDIENCE and tap into relevant CONVERSATIONS. ---

Branded HASHTAG

Community

These are always specific to a brand and typically contain a business name.

These are broader and are created and used to allow your content to be easily discoverable.

HASHTAG

As a brand you should try to strengthen your social community, both hashtag types can often start to be used interchangeably. Think of hashtags that your audience might be searching for and meet them where they’re at. Another way to find relevant hashtags is to research and benchmark against what your competitors are using. If you need help creating a marketing strategy for your company give us a call today and we can discuss all your marketing and hashtag possibilites.

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GOALS SET TING THE RIGHT

FOR SOCIAL MEDIA

W

e break down some of the most common social media goals used to track your online performance.

You want to make sure the time you are investing on social media is paying off and that you are creating and connecting with the right people for a conversion. So, let’s look at creating SMART social media goals SMART is an acronym for:

SPECIFIC: Make sure your goals are clearly defined and simple MEASURABLE: Use your analytic tools ACHIEVABLE: Is your goal possible? REALISTIC: Do you have the time and capabilities to invest in making these goals?

You should see that when you invest time in social media marketing you are increasing your brand awareness online whilst also increasing your sales. The more engagement you have with your audience the better the relationship you will have and the more likely you are to be top of mind when your customer is in the decision making cycle. It’s important to keep these SMART goals in mind when setting your social media strategy as it will be the small adjustments and add on’s that you make along the way that will help you achieve better outcomes. If you would like to know which metrics we consider when marketing drop us an email. Or if you need help launching your business online we are able to assist you every step of the way.

TIME SENSITIVE: What’s your time frame? 033



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BRANDING & MARKETING

PACKAGES NOW AVAILABLE

For more information visit www.allurecreative.com.au/packages

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BUILDING A

BRAND

Y

These are all essential questions we asked

your products.

when building your brand and identifying your

What is your brand philosophy?

a brand but why should you

Put together a vision board filled with words,

have a brand? A brand gives a

pictures and drawings that resonate with your

What’s your story?

business its unique identity. It

brand.

This is as individual as you are and it needs to

What is your brand personality?

tell your audience who you are and why you’re

identifies the look, feel, voice and personality of a company. Think about it, what is Nike without its brand? A brand should authentically represent itself, communicating clearly what its products or services mean to its customers. It’s not magic, its

This helps define what you do and what you

What’s your tone of voice?

differentiates you from your competitors.

A big part of having a clear brand voice is

What’s your value proposition?

familiarity - it makes you recognisable as a

In a single sentence, your value proposition

explore to ensure your brand is on point.

aligns key people in the business with a single


doing what you do. Essentially it is your “Why”.

don’t do, where you draw the line and what

insight. Here are the key elements you’ll need to

037

purpose and explains why customers should buy

ou can have a business without

brand and people know what to expect.

brand position in the market place. It helps us distinguish your look and understand which media channels may work best for your brand. Once you’ve had time to reflect on your brand it’s time to start creating. To get started we have a design starter pack which gives companies a logo and all their main branded collateral. For more information on our packages and prices visit http://bit.ly/ACBDpack


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READERS SPECIAL

50

% OFF

*

ON ALL BRANDING & DESIGN PACKAGES

Enter the code word ‘ACDESIGN50’ with your selected branding and design package type.

VIEW PACKAGES NOW * Terms and conditions apply. Of fer valid on branding and design packages only. Of fer expires on 30th September 2017.


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simple RECIPE TO DIGITAL

H

elping people achieve their business goals is what we love doing. No matter how big or small your project or budget maybe, we can help and guide you on the right road to success. We recently helped Violets and Vegan set up their website page which showcases their delicious recipes. If you’re a foodie we definitely recommend you not only jump onto their webpage but follow them on Instagram. You’ll be drooling daily with the amazing creations Jacinta puts together. This website was a simple set-up with squarespace. As the imagery makes it what it is, it is also set up with a blog functionality and is super user friendly. We set up the website with the future possibility of an e-commerce functionality too. Once the site was complete we sat down with Jacinta and ran through how to use the website. We understand the importance of on-going support when building a business, so we are open and available to our clients if they ever get stuck. If you know someone who’s looking to set-up a new company and needs a simple website, we’d love to get them started so tell them to contact us for a quote!

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BRANDING AND DESIGN

CONCEPTS We explore a re-branding project we recently worked on

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he challenge of developing a new brand is always fun. We loved exploring re-branding concepts for Form & Functional Fitness, who are fitness and rehab specialists. It’s always important to keep in mind the pro’s and con’s in an established brand. Exploring the elements you can work with and the elements that can be reconsidered. In our design and brand development we transformed the look and feel of the brand focusing on a bolder, contemporary look and feel. The use of solid typography in contrast with a lighter typeface give the logo a harmonious balance which will appeal to both male and females.

We freshened up the colour hues to compliment the location of the fitness centre. The crisp turquoise is a calming and soothing colour reflecting of the ocean vibes of the clinic. If you know someone who has an outdated logo and could do with a re-brand then send them our way. We love helping companies reestablish their identity. Like humans, business’ grow and likewise their brand matures and it’s important to keep the identity of your company up-to-date and consistent to reflect that. Contact Tenille on [email protected] to find out about our launch branding packages or for a specialised quote. >


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COLOUR & ICON BREAK DOWN

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BRANDING & MARKETING

CONSISTENCY

C

onsistency is key when designing and branding your marketing collateral. It’s through these consistency’s that your brand is built and differentiated from your competition. When working with companies we ensure that all marketing collateral, design and messaging is consistent throughout all avenues and customer touch points. This overall and holistic view will help build trust with your customers and lays the foundation for loyalty and promotion. Think about it, when a potential buyer comes across your business on Facebook or Twitter, then goes to your website to check you out, do they get the same exact brand experience? Or do they encounter an entirely different company? Poor brand consistency can confuse, or worse, turn away potential buyers. If you need help or could do with some branding pointers we’re more than happy to sit down and discuss how you can build a stronger brand. A LLU R E C R E ATIVE

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Want to grow your business? Build quality network partners and trusted friends at ABG

PERTH COMMUNIT Y Perth Community feature and highlight various makers and creators in Perth – giving you an unique look into their process, values, and life – through meaningful conversations and well written articles. We’re excited to be featured in the upcoming review in Perth Community. Be sure to check them out and give them a ‘Like’ and a ‘follow’! We love working with such awesome community contributors!

ABG is group of like-minded business people that come together on a weekly basis in order to learn about each others business and build trust in each others business so that we can help each other grow our business. The concept is not new but we like to think we have a slightly different flavour and an excellent vibe. We are always looking for visitors who are looking for a networking group and environment that is professional, on point and extremely welcoming.

WWW.APPLECROSSBUSINESSGROUP.COM.AU

www.perthcommunity.com

@perthcommunity

// C O M PE T I T IO N

Giveaway! you gotta be in it to win it!

WIN: ALLURE CREATIVE is offering one winner the ultimate business start-up opportunity. Win our LAUNCH PACKAGE* valued at $1,950.

WIN!

ALLURE CREATIVE is offering one winner the ultimate business start-up opportunity. Win our LAUNCH PACKAGE valued at $1,950

You’ll receive a fresh Logo Design, Business Card Design, Letterhead Design, Powerpoint Template, Email Footer Image plus Social Media Design Elements ENTER: 1. FOLLOW @allure.creative on Facebook and/or Instagram 2. LIKE the competition post 3. TAG a business-savvy friend in the COMMENT section 4. Receive a bonus entry if you REPOST Winner will be drawn Monday 31st July! Best of luck!

ENTER NOW

* Terms and conditions apply. Eligibilit y for Per th residents only. Competition closes midnight Sunday 30th July 2018. Printing not included.


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0411 597 016 | [email protected]

www.allurecreative.com.au