Spot -radio 3d- quarter report: GM is out in front. p30. ETV on the ... (R.A.R., Inc.)
... Why does Blair provide so much service? Simple. .... tics, is drafting manual on
"disclosures" ..... February 1963. .... (other than remote pickup) and to reduce.
MARCH
13, 1967
50 CENTS
36TH YEAR
Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Fourth network rescued: ON is off; call it United. p23
'66 figures in: Another record for spot TV. p26 Spot -radio 3d- quarter report: GM is out in front. p30 ETV on the move: Carnegie, LBJ proposals endorsed. p60 Full
COMPLETE INDEX PAGE
7
HAT IS AN
luencitle 2 listener. Specifically, a Storz dio listener. Influencibles e the "in- touch" young oderns with ideas... buying eas. It stands to reason that hen you talk to the greatest mber of people in a given arket, your product or rvice gets known, and ught, faster. Got something sell? Influence the fluencibles.` On a Storz ation you get action where
counts -in sales.
1965 Storz Broadcasting Co., Inc.
KOMA Oklahoma City
WDGY Minneapolis -St. Paul
WHB Kansas City
(Blair)
(Blair)
(Blair)
KXOK St. Louis
WTIX New Orleans
WQAM Miami
(R.A.R., Inc.)
(Eastman)
(Blair)
How did a couple of like Terry Nance and Pegg` test market project in such
lice girls vlcGrath launch that
hurry? They called their Blair man. In a hurry. Terry and Peggy are at Young& Rubicam, Chicago. They had to buy a six -week spot TV flight for six test markets in a hurry. Also needed was a measurement of how much awareness the TV schedule would add to the other media the client was already using. Answer ?Their Blair man,WalterFarrell. First, Walter had Blair Research set the TMP awareness study in motion. When the before-study was completed, spot schedules were started, and then the effects were measured. Why does Blair provide so much service? Simple. We do everything we can to help advertisers and their agencies make their advertising more effective. That's how we built such solid relationships with agency and advertiser managements. That's how we got to be the leading station representative company in the broad cast industry. That's why, in market after market, we represent the top TV and radio stations. And that's also why, when you need anything -from the buying tools to the services to the best availabilities- you'll get it fast when you do as Terry and Peggy did. Just N, call your Blair man. In a hurry.
BlairTelevision
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The most recent television audience report confirms that KRLD -TV con-
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homes; 12.1% more men; 23.0% more women; and 29.0% more total viewers per average quarter -hour than the second station in the market.* To put impact in your next schedule,
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tinues to deliver the greatest impact on the nation's 12th ranked television market. Channel 4 reaches 28.0% more
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contact your H -R representative for select availabilities on the impact station, KRLD -TV. January 1%7 ARB Television Audience estimates Sunday thru Saturday 9 AM to Midnight
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The Dallas Times Herald Station. CLYDE W. REMBERT, President
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