3rd Edition. Intermediate. MARKET. LEADER. Business English Course Book.
David Cotton David Falvey Simon Kent. VOCABULARY. DVD-ROM. TRAINER ...
3rd Edition
Intermediate
MARKET LEADER Business English Course Book
David Cotton David Falvey Simon Kent
DVD-ROM
VOCABULARY TRAINER
Contents DISCUSSION I Talk about your I favourite brands
UNIT 1 BRANDS
C S page
Talk about your travel experiences
14
Discuss attitudes to change in general and at work
UNIT 3 CHANGE
Listening: An interview with a brand manager Reading: Building luxury brands - Financial Times
page 6
UNIT 2 TRAVEL
LANGUAGE WORK
TEXTS
page 22
Listening: An interview with a sales director of a hotel chain Reading: What business travellers w a n t Financial Times
Reading: Mercedes, shining s t a r Financial Times Listening: An interview with a management consultant
SKILLS Taking part in meetings
Words that go with brand, product and market Present simple and present continuous
British and American travel words Talking about the future
Telephoning: making arrangements
Managing meetings
Words for describing change Past simple and present perfect
CASE S T U D Y Hudson Corporation: Decide how a luggage manufacturer can protect its brand Writing: e-mail
BTS: Retain a travel agent's key client Writing: e-mail
Acquiring Asia Entertainment: Solve the problems arising from a recent merger Writing: action minutes
W O R K I N G ACROSS CULTURES: 1 S O C I A L I S I N G
E
page 30
R E V I S I O N UNIT A
Q
page 32
DISCUSSION
UNIT 4 ORGANISATION
Talk about status within an organisation
page 36
UNIT 5 ADVERTISING ffl
Discuss authentic advertisements
page 44
Do a quiz and discuss attitudes to money
UNIT 6 MONEY C S page
52
LANGUAGE WORK
TEXTS Reading: A successful organisationFinancial Times
Words and expressions to describe company structure
Listening: An interview with a management consultant
Noun combinations
Reading: A new kind of campaign - Financial Times
Words and expressions for talking about advertising
Listening: An interview with a marketing communications executive
Articles
SKILLS Socialising: introductions and networking
InStep's relocation: Decide on the relocation site of a shoe manufacturer Writing: e-mail
Starting and structuring a presentation
Listening: An interview
Words and expressions for talking about finance
director
Describing trends Gedimino technikos]
Dealing with figures
universiteto b i b l i o t e k a i 1
Alpha Advertising: Develop an advertising campaign Writing: summary
with an investment Reading: An inspiratiojify story-Sunday Times
CASE S T U D Y
Make your pitch: Present a new idea to investors Writing: e-mail
Į
" T T O I n \
W O R K I N G ACROSS CULTURES: 2 I N T E R N A T I O N A L MEETINGS
B
page 60
R E V I S I O N UNIT B
H
page 62
W R I T I N G FILE Q page 126
S O C I A L - C U L T U R A L GAME Q Page 132
A C T I V I T Y FILE S 3 Page 134
CONTENT!•ßV-
DISCUSSION
UNIT 7 CULTURES K
page 66
UNIT 8 HUMAN RESOURCES
Discuss the importance of cultural awareness in business
Talk about job interviews
LANGUAGE WORK
SKILLS
Listening: An interview with the manager of a cultural training centre Reading: Culture shock Finance Week
Idioms for talking about business relationships Advice, obligation and
Social English
Reading: Women at workThanh Nien News
Expressions for talking about job applications
necessity
Discuss the development of international markets
page 82
CASE S T U D Y Business culture briefing: Prepare a talk on business culture Writing: report
Getting information on the telephone
Fast Fitness: Find a new manager for a health club chain
•ing forms and infinitives
Listening: An interview with an international recruitment specialist
page 74
UNIT 9 INTERNATIONAL MARKETS
TEXTS
Writing: letter
Reading: Trade between China and the US - China Daily, Reuters
Words and expressions for talking about free trade
Listening: An interview with an expert on negotiating
Conditions
Negotiating
Pampas Leather Company: Negotiate a deal on leather goods Writing: e-mail
W O R K I N G A C R O S S CULTURES: 3 DOING B U S I N E S S INTERNATIONALLY
H
page 90
REVISION UNIT C
Q
page 92
DISCUSSION
U N I T 10 ETHICS
Discuss questions of ethics at work
page 96
U N I T 11 LEADERSHIP
Discuss the qualities of good leadership
page 104
U N I T 12 COMPETITION
Do a quiz on how competitive you are
page 112
LANGUAGE WORK
SKILLS
Reading: The ethics of résumé w r i t i n g Business Week Listening: An interview with the director of an environmental organisation
Words to describe illegal activity or unethical
Considering options
Principles or profit?: Debate some ethical dilemmas facing a drugs company Writing: report
Listening: An interview with the managing director of an executive recruitment company Reading: Leading L'Oréal - Financial Times
Words to describe
Presenting
Lina Sports: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail
Negotiating
Fashion House:
TEXTS
Reading: Head to head competitionFinancial Times
behaviour Narrative tenses
character Relative clauses
Idioms from sport to
CASE S T U D Y
describe competition
Negotiate new
Passives
contracts with
Listening: An interview with a manager from the Competition Commission
suppliers Writing: e-mail
W O R K I N G A C R O S S CULTURES: 4 C O M M U N I C A T I O N STYLES
5 3 page 120
REVISION UNIT D
B
G R A M M A R REFERENCE 5 3 Pa§e
A U D I O SCRIPTS Q page 152
Pa§e
122
GLOSSARY C D page 167
3rd Edition
Intermediate
MARKET LEADER Business English Teacher's Resource Book
Bill Mascull
Contents Notes on units
Text bank
(including At a glance, Business brief and Lesson notes)
Teacher's notes
Unit 1
Brands
8
Z
Unit 2
Travel
17
C/Î
Unit 3
Change
24
Working across cultures: 1 Socialising
32
Revision unit A
34
Unit 4
Organisation
35
Unit 5
Advertising
44
Unit 6
Money
Unit 1
Unit 2
Unit 3
53
Working across cultures: 2 International meetings
60
Revision unit B
61
Unit 7
Cultures
63
Unit 8
Human resources
70
Unit 9
International markets
77
Working across cultures: 3 Doing business
Unit 4
Unit 5
Unit 6
internationally
84
Revision unit C
86
Unit 10
Ethics
87
Unit 11
Leadership
94
Unit 12
Competition
101
Working across cultures: 4 Communication styles
108
Revision unit D
110
Unit 7
Unit 8
Unit 9
Unit 10
113
Brands Store brands Brand loyalty in China
114 116
Travel Building hotels fast Videoconferencing
118 120
Change The inevitability of change Managing change successfully Organisation Collective intelligence Insiders and outsiders Advertising Internet advertising Shock advertisements Money Financial reporting Short selling
122 124 126 128 130 132 134 136
Cultures The place of English Living and working abroad
138 140
Human resources Therapeutic consultancy Human capital planning
142 144
International markets Getting into new markets Business-to-business e-commerce
146 148
Ethics Ethical CVs Whistleblowers
150 152
Unit 11
Leadership The Nordic leadership style Leadership in difficult times Unit 12 Competition Taking on competitors Breaking up monopolies Text bank key
154 156 158 160 162
Resource bank Teacher's notes
Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8
Brands Taking part in meetings
174
Travel Telephoning: making arrangements
175
Change Managing meetings
177
Advertising Starting and structuring presentations
180
Money Dealing with figures
181
Cultures Social English
182
Human resources Getting information on the telephone
183
International markets Negotiating
184
Unit 2
Unit 3
185
Leadership Presenting
186
Competition Negotiating
187
Brands Chris Cleaver, Managing Director, Business Brands at Dragon Brands
188
Travel Sholto Smith, Area Sales Director for Hyatt Hotels
189
Change Anne Deering, Head of Transformation Practice at international management consultants AT Kearney
190
Unit 4
Organisation Richard Rawlinson, Vice-President of the management consultants Booz & Co. 191
Unit 5
Advertising Marco Rimini, Head of Communications Planning at Mindshare
192
Unit 6
Money Darrell Mercer, Investment Director at PSigma Investment Management
193
Cultures Jeff Toms, Marketing Director at Farnham Castle, an international cultural training centre
194
Human resources Carys Owen, a director at Hays, the international recruitment specialist
195
Unit 7
Unit 8
197
Leadership Elizabeth Jackson, Managing Director of DirectorBank, an executive recruitment company
198
Competition Rory Taylor, Media Relations Manager for The Competition Commission
199
Unit 11
Unit 12
200
Writing
Listening Unit 1
Ethics David Hillyard, Director of Programmes at EarthWatch
Resource bank listening key
Ethics Considering options
Unit 11 Unit 12
Unit 10
Organisation Socialising: introductions and networking 178
Unit 9 Unit 10
International markets Andy Simmons, a partner at The Gap Partnership and an expert on negotiating 196
168
Speaking Unit 1
Unit 9
(Case study model answers and writing tasks) Unit 1
Brands
204
Unit 2
Travel
205
Unit 3
Change
206
Unit 4
Organisation
207
Unit 5
Advertising
208
Unit 6
Money
209
Unit 7
Cultures
210
Unit 8
Human resources
211
Unit 9
International markets
212
Unit 10
Ethics
213
Unit 11
Leadership
214
Unit 12
Competition
215
3rd Edition
Intermediate
MARKET LEADER Business English Practice File
John Rogers
y
ill PEARSON FINANCIAL TIMES
Contents
_ III INI 111
BEEu
03( 00285566 3
TALK BUSINESS
LANGUAGE WORK VOCABULARY
UNIT 1 BRANDS page 4 /page 54
Review and extension: brands and marketing words and collocations
LANGUAGE REVIEW
SOUND WORK
SURVIVAL BUSINESS ENGLISH
Editing
Individual sounds:
Replying to an e-mail
Contrasting III and /i:/ The third person singular ending
Making suggestions
WRITING
Present simple and present continuous
Connected speech:
Getting the message right
Contracted forms UNIT 2 TRAVEL page 8/page 56
UNIT 3 CHANGE . page 12 /page 58
UNIT 4 ORGANISATION
Completing a fax
Review and extension: business travel words and phrases in context
Future forms
Review: word-building
Past simple and present perfect
Writing an e-mail
page 20/page 62
Review: advertising words and collocations
Identifying function An introduction to report writing
Noun combinations
page 16/page 6Ci
UNIT 5 ADVERTISING
Connected speech:
Contracted forms: 'II Stress and intonation:
wh- questions
Extension: focus on introducing change
Review: focus on company organisation
Individual sounds:
Consonant groups
Connected speech:
Editing
Contracted forms: 's / Ve and hasn't / haven't
Completing an e-mail
The letter u
Individual sounds: Connected speech:
Replying to an e-mail
Stress and intonation:
Editing
Three-syllable words
Completing a letter
Using the articles
Individual sounds:
The schwa sound
Replying to a letter Generalising
Consonant-vowel links
Individual sounds:
Contrasting laul and / au/
Asking for agreement or confirmation Getting the message right
Getting the message right Asking for repetition
Networking Listening practice
Giving presentations
Connected speech:
Linking r Stress and intonation:
Lists
Editing
UNIT 6 MONEY
Review: finance words and collocations
Describing trends
page 24 /page 64 fvilni
Linking words
Connected speech:
Editing
Weak forms: prepositions
—
Ä
Stress and intonation:
Dates
Using stress to correct information Listening practice
Uli
THE SOUNDS OF ENGLISH:
page 52
USING A DICTIONARY:
page 53
SOUNDS AND SPELLING:
page 53
TALK BUSINESS
LANGUAGE WORK
UNIT 7 CULTURES page 28/page 66
UNIT8 HUMAN RESOURCES page 32/page 68
UNIT9 INTERNATIONAL MARKETS
VOCABULARY
LANGUAGE REVIEW
WRITING
SOUND WORK
SURVIVAL BUSINESS ENGLISH
Review and extension: focus on idioms
Modals
Unscrambling texts
Individual sounds:
Social situations
Silent letters
Review and extension: employment words and collocations
Review and extension: trade words and collocations
Completing a letter
Gerunds and infinitives
U N I T 10 ETHICS
Completing a job advertisement
Sound / spelling relationships
Tense review
Connected speech:
Consonant-vowel links Stress and intonation:
Telephoning Dictating and taking down strange words
Editing
Using stress to correct information
Completing a letter
Individual sounds:
Negotiating
Consonant groups
Linking words Sequencing an e-mail
page 40/page 72
Individual sounds:
Words ending in -tion, -ssion, or -sion
Editing
Review: ethics words and collocations
Stress and intonation:
Highlighting
Correcting a letter
page 36/page 70
Weak forms: have to
Editing
Sequencing a letter of application
Conditional sentences
Connected speech:
Editing
Connected speech:
Contracted forms: conditionals Stress and intonation:
Conditional sentences Individual sounds:
The sound /A/ Connected speech:
Weak and strong forms of was and were Stress and intonation:
Listening practice Giving advice and making suggestions
Question tags
U N I T 11 LEADERSHIP
Words to describe character
page 44 /page 74
Relative pronouns
Completing an e-mail
Defining and non-defining relative clauses
Formal vs informal language Editing
U N I T 12 COMPETITION page 48/page 76;
SHADOWING:
page 53
Review and extension: competition words, collocations and idioms
Passive sentences
Rewriting an e-mail Matching and sequencing Editing
A N S W E R KEY:
page 78
Individual sounds: The sound/3:/ Connected speech:
Consonant-vowel links
Presentations Listening practice
Stress and intonation:
Identifying stressed syllables Individual sounds:
Contrasting /o:/ and /au/ Connected speech:
Contracted forms Stress and intonation:
Identifying word stress
A U D I O SCRIPTS:
page 89
Tactful responses
3rd Edition
Intermediate
MARKET LEADER Business English Test File
Lewis Lansford
4
y
Contents
Entry test
Progress test 1 (Units 1-3)
Progress test 2 (Units 4 - 6 )
14
Progress test 3 (Units 7-9)
19
Answer key
I—IV
Progress test 4 (Units 10-12)
25
Exit test (General review)
31
Audio scripts
36
Guidelines for the examiner
43
The recordings for the listening sections of these tests are on a separate Test Master CD-ROM, which is free with the Market Leader Third Edition Intermediate Teacher's Resource Book. They are also on the Market Leader website at www.market-leader.net.
