rad content that can reach your audience across all of your digital channels. Video production ... Live Event Coverage a
CAROLINA UNION
COMMUNICATIONS & CREATIVE SERVICES CAPABILITIES DECK 2017
WHO WE ARE
We are a full service marketing and creative department located in the Carolina Union. We help student organizations and university departments develop and tell their unique stories through strategic marketing and smart, intentional creative.
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CCS CAPABILITIES DECK 2017
THE CCS DEPARTMENT
THE FIRST IMPRESSION
We collaborate with you to craft the right image for your brand. Our creative process ensures that you make the best first impression on your audience. Branding and Style Guides | Logos | Large Print Projects | Publications Promotional Assets | Event Collateral | Portrait Photography
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CCS CAPABILITIES DECK 2017
TRADITIONAL CREATIVE
COLOR
Carolina Union Brand Standards
Color | 1 1
CO LO R PA L E T T E The primary colors of the Carolina Union are the University’s colors of Carolina blue and white.
Primary Colors
CAROLINA BLUE
WHITE
C M Y K
C M Y K
60 19 1 4
R 90 G 163 B 210
Pantone Hex
0 0 0 0
The secondary colors help to provide contrast with Carolina blue by offering additional tints and shades of blue as well as Charcoal (which is mainly used for body copy).
R 255 G 255 B 255
Pantone White Hex # F F F F F F
The tertiary colors of Grass and Gold provide pops of brightness to the Carolina Union color palette.
Secondary Colors
SAPPHIRE
ICE
C M Y K
C M Y K
88 45 5 22
R 0 G 100 B 152
Pantone Hex
10 0 0 0
SKY R 225 G 244 B 253
Pantone Hex
C M Y K
37 6 2 0
Pantone Hex
C H A R COA L R 155 G 207 B 235
C M Y K
0 0 0 70
R 109 G 110 B 113
Pantone Hex
Tertiary Colors
GOLD
GRASS C M Y K
56 0 100 0
Pantone Hex
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R 125 G 194 B 66
C M Y K
0 25 97 0
R 255 G 194 B 26
Pantone Hex
TR ADITIONAL CREATIVE
CCS CAPABILITIES DECK 2017
BR ANDING AND ST YLE GUIDES
CCS CAPABILITIES DECK 2017
LOGOS
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TR ADITIONAL CREATIVE
CCS CAPABILITIES DECK 2017
LARGE PRINT PROJECTS BANNERS | POSTERS | A-FR AMES
A-FR AME
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POSTER
TR ADITIONAL CREATIVE
CCS CAPABILITIES DECK 2017
PUBLICATIONS FLYERS | BROCHURES | BOOKLETS
BROCHURE
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PL ANNER
BOOKLET
TR ADITIONAL CREATIVE
BUT TONS | STICKERS | SHIRTS | PENS | BAGS | NOTEBOOKS
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TR ADITIONAL CREATIVE
CCS CAPABILITIES DECK 2017
PROMOTIONAL ASSETS
CCS CAPABILITIES DECK 2017
EVENT COLLATER AL L ANYARDS | PASSES | HANDBILLS
PASS
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HANDBILL
TR ADITIONAL CREATIVE
EDITORIAL | HEADSHOTS | GROUPS
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TR ADITIONAL CREATIVE
CCS CAPABILITIES DECK 2017
PORTR AIT PHOTOGR APHY
EX TEND YOUR REACH
We combine strategy, creativity, and tech savvy to make super rad content that can reach your audience across all of your digital channels. Video production | Social Media Assets | ActiviTV Ads
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CCS CAPABILITIES DECK 2017
DIGITAL CREATIVE
EDITORIAL FEATURES | EVENT HIGHLIGHTS
CLICK IMAGE TO PL AY VIDEO
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DIGITAL CREATIVE
CCS CAPABILITIES DECK 2017
VIDEO PRODUCTION
PHOTOGR APHY | GR APHICS | SOCIAL VIDEOS | GIFS
FALLFEST PROMOTION
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SPOTLIGHT
DIGITAL CREATIVE
CCS CAPABILITIES DECK 2017
SOCIAL MEDIA ASSETS
CCS CAPABILITIES DECK 2017
ACTIVITV ADS STILL ADS | ANIMATED ADS
ANIMATED AD
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DIGITAL CREATIVE
STR ATEGIC VISION
Combining imagination and strategic vision to create powerful and personal stories that drive audience engagement on your social media channels. Social Media Strategy | Live Event Coverage and Promotion Content Management
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CCS CAPABILITIES DECK 2017
MARKETING STRATEGY
TODAY IN THE PIT
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T YS SNAPCHAT FILTER
UNC BB LIVE EVENT COVER AGE
SOCIAL MEDIA STR ATEGY
CCS CAPABILITIES DECK 2017
LIVE EVENT COVER AGE & PROMOTION
ARTFUL STORY TELLING
Every event is unique. Let us tell the story of your event through the artful eye of our talented team. Photography | Videography
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CCS CAPABILITIES DECK 2017
EVENT COVERAGE
CCS CAPABILITIES DECK 2017
PHOTOGR APHY
JORDAN/UNC BB EVENT
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OASIS AFRICA NIGHT
EVENT COVER AGE
CCS CAPABILITIES DECK 2017
VIDEOGR APHY
CLICK IMAGE TO PL AY VIDEO
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EVENT COVER AGE
LET’S TALK!
HOURS LOCATION EMAIL PHONE
CCS CAPABILITIES DECK 2017
M-F 9AM-5PM SUITE 1506
[email protected] 919-843-3194