weekly magazine market” in Jobber, D., Principles & Practice of Marketing, 5 th.
Edition, McGraw Hill, London. Carroll, Conor (2006) “Sony Shock” in Jobber, D., ...
List of Publications Book Chapters & Contributions Carroll, Conor & Birdthistle, Naomi (2008) “Tom Walsh – SAP Group”, in Ernst & Young Cases in Irish Entrepreneurship 2nd Edition, eds. Henry, C., Blackhall Publishing, (Forthcoming) Carroll, Conor (2008) “Dasani Disaster” – Controversies in Food and Agricultural Marketing, Eds. Lindgreen, A. & Hingley, M., Gower Publishing, London. (Forthcoming) Tiernan, S., Carroll C., Igoe, J & O'Keefe, S (2007) "Crisis Communication Response Strategies: A Case Study of the Irish Tourist Board's Response to the 2001 European Foot and Mouth Scare" in Crisis Management in Tourism, Eds. Laws, E., Prideaux, B. & Chon, K., pp. 310 - 326. Carroll, Conor & Birdthistle, Naomi (2006) “Data Display – Bright Lights, Big Ideas”, in Ernst & Young Cases in Irish Entrepreneurship, eds. Henry, C., Blackhall Publishing pp. 103-126. Carroll, Conor (2006) “Nuts! they have the same idea! - The battle of the new men’s weekly magazine market” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “Sony Shock” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “iTunes - In tune with modern music consumers” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “Air Wars - Airbus Versus Boeing” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “General Motors - Can General Motors mend its several slow punctures that may lead to a crash?” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London Carroll, Conor (2006) “Next Generation Console Wars – Playstation 3 Vs Microsoft 360” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “Loyalty Cards – What’s the price for loyalty?” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London Carroll, Conor (2006) “Vodafone Price Wars – Leveraging channel dominance” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London.
Tiernan, Siobhan, O’Dwyer, Michele & Carroll, Conor. (2006) “Aer Arann – Flying High in a Turbulent Environment” in Jobber, D., Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) ““Fast Fashion” – Exploring how retailers get affordable fashion onto the high street.” (2006) in Jobber & Fahy, Foundations of Marketing, 2nd Edition, McGraw-Hill, London. Carroll, Conor (2006) “Playing to a New Beat - Marketing in the Music Industry” (2006) in Jobber & Fahy, Foundations of Marketing, 2nd Edition, McGraw-Hill, London. Carroll, Conor (2005) "Assessing Project-Based Learning: A case study of an undergraduate selling and sales management module at the University of Limerick" in Barrett, T., Mac Labhrainn, I., Fallon, H. (Eds) Handbook of Enquiry and Problembased Learning. Galway: All Ireland Society for Higher Education, and Centre for Excellence in Learning and Teaching, NUI Galway, pp.95-102. Carroll, Conor & O'Connell, Mark (2005) “The Repositioning of Madden’s Home Entertainment”, In: Cases in Marketing Management and Strategy Vol. 4, Kilbride, C. & Mortimer, G., Ed. Dublin: MII, pp. 50-74. Carroll, Conor & O'Connell, Mark (2005) “Philip Kenny Contemporary Designs – Crafting an exclusive design brand ”, In: Cases in Marketing Management and Strategy Vol. 4, Kilbride, C. & Mortimer, G., Ed. Dublin: MII, pp. 247-262. Carroll, Conor & Moorhead, Robert (2005) “ESAT BT – Managing the complexities of sponsorship campaigns”, In: Cases in Marketing Management and Strategy Vol. 4, Kilbride, C. & Mortimer, G., Ed. Dublin: MII, pp. 284-300. Carroll, Conor & O'Connell, Mark (2004) “Philip Kenny Designs”, In: Irish Cases in Entrepreneurship, Cooney, T., Ed. Dublin: Blackhall Publishing, pp. 32-43 Carroll, Conor (2004) “Movie Marketing - How studios make and spend fortunes, creating hype for their blockbusters?” (2004) in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) “Trouble with Top-Ups - Vodafone causes a stir by lowering the margins of retailers” (2004) in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) “Fiat’s Fall From Grace” - Can Fiat turn it around?, (2004) in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) “The Launch of Nectar - Will the Nectar loyalty scheme reap the rewards?” (2004) in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London
Carroll, Conor (2004) "Microsoft's Xbox Live: Who will win the online gaming battle in the latest games console wars?" (2004) in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) "The Battle over Safeway and the fight for UK retailer dominance.” in Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2002) “Relighting the Spark” - Can Marks & Spencer turn it around?” (2002) in Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London. Carroll, Conor (2002) “Zara: The Making of a Fashion Giant” in Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London.
Referred Journal Articles Carroll, Conor (2006) “Enhancing reflective learning through role-plays - The use of an effective sales presentation evaluation form in student role-plays”, Marketing Education Review, Vol. 16, No. 1 Spring, pp. 9-13.
Referred Conference Proceedings Carroll, Conor (2007) "Defying a Reputational Crisis - Cadbury's Salmonella Scare; Why were customers willing to forgive and forget?" 2007 International Conference on Reputation, Identity and Image, BI School of Management, Oslo, 31st May - 2nd June. Carroll, Conor (2007) "Headquarters we have a problem! - Managing a Retailer Revolt" The 31st Case Association Conference, New Brunswick, New Jersey, 16-18th May. Carroll, Conor & Medcalf, P. (2006) “Irish Marketing Communications in Transition – 10 Years On”, Irish Academy of Management Conference, University College Cork, Sept. 10.
Carroll, Conor (2005) “Roleplays & Reflective Learning – Developing an effective sales presentation evaluation form for use in student roleplays/assessments” presenting a paper at the Academy of Marketing Annual Conference, Dublin Institute of Technology, July 7th. Carroll, Conor (2005) “The Dasani Debacle - A case study of how the launch of a new brand jeopardised the entire reputation of Coca Cola” presented paper at 9th Corporate Reputation, Image, and Identity Conference, Madrid. May 22nd. Carroll, Conor (2004) “Crisis Communications Response Strategies – Framing a Research Agenda” presenting a paper at the Academy of Marketing Annual Conference, University of Gloucestershire, July 7th.
Carroll, Conor (2003) “The AIB AllFirst Affair - Analysing Crisis Communication Response Strategies” presented paper at 7th Corporate Reputation, Image, and Identity Conference, Manchester. May 23rd. Carroll, Conor (2003) ""Developing Crisis Communication Response Strategies Conceptualising The “7M” Framework" presented a paper at the European Marketing Academy Conference at the University of Strathclyde, Glasgow on May 21st. Carroll, Conor (2002) "Web Based marketing communications - a content analysis of the top 500 Irish companies corporate websites" presented paper at European Marketing Academy Conference, at University of Minho, Braga, Portugal, May 29, Book of Abstracts p 76. Full paper on CD Rom. ISBN 972-8755-00-7. Carroll, Conor (2002) "Crisis Communications - The Seven "M" Framework" presented paper at the Academy of Marketing Conference, University of Nottingham, July 3, Book of Abstracts p 10. Full paper on CD Rom. Carroll, Conor (2001) "Web Enabled: A content analysis of Ireland’s Top 100 Companies Corporate Websites” presented paper at, Academy of Marketing Conference, Cardiff. Published Internet Case Studies Carroll, Conor (2007) “RaboBank Direct” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “Netto, Lidl, Aldi - The rise and rise of the Limited Range Discounters” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “Volvo - Should Volvo evolve with the changing market?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “Absolut Vodka - Different Vodka for Different Folks.” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “Bang & Olufsen - Getting your Bang for your Buck.” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “Ekornes - Developing a "Stressless" Marketing plan.” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2007) “The Final Days of Brand Beckham?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London.
Carroll, Conor (2007) “DSG International – Managing Multiple Brands in a MultiChannel World” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 5th Edition, McGraw Hill, London. Carroll, Conor (2006) “Dove’s Campaign for Real Beauty Campaign – Crafting a brand for women” in the Online Learning Centre for Jobber & Fahy, Foundations of Marketing, 2nd Edition, McGraw-Hill, London. Carroll, Conor (2005) “Online Music Distribution: R.I.P. the Music Industry?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, & Maher, F. (2005) “Kompass Ireland - Finding ways to improve salesforce performance”in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, Hurley, K. & Treacy, A. & (2005) “Gucci, Louis Vuitton, & Vertu Marketing Lessons from some of the World’s Most Exclusive Brands”in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, Fitzek, L.& Kennealy, R. (2005) “FCUK it, there go our customersTroubles ahead for retailer French Connection” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) “The Brand that Beckham Built- Can the Beckham brand survive? ” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, Naughton, J. & Anslow, R. (2004) “Dixons Group - From ‘Bricks and Mortar’ to ‘Clicks and Mortar’; the evolution of a multi channel retailer”in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, Kelly, L. & Kearney, E. (2004) “Krispy Kreme Krosses the Atlantic” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2004) “The Dasani Debacle - Coca Cola’s failed attempt to crack the tap water, (oops sorry!!!), mineral water market?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor, Jenkinson, A. & Kavanagh, S. (2004) “British American Tobacco: An Insight into Tobacco Marketing”in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2003) “Movie Test Audiences - Can they ever get it right?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London.
Carroll, Conor (2003) “Easycinema- Stelios takes on Hollywood?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2003) “Seabiscuit - How to market a hit movie?” in the Online Learning Centre for Jobber, Principles & Practice of Marketing, 4th Edition, McGraw Hill, London. Carroll, Conor (2002) “Microsoft Xbox: Does it have the “X factor” to beat Sony & Nintendo?” in the Online Learning Centre for Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London. Carroll, Conor (2002) “DaimlerChrysler’s Maybach: Battling for the hearts, minds and wallets of the World’s Super-rich?” in the Online Learning Centre for Jobber & Fahy, Foundations of Marketing, McGraw-Hill, London.
Seminars/Colloquia/Workshop Presentations Carroll, Conor (2007) "Problems, Pitfalls & Personalities - European Challenges on writing and researching case studies on firms", Harvard Business School Participant Centred Learning Colloquium, 28th July. The seminar delivered to 35 Harvard and International academics focused on overcoming typical research barriers in developing cases, finding a "good" case opportunity, finding case outlets, and cultural challenges. Carroll, Conor (2007) "The Seven Sins of Selling - Lessons from Sales Management Research", Sales Institute of Ireland Seminar Series, Gresham Metropole, Cork, 13th September. The seminar was delivered to over 80 sales and management professionals, and was sponsored by Ulster Bank. Carroll, Conor (2007) "Are You a Saint or a Sinner? - Lessons from Sales Management Research", Sales Institute of Ireland Seminar Series, Menlo Park Hotel, Dublin, 16th October. Carroll, Conor & O'Loughlin, Deirdre (2007) "Collaborative Peer Observation in Irish Academia", Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September. Presented seminar on the Centre for Teaching and Learning Spring seminar series 2005. Seminar was titled “Developing Innovative Assessment Techniques - Papers, Projects, Presentations & Problems”, and was attended by a cross section of the University’s academic community. Academy of Marketing Services Marketing Workshop – presented a paper to gathering of international marketing academics at the University of Liverpool, on November 13-14th 2004, the paper was titled "Crisis Communication Response Strategies for the Services Industry" Presented seminar in the Dept. of Management & Marketing, Seminar series titled “Crisis Communication – Future Research Avenues”, in November, 2003 Newspaper / Magazine Articles Carroll, Conor & Rooney, Rachel (2007) “Do Women Make Better Salespeople”, Sales Institute of Ireland Quarterly, Issue 2 pp. 18-20. Carroll, Conor & O'Connell, Mark (2004) "Repositioning a Small Irish Retailer - A Case Study", MII Quarterly, Issue 4, 14-17. Carroll, Conor, Sheehy, Orla & Cosgrove, Joanna (2004) "Lessons to be learned from Lynch Hotels", MII Quarterly: Services Marketing - Meeting the challenges, Issue 1, pp. 14-15.
