COURSE CATALOGUE - Burgundy School of Business

COURSE CATALOGUE Master1 English track

Published - nov 26 2013 8:29AM

All courses descriptions are based on 2013-14 syllabi and are subject to modifications.

Burgundy School of Business 29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999 E-mail : [email protected] – Internet : http://www.bsbu.eu


Summary : 1/

2/

Introduction ....................................................................................................................... 4 1.1

Product's Description ............................................................................................................................. 4

1.2

Prices ........................................................................................................................................................ 4

1.3

ECTS Credits .......................................................................................................................................... 4

Modules .............................................................................................................................. 5 Français et Culture - Culture & Société ......................................................................................................... 6 Français et Culture - French - Advanced ....................................................................................................... 7 Français et Culture - French - Elementary .................................................................................................... 8 Français et Culture - French - Intermediate .................................................................................................. 9 Français et Culture - French culture and society ........................................................................................ 10 MiM1 - Tronc Commun - (Anglophone) S2 - International Negotiation .................................................. 11 MiM1 - Tronc Commun - (Anglophone) S2 - Management ....................................................................... 12 MiM1 - Tronc Commun - (Anglophone) S2 - Marketing Strategy & Plan ............................................... 13 MiM1 - Tronc Commun - (Anglophone) S2 - Performance management ................................................. 14


1/ Introduction 1.1

Product's Description

1.2

Prices

1.3

ECTS Credits

4/14

2/ Modules

5/14

Français et Culture - Culture & Société Time volume (in hour): 15

Total student workload: 60

ECTS: 3

Semester: Spring

Module's Manager: CHAPUIS Claude Pre-requisites: Aucun Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle voir calendrier Learning objectives: PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres pays et quelles sont les différences culturelles entre leur pays et la France Methodology: Lectures personnelles Cours du professeur et discussion en classe Teaching tools: Pedagogical methods: Assessments: Continuous individual assessment 50% Final individual assessment - Written exam 50% Skills: References: MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances comparaisons - 10 000 chiffres, Larousse, 122.82 MER FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des étrangers, R. Laffont, XXXXX MICHAUD Guy (1996), Le nouveau guide France, Hachette, XXXXX NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Seuil, XXXXX 1990 Peyrefitte (Alain) Le Mal français. Albin Michel.

6/14

Français et Culture - French - Advanced Time volume (in hour): 45


ECTS: 5

Semester: Spring

Module's Manager: CHAPUIS Claude Pre-requisites: Bon niveau de français intermédiaire déterminé par un test. Description: Découverte du français comme langue de communication et langue des affaires. Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays calendrier Learning objectives: Methodology: Ce cours se caractérise par l'interactivité. Utilisation d'Articles de journaux, livres de textes, vidéo. Explications grammaticales par le professeur. Jeux de rôles et débats. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Videotape Pedagogical methods: Seminars. Critical analysis. Projects. Oral presentations. Debates. Interviews. Games Assessments: Continuous individual assessment 50% Final individual assessment - Written exam 50% Skills: References: NINAN Claude Le (1993), Le français des affaires par la vidéo : livre de l'étudiant, Didier / Hatier, 901 NIN DAMBLEMONT Armelle (1991), Le français pour la profession, Hueber / Larousse, 901 DAM DAMBLEMONT Armelle (1992), Le Français pour la profession : cahier d'exercices, Hueber / Larousse, 901 DAM

7/14

Français et Culture - French - Elementary Time volume (in hour): 45


ECTS: 5

Semester: Spring

Module's Manager: CHAPUIS Claude Pre-requisites: no Description: Surviving with basic French Learning objectives: PGE GK06 to be able to communicate in foreign lnguages The general objective at this level is to develop communication skills which will enable the student to cope with the simple situations he/she may encounter. Methodology: The themes are illustrated by examples from French and international social, political and economic life. Media used: press, radio, video The acquisition of this know-how is carried out according to the capacity and needs of the students. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio cassette. Videotape Pedagogical methods: Seminars. Oral presentations. Debates. Internet Assessments: Continuous individual assessment 50% Final individual assessment - Written exam 50% Remedial classes - Big lecture hall 100% Skills: References: DELATOUR Y. (1996), Grammaire : 350 exercices - Niveau moyen, Hachette F.L.E., XXXXX DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E., XXXXX

8/14

Français et Culture - French - Intermediate Time volume (in hour): 45


ECTS: 5

Semester: Spring

Module's Manager: CHAPUIS Claude Pre-requisites: To have a good level of elementary French. (The level is determined by a test.) Description: Survival french for real life situations. Discussions with the French Learning objectives: PGE GK06 to be able to communicate in foreign languages Methodology: Reading little texts, role plays, debates. Oral comprehension exercises. A lot of interactivity with the teacher as the group of learners is limited to 15 students. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio cassette. Videotape Pedagogical methods: Seminars. Oral presentations. Debates. Internet Assessments: Continuous individual assessment 50% Final individual assessment - Written exam 50% Skills: References: BARAONA Geneviève (1998), Café Crème 2 : méthode de français, Hachette livres, XXXXX STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan / CLE international, 903 STE DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E., XXXXX

9/14

Français et Culture - French culture and society Time volume (in hour): 15


ECTS: 3

Semester: Spring

Module's Manager: CHAPUIS Claude Pre-requisites: None Description: A panorama of today's French culture and society: The family, work and employment, entertainment, religion, education, the institutions... see calender Learning objectives: At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural differences between their native country and France. Methodology: Preparatory work: reading assignment Lecture and discussion Teaching tools: CD - Support Audio. DVD - Video support. Course support Pedagogical methods: Critical analysis. Discussion groups. Oral presentations. Debates Assessments: Continuous individual assessment 50% Final individual assessment - Written exam 50% Skills: References: Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces FrançaisBernstein. Seuil. 2005 Peyrefitte (Alain) The French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994 Zeldin (Theodore) The French

10/14

MiM1 - Tronc Commun - (Anglophone) S2 - International Negotiation Time volume (in hour): 15


ECTS: 4

Semester: Spring

Module's Manager: PICCARDI Patrice Pre-requisites: None Description: Negotiation skills are essential to conclude business. The businessman/woman must be able to listen, communicate, influence and convince in his/her professional environment. This course presents the basic techniques of negotiation used in the international business world. • Distributive negotiation • Integrative negotiation • Preparing a negotiation • Arguments & objections • Negotiation by agent • Team negotiation • Multicultural negotiation Learning objectives: The aim of the course is to provide participants the skills needed for effective negotiations and to be sensitive to and manage multicultural issues in international projects. Methodology: PBL Readings, lectures, exercices, negotiation by role plays, journal. Teaching tools: Manual. Cases. Periodical. Fascicule Pedagogical methods: Case studies. Researches. Oral presentations. Debates. Games Assessments: Continuous collective assessment - Collective dossier 70% Continuous individual assessment - Oral participation 30% Skills: MGE GK 02 - To be acquainted with the fundamentals of marketing and sales MGE GK 02.04 - To be acquainted with the rudiments of negotiation / sales References: "The Mind and the Heart of the Negotiator", L.Thompson, ISBN: 0131293753 "The New Negotiating Edge: The Behavioral Approach for Results and Relationships", Gavin Kennedy, Nicholas Brealey Publishing, ISBN: 1857882059 "The Global Negotiator: Making, Managing, and Mending Deals Around the World in the Twenty-First Century", J.W.SALACUSE, Palgrave MacMillan, ISBN: 0312293399 GESTELAND Richard R. (2005), Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures, Copenhagen Business School Press, XXXXX SHELL Richard G. (2000), Bargaining for advantage : negotiation strategies for reasonable people, Penguin Books, 222.45 SHE

11/14

MiM1 - Tronc Commun - (Anglophone) S2 - Management Time volume (in hour): 15


ECTS: 4

Semester: Spring

Module's Manager: SUTAN Angela Pre-requisites: None Description: The different themes : - communication - perception - personality - motivation - groups and teams Students should be able to apply key organisational behavior theory and concepts to practice. Developing and understanding of individual level and group level theory and concepts. - leadership - stress - decision making - power, politics and conflicts - culture and diversity Learning objectives: Skills : GK41 To be acquainted with, to understand and to be capable of explaining the behaviour of individuals and groups within organisations GK51 To understand the importance of decisionmaking tools in management and to know how to use them when managing a project GS1 To know how to analyse and solve a problem and to know how to structure one’s thinking Methodology: Teaching tools: Pedagogical methods: Assessments: Continuous collective assessment - Collective dossier 20% Continuous individual assessment - Individual dossier 30% Final individual assessment - Individual case study 50% Skills: MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy MGE GK 04.01 - To be acquainted with, to understand and to be capable of explaining the behaviour of individuals and groups within organisations MGE GK 05 - To be acquainted with decision-making tools and a firm’s information systems MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking References: ROBBINS Stephen P. (2000), Essentials of organizational behavior, Prentice Hall, 164.22 ROB VECCHIO Robert P. (4th ed.), Organizational behavior : core concepts, The Dryden Press, 164.22 VEC

12/14

MiM1 - Tronc Commun - (Anglophone) S2 - Marketing Strategy & Plan Time volume (in hour): 15


ECTS: 4

Semester: Spring

Module's Manager: PICCARDI Patrice Pre-requisites: A good command of the English language. Basic acquaintance with marketing (marketing idea, marketing instruments, market research, consumer behavior) Description: During the course, a general blueprint for a strategic marketing plan will be developed, various indispensable planning tools (frameworks, theories, instruments) will be proposed, adding up to a toolkit adaptable to various situations. The Management Cycle, Stakeholder Theory, Company Mission and Vision; Strategic Business units, Abell’s Defining the Business, Ansoff’s growth matrix; Competitive analysis (Porter; individual competitors, strategic groups, market level), Portfolio analysis (BCG) with underlying cost theory, SWOT analysis; Types of markets (ideal/real; perfect, mass, individual) and customer orientation; mass marketing, market segmentation, Customer Relationship Management; positioning, balanced scorecard; synopsis of the strategic plan Learning objectives: Being able to reproduce a general blueprint for a strategic marketing plan and to adapt it to different business situations. Methodology: Teaching language : english, french, spanish, german Teaching tools: E-learning. Cases. Others. Course support Pedagogical methods: Seminars. Workshops for identifying problems and opportunities. Critical analysis. Case studies. Researches. Discussion groups. Internet Assessments: Continuous individual assessment 30% Continuous collective assessment - Collective dossier 70% Skills: MGE GK 02 - To be acquainted with the fundamentals of marketing and sales MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the commercial plan of action References: KOTLER Philip (2009), Marketing management / 13e éd. 2009, Pearson Education, 121.55 KOT

13/14

MiM1 - Tronc Commun - (Anglophone) S2 - Performance management Time volume (in hour): 15


ECTS: 4

Semester: Spring

Module's Manager: ASHTA Arvind Pre-requisites: Financial Accounting, Managerial Accounting, Budgeting and budgetary control systems Description: Responsability centers and transfer prices, ABC/ABM, "tableaux de bord" and balanced scorecard, social performance Introduction to management control systems and performance issues. Organisational structure and decentralisation. Management control and performance measurement. Choice about responsabiliy centers. Responsability and controllability. Transfer pricing. Market-based transfer prices. Cost-based transfer prices. Activity-based costing and activity-based management. Using ABC systems for performance management. "Tableaux de bord" and balanced scorecard. Similarities and differencies between "tableaux de bord" and balanced scorecard. Learning objectives: At the end of this module, students will be able to: 1) understand what is at stake with the choice of responsability centers and with transfer prices for performance management. 2)calculate an internal transfer price and analyse the performance of a unit. 3) Using ABC/ABM systems for performance management. 4) Understand the similarities and differencies between "tableaux de bord" and balanced scorecard, and how to create a "tableau de bord" or a balanced scorecard. Methodology: Teaching language : English, Class session: lecture by the professor, correction of exercises, case studies and discussion. Student's personal work: reading documents, seeking additional information, preparing exercices and cases before each session. Teaching tools: Manual. Cases. Course support Pedagogical methods: Case studies. Researches Assessments: Continuous collective assessment - Collective dossier 30% Final individual assessment - Written exam 50% Continuous individual assessment - Quiz 20% Remedial classes 100% Skills: References: BHIMANI Alnoor (2007), Management and cost accounting / 4th ed. 2007, Prentice Hall, 133.57 HOR KAPLAN Robert S. (1997), The balanced scorecard : translating strategy into action, Harvard Business School Press, 133.81 KAP COOPER Robin (1998), The design of cost management systems : text and cases, Prentice Hall, 133.57 COO

14/14