Project Name: ACNE A+ CONSULTANCY ... With this approach ACNE's image
will improve to more ... While the idea of a fashion show and the Acne paper are.
Assignment. Summer school 2011 - Innovating sustainable fashion
Student Group:
2
Project Name:
ACNE A+ CONSULTANCY
Report Structure: Table of Contents
Comments: Structure is very general/corporate and does not reveal a glimpse of the content
Main Body of Text: Problem Statement
Strategic summary: aims are ambitious (good!), but not quantified. Missing C2C-principles like Waste=Food...
Identification of Stakeholders
“Various stakeholders within the company”. But project makes clear that regional supplying/producing/retailing is the goal/stakeholders. So what to do with e.g. the suppliers of today? More of a life-style group than target group. How much: ‘atract as many consumers as you can’, leads to undefined growth (plans lack quantities?).
Etnoraid/Market Research
Critical Analysis of Sources
Feasibility
Innovation
Respect/due regard for company image Conclusion
Appendices (records of interviews/etnoraids/sources etc)
Your idea is worked out consequence of C2C-approach like transition from ‘global to local’ and choosing for the biological cycle. Red crosses (pitfalls?) well done. Should also look at regional political and agricultural possibilities. Local and biological mixed. If composting also local then more local opportunities for earning money. With this approach ACNE’s image will improve to more responsible/caring for society Comments: Checking your aims is good, however it will not yet convince ACNE, because you do not quantify Comments:
ADDITIONAL COMMENTS: Seems to me a realistic plan, but needs to be worked out in quantities as well. Why did you leave your roadmap out – 10-year plan; it can lead to good discussions with ACNE
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Assignment. Summer school 2011 - Innovating sustainable fashion
FINAL FEEDBACK Student Group:
2
Project Name:
ACNE A+ CONSULTANCY
Report Structure: Table of Contents
Comments: Yes
Main Body of Text: Problem Statement
yes The 3 main aims identified need re-worded for clarity, however the strategic summary was clear.
Identification of Stakeholders
Very vague – the stakeholders have not really been identified and considered.
Etnoraid/Market Research
No etnoraid provided – this would have provided valuable research.
Critical Analysis of Sources
A critical approach was employed when analysing some of the cradle-to-cradle possibilities.
Feasibility
Innovation
Respect/due regard for company image Conclusion
Appendices (records of interviews/etnoraids/sources etc)
Some of the ideas are feasible with further research and development. Recognition of increased costs needs to be a factor. While the idea of a fashion show and the Acne paper are not in themselves new, the quiet approach of the whole concept is innovative and appropriate for the Acne customer. yes Good understanding of the company and the customer evident. The conclusion provided a signpost for the way forward but was not cohesive enough – it mentioned some content that was not apparent in the main report Comments: Some appendices were provided but not really used or referred to within the report.
ADDITIONAL COMMENTS: The report has been written and presented in a simple and accessible manner. Good visual communication and a relevant idea for the company. Some good starting points created (for example the ‘want to work’) however the ideas could have been pushed further.
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Assignment. Summer school 2011 - Innovating sustainable fashion
Student Group:
2
Project Name:
ACNE
Visual Presentation Structure: Title Appropriate Headings
Comments: YES
Good eye-catching title screen
YES Many slides did not have headings. Some had different headings – there was a lack of
Professionalism (spelling,
consistency overall, although the visuals chosen
consistency of style, good
were very beautiful and very ‘Åcne’.
quality visuals) Main points were repeated during the conclusion Accessibility (use of
– good work.
appropriate text style/size, colour/contrast, white
The circular graphics provided were quite
space/layout/image size)
complicated for the audience to understand.
Conclusion Delivery of Presentation:
YES
Comments:
Introduction
Some of the speakers were a little quiet, making
Sequencing/Main Content
it hard to hear.
Conclusion
The presentation lasted for 17 minutes, so was a
Timing
little short.
Participation by group
Reading from cue cards resulted in some stilted
members
delivery.
Audibility/Clarity/Pace &
Some group members seemed to participate
Tone
more than others.
Eye Contact/Facial
The presentation started in quite a negative
Expression/Gestures
manner, with lots of explanations of what could not be done or what did not work! Avoid turning to the side when talking, as it makes it hard to hear.
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Assignment. Summer school 2011 - Innovating sustainable fashion
ADDITIONAL COMMENTS: Strength: The choice of brand worked well for a cradle-to-cradle approach and the images chosen were appropriate to the existing brand image – the Acne customer should appreciate the meaning behind the project (it seemed you knew the customer well). Weakness: avoid contradicting one another – you should all be agreeing in your group!
