DEBANJAN MITRA - CV - Warrington College of Business

DEBANJAN (DEB) MITRA Curriculum Vitae - April 2014 CONTACT INFORMATION University of Florida Warrington College of Business Administration Marketing Department P.O. Box 117155 Gainesville, FL 32653-7155

Office: Bryan 300B Phone: (352) 273-3284 Fax: (352) 846-0457 Email: [email protected]

EMPLOYMENT City Furniture Professor of Marketing, University of Florida, Warrington College of Business Administration, August 2011 onwards. Associate Professor, University of Florida, Warrington College of Business Administration, August 2010 onwards. Assistant Professor, University of Florida, Warrington College of Business Administration, January 2003 to July 2010 Business Operations Manager, Coca Cola Inc., February 1995 to July 1997 Marketing Manager, Diageo plc, January 1992 to January 1995 EDUCATION Ph.D., Marketing, January 2003 M. Phil., Marketing, August 2000 New York University, Leonard N. Stern School of Business, New York, NY Post Graduate Diploma in Management, major in Marketing, April 1990 Indian Institute of Management, Calcutta, India Bachelor of Technology (with Honors), major in Electrical Engineering, April 1988 Indian Institute of Technology, Kharagpur, India RECOGNITIONS & AWARDS American Marketing Association Varadarajan Award for Early Career Contributions to Marketing Strategy Research, 2013 American Marketing Association Harold H. Maynard Award for most significant contribution to Marketing thought in Journal of Marketing, 2013 American Marketing Association Excellence in Global Marketing Research Award, 2011 Sheth Biennial Academy of Marketing Science Emerging Distinguished Scholar, 2011

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Marketing Science Institute Young Scholar, 2009 Robert D. Buzzell Marketing Science Institute Best Paper Award, 2007 Finalist, INFORMS John D. C. Little Best Paper Award, 2006 Finalist, INFORMS Frank M. Bass Best Dissertation-Based Paper Award, 2006 American Marketing Association Doctoral Consortium Faculty, 2007 George Burton Hotchkiss Fellow Award for outstanding performance in New York University’s Stern School of Business Ph.D program, 2000 Joseph Taggart Fellowship, University-wide Competitive Grant, 2002 Dean’s Fellowship, School-wide Competitive Grant, 2001 Stern School Doctoral Fellowship, 1997-2001 National Science Talent Search Scholarship, India, 1984-1988 Top 20 Ranking in the State High School Board Examination, 1984 RESEARCH INTERESTS Marketing Strategy, Quality and Innovation, Long-Term Effects of Marketing, Marketing Metrics, International Marketing, Brand Equity, Signaling, Organizational Learning PUBLICATIONS Shugan, Steven M. and Debanjan Mitra (2013), “A Theory for Market Growth or Decline”, Marketing Science, 33(1), 47-65. Lewis, Michael, Debanjan Mitra, and Yeujun Yoon (2013), “Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Educational Communities,” Marketing Letters, 24 (1), 71-84. Debanjan Mitra, Golder, Peter N., and Christine Moorman (2012), “What is Quality? An Integrative Framework of Processes and States,” Journal of Marketing, lead article, 76 (July), 1-23. Mitra, Debanjan and Scott Fay (2010), “Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests,” Journal of Retailing, 86 (June), 184-199. Shugan, Steven M. and Debanjan Mitra (2009), “Metrics – When and Why Non-Averaging Statistics Work,” Management Science, lead article, 55 (January), 4-15. Golder, Peter N., Rachel Shacham, and Debanjan Mitra (2009), “Innovations’ Origins: When, By Whom, and How are Radical Innovations Developed?” Marketing Science, 28 (January), 166-179.

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Mitra, Debanjan and Peter N. Golder (2008), “Does Academic Research Help or Hurt MBA Programs?” Journal of Marketing, 72 (September), 31-49. Fay, Scott, Debanjan Mitra, and Qiong Wang “Ask or Infer? Strategic Implications of Alternative Learning Approaches in Customization (2008),” International Journal of Research in Marketing, 26 (June), 136-152. Mitra, Debanjan and Peter N. Golder (2007), “Quality’s in the Eye of the Beholder,” Harvard Business Review, 85 (April), 26-28. Mitra, Debanjan and Peter N. Golder (2006), “How Does Objective Quality Affect Perceived Quality: Short-Term Effects, Long-Term Effects, and Asymmetries,” Marketing Science, 25 (May), 230-247. Shoemaker, Robert W., Debanjan Mitra, Yuxin Chen, and Skander Essegaier (2003), “A Comment on Price-Endings When Prices Signal Quality,” Management Science, 49 (December), 1753-1758. Bohlmann, Jonathan D., Peter N. Golder, and Debanjan Mitra (2002), “Deconstructing the Pioneer’s Advantage: An Examination of the Relative Success and Failure of Market Pioneers,” Management Science, 48 (September), 1175-1195. Mitra, Debanjan and Peter N. Golder (2002), “Whose Culture Matters? Near-Market Knowledge and Its Impact of Foreign Market Entry Timing,” Journal of Marketing Research, 39 (August), 350-365. PAPERS UNDER REVIEW/ WORKING PAPERS Kitchens, Brent, Debanjan Mitra, Joseph Johnson, and Praveen Pathak, “Does the Market Believe in Marketing? A Text Mining Based Informational Value Perspective” under first review, Journal of Marketing. Mitra, Debanjan and Joseph Johnson, “Fragility: A Customer Based Tracking Index of Brand Risk,” under second review, Marketing Science. Johnson, Joseph and Debanjan Mitra, “Does Victory Belong to the Swift? The Beachhead Effect and Successful Regional Expansion,” revise and resubmit, Journal of Marketing. Zhou, Chenxi, Debanjan Mitra, and Jenny Tucker, “Postponing ‘Bad’ vs. Protecting ‘Good’: Why do Retailers Stop Voluntary Disclosures?” Target: Journal of Marketing. Moon, Jihwan and Debanjan Mitra, “Sentiment and Satisfaction: A Tale of Two Metrics.”Target: Journal of Marketing Research. Kitchens, Brent, Debanjan Mitra, Joseph Johnson, and Praveen Pathak, “When is a Liability not a Liability Revisited: Disambigation as the Missing Link between General Dictionaries and Financial Textual Analysis,” Target: Journal of Finance. Golder, Peter N., Julie Irwin, and Debanjan Mitra, “Long-Term Market Leadership Persistence: Baselines, Economic Conditions, and Category Types,” Marketing Science Institute Report 13-110.

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Mitra, Debanjan, Peter N. Golder, and Jinhong Xie, “Meus Amicus Virtualis: Social Influence among Strangers in Online Word of Mouth.” Mitra, Debanjan and Peter N. Golder, “Customer Perceptions of Product Quality: A Longitudinal Study, Marketing Science Institute Report 05-120 WORK IN PROGRESS “Marketing Risk” with Praveen Pathak and Brent Kitchens. “Growth, Inequality, and Mobility” with Steve Shugan. “Virality and Stickiness” with Clay Park and Brent Kitchens. “Negativity in Effects and Positivity in Transmission” with Clay Park “Economic Consequences of Student Diversity” with Mike Lewis. ACADEMIC CITATIONS Google Scholar: Cites (till April 2014) - 536 Cites since 2009 (till April 2014) - 379 Social Science Citation index: Cites (till April 2014) - 172 MEDIA

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“Four Insights On How Great Brands Fail”, in Forbes, On Marketing, July 12, 2013. “The Battle to Retain Market Leadership” in Strategy+Business, Booz & Co., July 5, 2013. “Recruiters Value Academic Research”, in Business Week online, Research Viewpoint, October 16, 2008 “Academic research is good for MBA students,” in The Financial Times, US and UK editions, September 22, 2008. “Soapbox: Value of research” in www.ft.com, September 22, 2008. “Research brings rewards,” in www.CNN.com. “New Study Demonstrates Measurable Return-on-Investment of Academic Research on B-School Performance: Enhanced salaries of graduates, admissions selectivity and peer rankings cited,” in www.Marketwatch.com, The Wall Street Journal. “Business-School Research Raises Starting Salaries and Prestige, Study Finds” in The Chronicles of Higher Education, September 22, 2008. “König Kunde - nachtragend und undankbar,” Handelsblatt, Montag, August 2006.

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INVITED PRESENTATIONS Arizona State University, Duke University, Emory University, Harvard University, INSEAD, National Taiwan University, Penn State University, Purdue University, Southern Methodist University, Syracuse University, Tulane University, University of Colorado at Boulder, University of Florida, University of Miami, University of Michigan at Ann Arbor, University Of Minnesota, University of Pittsburgh, University of South Carolina, University of Southern California, University of Virginia, University of Washington, University of Western Ontario, University of Wisconsin at Madison. SELECTED CONFERENCE PRESENTATIONS “A Theory of Market Growth” invited plenary presentation, Frontiers in Service Conference, Taipei, July 2013. “A Text Mining Based Informational Value Perspective of Marketing,” INFORMS Marketing Science Conference, Istanbul, Turkey, June 2013. “Does the Market Believe in Marketing? A Text Mining Based Informational Value Perspective” presented at the 22nd Workshop on Information Technologies and Systems, Orlando, December 2012. “A Churn Theory for Predicting and Explaining Market Growth” presented at INFORMS Marketing Science Conference, Boston, June 2012. “Do Economic Conditions Affect Long-Term Brand Leadership Persistence?” presented at Theory and Practice in Marketing Conference, Boston, May 2012. “Unraveling the Internationalization-Profitability Paradox” presented at INFORMS Marketing Science Conference, Houston, June 2011. “Marketing, Financial Performance and A Theory of Random Shocks,” presented at MSI Marketing Meets Wall Street II Conference, Boston, June 2011. “Counting Your Chicken before They Hatch: A Forward-Looking Measure of Brand Extension Success,” presented at the Product Development and Management Association Conference, Orlando, August 2010. “Satisfaction and Dissatisfaction Proneness: Examining the Effect of Attribute-level Disconfirmation on Changes in Attribute Importance Weights,” presented at INFORMS Marketing Science Conference, Cologne, June 2010. “Brand Vitality: A Dynamic Measure of Brand Potential,” presented at INFORMS Marketing Science Conference, Cologne, June 2010. “Diversity’s Consequences: Alleviation or Amelioration?” presented at Marketing Dynamics Conference, New York City, October 2009.

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“The Weakness of Strong Ties: Homophily, Heterophily, and the Valence of Buzz,” presented at INFORMS Marketing Science Conference, Ann Arbor, June 2009. “Long Term Effects: An ETET Research Agenda,” presented at the Marketing Science Institute Young Scholars Conference, Utah, March 2009. “The Short-Term and Long-Term Effects of Academic Research,” presented at INFORMS Marketing Science Conference, Vancouver, June 2008. “People Metrics and New Product Forecasting,” presented at INFORMS Marketing Science Conference, Singapore, June 2007. “The Buzz on B-Schools,” presented at INFORMS Marketing Science Conference, Pittsburgh, June 2006. “The Continuity of Discontinuous Innovations,” presented at INFORMS Marketing Science Conference, Atlanta, June 2005 “Brand Fragility: Analyzing the Resilience of Brand Equity,” presented at INFORMS Marketing Science Conference, Rotterdam, June 2004. “Running Hard to Stand Still: Analyzing Persistence and the Duration of Market Performance,” with Peter Golder and Qi Wang, presented at INFORMS Marketing Science Conference, College Park, June 2003. “When Do Firms Become Truly Multinational?” presented at INFORMS Marketing Science Conference, Alberta, June 2002. “An Econometric Analysis of the Long-Term Effects of Product Quality,” presented at INFORMS Marketing Science Conference, Wiesbaden, July 2001. SERVICE & AFFILIATIONS Editorial Board:

Journal of Marketing

Guest Area Editor:

Marketing Science

Ad-Hoc Reviewer:

Marketing Science Management Science Journal of Marketing Research Journal of Retailing International Journal of Research in Marketing Journal of Service Research Marketing Letters Journal of Public Policy and Marketing Journal of Product Innovation Management Journal of Management Studies Electronic Commerce and Research National Science Foundation

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Member:

Institute for Operations Research and Management Sciences (INFORMS) American Marketing Association (AMA)

TEACHING & ADVISING Courses Taught:

Problems and Methods in Marketing Management (2010 --) Marketing Management (2003 --) Warrington College of Business Administration, University of Florida Marketing Research (2001) Introduction to Marketing (2002) Stern School of Business, New York University

Teaching Assistant:

Competitive Marketing Strategy (1998-2001) Marketing Concepts (2000-2001) Stern School of Business, New York University

Case Preparation:

“Cats and Clicks: Hanover Direct” with Prof. Joel Steckel and Prof. Mike Uretsky Stern School of Business, New York University

Dissertation Committee:

Brent Kitchens (external) Kritee Gujral (external) Thomas Knight (external) Yuying Shi Xiaoqing Jing Jeremy Lim Qiong Wang Warrington College of Business, University of Florida

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