DRAFT PROGRAMME

Creative and commercial strategies for a post digital age: What works, what doesn't, what's next?

DRAFT PROGRAMME PROGRAMME DAY ONE 09.30 - 09.40: CHAIR'S OPENING REMARKS Rory Cellan-Jones, technology reporter, BBC 09.40 - 09.50: WELCOME FROM THE GUARDIAN Alan Rusbridger, editor-in-chief, The Guardian 09.50 - 10.20: OPENING KEYNOTE Navigating the creative, commercial and technological challenges of the post-digital age: What works, what doesn't and what's next? Adam Crozier, CEO, ITV 10.20 - 10.50: KEYNOTE PRESENTATION Speaker to be confirmed 10.50 - 11.20: MORNING BREAK 11.20 - 12.30: KEYNOTE PANEL DEBATE Making money in modern media: How do you turn audiences and communities into consumers? >> Paywall vs subscription vs freemium vs bundle vs open - who will win the battle of the business models? >> Is Murdoch right? Have we been tricked by technology firms into trading analogue pounds for digital pennies? >> How much of a game changer are tablets and other disruptive technologies and delivery mechanisms in terms of revenue generators? >> Does traditional media understand the web? Does new media understand how to make money? Speakers include: Tim Brooks, managing director, Guardian News & Media David Kosse, president, International, Universal Pictures Paul Hayes, managing director, commercial, News International Stevie Spring, chief executive, Future Publishing Christian Hernandez, director of partnerships, Facebook Paul Bascobert, president, Bloomberg Businessweek 12.30 - 13.30: BREAK OUT SESSIONS 1&2 BREAK OUT SESSION 1 Reaching the next-generation media consumer: The power of effective, connected and social media >> Where will audiences be consuming their media as more traditional content moves online? >> How can publishers reach, empower and grow an active engaged audience online? >> How can marketers leverage these engaged audiences to promote brand messages? Speakers include: Troy Young, president, SAY Media BREAK OUT SESSION 2 What does the future sound like? Creative and commercial opportunities in the music and audio industries >> As revenues generated by direct distribution of music content continue to freefall, which strategies and models are emerging that can effectively take up the shortfall? Speakers include: Clive Dickens, COO, Absolute Radio

Alex Ljung, CEO, Sound Cloud Feargal Sharkey, chief executive, UK Music Paul Smernicki, director of digital, Universal Music UK 13.30 - 14.30: LUNCH 14.30 - 14.50: AFTERNOON KEYNOTE PRESENTATION AND INTERVIEW Richard Pinder, COO, Publicis 14.50 - 15.40: BREAK OUT SESSIONS 3&4 BREAK OUT SESSION 3 Next generation gaming: Convergence and innovation in the gaming sector o bra >> How will creative and technological innovation continue to drive revenue growth in the sector? >> Are games consoles and platforms destined to become the entertainment centre piece of the living room? >> How are commercial opportunities opening up to brands and content owners within mobile and console gaming? Speakers include: Keith Stuart, games correspondent, The Guardian David Rose, director, We R Interactive Torsten Reil, CEO, NaturalMotion David Rose, director, We R Interactive BREAK OUT SESSION 4 Global media and emerging territories: Strategies for successfully turning your audience and consumer base from millions to billions Speakers include: Amanda Palmer, executive director, Doha Film Institute/Doha Tribeca Film Festival Verity Evans, global creative brand strategist, Venture Three Dan Heaf, digital director, BBC Worldwide Renato Cagno, marketing director, Capricho (Brazil) 15.40 - 16.00: AFTERNOON BREAK 16.00- 17.20: CLOSING KEYNOTE PANEL DEBATE Finding, funding or being the future: Where’s the next big idea coming from? Speakers include: Peter Molyneux, founder, Lionshead Studios Ralph Rivera, Director, Digital Media, BBC Future Media & Technology 17.20 - 17.30: CHAIR'S CLOSING REMARKS 17.30 - 19.00: DRINKS RECEPTION AND SPEAKER DINNER

PROGRAMME DAY TWO 09.30 - 09.35: CHAIR'S OPENING REMARKS Kate Bulkley, media and technology analyst and commentator 09.35 - 10.00: THE CHANGING MEDIA SUMMIT KEYNOTE ADDRESS & INTERVIEW The future of Mobile, Social and Location Foursquare CEO and Co-founder Dennis Crowley will talk about the explosive growth of location-based services over the past year, and how merchants and brands can connect with the millions of users "checking in" all over the world. He will also discuss where he sees the location space going in 2011 and how Foursquare plans to stay ahead of the curve. Dennis Crowley, founder, foursquare 10.00 - 10.20: PRESENTATION AND Q&A Steven Kydd, executive vice president, studios, Demand Media 10.20 - 11.20: KEYNOTE PRESENTATIONS AND PANEL DEBATE Next generation technology: How do we stay ahead of the impact of technology? >> How are digital technologies, digital platforms and digital consumers continuing to reshape the way we create, deliver and make money out of content? >> Can traditional media companies and their strategies compete with a new breed of digital innovators? Speakers include: Rob Grimshaw, managing director, FT.com Tom Laidlaw, CEO, Videojug Matthias Miksche, CEO, Stardoll Danielle Nagler, head of HD and 3-D, BBC Catherine Powell, SVP and general manager, media distribution, EMEA, Disney 11.20 - 11.50: MORNING BREAK 11.50 - 12.10: PRESENTATION What does the future of connected TV look like? >> How will internet connected television change the way we watch TV? >> What is the opportunity for content providers to reach the nation’s TV screens in a connected TV world? >> How will ‘free-to-air’ models develop to enable a wide range of content? Richard Halton, CEO, YouView What does the future of connected TV look like? 12.10 - 13.00: BREAK OUT SESSIONS 5&6 BREAK OUT SESSION 5 Creative insight: How can you combine new technology and creative engagement to better understand, target and engage with consumers and audiences? >> How has data-led technology revolutionised the role of advertising and its ability to be impactful? >> With audiences now literally moving targets thanks to on demand mobile media what are the best ways for marketers to reach consumers? >> How can brands and agencies capture the hearts and minds of consumers who’s natural impulse is now to interact and participate? Speakers include: Tom Eslinger, worldwide interactive creative director, Saatchi & Saatchi Gino Fisanotti, director of marketing, UK & Ireland, Nike BREAK OUT SESSION 6 Getting connected: What creative and commercial opportunities are opening up around next generation video content and connected TV? >> How will web-enabled content devices and platforms change the way video content is funded, created, consumed and above all monetized? >> Are established and trusted channel brands in a gradual but terminal decline in the face of the rise of search, discovery and recommendation based portals? >> How will a greater ability to understand and target consumers of web-enabled content impact on advertiser relationships with video and TV content? Speakers include: Kate Bulkley, media and technology analyst and commentator Stuart Baxter, senior evp, European distribution, Sony Pictures Television David Lynn, evp & MD, MTV Networks UK & Ireland & Australia & New Zealand Josh Berger, president & managing director, Warner Bros Entertainment UK, Ireland and Spain 13.00 - 14.00: LUNCH

14.00 - 14.30: AFTERNOON KEYNOTE PRESENTATION & INTERVIEW Evgeny Lebedev, chairman, Independent and Evening Standard 14.30 – 15.20: BREAK OUT SESSIONS 7&8 BREAK OUT SESSION 7 Creative exchange: In a world where the only limit is your imagination how have digital technologies changed our understanding of creativity? A film maker, a special effects wizard, a tech developer and a creative director walk into a conference room – the punchline?: A showcase of some of the finest Creative digital has to offer and a discussion of what it takes to make something both beautiful and meaningful in the digital age. Speakers include: Will Gompertz, arts editor, BBC Christine Langan, creative director, BBC Films William Sargent, CEO & co-founder, Framestore Dan Catt, trouble maker, The Guardian BREAK OUT SESSION 8 There’s an app for that: How do you create, manage and monetize tablet, mobile and web-based apps? >> How do you get content right for specific applications? And how do you get your apps to function across multiple platforms? >> Are apps a fad, the future or just another part of the mix? Speakers include: Mike Saunders, director of digital media, Royal Botanic Gardens, Kew Juan Lopez-Valcarcel, global digital products & consumer technology, Pearson Ian Carrington, head of mobile, EMEA, Google Michael Burgess, head of digital, Seven Squared 15.20 - 15.40: AFTERNOON BREAK 15.40 - 16.30: PANEL SESSION The creative and commercial future of content: How will content be made and monetized? Speakers include: Tom Thirlwall, CEO, Big Balls Films James Kirkham, co-owner and managing director, Holler Matt Jagger, partner, Naked 16.30 - 17.00: THE CHANGING MEDIA SUMMIT CLOSING KEYNOTE PRESENTATION & INTERVIEW Tim Armstrong, CEO, AOL 17.00 - 17.05: CHAIR'S CLOSING REMARKS