Developing Physical Activity for Health Community Outreach Communication Campaigns to Enhance Public Awareness in Africa Presenters: Wilson Okaka & Irene Judith Nagasha Kyambogo University, Kampala- Uganda 1 Email:
[email protected] 2 Email:
[email protected]
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA 9/20/2016
Aim and Objectives The paper explains how developing physical activity for health community outreach communication campaigns can enhance public awareness for sustainable development (SD) progress in Africa. Sports or physical activity outreaches are vital for making the relevance of university physical activity for health education curriculum a public reality. It is imperative for universities to plan, develop, implement, monitor, & evaluate the effectiveness of their sports outreach policies, programmes, projects, and activities for the timely achievement of the SDGs for (SD). The salient issues under investigations include: the significance of physical activity for health; the issues & options in east African university research outreach methodology; the prospects & challenges of the university physical activity for health outreach activities; the roles of the stakeholders; & multiple methods of infusing outreach activities into university research & education curricula to achieve 2030 sustainable education goals. 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA
Methods: This review was conducted by sourcing policy strategy documents, current literature, and news bulletins, online search engines, through discussion with key informants, documents from the governments of the east African community (EAC), inter-university council for east Africa (IUCEA), DAAD, SIDA, AICAD, JICA, EU, UNICEF, WHO, UNDP, the World Bank , and lessons learned from multiple community outreach innovations best practices. 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA
Results: There
are a few but largely less effective outreaches in the schools, institutions, communities, and industries; low awareness of physical activity for health outreach activities among the public; lack of national university sports outreach policy strategies; poor funding; low access to ICT use, and poor culture of dissemination of sports research outputs. Outreaches are hindered by often weak institutional capacity, poor or wrong planning of ICT deployment, uncoordinated planning or implementation of ICT policy, lack of special sports funding or budget support, poor accountability, and low staff morale. 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA
Conclusions:
ICT content quality, consistence, & sustenance can have a great role in creating, raising, developing, & sustaining physical activity awareness of public healthcare in Africa. Health awareness promotes global networking for SDGs. ICT is vital for sports information & knowledge sharing, project funding, ethics, gender equity, enhancing healthy bodies for healthy minds, sports education & research, interuniversity, and regular North-South sports collaborations. Sports campaigns will help to achieve universal health coverage (UHC) with financial risk protection, access to quality essential community health care services for all. Sports promotes community intercultural inter-mingling. 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KEYNA
Lessons Learned
Physical activity among other things can help to: Reduce social exclusion as it promotes social inclusion Helps to control personal addictions or social deviations Reduces personal or family health risks as well as bills Promotes personal or community production as well as productivity outputs for sustainable development Reduces or prevents self-pity or hopelessness attitudes Promotes gender equality as well as social equity Lowers heart disease risks by 35 percent It is personal or community fun & enhances sex or love-making life Improves self confidence as well as promotes weight control Promotes good sleeping life & promotes long life (longevity) 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA
Acknowledgements •PASHDA 2016 Conference Conveners at Kenyatta University – Nairobi (Kenya) •Chief Guests & Keynote Speakers at PASHDA 2016 •Vice Chancellor of Kenyatta University (Kenya) •PASHDA 2016 Secretariat & Special Conference Committees & all the Staff & Students at KU •Session Chairs, Presenters, Rapporteurs, & Press •Governments & Peoples of the Participating States •May God Bless You All. Thanks for Your Attention. 9/20/2016
2° PASHDA 21-23 SEP.2016 KENYATTA UNIVERSITY NAIROBI - KENYA
