Efficient and inefficient media for political campaign advertising

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Efficient and inefficient media for political campaign advertising. Roland T Rust; Mukesh Hajaj; George Haley. Journal of Advertising (pre-1986); 1984; 13, ...
Efficient and inefficient media for political campaign advertising Roland T Rust; Mukesh Hajaj; George Haley Journal of Advertising (pre-1986); 1984; 13, 000003; ABI/INFORM Global pg. 45

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.