Improving Port-Based Economic Development Websites
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Improving Port-Based Economic Development Websites
checklist was developed to optimize ports' websites for site consultants and economic ... "A Usability Analysis of Company Websites." Journal of. Computer ...
Improving Port-Based Economic Development Websites Thomas Kern Faculty Adviser: Chad Miller, Ph. D.
2015 Mississippi Water Resources Conference Source: http://www.wrri.msstate.edu/conference/index.asp
Purpose During the MDOT and MDA Mississippi Port Directors Economic Development Workshop in August 2014, six major initiatives were created to help market Mississippi’s ports. To foster development at Mississippi’s a survey/ checklist was developed to optimize ports’ websites for site consultants and economic developers. The survey was designed to ensure that the ports’ websites contain the information that site consultants and developers need, as well as, to enhance the overall usability of the site.
Importance Websites are vitally important in economic development. When businesses are looking to move to a new location, the first step is to review the websites of the potential communities. The businesses are searching for particular information to narrow down the list of potential communities. It is a process of elimination rather than a process of selection, so having the right information on a website can be the difference in success and failure.
Methodology The survey developed is shown in the next panel of the poster. The usability section of the survey was generated directly from Cappel and Zhenyu’s (2007) research on website usability. Secondary research of published articles in conjunction with interviews with site consultants and economic developers were drawn upon to shape information questions. The usability and information questions are nominal questions and therefore constrained to either “yes” or “no” as possible answers. The Port of Itawamba website was analyzed by three separate people to test the survey for validity and reliability.
Questionnaire Usability Questions 1. A splash page is used on the opening screen. 2. Horizontal scrolling is required. 3. Homepage contains a self-link. 4. Text links are underlined. 5. Text links are blue. 6. Text link color changes after a link is clicked. 7. Company logo serves as "Home" link on intimal pages. 8. A "Home" text link appears on intimal pages. 9. A breadcrumb trail is provided. 10.Site search capability is provided. 11.A FAQ or Help option is provided. Source: Cappel, James J., and Zhenyu Huang. "A Usability Analysis of Company Websites." Journal of Computer Information Systems (2007): 117-23. Web. 27 Jan. 2015.
Information Questions 1. Does website contain information about transportation capabilities away from port? 2. Is information about cargo handling equipment and capabilities provided? 3. Is information about the different size ships the port can handle provided? 4. Is capacity information for the port given? 5. Does the website have detailed information about process for how land at the port is acquired? 6. Is there a tool to browse available sites inside and around the port? 7. If there is a tool to search available sites, is there general information about the available space. 8. Does the website provide information about customs procedures including tariffs for sea ports or wharfage fees for river ports? 9. Is information about land restrictions for land surrounding the port provided? 10.Is information about privately owned land around the port provided? 11.Is descriptive information of the port provided? 12.Is contact information for the port provided?
Ports with a Primary Website* Lowndes County Port Port Bienville Port of Gulfport Port of Itawamba Port of Natchez Port of Pascagoula Port of Rosedale Ports without a Primary Website Port of Aberdeen Port of Amory Port of Biloxi Port of Claiborne County Port of Clay County Port of Greenville Port of Vicksburg Yazoo County Port Yellow Creek Inland Port
Source: arcgis.com
*Primary: Website in which the main focus in on the port, as oppose to a third party website like a city, county, or MDOT website in which the port information is secondary to the websites focus.
