Sep 30, 2014 - use: (1) stickiness and site loyalty; (2) social media referrals; (3) that .... isations, are relying increasingly heavily on GA for all their usage and ...
Information Seeking Behaviour and Usage on a Multi-media Platform: Case Study Europeana David Nicholas and David Clark
Abstract 7KH DUWLFOH H[DPLQHV WKH XVDJH RI WKH (XURSHDQDHX ZHEVLWH D PXOWL OLQJXDO RQOLQH FROOHFWLRQ RI PLOOLRQV RI GLJLWL]HG LWHPV IURP (XURSHDQ PXVHXPV OLEUDULHVDUFKLYHVDQGPXOWLPHGLDFROOHFWLRQV,WFRQFHQWUDWHVRQWKUHHDVSHFWVRI XVH VWLFNLQHVV DQG VLWH OR\DOW\ VRFLDO PHGLD UHIHUUDOV WKDW DVVRFLDWHG ZLWKYLUWXDOH[KLELWLRQV7KUHHPHWKRGVIRUREWDLQLQJWKHGDWDDUHH[DPLQHG*RRJOH DQDO\WLFV&OLFN6WUHDPORJVDQGKWWSVHUYHUORJV7KHDQDO\VHVSURGXFHGE\*RRJOH $QDO\WLFVDUHKLJKOLJKWHGLQWKHDUWLFOH Keywords Information seeking · *RRJOH DQDO\WLFV · /RJ DQDO\VLV · 0XOWLPHGLD ZHEVLWH · Europeana
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Fig. 1 Europeana home page
Aims and Objectives 7KHVWXG\UHSRUWHGKHUHIHDWXUHVRXUODWHVWUHVHDUFKZKLFKIRFXVHVRQWKUHHW\SHV RIGLJLWDOEHKDYLRUSUHYDLOLQJLQ(XURSHDQDZKLFKZHUHJDUGWREHSDUWLFXODUO\VLJQLILFDQWDQGVWUDWHJLFIRUPVRIGLJLWDOEHKDYLRXUQRWRQO\IRU(XURSHDQDEXWIRUDOO LQIRUPDWLRQSURYLGHUVRQWKH:HE7KHVHDUH 1. Stickiness and user loyalty. Stickiness is anything about a Web site that encourDJHVDYLVLWRUWRVWD\ORQJHUHQJDJHPHQW DQGYLVLWPRUHRIWHQUHWXUQHHV $OO LQIRUPDWLRQSURYLGHUVDUHLQWHUHVWHGLQZKDWFRQVWLWXWHVVWLFNLQHVVDQGKRZWKH\ can make their sites stickier. 2. Social media referral.9ROXPH DQG FKDUDFWHULVWLFV RI WKH WUDIILF FRPLQJ IURP )DFHERRNWZLWWHUDQGWKHOLNHZKLFKFRXOGSRWHQWLDOO\GULYHDORWRIWUDIILFWR Europeana and encourage much re-use of Europeana content.
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