Jaguar Land Rover. App Strategies and Ecosystem Development. Peter Virk.
Head of Connected Technologies & Apps. Page 2. 2. CONFIDENTIAL. Apps in ...
Jaguar Land Rover
App Strategies and Ecosystem Development
Peter Virk Head of Connected Technologies & Apps
Apps in Vehicles Brought in
Built in
Enhancing driving and ownership experience CONFIDENTIAL
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Apps in Vehicles Brought in
Brought in Jaguar InControlTM Apps, Land Rover InControlTM Apps
• • • • •
One customer experience My device, My Apps, My content, My configuration Multi user, multi vehicle In car App experience with familiar App developer DNA Fast to market with new Apps available post sale of vehicle
Enhancing driving and ownership experience
CONFIDENTIAL
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Why Apps
Office Productivity Navigation Traffic Fuel Stations Travel Communication Ride Sharing Location based services Driver Assistance Public Transport Social Media Music
Parking
...and many others CONFIDENTIAL
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Brought In
Jaguar InControlTM Apps, Land Rover InControlTM Apps System 1
Unified Strategy – • One customer experience
System 2
System 3
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What is InControl Apps? App automatically launches when handset is unlocked and connected to the car In-vehicle view is common for both Android and iOS
Image within silver box is generated by handset
List of Apps will be announced in future Jaguar Land Rover press releases
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Brought In - CE Device Jaguar InControlTM Apps, Land Rover InControlTM Apps Clean, Simple and Connected
CONFIDENTIAL
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Vehicle Optimised Apps
• The apps displayed in the vehicle are optimised for a better on-the-move experience by providing only the features necessary in the car and optimising the layout for the vehicle touchscreen. • The Apps retain with the look and feel from the App developer 8
Voice of the customer “The next step in what is absolutely needed. People buy Smartphones and they customise them, you’ll never emulate as a manufacturer how people customise their phones because people won’t try to customise their car to that extent”
“Very clever, I use my phone practically every minute of my waking life, would be very useful to be able to connect my phone to the car”
“Perfect, same screen flow that you’d be looking at everyday, the manufacturer doesn’t have to reinvent the wheel”
“Definitely a unique feature, providing an interface that people are familiar with, an existing infrastructure that you’re just enabling”
“Very clever, very innovative, future trend for a lot of other companies, cool technology” 9
Jaguar InControlTM Apps Land Rover InControlTM Apps / MySpin Partnership – Bosch SoftTec Strategy – • Platform to be shared with other OEM’s
White label product for other OEMs
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Jaguar Land Rover Media Centre 10th of September:
Jaguar Land Rover Announces New Era of In-Vehicle Smartphone App Connectivity
• To read the full PR announcement visit: - http://newsroom.jaguarlandrover.com/
Nick Gionis, Jaguar Land Rover Chief Engineer Infotainment, said: "We are giving customers the opportunity to enjoy the great benefits of accessing their favourite apps while in their vehicle, whether it's to plan a better journey, keep up to date with business, enjoy the best entertainment or monitor their social media channels. "Through our work with BOSCH SoftTec we have ensured that Jaguar InControl™ Apps and Land Rover InControl™ Apps are designed to work with equal functionality with both Android and Apple smartphones, which means no compromise for the customer. "With the benefit of this comprehensive approach, we are now looking forward to working further with the world's leading app developers to ensure a fantastic range of products are available when the platform begins its roll-out next year."
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Peter Virk
[email protected]
Head of Connected Technologies & Apps
