Nov 24, 2015 - COMPETITION No: ... customer engagement through a variety of social media platforms, developing relevant
EMPLOYMENT OPPORTUNITY
POSSIBILITÉ D'EMPLOI Our Mission Statement: The purpose of The St. Lawrence Parks Commission is to generate lasting visitor growth, drive economic prosperity, and build community partnerships in Eastern Ontario. It is a revenue-generating tourism business offering customer-focused entertaining and educational experiences that maximize its natural, leisure, and heritage assets.
DIRECTOR, MARKETING AND CUSTOMER EXPERIENCE COMPETITION No:
SLPC 2015-39
CLASSIFICATION:
AIM 23 INSTIT MGMT AM-23
COMPENSATION GROUP:
Management Compensation Plan
SALARY RANGE:
$92,346 to $122,091 Where candidates lack the full qualifications, an appointment may be made at a lower classification and salary level
PERIOD OF EMPLOYMENT:
Regular full-time
HOURS OF WORK:
36.25 hours per week
DIVISION:
Corporate Marketing, Special Events, and Revenue G
LOCATION:
Kingston and Morrisburg
POSTING DATE:
November 24, 2015
CLOSING DATE:
December 23, 2015
AREA OF SEARCH:
OPEN
Are you an innovative leader with experience in the development and implementation of successful marketing strategies in a revenue generating environment? Do you have a proven track record of creating a customer-centric culture that drives corporate strategy? If so, consider this opportunity where you will be part of our Senior Leadership team, and our “Alive in Five” strategy. WHAT CAN I EXPECT TO DO IN THIS ROLE? Reporting to the General Manager & CEO, in this role you will: Provide senior level strategic direction and leadership in the development, implementation and delivery of innovative corporate marketing initiatives which support the St. Lawrence Parks Commission’s goal of sustainability. Create a persistent, strategic focus on the customer; delivering corporate strategies to maximize customer acquisition, retention and profitability. Ensure high quality interactions at each consumer touch point with the goal of increasing satisfaction and building better product and experiences that the customer is willing to pay for.
HOW DO I QUALIFY? KNOWLEDGE AND EXPERIENCE You have specialized knowledge and proven success implementing marketing strategies such as consumer research, brand management, promotions, communications, advertising and sponsorship sales You have experience executing on reciprocal program strategies to integrate SLPC with their partners, driving corporate and regional tourism growth You excel in idea generation and have demonstrated knowledge and experience in business development and strategic planning to support initiatives and strategies that will stimulate visitor growth, customer loyalty and successfully market SLPC product and service offerings LEADING CUSTOMER EXPERIENCE STRATEGY You have demonstrated experience in: the development of customer–centric strategies, driving profitable customer behaviour through the creation of initiatives such as customer retention, loyalty, guest satisfaction and improving the overall customer experience; creating positive influences in product first impressions, connectivity to our experiences and influencing post visit behaviours managing the customer “life cycle” and a keen awareness of all phases of customer interactions with organizations identifying the most profitable customer segments and maximizing the value delivered to and derived from each customer building customer intimacy as a competitive strategy; driving strategy that builds, aligns and focuses product to meet the individual customer needs, including personalization of service and the customization of products to meet differing customer needs customer engagement through a variety of social media platforms, developing relevant customer content, interaction and customer loyalty, with the intention of growing our messaging through our follower base. MARKET RESEARCH, BUSINESS INTELLIGENCE & ANALYTICS You possess: senior level experience evaluating analytics related to market and customer trends; direct experience with market research initiatives to evaluate and measure effectiveness of marketing and business strategies knowledge of and experience with a variety of enterprise software tools such as CRM, ERP and POS systems as well as business analytics/business intelligence software LEADERSHIP, INFLUENCE AND STAKEHOLDER MANAGEMENT You have: demonstrated experience leading highly successful teams, providing overall management and leadership to corporate marketing and customer service portfolios proven success influencing internal stakeholders on how to deliver the greatest value to the customers strong relationship-building and negotiation skills and a demonstrated ability to develop and nurture business partner relationships
HOW TO APPLY: 1. Please e-mail or fax your cover letter and resume, quoting the competition number or position title. (E-mail:
[email protected], Fax: 613-543-0720) 2. Your cover letter and resume combined should not exceed five (5) pages. 3. Customize your cover letter and resume to the qualifications listed above. Using concrete examples, you must show how you demonstrated the requirements for this job. 4. OPS employees are required to quote their WIN EMPLOYEE ID number when applying. 5. Every external candidate must identify his or her prior employment in the Ontario Public Service including positions, dates of employment and any re-employment restrictions. REMEMBER: THE DEADLINE TO APPLY IS 11:59 PM ON WEDNESDAY, DECEMBER 23, 2015. WE THANK ALL CANDIDATES FOR APPLYING, BUT ONLY THOSE SELECTED FOR FURTHER SCREENING OR AN INTERVIEW WILL BE CONTACTED. The Parks of the St. Lawrence is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. For more information on how to request accommodation or assistance, please contact Human Resources at 1-800-437-2233, ext. 2440.
