Jun 2, 2015 - Contents ... 2-3. Introduction: A Simple Biz You Can Start Today . ... But how do you build addictions mod
MASTERFUL MINDSET M
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JUNE, 2015 Edition Created by Dr. James S. Vuocolo, Master Certified & Executive Coach www.MasterfulMindset.com Ph: 702-254-4708 / Fax 702-522-1915
Copying the content of this publication is a sin paid back in full by nature in due time with interest! ©2015 by James S. Vuocolo All Rights Reserved Worldwide.
CONTENTS
JUNE, 2015
Front Cover Contents ... 2-3 Introduction: A Simple Biz You Can Start Today ..... 4-7 News You Can Use ... 9, 10, 13 Resources ... 8, 11, 12, 29, 36 Creating A Referral-Based Business! ... 35 Articles: ◊◊◊ Make More Money By Giving Away ..... 20-21 ◊◊◊ Don't Inflict "Upsell Hell" On Your Customers/Clients! .... 22-23 ◊◊◊ How To Create Scarcity Out Of Thin Air! ... 25-27 ◊◊◊ How To Make Your Offer Irresistible .... 28-29 ◊◊◊ Simple Trick Slams Businesses With New Customers ..... 31-32 ◊◊◊ How To Create Best Selling Products When You
Don't Know A Darn Thing .... 33-34 ◊◊◊ A Brain Dead Simple Formula To Build Entire
Businesses .... 36-38 ◊◊◊ This Mistake Is Costing You Money Right Now! ... 39-40 ◊◊◊ This Old School Method Yields Recurring Payments ... 45-46
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CONTENTS Pop Quiz: Which Of These Are Good Reasons NOT To Launch Your Next Product? ....41-43 Ideas ... 18, 24, 37, 38, 44, 45 Final Words: FROM THE COACH'S PLAYBOOK: How To Increase Your Income Each Month .... 46-48 Back Cover ... 49
USA Observances in June:
June 14 - Flag Day 21 - Father's Day _______________________________________________________________
This publication may be shared in it's entirety without changes of any kind. Subscribe at: http://masterfulmindset.com _______________________________________________________________ Dr. Vuocolo is Director of Business Development at The Institute for Life Coach Training and a senior faculty member at CoachU. He has taught attraction marketing and coaching techniques to service professionals throughout the world. Learn more at: www.MasterfulMindset.com
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Introduction How To Build An Addictions Model into Your Marketing! Imagine if your products were as addictive as some drugs – only in a good way, i.e. your customers derived tremendous satisfaction from using your products, and continued to buy and use them for months and years! Your business would thrive, your customers would receive tremendous benefit, and everyone in this scenario would be happy. But how do you build addictions model into your own products and services? And in fact, can it even be done? The short answer is that not only can it be done, but it already has been done many, many times over. Look at any product or brand that people rave about and continue to buy over and over again and you’ll have a product or brand that people are in some way addicted to. The Apple brand immediately comes to mind, as well as many video games, foods, certain authors and so forth.
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In fact, bloggers and authors can use an addictions model to tremendous advantage, getting their readers to come back time and again for their latest post or book. So the question is, how can you build an addictions model into your products and services? And the answer is by meeting as many of these six human needs as possible. The more of these needs your product satisfies, the more "addicted" your customers will (legally and ethically) become: 1. Certainty and security – avoiding pain and gaining pleasure. For example, the certainty of a continuous stream of income that means you never have money problems again. 2. Uncertainty and variety – good surprises, positive changes, new stimuli. For example, when you play a video game there are always elements that can take you by surprise at any time. 3. Significance – feeling unique, special, important or needed. A service that pampers makes us feel special. A new job title makes us feel important. 4. Connection and love – feeling close to someone or a group of people. Social media helps us feel connected. An active forum centered on a product or goal can provide a strong tribal feeling. 5. Growth – expansion of capability, capacity or understanding. Many information products can provide growth opportunities.
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6. Contribution – a sense of service and of helping others. A forum in which members help each other reach their goals can be especially effective for this. We know if we can incorporate all 6 of these needs into a product, we’ll have something that is potentially addictive to our customers. So let’s try it with a membership model on how to make money online, and see what that might look like: 1. Certainty and security. This one is easy – if members learn how to make money online, they will have security. And in our sales information, we’re going to highlight the successes of current members to demonstrate the certainty that our program works. 2. Uncertainty and variety. We can add special bonuses and surprises in the member’s section to keep things interesting. Plus we can run challenges and competitions. 3. Significance. We find ways to acknowledge individual members as often as possible. We also respond quickly to all communication with personalized answers. And we continually let our members know how important they are to us, and remind them of the contributions that only they can make to the world. 4. Connection and love. We provide a forum or a private Facebook page where members can interact and become part of our ‘tribe.’ We highly encourage this interaction and have key people who answer questions and help everyone.
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5. Growth. We can have different levels of mastery that members work through, so they can see the progress they are making. Their levels of achievement are displayed inside the members’ area (significance.) 6. Contribution. In the forum we encourage and reward members for helping each other. And we remind them of the contribution they can make to the world by using their new skills. As you can see, it’s not all that difficult to touch on all 6 needs within your product or membership. Many times you’ll see overlap from one need to the next. And the better job you do of meeting these 6 needs, the more people will become addicted in a positive way, and possibly even become your customers/clients for life. So next time you create a product, offer a service, or start a membership site, ask yourself, "How can I get my customers addicted – in a good way?" - Enjoy this month's edition!
Coach Jim
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RESOURCES How to Summarize Any Text Online in Just a Few Seconds This free tool summarizes any long text in seconds. Plus it also summarizes deals and coupons for your favorite brands and stores. http://freesummarizer.com/
How to Achieve Your Goals Achieve and share your goals with people like you. Break your goal into smaller targets to make it easier, get support and motivation from the community, keep track of your progress and even mentor others. http://teamachievo.com/
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YOU CAN USE! Do You Publish On LinkedIn? Then you’ll be glad to know LinkedIn has introduced analytics for your posts. You can now get detailed info on how your readers interact with your articles. http://blog.linkedin.com/2015/05/07/new-analytics-for-publishing-on-linkedin/
You Can Test Office 2016 Now It’s ready for download if you want to test it out. Note that it works on Windows 7, 8 and Windows 10 PCs, laptops and tablets. You must uninstall Office 2013 to use the new preview because the two versions cannot run side by side. And Microsoft will be updating the public preview regularly. http://www.zdnet.com/article/microsoft-delivers-public-preview-of-office-2016-forwindows-desktops/
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YOU CAN USE! Local Marketers with Restaurant Clients: Now customers can order food directly from Google search results – tell your clients. https://plus.google.com/+google/posts/UijPqBzy6kf
Email vs Social Media – Which One is Better? If you’re investing a lot of time on social media while ignoring email marketing, you might want to rethink your marketing strategy. Among digital marketers, 79% rank return on investment of email marketing as good or excellent. Compare this to just 35% for social media. In fact, social media marketing ranks lower than offline direct marketing, content marketing, paid search and organic search, too. Here’s the comparison chart: http://blog.movableink.com/email-vs-social-media-roi/
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RESOURCES How To Add Live Chat to Your Website No downloads, just copy and paste the widget code into your website and start chatting with your visitors. https://www.userlike.com/en/
How to Create Your Own Mobile App for Free Flexible pages, nature features, make it private or public, easy editor, instant publishing and beautiful themes. This tool is just plain fun to use. https://www.yapp.us/
How to Design Engaging Images in Under 30 Seconds Choose your text, choose your font, pick out a background photo and you have an image to share on social media, your blog, etc. Fast and easy to use. https://buffer.com/pablo
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RESOURCES How to Find the Best Hashtag This social media tool helps you win the battle for social media attention by finding the best hashtag for your post. https://ritetag.com/
How to Add 200,000 Sound Effects to Your Recordings Catalog of 200,000 sound effects and loops. http://www.soundsnap.com/
How to Get Your Content Shared Get free, relevant traffic. You share other people’s content and they share yours. http://viralcontentbuzz.com/
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YOU CAN USE Reddit is Launching Reddit Video This will be the place to show off original content based on the stories told on Reddit. http://techcrunch.com/2015/05/06/reddit-co-founder-alexis-ohanian-announces-redditvideo-at-disrupt-ny/
Optimizing for SEO? Consider Using Questions Here’s an interesting tidbit – 27% of searchers type in queries by question. The most popular question format? “How” questions are on top at 38%, with “Why” at 24%. http://searchengineland.com/study-searchers-use-question-formats-27-of-the-timeusing-how-why-where-which-219955
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ARTICLE
Make More Money by Giving Away!
Let’s say you write and sell a fairly successful monthly newsletter. How can you get your subscribers to bring you new subscribers? Or maybe you have a growing membership. How do you get your current members to bring you more paying members? The answer might be as simple as giving your existing subscribers or members certificates to give to their friends. In the case of the newsletter, let your subscribers give away 1-6 months for free. Limit the number of gift subscriptions they can give away to keep the perceived value high. Make the gift certificates look like they were paid for by your current subscribers, so that when they give them out, it appears they’re giving a valuable gift (which they are.) This also makes it more likely your subscribers will give the certificates out because there is a sense of pride in the giving of the gift. When the gift recipients sign up to get their free subscriptions, you can offer them the chance to subscribe for a longer period of time at a reduced rate. Some will accept your offer, others won’t. Those who opt only for the free subscription will receive your offers to renew before their subscription ends. If you’ve provided a great value to them, some will subscribe. And when they do, you can then offer them certificates to give to their friends as well. Remember, since your newsletter is delivered electronically, it costs almost nothing to give out gift subscriptions. And even if your newsletter is printed and mailed, the cost is still low compared to the number of new subscribers you are likely to get using this simple method. Of course, you’ll want to track your numbers to be sure it’s profitable.
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And memberships can work the same way. Let your current members give away limited time memberships to a small handful of the people they think will appreciate it the most. You might even do special promotions using this method. For example, you give out certificates in late April for Mother’s Day with instructions to give them to mothers who would enjoy the subscription or membership. Or prior to Christmas as gifts, and so forth. If your membership or newsletter delivers a high value, using your current customers to bring in more customers can be the easiest, fastest and most cost effective way to get a continuous stream of new, happy customers into your business. ◊◊◊
Looking for Certified Coaching Services? Our Subscribers and Readers can save on Certified Executive, Career, Mentor and/or Personal Coaching Services. For more information go to www.MasterfulMindset.com or email
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ARTICLE
Don’t Inflict "Upsell Hell" on Your Customers/Clients!
I can virtually guarantee you’ve been on the customer side of this equation. You buy a product and you think you’re going to be directed to the download page. Instead, you find yourself on an upsell page trying to sell you another product. No problem, you scroll to the bottom and click the ‘no thanks’ link, thinking you’re about to get to the download page. No such luck. You’re on another upsell page. You scroll down and click ‘no thanks’ again, and you’re taken to… …yet another upsell page. Now you’re getting irritated. You scroll down, click the ‘no thanks’ button, and you’re finally taken to… …another upsell page! @#$%& You’re no longer just irritated, you’re annoyed, mad and even pissed off. Odds are you are talking to your computer and what you’re saying is not very nice. Who can blame you? Now then, let’s look at this from the marketer’s standpoint: The more offers you as the marketer can make, the more money you will make. Today, that is.
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But when you make your customers mad, what happens? They remember how you made them feel. In fact, they will remember how you made them feel long, long after they’ve forgotten your product. And the next time you try to sell them something, they’ll decide they’re going to stay far away from your offers because they do NOT want to get caught in upsell hell ever again. So what’s the solution? Offer ONE upsell. Just one. Then take your buyers straight to the download page. On the download page, you can offer them another product with a nice discount. You’re not holding their purchase hostage at this point because they’re able to download it. So they’re not going to resent you for making them another offer, especially if they get it at a reduced price. Then in your autoresponder sequence, you can offer them all the upsells, down sells and cross sells you like interspersed with helpful info, news and so forth. The bottom line comes down to this: If you want to be a flash in the pan and make all of your money today, use a ton of upsells. No one will buy from you again, but it won’t matter because you’ll be living on the beach somewhere carving coconuts. But if you want to build a long term business, then respect your customers and never, ever put them through upsell hell again.
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IDEAS How Marketo Makes $500,000 From a Single Piece of Unlikely Content The Big Marketing Activity Coloring Book is a 30 page e-book marketers can print out to play a game of marketing automation mad libs, fill out a content marketing word search, and match drawings of influential marketers with the titles of books they’ve written. It’s been downloaded tens of thousands of times since it was published in 2011, and it still drives thousands of views per week. And it’s just one idea of many from Marketo that earns them about a half millions dollars. Each. http://contently.com/strategist/2015/05/06/how-the-big-marketing-activity-coloringbook-fueled-marketos-insanely-lucrative-lead-gen-machine/
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ARTICLE
How to Create Scarcity Out of Thin Air!
First, the bad news: If you’re telling customers that you’re only selling “X” number of your digital product, they’re going to think you’re a scammer. Think about it. Back in 2000, you could tell people you’re only selling 1,000 copies and they would believe you. But it’s 2015, and people have seen this tactic so many times, they not only don’t believe you – it makes them question everything else you say. Plus, how dumb can you be to limit how much money you make? Let’s say you put out a truly great product, but to create scarcity and make sales you decide to limit either the number of products sold, or the time during which you will sell them. You make the sales, you pull the product, and your income goes to zero. Sorry to say, but that’s just plain stupid. Or worse yet, you claim you will pull the product but you don’t. Or you say you “may” stop selling, but you don’t. Or you stop selling for 2 days or 2 weeks or 2 months, and then you open it up again. And your credibility goes out the door. So how do you create scarcity of digital products without losing sales and credibility? You'll need to have a legitimate reason for creating the scarcity. For example, if you’re selling PLR, then obviously you can’t flood the market with thousands of copies or the PLR will lose its value.
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But most products can be sold forever without causing the buyers a problem. So in that case, what do you do to create scarcity? You use the second method, which is… …Bonus packages. And the good news: It’s easy, it’s highly effective, and done correctly it can create sales for you for a long time to come. Here’s how it works: Go to other marketers who sell products that compliment yours. These should be products that have only been sold and have never been given away. Otherwise they lose their value. Ask these marketers if you can do a deal: You get to give away their product to your next 50 / 500 / 1000 customers or all of your customers during the next week / two weeks / month. In return they get a percentage of your profits, along with the email addresses of all the buyers. Not many marketers will say no to this offer. They get paid for sales they’re expending no effort to make. PLUS they get the email address of every buyer so they can sell them more products later. And the best part is, you can repeat this as many times as you like, always offering new products as your limited bonuses. Maybe you offer the “XYZ” product to early bird buyers during the first 10 days only. Then during the next month you offer the “ABC” product, and the month after that, the “DEF” product and so forth. True, in theory you could offer this bonus forever, except that in reality the owner of the product you’re giving away has the final say on how many copies you can give out. And as you tell your customers, you have to follow their rules or you can’t give away any of their product.
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See how this works? Added bonus for you: You’re creating alliances with these product owners. If you treat them right you’ll be able to do more deals with them in the future as well. Bottom Line: By using REAL scarcity in this manner, you can continue to sell your product for a long time to come. And your customers will respect you for it, too.
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ARTICLE
How To Make Your Offer Irresistible ...
The competition for your prospect’s attention is at an all-time high. Simultaneously, the time they have to pay attention to your message is at an all-time low. Combined, these two things make selling harder than ever, which presents its own opportunity… Make it so easy for your customer to say yes, they practically don’t even have to think about it. How? By making them an offer they cannot refuse. (Cue music from the Godfather.) Imagine two side-by-side offers. Both are selling programs on how to become an effective public speaker. Both are quite excellent – the prospect would do well to buy either one. One program sells for $997, or 3 payments of $340. The other program says, “We are so confident you will love this program, we will ship it to you for the mere cost of postage. You pay NOTHING beyond shipping for a full 30 days. If, for any reason, you decide not to keep it, simply send it back and we will not charge you. But we’re confident you will never want to part with it, because it’s that good.” Which program would you choose – the one where you pay $997 or $340 upfront? Or the one where you pay $12 for shipping and get to try it out before you decide? It’s a no brainer offer. And you can do this with digital delivery as well. Charge them $1 today and the full price or the first payment in 30 days. Let them know you will send them an email 3 days prior to charging their card. Give them two ways to stop payment before it
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happens. And watch the sales roll in. Yes, a few people will cancel, but most won’t. And you’ll make far more sales than you would by asking for all the money up front. Positioned correctly, this technique can convey more confidence in your product than almost anything else. You are essentially saying to your customer that you will prove to them beyond a shadow of doubt just how good your product is, or they don’t pay. Now who can refuse an offer like that?
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IDEAS 5 Lessons from Shockingly Honest Marketing Campaigns The sad fact is, honesty in marketing has become shocking because it is so rare. But what if we could reconnect our marketing with that type of bold and believable honesty? Here are five examples: Can you figure out which businesses these are? 1. We’re number 2, we try harder. 2. #ImNoAngel 3. “I don’t always drink beer, but when I do I prefer ___” 4. The food franchise that publicly aired focus groups saying their food tasted like ketchup and cardboard 5. “It can’t get any worse, but we’ll try our best” and “Sorry for being the best in ignoring your complaints.” This is a very short article with a potentially powerful punch if you’ll apply the ideas to your own business. http://www.rohitbhargava.com/2015/04/5-lessons-from-shockingly-honestmarketing-campaigns.html
AD
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ARTICLE
Offline Marketers – This Simple Trick Slams Businesses with New Customers
This idea has been proven to work for insurance agents, but it can work for other trades as well. Imagine you walk into Joe’s insurance to sell your marketing services. Joe is sitting at his desk, looking bored and sad. “Joe,” you say, “How’s business?” “Not great, he answers.” “Joe, I’ll bet you a steak dinner that I can get your phone ringing off the hook in days.” Joe takes you up on your bet. You then launch an advertising campaign via social media or traditional media, in which Joe offers a big steak or shrimp dinner if he can’t save a customer money on his or her insurance. Because the offer is so attention getting and so bold, the phone does indeed ring off the hook. Just make sure before you run a promotion like this that Joe can indeed save most people money. And do something similar with other trades, too, such as tax preparers, travel agents and even auto repair shops. That’s right – auto repair. The offer might be – “Bring in your estimate from any other shop. If we can’t do the work for less money, we’ll buy you dinner.”
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Can you do something like this with online marketing? Why not? “Follow my step by step system. Show me you did all the steps, and if you aren’t making “x” amount of money in 6 months, the course is one me.” Or… “Follow my recommendations, keep an exercise and eating journal for 6 weeks while following the program, and if you haven’t lost 10 pounds, I’ll send you my competitor’s program for free.” The possibilities are endless. By making an offer no one else is making, you will stand out from the crowd, get noticed and make sales.
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ARTICLE
How to Create Best Selling Products When You Don’t Know a Darn Thing!
The fact is, most people have an expertise that would make a good product people would happily pay for. But some people either don’t feel confident enough to charge for what they know, or they really don’t know enough to charge. So what kind of product can these folks create? That’s easy – software. With software, you don’t have to record videos and write PDF’s and give case studies and examples and so forth, other than what you need to sell the software. All you need to create a software product is basically two things: A good idea and a coder. Coders are easy to come by – just go to any of the freelancing sites and take your pick. So how do you get a good idea for software? Study your market. See what people need. Make a note when you wish you had software that would do ____, because odds are other people are wishing for the same thing. Look at the new software introduced in your niche – how could you improve it? What are the latest, biggest, fastest growing trends? What software can you make to piggyback on these trends?
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The fact is, new ideas for software are everywhere if you’re looking for them. And software generally has a higher perceived value than information. This means you can either charge more than an information product, or keep your price low and get more buyers. Either way, you’re making sales and building a list of buyers. And all you need is an idea and the guts to see that idea through.
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RESOURCES How to Save Time, Share Smarter and Engage Your Audience Everywhere Dlvr.it will monitor your blog or any source you choose, and then send out a relevant tweet or post as soon as it sees you’ve posted new content. https://dlvr.it/
How to Find Your Target Audience, Engage Them with One Click and Fill Your Funnel This is a paid service for automated social media lead generation. And you get a free 14 day trial. http://www.socedo.com/
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ARTICLE ARTICLE
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Visitors watch the 2-3 minute segment and quickly learn something valuable. You’ve now earned a level of trust. And they are impressed and curious enough to give their email address in return for the rest of the video series. Taking this a step further, you can monetize your lead capture page by adding an upsell to the sequence. Once they subscribe, you offer them another, related product. Done right this will make your list building profitable enough to pay for advertising. And with a self-liquidating offer, you can build your list as fast as you like. 2. Promote your membership site. “This entire videos series is just one of many in my XYZ membership. Click here to get more info / sign up.” You’ll find it’s much easier to drive traffic to your membership sales page by promoting your free video clip. And you can add this into your autoresponder sequence to make more sales of your membership as well. 3. You can sell the actual PLR series. Placing a clip on a stand-alone page is a great way to promote your product. Be sure to rename the video series and give it an entirely different look with a new cover as well. Visitors watch the clip, like it, and click the link to get the rest of the video series. This takes them to a short sales page with an attractive price tag. Guaranteed, you will make more sales using this method than if you simply send them straight to the sales page without letting them view the segment.
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4. Give the video series away when they purchase an affiliate product. “Would you like to get this entire video series for free? Simply click his link, purchase ABC product and the video series is yours. They are then taken to the sales page for ABC product. Of course this works best when the affiliate product is directly related to the video series you’re giving away. 5. Give the video series away when they buy your product. “This entire video series is just one of the bonuses you get when you purchase my product.” Again, letting them preview the video series greatly increases the perceived value and heightens their desire to see the rest of the video series. Thus it’s a much better enticement to get them to buy your product. BIG BONUS TIP: This tip alone can put thousands of dollars you’re your pocket, and it’s super simple. Ready? For options 2-5, you can add them into your autoresponder sequences to make additional sales on autopilot. And you can repeat this with as many PLR video products as you like, too. Just show a teaser video and then offer the full course when they join your list, join your membership, buy your product, etc. It’s such a simple technique, yet very few marketers have caught on to this yet so it’s still wide open. ◊◊◊
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ARTICLE
This Mistake is Costing You Money RIGHT NOW!
Do you have download pages? You know, those pages where people pick up their product after buying it from you? If so, have you TESTED those download pages? Odds are it never even occurred to you. But why not? You test everything else, so why not test your download pages, too? “Wait, I don’t sell anything on my download page, so why would I test it?” Oh-oh, let’s back up. Any virtual real estate you have – including download pages – can be selling something for you. In fact, download pages can be the PERFECT place for promotion because your customer just made a purchase. This means they’re already in a buying mood. And who buys products? BUYERS do. If you’re not promoting something on your download pages, you are missing out on what might be thousands of dollars of revenue a month, depending on how much traffic those pages get. So how do you best promote a product on your download page? Forget flashy banners and things that look like ads. Simple is better, which is why adding a link to your list of download links will usually give you the best results. For example, if your down load page has a list of videos, at the end of the list you will place a link in the same font and the same color offering them their customer discount on whatever product you’re promoting.
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But don’t take my word for it – test it out for yourself. When they click this link they are lead to a slightly altered version of your regular sales page. At the top of the page is a line or two letting them know that because of their purchase, they are entitled to a special discount on this product today. Of course, you’ll want to remember to give them that discount, too. So what should you test on your download page? The links you use, the placement of links and the pages you send them to. Remember to promote a product that is in some way directly related to the one they bought for best results. Making this one simple change can potentially add thousands of dollars to your bottom line each and every year. Now that’s a great return on the investment of your time. ◊◊◊
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Small Business Owners: •
Are you struggling to grow your business?
•
Are you tired of chasing after unqualified leads?
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Are you worried about where to find future clients/customers?
MY STEP-BY-STEP SYSTEM WILL MAKE IDEAL CLIENTS COME TO YOU!
Become A "Referral Marketing Machine!" This Self-Directed course provides all the tools, templates and resources necessary to build a unique referral system for your particular business venture! It will teach you how to create the exact system successful businesses use to gain qualified referrals from existing customers and others. Both introverts and extroverts will benefit from all this course has to offer, and ensure your business growth for years to come! The proven step-by-step materials in this Course has worked for coaches, trainers, realtors, therapists, insurance agents, and others - and can work for you, too. It's like outsourcing your prospecting efforts!
Want more specifics? Check Self-Directed Course Offerings at http://www.LifeCoachTraining.com or www.MasterfulMindset.com
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RESOURCES IDEAS How to Increase Conversions 5% Guaranteed Automated conversion optimization software to increase the performance of your website with more sales, signups, trials, demos, appointments, etc. http://www.payboard.com/how-payboard-works/
How to Record Skype Interviews with Pristine Audio Quality This service is about to launch at the time of this writing. If they’re not ready when you get to the page, enter your email and they’ll let you know when it’s available. http://podclear.com/
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IDEAS How One Little Survey Saved a Business from Ruin So you think you know what your readers and customers want? You might be as gob-smacked as Shane was when he found out just how wrong he was… http://pushingsocial.com/the-1-reason-why-most-content-stinks-and-whatyou-can-do-about-it/
100 Really Creative Business Cards Do you use business cards? Here are 100 ideas for making your card stand out from the crowd. Look out especially for LaserPrintingInc.com – this is an idea any online business can use. http://www.webdesignerdepot.com/2009/05/100-really-creative-businesscards/
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IDEAS The Science Behind High Performing Headlines Asking the right question in your headline can result in massive social shares. So can using numbers, choosing the right words and (No surprise!) slanting negatively. http://blog.crazyegg.com/2015/05/04/high-performing-headlines/
8 Tips to Writing Killer Meta Descriptions to Increase Your CTR Getting to the first page of Google isn’t going to help you if you can’t get traffic to click on your link. http://www.searchenginejournal.com/8-tips-writing-killer-meta-descriptionsincrease-ctr/131019/
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ARTICLE
This Old School Method Yields Recurring Payments!
Let’s say you run across an affiliate program for a product with recurring payments, such as a membership site or software. Because it’s recurring payments, you sell it once and you get paid over and over again, for months or possibly even years. Everything else being equal, these are always the best types of products to promote because the income just keeps coming and coming. Naturally you want to make as many sales of these as possible, so the question becomes: Other than your usual methods of promotion, how can you get more subscribers to this affiliate program? Try an old school method that still works – creating a viral report. In the report, teach how to do whatever it is that the product does. Teach the method in detail, step by step. Leave nothing out. Then at the end, let the reader know that they don’t have to do any of what you just said. Instead, they can get the same results a whole lot faster and easier by subscribing to the affiliate program. Simple, right? First you show how complicated it is to do it by hand. Then you give them an easy way to get the same result – by subscribing. And you give your affiliate link. And by the way, this is the ONLY affiliate link you put in the entire report. Now then, here are few tips to make this work: 1. Create a report good enough to sell. This should be high quality. 2. Make the report short enough that readers can easily finish it in one sitting. You want every reader to reach the end so they see the affiliate link.
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3. Whenever possible, focus on telling your reader what to do, but not how to do it. This way they’re more likely to take the easy way out and subscribe to your affiliate program, rather than figure out details for themselves. . 4. Give your report an absolutely KILLER title that makes people want to read it and share it. 5. Leave your name off of your report. This will encourage others to share it with their lists. 6. Give anyone and everyone who has the report the right to distribute the report exactly as it is with no alterations. They can use it as a bonus, as a list building incentive and so forth. 7. If you’re written a sales page for the report, let others use the sales page and put their own name on it. Yes, they can absolutely charge for the report if they like, so long as they leave your affiliate link in place.
The idea is to get as many people as possible sharing your report. The more your report is distributed around the net, the more chances you have to make sales. This is a very old school method that can still be quite effective if you follow these steps. And of course you can repeat this method as many times as you like. Imagine if you have a dozen of these reports, each with an affiliate link to a recurring payment program. You let other marketers give your reports away as bonuses and whatnot. And you let marketers sell them and keep all the profits. Thousands upon thousands of copies can be distributed using these methods. And even if only 1 out of 100 who get the report subscribe for a few months to your programs, you’ll still make out like a bandit. ◊◊◊
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Pop Quiz: Which Of These Are Good Reasons NOT To Launch Your Next Product?
Check all that apply: 1. __ Another marketer has just launched a product very similar to yours, and if you launch your product now, you’ll look like a copycat. 2. __ You just got word that another launch for a similar product bombed in a very big way – almost no one bought it. You’ll look like an idiot if you launch your product. 3. __ A big guru in your niche just started the launch process of a very similar product. His first video is out, and once he releases the fourth video everyone on the planet will be promoting his product. 4. __ There are already several free versions of products quite similar to yours – thus there is no reason anyone would buy your product when they can get the same info for free. Did you pick which scenarios should stop you from launching your product right now? Okay, let’s see how you did.
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Answers: 1. This happens more often than you think. And yes, product creators do pull their product launch when they see someone else has just launched something similar. And you know what? Those product creators are fools. Here’s a true story to illustrate why: Recently a popular marketer was just about to launch a product he’d worked on for a long time. He had everything in place to launch – all he had to do was press the button to send out the first email. But someone else launched a VERY similar product that was selling like gangbusters. So he decided not to launch. Which made him sad. So late that night, when he was feeling down, he said, “Screw it!” and hit the launch button. $61,000 in profits later, he was very, VERY happy he had launched his look alike product. Do not worry about what others are selling. If you’ve done your research into what your customers want, you WILL make sales. And sometimes you’ll make those sales to the exact same people who bought your competitor’s product, too! Don’t wait, don’t hesitate – launch your product. 2. If their product didn’t sell, yours won’t either, right? Wrong. You’ve done your research and you know what your customers want. Your customers trust you. They like you. They buy your stuff. So of course you’re going to launch your product, because whatever that other marketer did or did not have going on does not affect you.
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And neither do rumors, so don’t pay any attention to them. Stop second guessing yourself and launch your product. 3. Oh no, you can’t compete with the “big cheese,” can you? Who says you have to? Your customers are YOUR customers. Your affiliates are YOUR affiliates. It’s common for similar products to hit the market at nearly the same time and have both do well. So don’t worry about it. Just launch your product. Have you noticed a pattern yet? We hope so. Okay, onto our last one… 4. What is the perceived value of “free?” Low. Very low. In fact, no free product can compete with your paid product, because as everyone believes, they get what they pay for. That’s why free is never your competition. So launch your product. Now. In fact the only real competition you ever have is in your mind. So don’t worry about who is launching what or when they are launching. In fact, stop reading your emails when you’re in product creation mode and just focus on your task – creating the content and products your customers want. Everything else will take care of itself.
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IDEAS Do Stories Really Sell?? Only Sometimes… You’ve heard it said time and again – stories sell. And it’s true, stories can be highly effective at selling ideas and products. But sometimes your message will get lost in a story, especially if that story only entertains and doesn’t teach. http://www.thesaleslion.com/problem-with-storytelling-content-marketing/
Is Content Dead? Not exactly, but it’s also no longer the bell of the ball at capturing customer interest and traffic. So what’s the new currency online if not content? One word – trust. https://econsultancy.com/blog/66416-content-is-dead-long-live-the-conversation/
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IDEAS You Could Build an Entire Business by Just Doing This Fact: Fewer than one in three organizations have subscription growth as a content marketing goal. Fact: These companies and organizations need the help of someone to guide them in growing their email lists before it’s too late. http://contentmarketinginstitute.com/2015/05/subscription-goal-content-marketing/
Want to Make Your Social Media Marketing Really Pop?? Using animated gifs in your social media can grab attention and increase viral appeal. For example, reaction GIFs used to express an emotional reaction are soaring in popularity and increase the likelihood your post or tweet will be shared on social networks such as Twitter, Tumblr and Google+. Here’s how: http://marketingland.com/animate-social-media-marketing-gifs-127152
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FINAL NOTES:
FROM THE COACH'S PLAYBOOK:
How to Increase Your Income Each Month This is so basic, a lot of our readers might dismiss this without another thought. But if they do, they’ll be missing out on one of the single greatest secrets to continuously increasing their income month in and month out for the rest of their business lives. Here’s how it works: Look at what you earned last month. Whatever it is, write it down. Now set a goal to earn a certain percentage more this month. 5% works well. For example, if last month you earned $500, this month your goal is $525. Now track what you earn every day. That’s right – every DAY. If you’re not on target to beat last month’s total, then do something. Send out another promotion. Create a viral report. Do another guest post. Whatever it takes, make sure you reach your new goal. Odds are you will not only reach it, you will exceed it.
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Now rinse and repeat month in and month out. “But this is too hard!” You might be thinking. Nope. It’s not. You’re taking 2 minutes a day to record how much you earned the day before. You’re keeping track of whether or not you’re on target. And you’re pushing yourself to do a little bit better each month. The alternative is to flounder around like a dying fish, hoping you somehow land back in the water. Odds are most months you’re not going to. A year passes, and you’re making the same amount of money each month as you are now – or maybe you’re making less. Not pretty. But increase your income just 5% each month, starting with just a current income of $500 a month, and it can look like this: 12 month mark $900 a month 18 month mark $1200 a month 24 month mark $1600 a month What if you’re currently earning $1,000 a month, and you increase your goal by 10% each month? 12 month mark $3,100 a month 18 month mark $5,500 a month 24 month mark $9,700 a month Now do you see the power of setting goals and continually tracking your
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results? 2 minutes a day can lead to wealth. Or, you could spend those two minutes watching a cat video on YouTube. Your choice.
Until next time,
Coach Jim
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S STTR RA ATTEEG GY Y!!
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