Jun 1, 2017 - users never see. 4. Avoid loading the same file twice. 5. Minify resources. 1. Prioritize download of visi
Cherry Prommawin Search Quality Analyst
June 2017
Kratai Lerdsurasakda Product Education Lead
Let’s Start with a Quiz
How many % of Thais are coming online via Mobile devices? A) 70% B) 80% c) 90%
We have 98M phones in Thailand… How many Smartphone do we have? A) 50M B) 45M c) 40M
How many hours Thai use Mobile phone daily? A) 3 hours B) 5 hours c) 7 hours
More than half of all web traffic is now coming from smartphones and tablets. Google analytics data, US, Q1 2016.
Mobile Speed Optimization • Google Confidential and Proprietary
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WHAT ARE WE TALKING ABOUT TODAY Why is mSpeed performance so important? How to measure mSpeed performance? How to optimize for mSpeed performance?
Mobile Speed Optimization • Google Confidential and Proprietary
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53% of consumers will abandon a site if it takes longer than 3 seconds to load.
Compared to a page that loads in 1 second
3
seconds
-22% pageviews
-22% conversions
5
seconds
-35% pageviews
-38% conversions
+50%
+105%
bounce rate
bounce rate
Source: http://conversionxl.com/
Proprietary + Confidential
“
1-2 seconds: Good 3-6 seconds: Average, try to improve it. 7-10 seconds: Poor. Get to work. 10+ seconds: I’m very, very sorry. – Jeremy Smith, Conversion Optimization Expert
Mobile Speed Optimization • Google Confidential and Proprietary
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Table of Contents Why is mSpeed performance so important? How to measure mSpeed performance? How to optimize for mSpeed performance?
Mobile Speed Optimization • Google Confidential and Proprietary
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mSpeed Measurement
Tools to Measure Mobile Performance Use both tools in conjunction to test your own sites
