Most of the major marketing communications services firms are owned by one of the multinational ... Marketing's 14th ann
Agency Family Tree 2011
Aegis Group – London Global employees: 11,600 Revenue by region (%): The Americas (20); Europe, the Middle East, Africa (59); Asia-Pacific (21)
Vizeum
Posterscope
Carat
Isobar
iProspect
Red Urban Toronto
EURO RSCG WORLDWIDE
MDC Partners – Toronto Euro RSCG 4D Crispin Porter + Bogusky Canada
Omnicom Group – New York
OMG WORLDWIDE
Baby Robot
BBDO Worldwide
TBWA Worldwide
DDB Worldwide
KBS+P Canada
KBS+P Toronto
6 Degrees Integrated Communications
Boom
Northstar Research Partners
Veritas Communications
Henderson Bas Kohn
Capital C
Kenna
Bruce Mau Design
Real
PHD Canada BBDO Canada
Touché! PHD
Highway Entertainment
Juniper Park
BBDO Windsor
Proximity BBDO BBDO Canada Montreal Toronto
March 2011: Mia Pearson, president of Fleishman-Hillard Canada and Justin Creally, president of High Road, leave their posts to start their own PR agency, North Strategic. They are replaced by John Blyth and Annalise Coady, respectively. May 2011: Andrew Bailey, president of Proximity Canada, is promoted to chairman of Proximity North America. He is replaced by Dave Lafond, former VP and managing partner at Publicis Modem. Aug. 2011: DDB launches Shopper DDB, the DDB network’s first shopper marketing-dedicated operation. Oct. 2011: Freelance strategist Neale Halliday is hired as TBWA\Toronto’s new chief strategy officer, after his work on the agency’s successful WestJet pitch.
TBWA\ Toronto
Integer Canada
Nolin Branding & Design
DDB Canada Vancouver
KidThink
DDB Group Canada
Interbrand Canada
Tribal DDB
Tam Tam\ TBWA
HAVAS MEDIA
STAR MARKETING SERVICES GROUP
The Daggerwing Group
PORTER NOVELLI INTERNATIONAL
Critical Mass
KETCHUM PUBLIC RELATIONS WORLDWIDE
Porter Novelli Canada
FLEISHMAN HILLARD
THE RADIATE GROUP
Ketchum Public Relations Canada
GMR Canada
Pierce Canada
The Disruption Consultancy
DDB Karacters Rapp Public Design Canada Relations Group
Integrated Merchandising Systems
CDM GROUP
Marketstar Canada
IMS Canada
CDM Montreal
Euro RSCG Discovery
Arnold Worldwide Canada
Euro RSCG Life Medical Education
Shopper DDB Hodes Recruitment DDB Communications
Cossette
Orion Trading Toronto
MPG Canada
Media Contacts Canada
May 2011: Havas Worldwide opens a Euro RSCG Discovery office in Toronto, joining existing offices in Baltimore, Chicago, Richmond, Va., and Mineola, N.Y. Euro RSCG Discovery is the CRM and loyalty marketing arm of Euro RSCG Worldwide. The four-person Toronto office is established to service the Canadian Tire loyalty account that Euro won last year.
Cossette Cossette Cossette Vancouver Edmonton Winnipeg
Koo Creative
Cossette Toronto
Cossette Montreal
Elvis
Cossette Quebec
Dare
Lowe Roche
UM
Initiative Toronto
DRAFTFCB
FutureBrand Toronto Brandid
McGill Design Studio
Edge Productions
MacLaren McCann Toronto
MacLaren McCann Vancouver
MacLaren McCann Calgary
MacLaren MRM
Cossette Media
RocketXL
Draftfcb Toronto
Jungle Media
Draftfcb Healthcare Toronto
MacLaren McCann Healthcare Worldwide
Impact Research MacLaren McCann Healthcare
Weber Shandwick
Octagon
GolinHarris
MacLaren Momentum
V7 Media
Citizen Optimum/ Citoyen Optimum
CMG
Marketel NAS MacLaren McCann Recruitment
Atlelier Amuse
Nov. 2010: Cossette Inc. restructures under a new umbrella company called Vision7 International. As an agency, Cossette retains its name as well as president and CEO Brett Marchand to form one of three divisions within Vision7. The agency will offer integrated marketing services across Canada, uniting the agency’s many offshoot brands into the Cossette structure. The second Vision7 division is called EDC Communications, and represents the international arm of the new holding company. Led by former EVP of Cossette West Colin Schleining in North America and former EVP of Cossette UK Gregor Angus in the U.K., EDC is a collection of individual agencies in the U.S., Canada and the U.K. The third division, V7 Media, includes Cossette Media, Jungle Media and Impact Research.
Cossette Halifax
McCann Worldwide
M2 Universal
EDC Communications
Identica
LOWE and partners Worldwide
Mediabrands
Global employees: 1,275 Revenue by region (%): Canada (59); Europe (30); U.S. (11)
Cossette Communications
Radar DDB
Palm + Havas
Global employees: 41,800 Revenue by region (%): U.S. (56.8); U.K. (7.2); Continental Europe (13.2); Asia-Pacific (9.8); Latin America (5.9); Other (7.1)
Vision 7 International
ZIP DDB Montreal
DDB Echology
Marketstar GROUP
FleishmanHigh Road Hillard Communications Canada
Anderson DDB Health & Lifestyle
DDB Canada Toronto
Euro RSCG Life Interaction
Sharpe Blackmore Euro RSCG
Interpublic Group of Companies – New York
DDB Canada
DDB Canada Edmonton
Euro RSCG Life
Onbrand
Dec. 2010: MDC buys Toronto agency Capital C which enjoyed revenues of about $20 million working for clients like PepsiCo, Scotiabank and Sun Life. MDC also buys Kenna, a customer relationship and marketing communications company. Feb. 2011: MDC keeps on shopping, acquiring a 60% stake in Anomaly, a multi-discipline agency with offices in New York and London. June 2011: Target, which plans to open its first Canadian stores next year, hires MDC Partners to develop its overall marketing efforts in Canada. A team of MDC agencies will handle the account including KBS+P Canada and Veritas Communications, with support from Northstar Research Partners and Boom Marketing. Nov. 2011: Subtej Nijjar is named president of Crispin Porter + Bogusky’s Toronto office, taking over for the departing Shelley Brown. Michael Murray is promoted to VP and executive creative director, replacing Aaron Starkman who left the agency after nine years.
KBS+P Montreal
Accumark
DAS (DIVERSIFIED AGENCY SERVICES)
Bryan Mills Iradesso
TBWA\CANADA Novus OMD Canada Canada
ARNOLD WORLDWIDE PARTNERS
Global employees: 6,558 Revenue by region (%): U.S. (80); Canada (16); Rest of World (4)
Global employees: 65,500 Revenue by region (%): U.S. (53); U.K. (9); Rest of Europe (20); Rest of World (18)
RED URBAN WORLDWIDE
Global employees: 14,400 Revenue by region (%): Europe (53); North America (33); Rest of World (14)
Most of the major marketing communications services firms are owned by one of the multinational holding companies that dominate the industry. Marketing’s 14th annual guide to agency conglomerates in Canada helps you keep it all straight
Aegis Media Canada
March 2011: Aegis Media Canada finalizes its executive restructuring, with several senior-level appointments announced. Annette Warring, formerly COO of Vizeum Canada, is now COO of Aegis Media Canada, a new position overseeing both the Carat and Vizeum brands. Caroline Gianias is named EVP, trading and communication activation, and Jennifer Clark is now VP, consumer insight. Alastair Taylor is promoted to VP, managing director of Carat Toronto. He was previously with Carat U.K. Micheal Bispo is appointed VP, managing director at Vizeum Toronto. Sasha Grujicic was appointed SVP, group strategy at Aegis Media Canada earlier in the year. July 2011: Aegis Group announces the sale of its market research unit, Synovate, to Parisbased Ipsos. The deal is finalized in October.
Havas – Suresnes, France
Draftfcb Montreal
Fuel Advertising
Rivet Toronto
Segal Licensing
Sept. 2010: After a five-decade career, Hugh Dow announces his retirement. Dow spent the past three years as chairman of Mediabrands Canada. Prior to that, he served as president of M2 Universal for 20 years. July 2011: Geoffrey Roche leaves Lowe Roche, the agency he started more than 20 years ago, to work full-time on a website company he launched with his son. Replacing Roche is Monica Ruffo, founder of Montreal boutique agency Amuse, which was acquired by Lowe and Partners. Her new role is CEO of both Amuse and Lowe Roche.
Marketel Complete Torre Lazur The Health Healthcare Medical McCann Initiative Communications
WPP – Dublin Global employees: 153,000 including associates Revenue by region (%): North America (35); U.K. (12); Western Continental Europe (26); Asia Pacific; Latin America, Africa & Middle East and Central & Eastern Europe (27)
Publicis Groupe S.A. – Paris Global employees: 49,000 Revenue by region (%): North America (48); Europe (33); Asia-Pacific (11); Latin America (5); Africa & Middle East (3)
GREY GROUP
PUBLICIS Worldwide
GREY
Publicis Canada
Saatchi & Saatchi Canada
Publicis Calgary
Publicis Windsor
Publicis Montreal
OpticNerve
OpticNerve
OpticNerve
REA
Publicis Modem
Publicis Diversite
Publicis Intersect
Publicis Tandem
Ove Design
Publicis Brand/Design
OGILVY & MATHER
Ogilvy Healthworld Montreal
GREY GREY Toronto Vancouver
Umbrella Graphics
JWT
Ogilvy & Mather Canada
Ogilvy Healthworld Toronto
GREY Canada
Saatchi & Saatchi Worldwide Publicis Toronto
OGILVY Healthworld
Ogilvy Advertising
Ogilvy Montreal
Redworks
Hill & Knowlton Canada AVHLive OgilvyOne Communication Canada
ZENITH OPTIMEDIA GROUP
Rosetta
Zenith Optimedia Canada
MSL GROUP MSL Canada
December 2010: Judy John, chief creative officer of Leo Burnett, is promoted to CEO to replace the departing David Moore. Dom Caruso, formerly CEO at BBDO Toronto, joins Leo Burnett as president and COO. January 2011: Publicis closes its Vancouver office, with former VP and creative director Bill Downie opening indie shop Slingshot Communications to service remaining accounts. May 2011: Bruce Neve, formerly president of MEC Canada, takes over as CEO of Starcom MediaVest Group. July 2011: Publicis Groupe acquires Toronto-based Rosetta Interactive.
PUBLICIS HEALTHCARE COMMUNICATIONS GROUP
STARCOM MEDIAVEST Group
LEO BURNETT WORLDWIDE
Martel et Compagnie
In-Sync Customer Insights
Tenthavenue
maxus Maxus Canada
Leo Burnett Canada
Arc Worldwide
MILLWARD BROWN
YOUNG & RUBICAM BRANDS
TNS Canadian Facts
RES PUBLICA CONSULTING GROUP
Kantar Operations Canada
Global Public Affairs
Neo @ Ogilvy JWT Canada
Legend
HKDP
GCI Canada
Cohn & Wolfe Canada
MT&L National
Taxi
WUNDERMAN
National Public Relations
Y&R
Starcom SMG pm MediaVest Medicus Life Brands Canada
Kantar group
Millward Brown Canada
OgilvyAction
GROUPM
ROSETTA MARKETING GROUP
HILL & KNOWLTON
Spafax
Kinetic
MEC MEC Canada
Mediacom Canada
Mindshare Canada
MEC Access
MBS/The Media Company
Excelerator Media
Joule Spafax Interactive
Spafax Canada
Outrider
Mediacom mindshare
Catalyst
Xaxis
M80
groupM SEARCH
Group M Esp
Lunchbox
IEG
Ethos JWT
JWT Sauce
JWT Montreal
JWT Toronto
Nov. 2010: WPP buys Taxi. Long one of Canada’s most successful—and independent—agencies, Taxi reports into Y&R Brands CEO Peter Stringham. July 15: Michele Pauchuk is appointed president of MEC Canada, replacing Bruce Neve who was hired as CEO of Starcom MediaVest Group Canada. Pauchuk was formerly executive VP and managing director at Initiative. Sept. 2011: Ian MacKellar is named chief creative officer at Ogilvy & Mather Toronto. He succeeds longtime creative partners Janet Kestin and Nancy Vonk, who left the agency to start a new leadership training initiative called Swim. MacKellar was most recently senior VP, creative director at Bensimon Byrne. Sept. 2011: GroupM opens a new 35-person office for its network Maxus, in Toronto. It’s one of three new offices for Maxus, along with L.A. and Mexico City. The Maxus Toronto office is led by president Ann Stewart, who joins from sister GroupM agency Excelerator Media.
Taxi Taxi Vancouver Calgary
Saint-Jacques Vallée Young & Rubicam
Y&R Atlantic
Taxi Toronto
Taxi 2
Taxi Montreal SUDLER & HENNESSEY
Y&R Canada
Y&R Toronto
Blast Radius
Y&R West
Wunderman KnowledgeBase Canada Marketing
Y&R Vancouver
Ray
Direct Impact Canada
Sudler & Hennessey Intramed
Sudler & Hennessey Marketforce
100% ownership Partial ownership
Holding Company INTERNATIONAL AGENCY Canadian agency AGENCY TYPE* Advertising or full-service agency** Public Relations Interactive, Direct and/or Digital Promo Media Buying and Planning Branding and Design Health care and Medical Other (includes agencies that specialize in areas such as ethnic marketing, sports, experiential, B2B, search, measurement, CRM, strategic consulting, research, event marketing as well as production shops)
* Marketing communications agencies often
handle more than one type of advertising discipline. Agency types were determined based on the work each company primarily handles or is known for doing ** B ranch offices by city are listed only for fullservice agencies
Compiled by Rebecca Harris
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Reach More.Reach for The Star. 11/18/11 5:00:18 PM
