Link to Exercise 7

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(and quite fortuitously for Markzware developers), Q2ID does not support conversion of .indd files to .qxp format; ID2Q (another two-‐hundred dollar. Markzware ...
Hybrid  (Word  Processing  and  Page  Layout)  Tools   John  Coyle,  Kate  Demery,  Kristen  Overberg           Microsoft  Publisher   Microsoft  Windows   Proprietary  License  ($109.99)   • Overview:  entry-­‐level  desktop  publishing  application  with  an  emphasis  on  page   layout  and  design;  marketed  as  a  simpler,  less  expensive  alternative  to   InDesign  and  QuarkXPress     • Common  Features:  word  processing  (spell  check,  dictionary/thesaurus,   footnotes,  cross-­‐references,  text  merging,  etc.),  text  and  image  manipulation   • Compatible  with  the  following  file  formats:     ◦ PUB  (Microsoft  Publisher)   ◦ TXT  and  RTF     ◦ DOC  and  DOCX  (Microsoft  Word)   ◦ HTML   ◦ GIF,  JPEG,  TIFF,  PNG,  and  BMP   ◦ WMF  and  EMF  (Windows  Metafile)   • Pros:  compatible  with  most  Microsoft  Office  applications;  has  word-­‐processing   functionality;  wizards  (help  sequences)  provide  step-­‐by-­‐step  process  for   document  creation;  library  of  Microsoft-­‐maintained  downloadable  templates;   much  less  expensive  than  full-­‐fledged  page  layout  programs     • Cons:  Publisher  file  format  (.pub)  is  unsupported  by  numerous  software   applications,  including  some  Microsoft  Office  programs;  PDF  conversion  can   result  in  unexpected  formatting  changes;  not  as  powerful  as  competing   software;  can  only  be  run  in  a  Windows  environment       • Threats  to  Content  Sustainability:  Publisher’s  cross-­‐platform  compatibility  is   crippled  by  the  exclusivity  of  its  proprietary  file  format  and  its  inability  to  be   run  in  non-­‐Windows  environments.  This  complicates  collaboration  with   project  members  that  do  not  possess  a  copy  of  the  program.  The   aforementioned  compatibility  issues,  coupled  with  the  application’s   relatively  small  market  share,  pose  a  threat  to  the  sustainability  of  content   created  with  Microsoft  Publisher     • Resources:     ◦ http://www.1001graphictools.com/publisher/features.html     ◦ http://techtips.salon.com/can-­‐microsoft-­‐publisher-­‐4385.html     ◦ http://en.wikipedia.org/wiki/Microsoft_Publisher           QuarkXPress  9    

Microsoft  Windows  and  Mac  OS  X   Proprietary  License  ($849)   • Overview:  used  by  individual  designers  and  large  publishing  houses  to  produce  a   variety  of  layouts,  from  single-­‐page  flyers  to  the  multi-­‐media  projects   required  for  magazines,  newspapers,  catalogs,  etc.     • Common  Features:  text  manipulation  (font,  alignment,  spacing,  coloring,  kerning,   ligatures,  etc.),  image  manipulation  (layers,  picture  effects  and  filters,   illustration  tools),  digital  publishing   • Compatible  with  the  following  file  formats:     ◦ XLS  and  XLSX  (Microsoft  Excel)   ◦ AI  (Adobe  Illustrator)   ◦ PSD  (Adobe  Photoshop)   ◦ XML  and  HTML   ◦ DOC  and  DOCX  (Microsoft  Word)   ◦ RTF   ◦ GIF,  JPG,  PNG,  TIFF   ◦ PDF   ◦ ePUB  and  Blio     ◦ PS  and  EPS  (Adobe  PostScript)   ◦ SWF  and  FLV  (Adobe  Flash)   ◦ AVI  (Microsoft  Windows  Movie  Maker)   ◦ MOV  (Apple  QuickTime/iMovie)   ◦ MP3   • Pros:  better  publishing-­‐design  layout  than  Adobe  InDesign;  offers  eBook   exporting  (ePUB  and  Blio);  App  Store  feature  allows  for  design  and   publishing  of  iPad  content;  JDF  (Job  Definition  Format),  an  XML-­‐based   standard,  facilitates  cross-­‐vendor  workflow  by  storing  content  information   (page  count  and  size,  orientation,  resolution,  meta  tags,  etc.)   • Cons:  Cannot  open  InDesign  files;  more  expensive  than  competing  software   (InDesign  CS6  is  $700);  steep  learning  curve     • Threats  to  Content  Sustainability:  With  a  current  market  share  of  less  than   twenty-­‐five  percent,  QuarkXPress’  once-­‐dominant  presence  in  the  page-­‐ layout  software  market  has  been  eclipsed  by  Adobe  InDesign.  Despite   InDesign’s  prevalence,  QuarkXPress  remains  incapable  of  opening  InDesign   files  (and  vice  versa).  The  only  workaround  is  Markzware’s  Q2ID,  a  two-­‐ hundred  dollar  Quark-­‐to-­‐InDesign  conversion  application.  Unfortunately   (and  quite  fortuitously  for  Markzware  developers),  Q2ID  does  not  support   conversion  of  .indd  files  to  .qxp  format;  ID2Q  (another  two-­‐hundred  dollar   Markzware  purchase)  is  required  for  InDesign-­‐to-­‐Quark  conversion.   Although  QuarkXPress’  JDF  expedites  the  publishing  process,  several  Adobe   programs  (including  InDesign)  provide  JDF  functionality,  as  well   • Resources:     ◦ http://desktopmag.com.au/blogs/a-­‐review-­‐of-­‐quarkxpress-­‐9/     ◦ http://www.macworld.com/product/815393/quarkxpress-­‐9-­‐1.html       Adobe  PageMaker/InDesign  CS6  

Microsoft  Windows  and  Mac  OS  X   Proprietary  License  ($699.99)   • Get  started  quickly  with  templates,  graphics,  and  intuitive  design  tools;  work   productively  across  Adobe  applications;  and  easily  leverage  existing  content   to  create  customized  communications.   • switch  over  to  indesign   • InDesign  has  never  been  a  tool  for  casual  users.  It's  really  for  pros,  which  is  why   the  $699  price  shouldn't  sticker-­‐shock  you  into  a  heart  attack.   • In  2004,  Adobe  announced  that  development  for  Adobe  PageMaker  had  ceased   but  that  Adobe  would  continue  to  sell  and  support  it.  InDesign  was  presented   as  the  successor  product.[12]   • threat:  converting  from  page  maker  to  InDesign   • Adobe  InDesign  is  desktop  publishing  software  application  produced  by  Adobe   Systems.  It  can  be  used  to  create  works  such  as  posters,  flyers,  brochures,   magazines,  newspapers  and  books.  InDesign  can  also  publish  content   suitable  for  tablet  devices  in  conjunction  with  Adobe  Digital  Publishing  Suite.   Graphic  designers  and  production  artists  are  the  principal  users,  creating  and   laying  out  periodical  publications,  posters,  and  print  media.  It  also  supports   export  to  EPUB  and  SWF  formats  to  create  digital  publications,  and  content   suitable  for  consumption  on  tablet  computers.  The  Adobe  InCopy  word   processor  uses  the  same  formatting  engine  as  InDesign.   • I  can’t  write  my  papers  in  InDesign  because  it  lacks  some  of  the  essential  features   of  Word  (e.g.  Spell  Check  as  you  type,  Thesaurus,  Grammar  check,  etc).   • It  is  a  hybrid,  but  depends  on  the  purpose-­‐combining  might  be  more  appropriate   • Why  authors  should  write  in  InDesign:   http://www.thebookdesigner.com/2011/08/authors-­‐why-­‐you-­‐should-­‐be-­‐ writing-­‐in-­‐adobe-­‐indesign/   ◦ threat  to  sustainability   ◦ people  might  not  have  adobe  products   ◦ easier  to  use  hybrid  in  conjunction  with  other  products  in  case  the  other   people  don’t  have  them-­‐-­‐maybe  an  open  source  hybrid  is  more   important   ◦ save  as  a  PDF