Understanding localization is a key component to sound App Store. Optimization (ASO). ... localized keywords. This is Ap
Localization Guide
Localization Guide
Maximizing your keywords Understanding localization is a key component to sound App Store Optimization (ASO). Each App Store utilizes more than one set of localized keywords. This is Apple’s attempt at solving for the fact that multiple languages are spoken within a country. For instance, Spanish speaking users in the US need to find your app when they search in Spanish. This guide was created to help you understand which localizations are indexed in the top App Stores worldwide.
App Store
Localizations
Characters
United States
English (U.S.), Spanish (Mexico)
200
United Kingdom
English (U.K.), English (Australia)
200
Australia
English (Australia), English (U.K.)
200
Brazil
Portuguese (Brazil), English (U.K.), English (Australia)
300
Canada
English (Canada), French (Canada)
200
China
Chinese (Simplified), English (U.K.), English (Australia)
300
France
French, English (U.K.), English (Australia)
300
Germany
German, English (U.K.), English (Australia)
300
Italy
Italian, English (Australia), English (U.K.)
300
Japan
Japanese, English (Australia), English (U.K.)
300
Korea
Korean, English (Australia), English (U.K.)
300
Mexico
Spanish (Mexico), English (U.K.), English (Australia)
300
Russia
Russian, English (Australia), English (U.K.)
300
Spain
Spanish (Spain), English (Australia), English (U.K.)
300
Turkey
Turkish, English (Australia), English (U.K.)
300
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