We provide design services in master planning, architectural design and interior
design. Our procurement division Serendipity Procurement Solutions offers ...
MASTER PLANNING | ARCHITECTURE | INTERIOR DESIGN www.serendipity.ae
Not all things are by design, some are by Serendipity
Our Vision “Our vision is to create communities that provide a holistic approach to living that is ecologically considerate, economically viable, community oriented and self-sustainable in a captivating and trendsetting way through the application of sustainable, green
design and living practices, and the use of the latest technology available devoted to the conservation of the planet and our life on earth while allowing the continuance of twenty-first century lifestyles. Rebecca Gernon, Managing Partner, Serendipity
Introduction Serendipity is an owner operated design consultancy forged out of the UAE development success story. Serendipity by design is headquartered in Dubai, United Arab Emirates with satellite offices in Manila. Rebecca Gernon, Managing Partner of Serendipity, was one of the leading young talents to emerge from the burgeoning architectural scene of the early 1990's Dublin with sojourns in major practices in Paris, London and Italy before establishing herself in Dubai some 20 years ago. Serendipity with Rebecca Gernon and her handpicked team of international designers combines the experience of the Middle East with the flavor of International design to deliver designs that are diverse and varied in their design, from traditional Arabic elements to the latest in contemporary design. We provide design services in master planning, architectural design and interior design. Our procurement division Serendipity Procurement Solutions offers procurement of FF&E and OS&E items. Please enjoy reviewing some examples of our designs that follow.
Organizational Chart
Serendipity by Design LLC specializes in interior design of hospitality projects including five star hotels, restaurants, clubs & bars, private residences and commercial offices. Founder, Rebecca Gernon who has worked in design for the past 18 years in Dubai and with her handpicked team of designers offer unique design solutions to the discerning Client who values a well thought out solution within time and within budget.
Mixed Use Projects Master Planning, Architecture and Interior Design Project Name
Employer/ Client
Qanat Quartier, The Pearl, Qatar United Development Company
Project Description Canal and Waterfront, Venetian Themed, mix use development across 38 residential buildings with Retail, Hotel and Marina clubhouse. BUA of 460 000 m2
Scope
Total Value – U$D
Master planning, Concept & 700 million Schematic Architecture, Interior Design and Concept Landscape design. As above 100 million
Coconut Island Resort, Abu Dhabi, UAE
Aldar Properties Residential resort island of 24 villas, 90 suites, spa, health club, clubhouse. BUA 46 550 m2
Palma Rosa, Dubai Land, UAE
Gulf Developers Residential Resort of 250 000m2 consisting of townhouses and villas, 17 FZC 000 m2 spa, Hotel, 2B+G+8 residential & commercial towers with spa mall
As above
300 million
Al Bateen Residential Park, Abu Dhabi, UAE
As above. Urban Planning Council submissions
400 million
Porto South Beach, Egypt, Red Sea
Aldar Properties Residential community close to Emirates Palace Hotel comprising of 4/5 bed villas, townhouses and various 2B+G+5 apartment blocks with community facilities. BUA of 111 282 m2 Amer Group Mixed use development on 300 000m2 plot, BUA of 115 000 m2 with 2000 apartments, hotel, retail and spa facilities on the Red Sea
100 million
Porto Cleopatra, Egypt, Red Sea
Amer Group
Lead Designer. Directly responsible for master planning, concept & schematic architecture and concept landscape design. As Above
River Estates, Mauritius
Bacha Group
As above
33 million
Floreal, Mauritius
Bacha Group
As above
12 million
Mixed use development on 330 000 m2 plot, BUA of 141 300 m2 with apartments, hotel, F&B and spa facilities on the Red Sea Residential apartment community situated in Eban City. 281, 3 & 4 bed units with retail and community facilities High end residential apartment complex of 50, 4 bed units with 10 penthouses suites
115 million
Master Planning Project Name
Employer/ Client
Project Description
The Jewel, Dubai Land, UAE
Yoharah
Emirates Business Park, Um Al Quwain
Yoharah
Warehousing, manufacture and residential park of 1 million sq meters, Um Al Quwain.
RAK Hospitality Free Zone
RAK Investment Authority & Argentum
Hospitality educational campus with manufacture and distribution areas relating to hospitality sector.
Porto Shuaiba, KSA
Amer Group
With 2.3 million m2 plot area the master plan comprised a mini city inclusive of golf courses, la Croisette style sea front promenade, various hotels, old town residential and commercial zone, a modern commercial & retail boulevard, education zone, wildlife park, exclusive residences, villas, marina & yacht club
An ambitious project reproducing seven of the wonders of the world, both past and present, on a single site 4km by 4km in Dubailand. The wonders include the great pyramids of Giza, the Hanging Gardens of Babylon, The canals of Venice, The Eiffel tower of Paris, the Statue of Liberty in New York, Petra and the Taj Mahal, all recreated in full size and complete with compressed version of the cities in which they are found. The cities are all linked by overhead monorail system and internally by water transport. The land transport at each site is authentic to the place or period. The central Island is a large themed amusement park. The development is bounded by residential communities themed to blend with the adjacent wonder and surrounds.
Scope Concept Master plan, concept architecture
Concept Master plan design
As above As above
Total Value – U$D
Architecture - Residential Total Value – U$D
Project Name
Employer/ Client
Project Description
Scope
Raha Gardens, Abu Dhabi, UAE
Aldar Properties
3, 4 bed 290 m2 Townhouse and 3, 4, 5 bed 294 - 522 m2 Villa Design. 11 Types. BUA of designed area 114 240 m2
200 million, phase one
Jumeirah Golf Estates, Orange Lakes
Indigo Properties
69 plot specific villas. 4 Mediterranean themes. BUA 40 809 m2
Concept and Schematic Architecture, management of design team, client liaison and presentation, management and review of sub consultants Site Planning, Concept and Schematic Architecture, Interior Design, Landscape Design, client liaison and presentation
The Palm Jebel Ali, Dubai, UAE
Nakheel
38 Villa types:
Site Planning, Concept and Schematic Architecture, management and review of sub consultants
unknown
Concept and Schematic Architecture
unkown
Site planning, architecture, mep, structure, infrastructure, interior & landscaping design, tender & supervision
15 million
Lavasa, Pune, India
Hindustan Construction
Jumeirah Village Circle
Kleindienst Group
Garden Villas Signature Villas 40 Series Villa Townhouse clusters
The Palm, Jebel Ali is a unique man-made palm-shaped island that consists of a trunk, a crown with 17 fronds, and a surrounding crescent island that will form a waterbreaker. The fronds represent 37% of the land mass where residential villas will be built. Lavasa, Pune, India is an eco city of 12500 acres situated in an extreme topographical environment. Responsible for 3/4/5 bed bungalows set on 1:3 – 1:5 gradients. Design needed to encompass a full eco design and cater for 9 meters of rainfall during the monsoon Various townhouse developments on 3 separate plots. Design in Mediterranean and London Muse styles
110 million
Architecture - Retail Project Name Mercato Shopping Center, Dubai, UAE
Employer/ Client Al Zarooni
Project Description
Scope
Total Value – U$D
Designed by Rebecca Gernon a themed retail experience drawing on Italian Tuscan Architecture and in particular Florentine Architecture. This 22 947sq. meter retail shopping arcade was designed to give the end user a feeling of shopping within an Italian Town by creating the large naturally lit central piazza along with other smaller squares & piazzas where the clients can enjoy safe society & watch the world go by. The food court at first floor level is designed to reflect the great train stations in Old Italian cities. The overall product has been very well received and is still one of the best intimate shopping experiences in Dubai.
Architecture and Interior Design
38 million
Project Description
Scope
Total Value – U$D
Architecture - Hotels Project Name
Employer/ Client
Mirbat Hotel, Salalah, Oman
Parsons Intl
Redesign for all elevations and planning layouts for a 200 bedroom hotel with guest villas – Arabic theming.
Design
100 million
First and Foremost Hotel, Palmarosa, Dubailand, Dubai, UAE
Gulf Developers
Design for a 200 bedroom Hotel for the Palma Rosa development. Themed in a Bali style and incorporating 4 F&B outlets a retail arcade and conference facilities
Hotel design
30 million
Jeddah Red Sea Resort
Capitas International
master plan and concept architecture of this 110 room boutique hotel consisting of villas, hotel suites, restaurants, spa, ballroom
Hotel design
80 million
Architecture - High to Mid Rise Project Name
Total Value – U$D
Employer/ Client
Project Description
Scope
Indigo Properties
G+9, beach front residential complex of 15 260 m2. The design allowed for every apartment to get a sea view and was designed that there was no overlooking from one apartment to the next. Sundial towers concept design was for a high end luxury residential 30 storey twin tower project including a retail arcade on ground floor and a large spa and health club on first floor level. It incorporated 240 high end 2/3/4 bedroom apartments on the beach at the waterfront. The design allowed for every apartment to get a sea view and was designed that there was no overlooking from one apartment to the next.
Site Planning, Concept and Schematic Architecture, interior design, landscape design Concept Architecture
30 million
Amarna Towers – Dubailand Imperial towers – 45 storey twin towers incorporating 1/2/3 bedroom apartments with duplexes and penthouses. High end residential living. Guardian towers – 35 story towers themed as an Egyptian obelisk with a full height atrium central space incorporating 2/3/and 4 bedroom apartments with a retail podium Majestic towers – 45 storey towers with a modern pyramid podium incorporating 2/3/4 bedroom apartments and duplex penthouses.
Concept Architecture, management of design team, client liaison and presentation
280 million
The Waterfront, Dubai, UA Sundial Towers, The Waterfront, Dubai, UAE
Indigo Properties
Amarna Towers, Dubailand, Dubai, UAE
Yohara
120 million
Interior Design - Hotels Project Name
Employer/ Client
The Fairmont 5 Star Hotel, Dubai, UAE
Sheikh Sultan bin Khalifa al Nayan
Le Meridien Mina Seyahi 5 Star Hotel Dubai, UAE
Govt. of Dubai
Le Royal Meridien 5 Star Hotel Dubai, UAE
Govt. of Dubai
Amwaj Rotana Hotel
Rotana group
Jumeriah Rotana hotel
Rotana group
Khalidiya Palace Rotana
Rotana group
Media Rotana Hotel, JBR Lotus Hotel Dubai
Rotana group Lotus Group
Corniche Hotel Abu Dhabi Grand Millenium Al Wahda Hotel, Abu Dhabi Fujeirah Emirates Hotel, Al Aqah Resort Sheraton, Dubai Millennium Baha, KSA Millennium Tabuk, KSA
Emirates Group Buta Group Higher Education Fund, KSA Higher Education Fund, KSA
Project Description
Scope
Total Value – U$D
5 Star hotel with 394 rooms, suites & penthouse Presidential Suite with Guest Club, 9 F&B outlets, Health Club, Spa and Business Centre 5 Star, 211 rooms with 7 F&B outlets, Hospitality facilities & Common Areas Design of New Tower Block, 154 rooms. Refurbishment of 500 existing rooms with 9 F&B outlets,3 Level Health Club and Spa Hospitality Facilities with Common Areas Design for 5 star hotel with 300 rooms and 3 restaurants Design and build for renovation rooms and public spaces Design for 5 star hotel with 445 rooms and 4 restaurants Design and fit out Prego restaurant Tower Business Hotel with 200 rooms and 4 restaurants 5 star hotel with 570 rooms and 4 restaurants 5 Star hotel with 850 rooms, 7 restaurants
Interior Design and Supervision
45 million
As above
25 million
As above
35 million
Interior Design & supervision
10 million
Interior Design and fit out
5 million
Interior Design
12 million
Interior Design and fit out Interior Design
1 million 8 million
Interior Design Interior Design
20 million 50 million
5 Star hotel with 350 rooms and 5 restaurants 5 Star hotel with 300 rooms and 4 restaurants 5 Star hotel with 250 rooms and 3 restaurants
Interior Design and fit out Interior Design Interior Design
30 million 25 million 25 million
5 Star hotel with 200 rooms and 3 restaurants
Interior Design
20 million
Interior Design - Residential Project Name
Employer/ Client
Private Residences, UAE
Project Description
Scope
Khalfan Harib – villa in Jumeirah
Interior Design
Design and fit out of a 1,300 square meter private villa Shoaib Khoory – villa in Jumeirah design and fit out of a 1,400 square meter private villa Hameed Sidiqqui – villa in Jumeirah design and fit out of a 1,600 square meter private villa
Ashraf Nawabi - villa in Garhoud design and fit out of a 1,000 square meter private villa Adbullah Al Shamsi -villa in Jumeirah design and fit out of a 1,600 square meter private villa Mohammad Al Roomi - villa in Jumeirah design and fit out of a 1,300 square meter private villa Ali Bu Jasim - villa in Jumeirah design and fit out of a 1,600 square meter private villa Khubchandani - villa in Emirates Hills design and fit out of a 1,300 square meter private villa
Shroff Villa- villa in Emirates Hills design and fit out of a 1,300 square meter private villa Ved Villa- villa in Emirates Hills design and fit out of a 1,400 square meter private villa
Ruling Family Palaces, Dubai, UAE Rulers Court
Dhawan Villa- villa in Emirates Hills design and fit out of a 1,350 square meter private villa. Al Ain Palace Guest Villa - design and fit out of a 2,000 square meter private villa Interior Design Sheikh Maktoum Palace Nad al Sheba - design and fit out of a 3,500 square meter private villa with indoor swimming pool and spa Sheikh Hamdan Majlis - Zabeel
Total Value – U$D
Interior Design - Commercial Project Name
Employer/ Client Project Description
Dubai Industrial City, Dubai, UAE Sama Dubai HSBC @ Dubai International JRHP Architects Financial Centre (DIFC) Roya International Corporate Roya International Office, Shangri La, Dubai, UAE Montoya, Dubai, UAE
Montoya
Indigo Properties, Dubai, UAE
Indigo Properties
Turner Townsend, Dubai, UAE
Turner Townsend
Corporate headquarters interior design Private Banking offices for HSBC
Scope
Interior Design Concept Interior Design, design team management High end corporate office design Interior Design, design team management, supervision & client liaison and presentation Montoya – Design and fit out of a 300m2 office head Interior Design quarters for a Hong Kong sourcing and procurement company. Design and fit out of a 300 square meter real estate office Interior Design setting their brand identity and incorporating sales offices for their properties Design and supervision of two regional offices for a project Interior Design management firm, 450 square meters setting their brand identity and incorporating meet and greet areas.
Total Value – U$D 1.5 million 1 million 1 million
30 000
40 000
55 000
Interior Design - Stand Alone Restaurants Project Name
Employer/ Client
Project Description
Scope
Total Value – U$D
Al Gurm Retail Centre, Abu Dhabi Rotana Café, Dubai Fashion TV Café, Abu Dhabi
Aldar Properties /al Shafi Investments Rotana/al Shafi Investments Fashion TV/al Shafi Investments Jumeirah Hospitality Group
Architecture and Interior Design of 3 restaurants, spa and supermarket, BUA of 2000m2 Rotana shisha café at Jumeirah Beach Residence Fashion TV café at Al Wahda Mall
Lead Consultant, design and supervision Design and supervision Concept Design
5 million
As above Interior Design
4 million 1 million
Interior Design Interior Design, design team management, supervision & client liaison and presentation
0.8 million 1 million
The Apartment Club, Jumeirah Hotel, Dubai, UAE
Design and build for an international venue with a Moroccan themed bar and restaurant
Harry’s Place
Sheraton Dubai Creek
Design of New York themed bar
Café Insignia French Connection, 3 outlets
Ramada Hotel Dubai French Connection
Design of all day dining restaurant for Ramada hotel Design and fit out for a well known Dubai based chain of cafes featuring French cuisine in 5 locations, Sheikh Zayed Road, Centrepoint Bur Dubai, The Marina, Jebel Ali and Burj Dubai.
Italian Connection
Italian Connection
Café Moka, Towncentre, Dubai, UAE
Towncentre
Design and fit out for a family run Italian restaurant in As above Zabeel, 200 square meters Design and build for a café developed in the atrium As above space of Town Centre Mall 200 square meters in Jumeirah, Dubai.
0.5 million
0.1 million 0.1 million
MASTER PLANNING | ARCHITECTURE Selected Projects
The Heart Of Europe The World Islands, Dubai, UAE PROJECT DESCRIPTION 490,000 sqm spread over a cluster of 6 islands in The World Islands, comprising of a mix of villas, townhouses, recreational facilities, hotels, F&B and retail elements.
The Heart Of Europe The World Islands, Dubai, UAE SCOPE OF WORK Master Planning through concept and schematic stages to detailed design, including concept landscaping.
Qanat Quartier The Pearl, Qatar PROJECT DESCRIPTION Qanat Quartier is a mixed-use development with a total built-up area of over 460,000 sqm comprising of 1,032 residential units across 32 apartment buildings and 188 townhouses, a 200 berth marina with clubhouse. A 200 room five star hotel, 11,200 sqm retail space with varying levels of retail and F&B, and two levels of underground parking. The development is Venetian styled with canals and waterways breaking it into 9 separate islands and sections and is design to be pedestrian friendly. Cars are parked underground and all accommodation units achieve a view overlooking either waterways
or landscaped piazzas.
Qanat Quartier The Pearl, Qatar SCOPE OF WORK Lead Consultant, detailed master planning, architectural design, apartment and villa layouts, interior design of hard finishes and landscape design.
Al Bateen Abu Dhabi, UAE PROJECT DESCRIPTION For Aldar Properties, a residential community close to Emirates Palace Hotel comprising of 14, 4 & 5 bedroom villas, townhouses and 268 apartments in 12, G+6 Buildings. Green space is maximized giving many of the villas direct access to parks with family facilities.
SCOPE OF WORK
Master Planning and Concept Architecture
Orange Lakes Jumeirah Golf Estates, Dubai, UAE PROJECT DESCRIPTION Mediterranean themed architecture for 4, 5 & 6 bedroom villas. Due to plot size variances across the irregular master plan, 21 villa layouts were developed with five architectural styles applied resulting in 38 different types of villas.
SCOPE OF WORK
Architecture, Interior Design and Landscape Design.
Palm Jebel Ali Dubai, UAE PROJECT DESCRIPTION The Palm Jebel Ali is a unique man-made palm-shaped island that consists of a trunk, a crown with 17 fronds, and a surrounding crescent island that will form a water breaker. The fronts represent 37% of the land mass where residential areas will be built.
SCOPE OF WORK
Villa architecture for all front villas sized at 500 sqm and 1,000 sqm of which there are 36 villa types with Mediterranean, Contemporary and Arabesque Designs.
Jeddah Resort Jeddah, KSA PROJECT DESCRIPTION A boutique resort styled in a contemporary Arabic theme consisting for 138 suites and 20 villas, 3 restaurants a ballroom and spa facilities. SCOPE OF WORK Master Planning through concept and schematic stages to detailed design, including concept landscaping.
Palmarosa Dubailand, UAE PROJECT DESCRIPTION Destined to be the world’s biggest spa resort with over 10,000 sqm of spa facilities within a total development of a plot area of 250,000 sqm. There are 747 residential units across a mix of villas, townhouses, 196 apartments of 1, 2 and 3 bedroom units and a 200 bed hotel. An already approved basic master plan was enhanced by extracting the community facilities from the commercial mixed use commercial district and placing them centrally within the residential community and with the use of meandering walkways through green spaces making the whole development pedestrian friendly and
thus more community focused especially in cooler months. Architectural theming is Bali-modern.
SCOPE OF WORK Redevelopment of an existing master plan, architecture for villas, townhouses, mixed use apartment and office building, hotel, central community facilities including a clubhouse, and various spa facilities in numerous pavilions.
Porto South Beach Al Sohkna, Egypt PROJECT DESCRIPTION 280,000 sqm on the Red Sea, beach front residential hotel resort of 1 and 2 bedroom units including amusement and sporting facilities and 10,000 sqm of retail mall and beach front F&B.
SCOPE OF WORK
Master Planning through concept and schematic stages to detailed design, including concept landscaping.
River Estates Residential Development Mauritius PROJECT DESCRIPTION 34,697 sqm Residential development in Mauritius. Option 1 – residential units with capitalized on magnificent mountain views and north aspect sun rotation enabling 180 degree views and north facing rooms for every apartment and health club / play area. Option 2 – Apartment building maximizing the allowable use of the plot bringing the site coverage as as possible to the limit of 50% including health
club and F&B.
SCOPE OF WORK Master Planning through concept and schematic stages to detailed design, including concept landscaping.
Coconut Island Resort Abu Dhabi, UAE PROJECT DESCRIPTION Divided over two islands the project accommodated on one island a Spa resort and on the other a residential development with community facilities. The residential island has 10 condominium style apartments, 18 beach front villas with private jetty and central clubhouse and recreation facilities. The resort island has a hotel, another 24 beach front residential villas, 10, 2 bedroom hotel suites and 62 – 1 bedroom hotel suites all water facing to beach or lagoon in a chalet style. 3 owner villas featured as water homes. The main Spa facilities was sited in a miniature lake with associated beach front spa
suites with private treatment rooms.
SCOPE OF WORK Master planning for both islands and concept design of all architecture.
Raha Gardens Abu Dhabi, UAE PROJECT DESCRIPTION Serendipity was selected as one of two designers tasked to develop full of the residential properties for each Raha Gardens. The purpose of two designers was to create a point of difference in the architecture so the result would appear as a naturally evolved village environment. This ideal was further enhanced by breaking the development down into smaller communities interspaced with a business district, market areas, a polo club and schools. Green space is maximized to emphasize the garden them.
SCOPE OF WORK A mixture of townhouse and villa designs were required from the concept through schematic design stages. The resulting townhouses have a 3 and 4 bedroom versions on two levels with the 3 bedroom units placed centrally between end units of 4 bedrooms each. Villas had plans of 3, 4 and 5 bedrooms, also on two levels, plus a larger more spacious 5 bedroom deluxe villa with more luxurious finishes and fixtures. Collaboration with the partner consultant from Singapore was required on the master planning in relation to Serendipity by Design residential units.
The Jewel Dubailand, UAE PROJECT DESCRIPTION An ambitious project reproducing the seven wonders of the world, both past and present, on a single site 4 km by 4 km in Dubailand UAE. The wonders include the great pyramids of Giza, the hanging gardens of Babylon, the Canals of Venice, the Eiffel Tower of Paris, the Staute of Liberty in New York, Petra and the Taj Mahal, all recreated in full size and complete with compressed version of the cities in which they are found. The cities are all linked by overhead monorail system and internally by water transport. The land transport at each site is authentic to the place or period. The central island is a
large themed amusement park. The development is bounded by residential communities themed to blend with the adjacent wonder and surrounds.
SCOPE OF WORK Serendipity by Design was the Principal Consultant responsible for design from developing concepts directly with the client through to supervision of construction drawings including master planning, architectural and interior design.
Porto Cleopatra Matruh, Egypt PROJECT DESCRIPTION 330,000 sqm site on the Mediterranean Sea, beach front residential / hotel and resort of 1 and 2 bedroom units with sea views including a residential clubhouse
with sporting facilities and 2,382 sqm pitch and putt golf course with dedicated clubhouse.
SCOPE OF WORK Master Planning through concept and
schematic stages to detailed design, including concept landscaping.
Porto Marina KSA PROJECT DESCRIPTION Vast 4 km and 2 km development plot on the Red Sea just south of Jeddah, with an emphasis on marina access to most hotel and residential areas. Includes a residential golf resort, amusement and wildlife parks, a university and prestigious polo club, and Maldives style resorts.
SCOPE OF WORK
Lead Consultant responsible for master planning, development of the core marina proposals and the composition of development guidelines for developers of other districts within the scheme.
HOTELS Selected Projects
Millenium Hotel Baha, KSA – Public Areas PROJECT DESCRIPTION Luxury, 5 Star Millennium Hotel in Baha, Kingdom of Saudi Arabia. Interior style is modern and refined, bringing the surrounding natural environment and region famed for its honey production into the interior through the use of sculptures, lighting and various materials
SCOPE OF WORK Interior Design to construction documentation.
Millenium Hotel Baha, KSA – Typical Guest Rooms PROJECT DESCRIPTION Luxury, 5 Star Millennium Hotel in Baha, Kingdom of Saudi Arabia. Interior design style is elegant with elements taken to reflect the famed honey production within this Region
SCOPE OF WORK
Interior design to construction documentation.
Millenium Hotel Tabuk, KSA – Public Areas PROJECT DESCRIPTION Luxury, 5 Star Millennium Hotel in Tabuk, Kingdom of Saudi Arabia. Interior design style is elegant with elements taken from the Railway and the glamorous age of travelling
SCOPE OF WORK Interior design to construction documentation.
Millenium Hotel Tabuk, KSA – Typical Guest Rooms PROJECT DESCRIPTION Luxury, 5 Star Millennium Hotel in Tabuk, Kingdom of Saudi Arabia. Interior design style is elegant with elements taken from the Railway and the glamorous age of travelling
SCOPE OF WORK
Interior design to construction documentation.
Fairmont Hotel Dubai, UAE – Public Areas PROJECT DESCRIPTION Luxury, 5 Star hotel with 394 rooms, suites & penthouse. Presidential Suite with Guest Club, 9 F&B outlets, Health Club, Spa and Business Centre. Interior design style is contemporary and opulent. Rebecca Gernon as General Manager and Lead Designer of Decorpoint International was responsible for the design of the Fairmont Hotel. SCOPE OF WORK This project required full concept design, working documentation and supervision of installation work.
Fairmont Hotel Dubai, UAE – Typical Rooms and Suites PROJECT DESCRIPTION Classic yet contemporary, the rooms and suites, including a Presidential Suite, demonstrate a strong colour palette of soft furnishing against a neutral
background.
Grand Hyatt Hotel Dubai, UAE PROJECT DESCRIPTION Rebecca Gernon as General Manager and Lead Designer of Decorpoint International was responsible for the design of the Grand Hyatt. A prototype room developed to full mock up stage for the Grand Hyatt Dubai which featured a bathroom with dual entries, a
transparent wall and a play with mirrors, resulting in excellent flow and a feeling of spaciousness. A carpeted floor and upholstered wall panels behind the bed and wardrobe softened the acoustics and created a relaxing ambience.
SCOPE OF WORK This project required full concept design, working documentation and execution of the mock up room.
Le Meridien, Mina Seyahi Dubai, UAE PROJECT DESCRIPTION Rebecca Gernon as General Manager and Lead Designer of Decorpoint International was responsible for the design of the Le Meridien Mina Seyahi Design & Project Management of 211 rooms, 7 F&B outlets, Hospitality Facilities and Common Areas
SCOPE OF WORK This project was a full turnkey service to the client.
Le Royal Meridien Jumeirah Beach, Dubai, UAE PROJECT DESCRIPTION Rebecca Gernon as General Manager of Decorpoint International was responsible for the design of Le Royal Meridien Jumeirah Beach. The project
involved an upgrade to Royal status for the Le Meridien hotel as well as connecting to and designing the interiors of a new Royal Tower block. The many food and beverage outlets included refurbishment of the existing all day dining area, a tea lounge, a steakhouse restaurant, a mixed Asian menu restaurant and a New Orleans style Jazz bar complete with working brewery. All areas were connecting via a new shopping arcade which included a 3 level health club and spa
SCOPE OF WORK
This project was a full turnkey service to the client.
Anwaj Rotana Dubai, UAE PROJECT DESCRIPTION Design of this 5 star hotel comprising 300 rooms and 3 themed restaurants
SCOPE OF WORK Interior design of all aspects of the hotel and supervision as sub-consultant to Decorpoint.
Corniche Hotel Dubai, UAE PROJECT DESCRIPTION Design of this 5 star hotel comprising 570 rooms and 4 themed restaurants
SCOPE OF WORK Interior design of all aspects of the hotel as sub-consultant to Decorpoint.
Emirates Hotel Fujairah, UAE PROJECT DESCRIPTION Design of this 5 star hotel comprising 350 rooms and 5 themed restaurants
SCOPE OF WORK Interior design of all aspects of the hotel as sub-consultant to Decorpoint.
Khaladiya Hotel Abu Dhabi, UAE PROJECT DESCRIPTION Design of this 5 star hotel comprising 445 rooms and 4 themed restaurants
SCOPE OF WORK Interior design of all aspects of the hotel as sub-consultant to Decorpoint.
Lotus Hotel Dubai, UAE PROJECT DESCRIPTION Design of this 5 star hotel comprising 200 rooms and 3 themed restaurants
SCOPE OF WORK Interior design of all aspects of the hotel as sub-consultant to Decorpoint.
RETAIL Selected Projects
Mercato Shopping Centre Dubai, UAE PROJECT DESCRIPTION A 22,947 sq meter themed retail experience based on Tuscan Architecture. The visitor has the feeling of shopping in an Italian village, with a large naturally lit central plaza, with smaller squares and piazzas where visitors can sit and watch the world go by. Rebecca Gernon, owner of Serendipity, as Lead Designer for Decorpoint International was responsible for the concept design of Mercato Shopping Centre SCOPE OF WORK Concept Design
Al Gurm Commercial Center Abu Dhabi, UAE PROJECT DESCRIPTION Interior Design of an existing service building, converted into a high end commercial center.
SCOPE OF WORK Interior Design and Project Management
Jumeirah Centre Dubai, UAE PROJECT DESCRIPTION Well known boutique retail center situated on Beach Road in Dubai
SCOPE OF WORK Concept Architecture and Interior design
Amarna Shopping Centre Dubai, UAE PROJECT DESCRIPTION As part of The Jewel Dubai Land, this retail development is designed so as to give an outdoor retail shopping experience covered by a large glass dome with piazza and outdoor dining areas. SCOPE OF WORK Architectural and Interior Design Concept
Raha Gardens Mall Abu Dhabi, UAE PROJECT DESCRIPTION Part of the Raha Gardens development these community centers are designed for the use of residents. The theming is modern Arabic in keeping with the community design and caters for all amenities required by residents including retail, restaurants, park and pool areas. SCOPE OF WORK Architecture and Interior Design
FOOD AND BEVERAGE Selected Projects
Shoreline Clubhouse, Palm Jumeirah Dubai, UAE PROJECT DESCRIPTION Development of exterior hospitality areas in conjunction with a fitness club design concept. Outdoor cafes were proposed for the entrance areas to each clubhouse, gazebo style bars beside each pool in keeping with a ‘Nikki Beach’ style club and landscape proposal. SCOPE OF WORK Design Concept
The Track Meydan Hotel, Dubai, UAE Scope of work: Design & Project Management
A ground floor restaurant with terrace and first floor sports bar at the new 9 hole golf course at The Meydan Hotel. The client’s brief… ‘I want a relaxed and informal, laid back, family orientated, fun and casual environment.’ The ground floor restaurant has touches of oak wood, copper metal finishes and quirky detailing. Standard lamps with cascading skeleton leaves, 1960’s Danish Library Chairs and flocked wallpaper. Vertical wooden slats that surround the central dining area to make it warm and inviting. Super scale planters with olive trees and fairy lights on the terrace for those delicious winter evenings.
The QUBE Meydan Hotel, Dubai, UAE First Floor Sports Bar
A haven for those addicted to sports with a central ‘CUBE’ structure rising from the ground floor up through the rotunda. Large projection screens, LCD’s, surround sound and portable DJ area. Billiards, darts, shuffleboard, foosball and a memorabilia wall. Uneven slatted walnut wood paneling, thick soft carpet, leather sofas and comfortable lounge chairs. A canopy of fibre optic lights for a perfect starry night.
Vatika Bar Westin Hotel, Gurgaon, India PROJECT DESCRIPTION
Design of first floor and roof of ‘The Bean Building’ at the The Westin Hotel into an up market, high energy bar and roof terrace.
SCOPE OF WORK Interior Design Concept and Development
Velvet Underground Royal Ascot Hotel, Dubai, UAE PROJECT DESCRIPTION Re-Design and refurbishment of the old Elegante Nightclub
SCOPE OF WORK Interior Design, Project Management and Execution
Rotana Café, JBR Dubai, UAE PROJECT DESCRIPTION Interior Design for a café inspired by the Rotana Music Brand, the first of its kind in the UAE.
SCOPE OF WORK Interior Design and Project Management
Rotana Café, Al Gurm Abu Dhabi, UAE PROJECT DESCRIPTION Interior Design of a café inspired by the Rotana Music Brand, the first of its kind in Abu Dhabi.
SCOPE OF WORK Interior Design and Project Management
Shisha Roof Terrace, Al Gurm Abu Dhabi, UAE PROJECT DESCRIPTION An existing roof terrace, converted into a high-end shisha terrace.
SCOPE OF WORK Interior Design and Project Management
Vienna Market Dubai, UAE PROJECT DESCRIPTION Interior Design for a café with multiple small kitchens in a market-style atmosphere on a roof terrace in Media City, Dubai.
SCOPE OF WORK Interior Design and Project Management
Fashion TV Café Abu Dhabi, UAE PROJECT DESCRIPTION Interior Design of a café inspired by the Fashion TV Brand.
SCOPE OF WORK Interior Design Concept
Jebel Ali Sailing Club Dubai, UAE SCOPE OF WORK Full Concept Design
RESIDENTIAL Selected Projects
Jumeirah Village Circle South Dubai, UAE PROJECT DESCRIPTION Various plots situated in Jumeirah Village South, Dubai, this development comprises of 12 semi-detached villas consisting of 4 bedrooms and a family room. The G+2 development offers a compact but well-designed residence boasting a rooftop garden to take advantage of the fabulous views.
SCOPE OF WORK
Site Planning, architecture, interior design, tender management and supervision.
Indigo Azure Dubai Waterfront, UAE PROJECT DESCRIPTION Following on from the architectural design, also by Serendipity by Design, the interior design was fully developed for the public spaces and circulation areas, hard finishes, kitchens and bathrooms with equipment and sanitary ware specified for the apartments.
SCOPE OF WORK
Interior Design concepts through to developed design documentation.
The Jewel, Apartments Dubailand, UAE PROJECT DESCRIPTION An ambitious project reproducing the seven wonders of the world as mixeduse resort development, on a single site 4 km by 4 km in Dubailand UAE.
SCOPE OF WORK Serendipity
by
Design
was
the
Principal Consultant responsible for design from developing concepts
directly with the client through to supervision of construction drawings including
master
planning,
architectural and interior design.
Palm Jebel Ali - 40 Series Dubai, UAE PROJECT DESCRIPTION The 40 Series villas are to be placed towards the outer end of the Palm fronds just before the large private premium plots. All with 6 bedrooms and 4 car garaging the floor plans measure 1000 square meter in area. Each villa was designed as “one off” homes enabling the layouts and architectural style to be tailored for a finely tuned result. 5 markedly different villas were considered with styles raging from traditional to contemporary.
SCOPE OF WORK Serendipity’s scope of was for full concept development closely monitored and tuned alongside Nakheel’s own architects and included the full package of architecture, landscape and interior design.
Palm Jebel Ali, Garden and Signature Villas Dubai, UAE PROJECT DESCRIPTION The Palm Jebel Ali is a unique man-made palm-shaped island that consists of a trunk, a crown with 17 fronds, and a surrounding crescent island that will form a water breaker. The fronts represent 37% of the land mass where residential areas will be built.
SCOPE OF WORK
Villa architecture for all front villas sized at 500 sqm and 1,000 sqm of which there are 36 villa types with Mediterranean, Contemporary and Arabesque Designs.
Orange Lakes Jumeirah Golf Estates, Dubai, UAE PROJECT DESCRIPTION Mediterranean themed architecture for 4, 5 & 6 bedroom villas. Due to plot size variances across the irregular master plan, 21 villa layouts were developed with five architectural styles applied resulting in 38 different types of villas.
SCOPE OF WORK
Architecture, Interior Design and Landscape Design.
Orange Lakes Jumeirah Golf Estates, Dubai, UAE PROJECT DESCRIPTION Contemporary interior design of 38 different Mediterranean villa types spread over 68 plots. Villas are 4 to 5 bedrooms all with ensuite, 3 living spaces, 2 dining areas, main kitchen and first floor pantries. Hard finish palettes were kept natural to maximize individual owner possibilities for interpretation of the spaces with their own styles.
SCOPE OF WORK Interior design concepts and schematic design with documentation for hard finishes only.
Plantation Holdings Dubai, UAE PROJECT DESCRIPTION Plantation Holdings, is a high end Southern States Cotton Plantation themed Polo development in Dubailand, Dubai. Serendipity was responsible for interiors of three sales villas and the owners’ signature villa. Interior design themes that were required included colonial, modern and arabesque.
SCOPE OF WORK Full interior design from Concept to development of Working Drawings.
Plantation Holdings Dubai, UAE PROJECT DESCRIPTION Plantation Holdings, is a high end Southern States Cotton Plantation themed Polo development in Dubailand, Dubai. Serendipity was responsible for interiors of three sales villas and the owners’ signature villa. Interior design themes that were required included colonial, modern and arabesque.
SCOPE OF WORK Full interior design from Concept to development of Working Drawings.
Tiger Woods Mansions Type 1 (G+1) Dubai, UAE Contemporary Style 1,550 sqm (BUA)
PRIVATE VILLAS Selected Projects
Private Villa Dubai, UAE PROJECT DESCRIPTION Luxury, 1,470 m2, bespoke private villa design.
SCOPE OF WORK This project required full concept design, working documentation and supervision
Private Villa (G+1) Emirates Hills, Dubai, UAE Contemporary Style 3,100 sqm (BUA)
Private Villa (G+1) Emirates Hills, Dubai, UAE Contemporary Style 3,100 sqm (BUA)
Private Villa (G+1) Emirates Hills, Dubai, UAE Contemporary Style 3,570 sqm (BUA)
Private Entertainment Villa (G+1) Dubai, UAE Contemporary Style 3,000 sqm (BUA)
Pivate Villa Dubai, UAE Contemporary Style 5,000 sqm (BUA)
Private Villa Dubai, UAE Contemporary Style 500 sqm (BUA)
COMMERCIAL Selected Projects
Canadian School Dubai, UAE Contemporary Style 13,000 sqm (BUA)
Business Centre and Conference – Fairmont Hotel Dubai, UAE PROJECT DESCRIPTION The 2nd floor houses the Business Centre with individual business suite and small to medium sized meeting rooms. The 33rd floor has the main conference theatre and multi function breakout rooms. The decoration is contemporary and opulent.
SCOPE OF WORK This project required full concept design, working documentation and supervision of installation work.
HSBC Private Banking Office Dubai International Financial Centre, Dubai, UAE PROJECT DESCRIPTION Development consisted of 2 reception areas, Directors Board Room, 2 large Management Meeting Rooms, 2 general meeting rooms. Directors and Managers Offices, general workstations for 60 people, staff cafeteria ad other facilities including a prayer room. Sub-consultant to JRHP.
SCOPE OF WORK Concept Interior Design
Roya International Corporate Offices Shangri La Hotel, Dubai, UAE PROJECT DESCRIPTION High end corporate office in the Shangri La Hotel in Sheikh Zayed Road
SCOPE OF WORK Interior design & fitout supervision
DIC Head Office Dubai Industrial City, Dubai, UAE PROJECT DESCRIPTION Development of 2 complete floors including public spaces displaying the proposals and progress of the Dubai Industrial City development, and public service counters for municipality and various other disciplines for planning and operation applications for independent developers and operators. The first floor houses the executives offices and meeting rooms.
SCOPE OF WORK Concept and Schematic Design
Deyaar Properties Corporate Offices Dubai, UAE PROJECT DESCRIPTION Concept design for Real Estate Sales and Rental Offices for Deyaar Properties in Deira, Dubai SCOPE OF WORK Concept Design
Montoya Office Dubai, UAE PROJECT DESCRIPTION Budget, Commercial Office fit out design with reception, general offices, workstations and meeting room.
SCOPE OF WORK Interior Design Concept and Developed Design Drawings
Indigo Properties Office Dubai, UAE PROJECT DESCRIPTION Budget, temporary office for A property development company prior to moving to their own tower in Jumeirah Lake Towers District. Space utilization had to be maximized to accommodate reception, executive offices, sales and general office staff as well as compact storage and sales display areas. SCOPE OF WORK Interior Design concepts through to installation supervision.
Paolo Cafolla
[email protected] M: +971 55 9922697
Andre Lategan
[email protected] M: +971 50 4541216
Not all things are by design, some are by Serendipity
