Matrix Flavours & Fragrances. Indulge your senses…. Come explore possibilities
with us. Tina Tan (Ph.D). General Manager (R&D and. Manufacturing) ...
Matrix Flavours & Fragrances Indulge your senses…. Come explore possibilities with us
Tina Tan (Ph.D) General Manager (R&D and Manufacturing)
Matrix Group Matrix Sdn Bhd -marketing arm
Matrix Flavours & Fragrances -
Manufacturing of flavours for food/pharmaceutical industry Manufacturing of fragrances
Matrix Oleochem Sdn Bhd - Manufacturing fo speciality oleochemicals from palm oil Natural Bleach Sdn Bhd - Supplier of bleaching earth to edible oil industry
Matrix Flavours and Fragrances
What is a flavour? FLAVOUR is the sensation produced by a material taken into the mouth, perceived principly by the chemical senses of TASTE and SMELL
5 basic tastes SALT- sodium chloride SWEET- sucrose, saccharin
SOUR- acetic acid, tartaric acid BITTER- caffeine, quinine UMAMI- mono sodium glutamate (MSG)
Flavour perception Other senses involved?
Sight, sound, touch, taste, smell
What happens chemically? • • • •
Maceration produces saliva Individual chemicals released ‘Binds’ to taste-buds Sends chemical signal to brain – – – –
What are you eating? Bitter/salty/sweet/sour/umami Temperature? Fresh or stale? Yummy or yucky?
Flavourings Western Europe, 23%
Asia Pacific, 24%
Eastern Europe, 6%
South America, 6%
Africa and Middle East, 6%
Eastern Europe, 5%
North America, 30%
2009 estimate value- USD 10 billion
Timeline • 1978- MFF established – Tropical flavours – Specialist in heat resistant flavours • 1984, transfer of technology to Zimmerman Hobbs (UK) now acquired by Givaudan – 1st privately owned flavour house in S.E.A
• 1980-2000 – Exports to China, India, Sri Lanka, Indonesia, Vietnam, Taiwan, Jordan, Philipines, Thailand, Singapore
Timeline • 2000-2010 – – – –
2002- relocation into new 6 acre facility 2005- spraydrying capability realised- encapsulated flavours Exports reach africa, middle east, europe, south america 2010- Indian JV company formed
• 2011-2012 – Export to 45 countries – Top SME company in Enterprise 50 – Fragrances division launched
Presence & Coverage • Exports – – – – – –
Asia Africa Middle East Europe Oceania South America
• Customer base from small-med enterprises, regional manufacturers to multinationals
Research & Development • In-house R&D department • Flavour creation – Creative – Matches and modification
• Applications laboratory – Providing total solutions – New trends and ideas ie, cost saving solutions
How is a flavour made? GC/MS- liquid, extraction, SPME GC-olfactometry
Flavour matrices • • • • • •
Water soluble – beverages, Oil soluble - margarine/butter Emulco Powder- bakery premixes Spray-dried powder- beverages premixes Clouds- beverages
Industries • Food industry – – – – –
• • • •
Bakery Confectionery Beverages Oils & Fats Dairy
Pharmaceutical Tobacco Animal feed Latex based products
On-going research • Improvement of flavour, flavour delivery systems, applications. •Ie cost solutions for biscuits- making everyday foods more palatable
• Reaction flavours- Maillard process. •Reactions between amino acids and sugars •Vegetarian ‘mock-meat’s •Alternative to MSG
Industry challenges Clean label- requires flavouring to be natural • Natural flavours require flavour from the named food- ie strawberrry- 95% has to come from strawberry extract. 5% can be chemical from other natural foods. •2010- 132,000 tonnes of flavours natural vs 184,000 tonnes synthetic/nature identical •Sustainability, price becomes an issue •Advanced technology for isolation/extraction and fermentation
Collaborations • Balance between industry and theory- gearing graduates toward industry •99.2% businesses in Malaysia are SMEs. Structure of collaborations/funding has to be different- ie, offering shorter projects. University to set up services for industry.
Flavour research centre Process research centre Sensory science centre Consultation- analysis
Matrix Flavours & Fragrances Indulge your senses…. Come explore possibilities with us
Thank you
