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Media Kit 2016
Introduction & Editorial Concept NOW! JAKARTA is a multimedia platform which caters to and is directly involved with the international community in Jakarta. It features top level residents and visitors to the city and is recognised by many as their “guide,” as a truly honest, in-depth rendering of what’s going on in Jakarta and the highlights of Indonesia. NOW! Jakarta is always positive, insightful, boldly written and always full of useful information for our readers. EDITORIAL CONCEPT: Incorporating an easily browse-able, interesting and continually updated website, bi-monthly e-newsletters, active social media accounts and our original, well established magazine, NOW! Jakarta offers a number of exciting and evolving media platforms.
Enlightenment
On top of insightful and thoughtprovoking content on the most talked about new restaurants, city life, the best events to attend and travel ideas near the Indonesian capital and far beyond, we deliberately feature articles directly relating to (and sometimes written by) members of the international communities in Jakarta. So as well as the usual lifestyle aspects, we offer a human touch where you may see your friend, your child, your colleague or your charity initiative featured in our magazine.
Health & Beauty
Opinion
Dining
Family
Travel
e d i to r i a l t h e m e s 2016
MONTH
THEME
HIGHLIGHTS
January
Wish List Jakarta
Must-do, must-eat, must-experience activities in and around the Indonesian captial
February
The Language of Love
Everything from dating in the Big Durian to Indonesia’s most unique wedding venues
March
Women on Top
Interviews with leading female figures, beauty bible and more
April
Health: Inside & Out
From fitness gear, to healthy eating tips, yoga & wellness and more
May
Family Time
Family-friendly excursions and activities, choosing the right school and more
June Batavia
A short history of Jakarta, from Colonial times until today
July
The Lifestyle Issue
Focus on music, art, films and culture
August
Break a Sweat
Sports clubs, fitness trends, interviews with the city’s top young athletes and more
September Wanderlust
From Indonesia’s trending destinations to holidaying further afield, travel ideas aplenty
October November
Epicurean Musings
Global food trends, Indonesia’s indigenous herbs and spices, chefs’ signatures and more
Man’s World
The city’s best tailors, male grooming bible, the latest gadgets and more
December
Festive Frolics
Charities making a difference, the most talked about Christmas and NYE parties and more
COUNTRY FOCUS 2016 NOW! Jakarta magazine is the one and only magazine which features a special section called ‘Country Focus’. From year 2010 to 2015, we have successfully presented country profiles of Singapore, the United Kingdom, Holland, Canada, Germany, Japan, China and many more. This section is aimed at introducing readers to international leaders and companies in Indonesia. The section features an interview with the relevant Ambassador(s) along with updates on the relevant international communities living in Indonesia and special reports on international companies operating in Indonesia. This is your comprehensive section to get to know the international communities in Indonesia. Australia & New Zealand
Canada
Switzerland & Austria
January
February
The USA
Korea
Japan
Germany
July
August
September
October
March
Holland, Belgium & Luxembourg
April
The United Kingdom
May Scandinavia
Italy & Spain
June France
November December
MA G A Z I N E Ci r c u l a t i o n
*40,000 minimum monthly readership 30 00
00
20,000 copies/month
1000
10
2000
Circulation
2000 1000
International Chambers of Commerce International Schools 4-5 star hotels (rooms & public areas) Premium apartments & housing complexes All embassies & consulates Corporate & Office buildings Social & Sport Clubs, Lounges Premium Restaurants, Cafes & Bars Bookstores VIP Clients (Board of Directors, Commisioners, shareholders, etc) & Subscribers
5000 00
10
00
2000
20
reader profile
NATIONALITY
Age
5%
th
20
2
Gender
60% 45 th +
FEMALE
55%
International Local
45%
30 %
MALE
Occupation
SES
A+
30%
60%
A
10% B+
10% Top Level Management Corporate Housewife/Spouse Diplomat Professionals Enterpreneur/Business Owner
10%
15%
20%
15% 30%
4 5%
th 30 – 45
40%
0 –3
D I G I TAL PLATFORM s
NOW! Jakarta Website NOW! Jakarta E-Newsletter NOW! Jakarta Social Media
Our website boasts a huge array of categories covering all that Jakarta has to offer. From Dining to Sports, Entertainment to our popular Soapbox, rest assured, we’ve got it covered. Our layout is clean, sophisticated and easy to navigate, as we believe our design practices for the print magazine must be matched in the digital world. Since digital platforms evolve rapidly, we aim to constantly keep our website up-to-date and optimised for the best user experience. Much like our website, the E-Newsletter (or EDM) aims to deliver a hand picked set of editorial and event based contents direct to you. With a market-leading database, simple snippets of news items and an easy to read layout, our E-Newsletter is the perfect way to receive NOW! Jakarta updates hassle free. We look forward to introducing future improvements and new design elements in 2016. Being based in city with an astoundingly large population means communication becomes an essential part of life. Social Media platforms such as Facebook, Twitter and Instagram are now an integral part of helping to get our content to the right devices - nearly instantly. With daily updates, strong engagement and professionally constructed postings, NOW! Jakarta has a strong presence in the social stratosphere.
The Website
The E-Newsletter
Users that have had at least one session within the selected date range. Includes both new and returning users.
Hits refers to any clicks we get on any element of the NOW!Jakarta website
Pageviews refers to the total number of pages viewed in the NOW!Jakarta website
100,000
1,000,000
3,000,000
NUMBER OF VISITS
SOCIAL MEDIA
PAGES
50,000
HITS
WEBSITE VISITOR STATISTICS
SUBSCRIBERS
WEBSITE visitors by country
100.000
50.000
5,000 Likes 10.000
8,000 Followers
Delivery is made bi-monthly to over 50,000 qualified email addresses which have been collected through our comprehensive databases. Probable Readers 20,000 every issue.
2012
INDONESIA I 1.196.549
30.000 2013
2014
2015
SOCIAL MEDIA AUDIENCE STATISTICS
2,500 Followers
USA I 126.266 SINGAPORE I 35.967
15.000
FRANCE I 8.692 CANADA I 14.696
10.000
* Projections for the end of 2015 0 2012
UKRAINE I 3.580
3.000
OTHER I 50.707
2013
2014
2015
DEMOGRAPHICS : GENDER Projections for the end of 2016: Facebook: Q1: 9,000
Q2: 12,000
Q3: 15,000
Twitter: Q1: 8,000
Q2: 9,000
Q3:10,000
Instagram: Q1: 3,000
Q2: 4,000
46% 54%
62% 38%
55% 45%
Website
Social Media
E-Newsletter
DEMOGRAPHICS : AGE GROUPS
Q3: 5,000
Website Visitor : Q1: 120,000 Q2: 160,000
Q3: 200,000
Newsletter Readers : Q1: 60,000 Q2: 70,000
Q3: 80,000
33%
39%
18%
10%
45%
10%
5%
45%
35%
20%
25-35 36-45 46-55
>56
25-35 36-45 46-55
>56
30-45
45+
20-30
Website
40%
Social Media
E-Newsletter
NO W ! J A K ARTA E V E NTS
PR Gathering
As a form of appreciation for the endless support from the hospitality industry, Phoenix invites all Public Relations representatives from 4 & 5 stars hotels, restaurants, bars & cafes and also apartments to have a special evening with the team.
NOW! Jakarta Best Restaurant, Bar & Cafe Awards
Every year, NOW! Jakarta hosts our Best Restaurant, Bar & Cafe Awards which is participated by around 200 venues across the city. Receiving an award is a form of achievement and recognition for dedication and excellence in the culinary world. The Awards ceremony is attended by top representatives of prestigious restaurants, bars and cafes in the city.
NOW! Jakarta Client Gathering
As a form of appreciation to our loyal clients for their endless support, NOW! Jakarta holds an annual gathering to say “thank you” personally over dinner, drinks and entertainment. NOW! Jakarta’s Client Gathering is attended by representatives from various hotels, restaurants, international schools, hospitals and corporate clients.
NOW! Jakarta Community Party
EVENTS MONTH
EVENT
Quarterly
NOW! Jakarta Partner Dinners
March
Launch of NOW! Jakarta Best Restaurant Awards
April
PR Gathering
July
NOW! Jakarta Best Restaurant Gala Awards Night
October
NOW! Jakarta Client Gathering
November
NOW! Jakarta Community Party
NOW! Jakarta Partner Dinners To show our appreciation to our clients and friends, the NOW! Jakarta Partner Dinners are held every quarter to meet, enjoy dinner and discuss all things related to the NOW! Jakarta and their respective businesses.
As a form of appreciation to our international community for their support over the year, NOW! Jakarta invites friends from the international chambers of commerce, embassies, cultural associations, women’s associations and so on for an evening of networking over drinks and dinner. During the event, we exhibit front cover paintings by Art Director, Sudigdo, which are auctioned off with the proceeds going to our chosen charities.
C l ie n t Te s t i m o n i a l s
Essence Darmawangsa
Le Meridien Jakarta
Pullman Central Park Jakarta
Subscriber Testimonial
“I have known the team at NOW! Jakarta for 5 years, getting in touch with them as a client and also as a friend. We have held several successful collaborative events between Le Meridien Jakarta and NOW! Jakarta in that time. The team at NOW! Jakarta always give their best support to me personally, and to my company. As I sometimes have ‘short-term memory loss’ about the deadline of sending materials or articles to them, the editorial and marketing teams never miss (and are so patient!) to remind me in advance! Thank you NOW! Jakarta for the marvellous support and friendship. We wish you many more years of continued success!” (Arie Ardianti, Marketing Communications Manager)
“It has been very nice to work with NOW! Jakarta as Essence Darmawangsa’s media partner. So far it has been proven that NOW! Jakarta can help us to increase our product’s awareness in their community. Their readership of high profile people, who are mostly are expatriates, matches really well with Essence’s target markets. With their friendly team, hopefully there will be a good long-term relationship between Essence Darmawangsa & NOW! Jakarta”. (Hermawan Susilo, Assistant Marcom Manager)
“It has been a pleasing experience to work and be in partnership with NOW! Jakarta for almost the past 4 years. The exceptional team has provided us with great support. They have come up with new ideas and innovative programmes which have been beneficial for advertisers and business partners. We are hopeful that NOW! Jakarta can always strive to become better. A big thanks to all at NOW! Jakarta”. (Rita Elisabeth, Assistant Director of Marketing & E-Commerce Marketing Communication Department)
“NOW! Jakarta offers useful information about Jakarta, relating to travelling, accommodation, entertainment, tourism, and other interesting places for our guests. NOW! Jakarta is ideal for our hotel as most of our guests are foreigners, either business or leisure travellers seeking information about local attractions and events. Therefore, Kosenda Hotel is committed to providing NOW! Jakarta in every room as one of our tools to provide excellent service”. (Apsil M. Gendi, Hotel Manager of Kosenda Hotel)
please contact DIGITAL TEAM
MANAGEMENT TEAM
Alistair G. Speirs: Technical Advisor
Linda Lim: Online Editor
[email protected]
[email protected]
Janoko Indratriputra K: Social Media Strategist
Barbara J. Nihardjo: Director
[email protected]
[email protected]
sales & crm team
[email protected]
Dwiki Ilham Ramadan: SEO Specialist
Dila Fauzia: Head Of Sales & Crm
Mohammad Husnul: Web Developer
[email protected]
[email protected]
Andini Panggabean: Client Relations Manager
[email protected]
[email protected]
Sara Mandagie: Senior Client Relations Executive
MARKETING TEAM
[email protected]
Richieta L. Aretha (Aghie): Senior Marcom Manager
Putry Hanum: Sales Secretary
[email protected]
[email protected]
Fadhli: Event & Promotion
EDITORIAL TEAM
[email protected]
Alison Pace: Managing Editor (T.A)
Lenny Panjaitan: Marketing Admin
[email protected]
[email protected]
Gibran Sani: Senior Editor
[email protected]
SUBSCRIPTION and book sales
[email protected]
Khamila Mulia: Associate Editor
[email protected] Ajenk Tria Kusuma: Editorial Coordinator
[email protected]
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