an advanced approach that embraces new strategic thinking, coupled with ... automation software, Eloqua, with the most c
ORACLE DATA SHEET
ORACLE MODERN MARKETING SOLUTIONS MODERN MARKETING SOLUTIONS
“One Stop” Digital Marketing Platform
Digital, Social & Mobile Covered
Complete, Integrated & Ready
Global, Reliable & Scalable for Enterprise Business Solutions
Marketing Cloud Modern Marketing Solutions
Social Cloud
Marketing in today’s digital, social, mobile and multiplatform world requires an advanced approach that embraces new strategic thinking, coupled with innovative and connected technologies. Customers today interact with brands and businesses across many devices and digital platforms, and they expect a consistent and seamless experience at every touch point. Your marketing communications should be no different. Marketing in today’s world requires technologies that connect and unify your entire digital footprint for a more holistic understanding of and interaction with your customers. To succeed, today’s marketer needs a complete and innovative modern marketing solution.
Industry’s Only Fully Integrated Digital and Social Marketing Solution
Oracle Cloud
"Organizations looking for a comprehensive digital marketing platform should take a close look at the work Oracle has done to integrate Oracle Social Relationship Management with Oracle Eloqua.”
Mary Wardley, Vice President, Enterprise Applications and CRM Software, IDC
Through strategic acquisitions and innovative technology integrations, Oracle’s Marketing Cloud and Social Cloud now deliver the industry’s first complete digital marketing solution for today’s modern marketers. By combining the leading marketing automation software, Eloqua, with the most comprehensive social media management platform, Oracle Social Relationship Management (SRM), Oracle offers marketing solutions that seamlessly tie together your digital and social marketing efforts—all through the secure, scalable and reliable Oracle Cloud. The latest integrations provide enhanced profiling, analytics, tracking, publishing and custom targeting capabilities that allow marketers to better understand, target, engage, convert and analyze their audiences.
Power Your Eloqua Experience with Oracle SRM As an Eloqua customer, you know the benefits of having the premier marketing automation solution available. Now you can leverage the industry’s most comprehensive social business solution to maximize your Eloqua experience. Oracle SRM enhances the social capabilities of Eloqua to truly power your marketing initiatives, providing a holistic view of your entire digital and social footprint. Quite simply, you’ll be armed with the industry’s most integrated, complete and powerful marketing solution:
Leverage Dynamic Link Tracking w/ Third-party Analytics
Create Custom Audiences for Real-time, Targeted Campaigns
Seamlessly Create & Publish Content w/ One-Click Smart CAP
Integrate Social Publishing with Eloqua Campaigns & Workflow
Inform Your Lead Scoring with Social Insights & Interactions
Leverage Social Listening to Improve Campaigns & Profiles
Capture Advanced Digital Body Language for Social Profiles
Integrate Campaign ID Tracking for Cross-Channel Management
ORACLE DATA SHEET ELOQUA KEY BENEFITS
Increase Marketing Efficiency & Effectiveness
Drive and Improve Lead Quality
Measure & Report with Confidence
Develop “Digital Body Language” Profiles
Trigger the Right Message at the Right Time
ORACLE SRM KEY BENEFITS
Enhance Social Capabilities with Comprehensive & Unified Solution
Listen & Learn with Industry Leading, LSA-Powered Listening Technology
Extend & Scale with Comprehensive Workflow & Automation Capabilities
Understand & Execute with Premier Social Data & Analytics Reporting
Increase Social Marketing Capabilities with Powerful Publishing & Content Creation
Engage Globally & Locally with MultiLanguage Listening & Interface Capabilities
Contact Us For more information, visit www.oracle.com/SRM or call 1-800-633-0738.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
2
