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Mission,Vision, Values, Objectives
Organizational culture
To be the company that best understands and supports the growth of online businesses - globally.
1. Vision
Our mission is to make Marketizator the preferred conversion rate optimization software for mid-size companies all over the world, by delivering outstanding valuable technology at a fair price.
2. Mission
3. Our values 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Development Empathy Integrity Joy Synergy Gratitude Creativity Focus Innovation Proactivity
1. Development What we are today is far less than what is our true potential. We are in this fabulous journey, where openness to change, selfmotivation leads to development. In order to verify how aligned with this value, ask yourself ● Are you aware about your true potential? ● How determined are you to reach your next level? ● What kind of behaviour leads you to change? Discover your proper triangle which describe this value.
2. Empathy We can stand in someone else’s shoes, feeling with his or her heart, seeing with his or her eyes. We are not outsourcing or pretending we care about what is around us. We understand that empathy truly makes the world a better place. Listen. Understand. Ask questions: ● “Are you aware about the other person’s real needs?” ● “What are the consequences of my actions?” ● “How can I help the others?”
3. Integrity Success will come and go. Integrity is forever. We are doing the right thing at all times and in all circumstances, whether or not anyone is watching. We have the courage to do the right thing, no matter what the consequences will be. Building a reputation of integrity takes years, but it takes only a second to lose, so we never allow ourselves to ever do anything that would damage our integrity. ● ● ● ●
Default transparency to avoid bad vibes. Let go to past shades and embrace trust. Be honest about your feelings. If there is something that upsets you about me, come and talk to me.
4. Joy The little Prince said that true happiness comes from the joy of deeds well done and creating new things. We value the freedom and ability to play and choose joy each day. ● What’s your greatest joy in your professional life? ● What could bring joy to your colleagues and clients? ● How can you be more joyful in your everyday life?
5. Synergy Together we can achieve infinitely more than separately. We embrace each others’ stories, perspectives and approaches, so that we can create a better version of us. ● What’s valuable in the differences between us? ● How can we find a new way which is better than mine and yours?
6. Gratitude We already have received much more than we need. Everything that comes is a bonus from the Universe, for which we are grateful. We know that being grateful for our health, family, friends, colleagues and clients is the oxygen for our heart. ● What would you be without everything that has been given to you for free? ● How can you better express gratitude to the ones around you? ● What are you grateful for in this moment?
7. Creativity We put our imagination to work, as we know that creativity is what is producing the most extraordinary results in our lives, in our company and in the world. We know that we can’t solve today’s problems with yesterday’s solution. Express yourself in your unique mode. Geniality means pure spontaneity. ● What is the most innovative way to do this so that I can get outstanding results? ● How can I empower my imagination? ● What springs my creativity?
8. Focus Our energy flows where our attention goes. From small details to the bigger picture, we constantly focus on what really matters, putting the first things first. We can’t hit our target unless we keep our eyes on it. ● What’s your destination for today? This year? This life? ● What’s the most important aspect you should take care about today? ● Are you looking at what really matters right now?
9. Innovation Humanity has got out of the cave and discovered the multiple benefits of zipper thanks to innovation. We are determined not to let the world as we’ve found it. We are determined to innovate, to bring the future into the present - in our work, relations and product. ● Can I make things in a new way? ● What is a new way of thinking that could bring better results in my daily activities, relations and our customers life? ● What is old and needs updated today?
10. Proactivity We don’t wait for things to happen. We prepare for the future and we respond focusing on the solution, not on the problem. ● Am I looking at how to solve the problem or at the responsibles for the problem? ● Am I prepared for what’s next? ● What is the most important thing I need to do right now?
