multiple company functions simultaneously. Amongst all ... SUPPORT BEYOND THE ACADEMY ... and as Managing Director for A
FOUNDERS ACADEMY PRODUCED BY
In Partnership With: SHOCKWAVE INNOVATIONS
INTRODUCTION Starting a startup is easy. Building a great company is not. Most entrepreneurs have never started a business from scratch nor had to manage Amongst the glamour and excitement of running a startup is a lot of hard work and stressful decisions
multiple company functions simultaneously. Amongst all the excitement of running a startup is a lot of hard work and stressful decisions. Founders Academy was created to provide an experiential learning atmosphere rather than just an academic one. Whether you’re almost done developing your MVP and preparing for launch, generating early revenue, or soon to be in pursuit of Series A financing, you will be exposed to numerous insights, suggestions and tools to help dramatically increase your odds of success.
CAPITAL FACTORY FOUNDERS ACADEMY
Day 1
PREREQUISITE ASSIGNMENTS Before the first day of Founders Academy, you will have an opportunity to get a jump start on things using a selection of prescribed online video modules and corresponding workshops related to market sizing, elevator pitch development and basic fundraising vocabulary.
DAY 1 LECTURES AND WORKSHOPS • Prerequisite recap & “ask me anything” session • Customer acquisition strategies (with workshop) • Marketing basics, tips and tricks • Business development secrets • Strategic partnerships • Sales quotas and compensation • Prioritizing your roadmap (with workshop) • Happy hour social mixer
CAPITAL FACTORY FOUNDERS ACADEMY
Day 2
A FOCUS ON FUNDRAISING Successful fundraising is as much art as science and, therefore, is the majority focus of the second day.
DAY 2 LECTURES AND WORKSHOPS • Prerequisite recap & “ask me anything” session • How much should you raise? • Seed funding vehicles
workshop
• Finding and pitching investors • Demonstrating traction • Fundraising issues, hints and tips • Pitch decks • Compensating your first employees • Controlling legal costs • Leveraging advisors
CAPITAL FACTORY FOUNDERS ACADEMY
Video Library
SUPPORT BEYOND THE ACADEMY As part of Founders Academy you will be granted access to an online video library with more than 30 modules comprising 13+ hours of content to be used for reinforcement of what you learned as well as material not covering during the Academy, including the following: • Establishing a management system
• Distribution channels
• Tools for focus and priority
• Licensing your technology
• Planning tools
• Expanding beyond your home market (online marketplaces)
• Tools for assessing progress • Growth and scalability • Sales organization and territories • Managing the sales team • Introduction to enterprise sales
• Golden rules of M&A • A tale of two acquisitions
• Demystifying due diligence • Hardware company considerations
CAPITAL FACTORY FOUNDERS ACADEMY
ABOUT THE INSTRUCTOR Over the past 15 years Gordon has seen nearly 1,000 startup pitches, given personal advice to more than 200 entrepreneurs and been involved with raising over $40M in growth and venture capital. He spent the first ten years of his career in brand name companies like IBM and Compaq and then progressively gravitated towards early stage and high growth companies. He spent eight years in the videoconferencing industry,
including four years as President of a company that grew to $36M in a short few years and went public on the Euronext stock market.
Gordon Daugherty
Gordon has served in an executive capacity over most
company functions, but with emphasis on strategy, marketing, sales, business development and M&A. He ran corporate development and strategy for Austin-based NetQoS, who grew rapidly to more than $55M in revenue before being acquired by CA Technologies for $200M and was a founding advisor for digital advertising pioneer MediaMind, who reached $65M in revenue and a NASDAQ IPO in 2010. Through his advisory practice, Shockwave Innovations, and as Managing Director for Austin’s Capital Factory startup accelerator, Gordon is an active angel investor, VC and startup advisor.
CAPITAL FACTORY FOUNDERS ACADEMY
REVIEWS BY STARTUP FOUNDERS
“
Gordon is a remarkable executive who has achieved success and truly
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Your lecture presentations are
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Gordon has that rare talent of
inspires by giving back to those
awesome.
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around him . . . He is a great sounding-board for ideas and knows how to create strategies that translate into successful execution.
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combining very senior and strategic business skills with a highly disciplined and operational
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view of how to make things happen in the real world.
Gordon was very helpful. He is a great listener, asks a lot of questions,
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proactive, and provides very valuable feedback.
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Gordon is an exceptional leader with vision, extraordinary communication skills and
The way you convey the material is
outstanding operations and
great and the examples you give
execution ability. He thrives
makes things clear.
through tough challenges.
”
CAPITAL FACTORY FOUNDERS ACADEMY
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www.capitalfactory.com
