Program

UNIVERSITY FOR SUSTAINABLE DEVELOPMENT EBERSWALDE

Program DIRECTIONS - EVERY DAY PROGRAM EVENING ENTERTAINMENT - INFO

Directions ALCATRAZ BACKPACKER HOSTEL BERLIN Schönhauser Allee 133a, 10437 Berlin

ARRIVAL & DEPARTURE FROM BERLIN TEGEL AIRPORT Enter bus TXL and buy your ticket for zones AB inside the bus. You ride the bus until you reach station "S Beusselstraße". Here, you change to the Metro (your ticket is still valid) and take the train S41. Once you reach the station "S+U Schönhauser Allee" you exit the train and leave the station to the left onto Schönhauser Allee. You will reach the hostel after about 500 metres on the right side of the street. The ride from the airport to the hostel takes about 45 minutes.

FROM BERLIN SCHÖNEFELD AIRPORT Walk to the Metro-Station of the airport. At the station, you buy your ticket for zones ABC at one of the vending machines. Next, look for the platform with the "S" signs next to the stairs leading upwards. These stairs lead to the platform you need to go to! On the platform, validate your ticket and board train S9. Once you reach the station "S+U Schönhauser Allee" you exit the train and leave the station to the left onto Schönhauser Allee. You will reach the hostel after about 500 metres on the right side of the street. The ride from Schönefeld airport to the hostel takes about 1 hour.

FROM BERLIN CENTRAL STATION Leave the station towards the exit "Europaplatz" and walk to the tram station. Here, you board the next tram of line M1 towards "Warschauer Straße". Buy your ticket for zones AB inside the tram at the vending machine (you will need coins!). The ticket is validated already. Ride the tram until the stop "U Eberswalder Straße" and exit the tram. Now you walk onto the street "Schönhauser Allee" to the left. You will reach the hostel after about 300 metres on the left side of the street. The ride from the train-station to the hostel takes about 20 minutes.

Directions UNIVERSITY EBERSWALDE Schicklerstraße 5, 16225 Eberswalde

ARRIVAL & DEPARTURE FROM ALCATRAZ BACKPACKER HOSTEL Walk to the station "S + U Schönhauser Allee" (around 5 minutes). At the station you buy a ticket directly to Eberswalde Main Station, this is 5,70€ one way. Go to the platform with the green "S" and board the train S42. Exit the train the next station at "Berlin Gesundbrunnen". There you need to transfer to another train. Search for RE3, this is a regional train, no public city transportation. It usually pulls out from platform 10. Board this train till you reach Eberswalde Main Station (around 50 minutes). From there you can take a walk to the university (around 15 minutes) or take the bus 861 / 862. Ride the bus until you reach the station "Friedrich Ebert Straße". This ist next to the university.

FROM BERLIN CENTRAL STATION Buy a ticket directly to Eberswalde Main Station, this is 5,70€ one way. Board the train RE3, this is a regional train, no public city transportation. Board this train till you reach Eberswalde Main Station (around 1 hour). From there you can take a walk to the university (around 15 minutes) or take the bus 861 / 862. Ride the bus until you reach the station "Friedrich Ebert Straße". This ist next to the university.

Week Overview From 9.30am to 5pm

MONDAY, 17.09.2018 OPENING MESSAGE (ONLINE) IFITT President: Dr. Iis P. Tussyadiah, School of Hospitality and Tourism Management, University of Surrey

WHAT NETWORK SCIENCE CAN TELL US ABOUT TOURISM SYSTEMS Prof. Dr. Rodolfo Baggio, FRGS, Bocconi University, Milan, Italy

DIFFUSION MODELS OF INNOVATION IN E-TOURISM: A CROSS SECTOR APPROACH Prof. Dr. Miriam Scaglione, Institute of Tourism, University Western Switzerland Wallis

TUESDAY, 18.09.2018 DESIGNING FOR EXPERICENCE: THE DIGITAL THIRST John Bustard, MCIM, Ulster University Business School

WEDNESDAY, 19.09.2018 INTELLIGENCE-BASED ANALYTICS FOR TOURISM DESTINATIONS Prof. Dr. Matthias Fuchs, European Tourism Research Institute, Mid-Sweden University

THURSDAY, 20.09.2018 WEB 2.0 STORYTELLING AND BRANDING FOR DESTINATIONS Dr. Lidija Lalicic, MODUL University Vienna

BUSINESS INTELLIGENCE AND BIG DATA Prof. Dr. Wolfram Höpken, University of Applied Sciences, Ravensburg-Weingarten, Germany

Friday Overview From 9am to 5pm

FRIDAY, 21.09.2018 FOUNDATION IN REALITY: FIELD TRIP TO BERLIN BASED TRAVEL INDUSTRY & START-UP-SCENE Prof. Dr. Claudia Brözel, University of Applied Sciences for Sustainable Development Eberswalde This day is organised in cooperation with Lydia Band, wo is co-leading the Berlin Chapter and European Region of Travel Massive

FIELD TRIP SCHEDULE: During this day, we will get to know leading companies and start-ups from the Berlin eTourism industry. You will get the chance to meet managers & CEO’s from those businesses, who will share their knowledge and experiences with you. Our plan for the day: 10:00 - 10:40am Airbnb, Alexander Schwarz 10:50 - 11:30 am GoEuro, Alexander Huth 11:45 - 12:45 pm Traffics, Jasmin Schmidt 1:15 - 2:00 pm Break: Prinzessinengarten 2:15 - 3:00 pm OTDS, Steffi Schweden 3:15 - 4:00 pm HolidayPirates Group, David Armstrong 4:30 - 5:15 pm TripsByTips, Gereon Frisch from 6 pm Evening Entertainment & Dinner: Holzmarkt

Important informations Please be sure to meet at 9:45am in front of Airbnb, because it´s not possible to enter later by yourself.

Friday Details From 9am to 5pm

AIRBNB

When: 10:00 - 10:40am (Meeting Time: 9.45am) Where: WeWork (Co-Working) Neue Schönhauser Straße 3 5 10178 Berlin Web: www.airbnb.de We will visit Alexander Schwarz from Airbnb at their office, which is located within the venue of the co-working space WeWork.

About AirBnB Founded in 2008, Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership with Resy provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.

About Alexander Schwarz Alexander Schwarz (42) General Manager Germany, Austria, Switzerland at Airbnb Since June 2015, Alexander Schwarz has been in charge of Airbnb’s strategic expansion within one of the most important markets worldwide. Schwarz is an expert with long-term experience in the field of strategy and business development. Since 2010 he has held several executive positions at PayPal Germany where he most recently led the payment upon invoice department. Furthermore, he was responsible for strategy and project management at PayPal Germany as well as running multiple projects for eBay Germany. “Europe and especially Germany are amongst the countries with the highest spending on travelling worldwide. Consequently, Germany, Austria and Switzerland are among the most important regions for Airbnb globally. For us, it is more important than ever to be close to our guests and hosts in this part of the world. I am excited to grow our community with the help of the team in Berlin. Thereby, our focus will be to create unique travel experiences where ultimately every guest can belong anywhere”, says Schwarz.

About WeWork WeWork is an American company that provides shared workspaces, technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City. Both of WeWork's founders, Miguel McKelvey and Adam Neumann, grew up in cooperatives, with McKelvey raised on a commune in Oregon and Neumann on a kibbutz (farming community) in Israel. This may explain why they founded a co-working company, where a collaborative environment is key. [https://www.wework.com]


GOEURO When: 10:50 - 11:30am Where: Schönhauser Allee 180 10119 Berlin Web: www.goeuro.com About GoEuro GoEuro is a travel platform that allows customers to find and book trains, buses and flights across Europe. Partnering with over 600 European transport operators, GoEuro is revolutionising the travel planning experience, providing customers with more choice, transparent pricing and easier booking.

About Alexander Hut Alexander Huth works as the head of SEO at GoEuro as well as an Online Marketing Consultant in Berlin.


TRAFFICS When: 11:45 - 12:45am Where: Mollstraße 32 10249 Berlin Web: www.traffics.travel "Change Management in Tourism – Let´s be digitial" At traffics we will meet Jasmin Schmidt, who will explain to us the topic of change management, including the challenges of digital change in tourism, how products of traffics are changing the tourism market, how traffic software solutions are solving needs in tourism and the ecologically & economically worthwhile extension of internal products. After the talk of Jasmin Schmidt, we are invited to stay for lunch at Traffics.

About Traffics Since 1999, traffics is one of the leading companies for travel technology and is among the pioneers in the digital travel industry. traffics stands for innovative and customer-oriented development of consultation, search, and booking systems for travels. The users of the systems include more than 6,000 travel agencies as well as renowned travel portals, airlines, hotels, and other travel suppliers with more than 1.3 billion € in turnover per year. Through the continuous work on innovations and new developments, traffics was fortunate enough to win multiple awards and was able to set sustainable standards for the whole industry. traffics is co-founder and initiator of the industry collective for the Open Touristic Data Standard (OTDS) - besides that, the company is active in the boards of the Deutscher ReiseVerband (DRV, German Travel Union), the Travel Industry Club (TIC), the Verband internet Reisevertrieb e.V. (VIR, Association Internet Travel Distribution) as well as the Bundesverband Startups (Federation Startups).

About Jasmin Schmidt Jasmin Schmidt started working in the tourism industry more than 10 years ago. She is a trained travel agent and supported successfully the company Holidaypirates GmbH as the Senior Key Account Manager DACH from the earlier beginning. Meanwhile she was CEO in her own company, worked as a consultant as Head of Digital Business and as the Teamlead Key Account Management Residential for ImmobilienScout24 in Berlin. Back to the roots Jasmin Schmidt incorporates her cooperation knowledge in the tourism area online and offline at traffics as Director of Business Development.

Friday Breakout From 9am to 5pm

BREAK AT RINZESSINNENGARTEN When: 1:15 - 2:00pm Where: Prinzenstraße 35-38 10969 Berlin Web: www.prinzessinnengarten.net

At Prinzessinengarten we will have some time to explore, have a coffee and relax. We will also meet Claudia Sult & Arianna Nicoletti, who are two passionate social entrepreneurs who - with their projects GreenMe Guide, Green Fashion Tours & Circular Economy Tours - put the spotlight on Berlin’s thriving sustainability scene.

About Prinzessinnengarten Prinzessinnengarten is an urban place of learning. It is where locals can come together to experiment and discover more about organic food production, biodiversity and climate protection. The space will help them adapt to climate change and learn about healthy eating, sustainable living and a future-oriented urban lifestyle. With this project, the founders intend to increase biological, social and cultural diversity in the neighbourhood and pioneer a new way of living together in the city. Their garden-café & kitchen is open during the gardening season April to October and offers food and drinks made from local seasonal products. They are trying to mainly use the harvest from their own garden as well as products from regional organic producers from Berlin and surrounding areas. All the revenues from the bar and the kitchen contribute directly to the non-profit learning activities in Prinzessinnengarten.

About Claudia and Arianna Through immersive guided tours, they help travellers, locals and forward-thinking businesses & organizations to tap behind the scenes of the most creative eco-minded projects - from solopreneurs, over unique grassroots & collaborative communities onto innovative social startups. Each of their ventures has a slightly different focus, yet all of them share similar values: showing positive examples of sustainability in practice, promoting local changemakers, enabling meaningful human encounters of like-minded individuals & inspiring people that a better, greener future is on its way. Claudia's social project is called GreenMe and is Berlin’s ultimate green city guide! Connecting travellers & locals with the heroes of the urban eco scene through immersive guided tours, podcasts, maps, guides & more. Food, fashion, zero waste, bikes, urban gardens - they introduce you to the coolest sustainable projects in town. www.greenmeberlin.com Arianna's project "Green Fashion Tours" is focusing on sustainable fashion, offering guided tours throughout Berlin with the goal of educating the public about the environmental and social issues of the fashion industry, while presenting alternative options for an ethical consumption. Green Fashion Tours’ urban excursions lead you to the most exciting sustainable fashion spots in the city, discovering hidden gems and showing the behind the scenes of eco-friendly businesses and the stories of their creators.


OTDS When: 2:15 - 3:00pm Where: Schicklerstraße 5 7 10179 Berlin Web: www.otds.de/en/

About OTDS The Open Travel Data Standard OTDS – a special language to transport the pleasure of travel to the sales channels. OTDS is designed to significantly improve the transmission of provider’s product data such as tour operators to the distribution systems that process those data for display in travel search tools used in travel agencies or in travel website booking engines.

About Steffi Schweden Steffi Schweden, Office Manager of the OTDS association, will give an overview of travel distribution in the German travel industry. How does a trip get from the tour operator to the traveller? Which systems are involved, what challenges have to be solved to present the consumer a meaningful, reliable offer that matches his travel wishes? In this digitalized world, success relies on such invisible things as data standards…


HOLIDAYPIRATES GROUP When: 3:15 - 4:00pm Where: Wallstr. 59 10179 Berlin Web: www.holidaypirates.group About HolidayPirates HolidayPirates is one of Europe’s fastest growing, free-to-use, travel search platforms and apps, providing users with the best value for money international travel deals. Since its inception in 2012, the company has grown the biggest online travel community in the world, achieve 20 million monthly visits, 8 million app downloads, having launched services across 10 countries and 7 different languages.

About David Armstrong David started working as COO of HolidayPirates Group in 2014 and continued in his role as CEO two years later, in 2016. David collected a lot of experiences in management positions in various companies from the tourism industry in Germany and Switzerland. At FTI Group, one of the leading European tour operators, he was leading different subsidiary companies for nine years. As CEO of HolidayPirates Group David is responsible for key areas like business development and internationalization. Moreover, he has an important role regarding the leadership of the management team

TRIPSBYTIPS When: 4:30 - 5:15pm Where: Treptower Park 28-30 12435 Berlin Web: www.tripsbytips.com About TripsByTips TripsByTips offers unique content for the online tourism sector and provides measureable SEO and conversion success with smart content publishing. Their product range includes unique content, photo services, points of interest, geo services and individual solutions. Therefore, they work with 17.000 writers in 106 countries, 1.500 photographers and have 60.000 categorised POIS for travel destinations all over the world.

About Gereon Frisch

In 2014 Gereon Frisch joined the management board of TripsByTips as managing director. His responsibilities include the areas products, marketing and sales.

Friday Chillout From 9am to 5pm

EVENING ENTERTAINMENT & DINNER: HOLZMARKT When: 6:00pm - open end Where: Holzmarktstraße 25 10243 Berlin Web: www.holzmarkt.com About Holzmarkt This location located at the river Spree is providing an open space for new ideas and creativity to live and work. It is a lively venue which attracts, inspires and brings together people from everywhere in the world Onsite you can find many different spaces, creative sites and shops, like a coworking space, a barber, restaurants, artist studios and many more.

Evening Entertainment In Eberswalde & Berlin

MONDAY, 17.09.2018 & THUSDAY, 18.09.2018 ENJOY THE EVENING AT YOUR OWN LEISURE Discover Berlin this evening. There´s a lot to see and explore!

WEDNESDAY, 19.09.2018 GUIDED TOUR: FOREST BOTANIC GARDEN EBERSWALDE & BARBECUE The forest botanical garden was established in 1830 as one of the first botanical garden in Europe. Many seating opportunities invite you to relax. Events such as „Balkan rhythms - come and dance“, “Summer dreams for seven evenings” or “Enjoying wild plants“ provide plenty of variety in the garden and during the guided tour we learn more about the greenery in a topic-related manner. Afterwards we enjoy a cosy & tasty barbecue together at our forest campus in Eberswalde. When? We meet at the Botanic Garden no later than 6pm: Schwappachweg 15, 16225 Eberswalde Directions: Bus 865 (takes around 15 Minutes)

THURSDAY, 20.09.2018 EXPLORE THE MUSEUM OF EBERSWALDE & DINNER The museum Eberswalde exhibits valuable testimonies of the regional and city history. The museum is domiciled in the oldest half-timbered house of the city the Adler pharmacy since 1997 and is accessible. We´ll get an short introduction and then we can explore the museum with an interesting topic regarding east west history on our own. Afterwards spend the evening together with the group and enjoy delicious german food in the old brewery in Eberswalde. (pay for yourself). A young journalist, born and raised in Eberswalde, will join us telling some interesting stories. When? Introduction starts: 5pm : Steinstraße 3, 16225 Eberswalde Directions: close to the university, walking distance: 450m

FRIDAY, 21.09.2018 FINAL DINNER After a week full of interesting input, amazing people and inspiration we´ll going out for a last dinner and come together with drinks in Berlin. (pay for yourself) When? From 6pm : Holzmarktstraße 25, 10243 Berlin Directions: Train Station (S or U) "Jannowitzbrücke" or "Ostbahnhof"

Info PUBLIC TRANSPORTATION BERLIN CHECK YOUR OWN RAILWAY CONNECTIONS www.bvg.de/en

DON´T GET LOST - SPOT THE WORLD!

DISCOVER HOW TO GET ANYWHERE BY PLANE, TRAIN, BUS, FERRY AND AUTOMOBILE

www.goeuro.de www.rome2rio.com

YOUR HOSTEL - CLOSE BY ATTRACTIONS YOUR HOSTEL IS A COSY & AFFORDABLE ACCOMODATION IN THE MIDDLE OF BERLIN, GO AND EXPLORE! www.alcatraz-backpacker.de/en/location/close-by-attractions/

EXPLORE BERLIN!

THE CITY THAT NEVER SLEEPS - THERE IS ALWAYS SOMETHING GOING ON. www.visitberlin.de/en www.atlasobscura.com/things-to-do/berlin-germany/places www.likealocalguide.com/berlin/things-to-do www.thecrazytourist.com/75-best-things-berlin-germany/

EXPLORE EBERSWALDE! A TOWN BETWEEN WATER AND FOREST www.eberswalde.de/Aktuell.1885+M5d637b1e38d.0.html www.tourismus-eberswalde.de/en/